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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
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2. THE TASK
e had to create a campaign involving the creation of the
artist/band to then build star image around them.
he final product had to include a combination of a
creating a music video, making a CD digitpack and
promoting them through the website.
he band needs to represent strong, positive star image
and this is only possible if it is showed in the right way.
3. STAR IMAGE
The star image is used to brand the product.
Branding is then used by the music industry to create
a range of products for audiences across a range of
genres and musical styles (Classical to Rap to Heavy
Metal) used to create what Anderson has called the
Long Tail
According to Dyer Star Image communicates
important message to the audience. Audiences often
associate the look of an artist to a style of music and
it’s genre. Some people idolise bands and singers, and
see them as sex symbols, fashion icons and celebrities.
4. STAR IMAGE
The star image of THE DMND
band is based on their easiness
and simplicity of style. Their
music covers
Key Points:
Young
Attractive
Hipster
Talented
Organic
5. INFLUENCES AND
INSPIRATIONS
he big influence on our bands star image were
The Neighbourhoods, The 1975 and Arctic
Monkeys. Those band has the same music style
and the same look as THE DMND. These band
are also sharing the same kind audience so it’s
targeting same niche in the market.
7. WHERE WOULD YOU
ADVERTISE IT?
opular social network websites
(Facebook, Tumblr, Soundcloud,
Youtube)
t can pop up if you listen to similar
bands(The Neighbourhood, The 1975
etc.)
8. WHERE WOULD YOU FIND THE
DMND MUSIC?
ost likely online on iTunes, Soundcloud
(online)
ou might find it in the big music store like
HMV as well as in old music stores
(hipster/indie)
9. WHERE WOULD YOU
SEE US?
outube
imeo
evo
aybe on MTV or other music channels that
support this music genre
ifferent concerts featuring young artists
10. THE FOUR P’S
The PRICE
Philip Kotler defined marketing through the
Our target audience is more likely to
four P’s and said “Human activity directed at
be from middle class so the price for
satisfying needs and wants through exchange
the product should be affordable.
process
Digitally one single will cost £0,99
like any other song, and album on
hard copy will be available for £6.99
(Like The Neighbourhood)
11. FOUR P’S
he PLACE
s we are targeting people who like to spend their free time online. We
could allow one of The DMND minor singles to be free for one
week, this would increase interest in the band because they will be
attract to the “free” element so they might consider buying the whole
album in the end.
he PRODUCT
hrough the style of music and the star image that we’ve created we
are sending message to our audience. These are a bunch of normal