Krept is an unsigned grime/hip-hop artist from London who is looking to get signed. He promotes his music on Myspace to expand his audience. Krept cultivates a "star persona" through his image, often portrayed as mysterious or suspicious. His target audience is young, urban teenagers who enjoy his style of clothing. To advertise his mixtape, posters will be placed at tube stations and a slot secured on Channel AKA to play music videos during prime time hours. Krept promotes through BBC Radio 1Xtra, releasing his "Tsunami" mixtape, and appearing on music video channels like SB.TV. He will promote the mixtape through posters, newspapers, radio