The target audience for the indie/pop music video is 16-25 year old females. The video will aim mainly at females due to its use of vibrant colors and Alice in Wonderland inspired costumes. The target audience is classified as C1-D, referring to teenagers, young adults, and students or part-time workers. They enjoy dancing, socializing, and expressing themselves through music like pop and artists such as Taylor Swift and Ed Sheeran. The music video will provide entertainment and help form personal identity and companionship for the audience. It will also offer an idealized, positive world by using bright colors and themes of childhood to make viewers feel young again and alleviate problems.

1. Description Of Your Target Audience
BRADLEY BARNES

2. Age
 16-25 year old females.
 I am planning to do my music video based upon the indie/pop
genre , my age range will be the typical 16-25 year old, as it is the
common age range for indie/pop viewers . I have chosen to do an
indie/pop music video because the answers of my questionnaire
said that many teenagers/young adults would choose to listen to
indie/pop rather then , gospel or rock, simply because it tends to
mostly be about them and their interests.

3. Gender
 We will aim our indie/pop music video at mainly females as they are
more likely to like our genre. As we are going to use vibrant colours,
Alice in Wonderland inspired costumes our female audience are
more likely to relate to the ‘wonderness’, whereas males may not
fully understand the concept as much. However, we are still going
incorporate elements within our video which will appeal to a small
amount of men, so that our video isn’t see as being ‘too girly’.

4. Social Demographic
 C1 – Teenagers/ young adults audience
 I would put Radio 1xtra into categories C1 – D. This is because this
show is part of the BBC so I would imagine there would be plenty of
listeners and the show would be fairly popular because of its status.
Although content includes World News, this show wouldn’t
necessarily appeal to middle or the upper classes. As well as World
News, it also cover celebrity gossip and tackles issues such as
pregnancy, abortion, black culture, knife crime etc. appealing to
teenagers and young adults 15-30 and seen as our target audience
is 16-25, they would fit perfectly into liking these topical issues etc.

5. Occupation
 The younger generation, who would listen to Taylor Swift, would be
within part-time occupation and a student in education or at
university as Taylor Swift is selling emotions, deeply felt, and honestly
sung, to a group of people who feel similar things. That is not a
formula anyone else has pursued effectively, within the teen group.
She aims her music to be felt by teenager generations who are
going through the same emotions during this age whilst being at
school or within education.

6. Hobbies
 Our target audience would be someone who is sociable and
vibrant, relish in dancing and expressing themselves through the use
of music.

7. Style
 In addition to branding and marketing, Taylor has strong
positioning (establishing where you are in the market). Consider
how she was able to successfully pull off a complete image re-
brand. She has the artistic freedom to redefine herself in a way
that is culturally relevant. That's any artist's goal: to be who you
are and set cultural trends, not react to them. This is because
she's found her niche but she's bold enough not to be defined by
it.
 No matter what you're pursuing, you can gain insight into
reaching your goals by looking at one of the music industry's
most successful performers. Taylor Swift has worked her way to
the top by commanding her public image, having a direct say in
her marketing, creating a strong thesis for focused
communication and connecting with her audience on an
emotional level.

8. Media Grouping
 Favourite film – Mean Girls
 Favourite TV series – Gossip Girl
 Favourite artist other than Taylor swift – Ed Sheeran
 Favourite type of music – Pop

9. What Uses & Gratifications will your music
video offer to your audience?
 I think that the main use and gratifications that my music video will offer
to my audience is that it will be a source of entertainment for them to
watch and enjoy. Furthermore, as I plan to make a narrative indie/pop
video for this song unlike my chosen artist did, this can display to the
audience a narrative element and storyline, further being
entertainment. Also it can allow different interpretations of the song to
be shown rather than the just the artist's.
 Personal companionship - We can form a relationship within the media
and also use the media to form a relationship with others. By using
personal companionship within our media video
 Personal identity - This model explains how being a subject of the media
allows us to reform the identity and positioning of ourselves within
society. The use of media for forming personal identity can be seen in
music videos. Pop stars can often become role models inspiring children
everywhere.

10. What solutions will your music video offer
to their problems? (Utopian theory)
 I think that my music video will offer some solutions for my audience's
problems. As I plan to use bright colours throughout my music video, this
will be a source of entertainment for my target audience. Similarity, as I
plan to display the song's main theme of an Alice In Wonderland
theme, it may take people back to their childhood and growing up
watching films and feeling innocent and young again.
 The Utopian theory was created by Richard Dyer and it is a theory
expressing the idea of an ideal world or place. Some music videos tend
appeal this theory throughout their work, by the use of happy facial
expressions and bright lighting, as it can connote positivity as well as
well cause the audience to feel happy. I plan to apply Dyer's Utopian
theory to my own music video by constantly having my main actor to
have happy facial expressions despite having bad days, to further
emphasis positivity to my target audience.