description of your target audience
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The document discusses targeting a music video for an indie/rock genre towards 16-25 year olds. This age group is mature enough to understand narrative music videos and are loyal concert attendees. The music video will target 56% females and 44% males since the romantic theme will appeal more to females, despite the song relating to both genders. The target audience are social media-active, indie/rock fans who attend minor concerts and play instruments in their free time.
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Audience
The document discusses the target audience for a music video. The target audience is identified as primarily white British females aged 16-20 based on the performer in the music video and similar artists. Research was done into artists similar to the one featured to help identify the target audience, which was found to be educated girls interested in independent music. The target audience would likely shop at stores like Topshop and have a hipster identity. The target audience would also be local to Norwich where the video was filmed and be from a middle-class social background.
Audience
Sorrel Grundy analyzed the target audience for her music video by researching similar artists. She determined the target audience would likely be females aged 16-20 who are white and British. This is because the performer in the video and influencing artists fit this demographic. Additional research found the target audience would be interested in independent music and fashion trends, and would likely shop at stores like Topshop. The target audience would also be familiar with Norwich, as the video was made locally.
Target audience
The target audience for this music video is teenagers aged 15-25, with a slightly higher percentage of males. Research shows the main age demographic is 15-24 year olds. To appeal to this audience, the video needs to incorporate current trends and styles while also appealing to both males and females. The core audience is interested in music genres like hip hop, rap, and alternative R&B, and they stay up-to-date on social media.
Music magazine research
The document discusses the target demographics for a magazine about the music genre of grime. The magazine would target teenagers and young adults between early teens and mid-20s, as grime is an underground urban genre not well known among older age groups. It would also target those from middle and lower social classes, as grime's explicit lyrics and urban subject matter would not appeal to higher classes. While grime originally targeted the black community, the magazine now aims for a wider racial audience as grime has become more mainstream.
Evaluation question 3
This document summarizes feedback received on three indie music products: costumes for a live performance, a digipak for an album, and a music video. The costumes and digipak received many positive comments about suiting the genre and having good design. The video also received praise but some criticism around technical issues like drums being out of sync. The feedback will help the creators improve products to better meet audience needs and expectations within the indie genre.
Music magazine research
The document discusses research into the target demographics for a magazine about the music genre of grime. It would target teenagers and young people, as grime is an underground urban genre not well known among older age groups. It would also target those from a middle-class or lower-class background, as grime lyrics often reference struggles of lower-class life and contain slang not familiar to higher classes. While grime started within the black community, the magazine would now target a wider racial audience as grime has become more mainstream.
Magazine advert analysis
The document analyzes magazine advertisements for albums by Rihanna and Katy Perry. It discusses design elements like the use of bold colors and fonts that stand out to grab attention. Both ads feature large images of the artists to make them the main focus. Key details like hit songs, the album title, and release date are included to provide information and encourage purchases. The conclusion reflects on the importance of using conventions like sex appeal and including recent singles to appeal to a wide audience. It considers how to apply these lessons to designing an advertisement for its own album release.
Survey responses and Results
- The target audience for the music video is females ages 18-25 based on survey responses, though the genre of "House" music suggests targeting ages 15-18. However, the content around drinking and partying is inappropriate for those under 18.
- Both male and female protagonists will be included to appeal to both genders, though revealing clothing may objectify women so care must be taken with the portrayal.
- The music video style will combine narrative and dance elements to appeal to both preferences indicated in the survey responses. However, having the narrative directly match the lyrics goes against conventions of the genre.
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Audience
The document discusses the target audience for a music video. The target audience is identified as primarily white British females aged 16-20 based on the performer in the music video and similar artists. Research was done into artists similar to the one featured to help identify the target audience, which was found to be educated girls interested in independent music. The target audience would likely shop at stores like Topshop and have a hipster identity. The target audience would also be local to Norwich where the video was filmed and be from a middle-class social background.
Audience
Sorrel Grundy analyzed the target audience for her music video by researching similar artists. She determined the target audience would likely be females aged 16-20 who are white and British. This is because the performer in the video and influencing artists fit this demographic. Additional research found the target audience would be interested in independent music and fashion trends, and would likely shop at stores like Topshop. The target audience would also be familiar with Norwich, as the video was made locally.
Target audience
The target audience for this music video is teenagers aged 15-25, with a slightly higher percentage of males. Research shows the main age demographic is 15-24 year olds. To appeal to this audience, the video needs to incorporate current trends and styles while also appealing to both males and females. The core audience is interested in music genres like hip hop, rap, and alternative R&B, and they stay up-to-date on social media.
Music magazine research
The document discusses the target demographics for a magazine about the music genre of grime. The magazine would target teenagers and young adults between early teens and mid-20s, as grime is an underground urban genre not well known among older age groups. It would also target those from middle and lower social classes, as grime's explicit lyrics and urban subject matter would not appeal to higher classes. While grime originally targeted the black community, the magazine now aims for a wider racial audience as grime has become more mainstream.
Evaluation question 3
This document summarizes feedback received on three indie music products: costumes for a live performance, a digipak for an album, and a music video. The costumes and digipak received many positive comments about suiting the genre and having good design. The video also received praise but some criticism around technical issues like drums being out of sync. The feedback will help the creators improve products to better meet audience needs and expectations within the indie genre.
Music magazine research
The document discusses research into the target demographics for a magazine about the music genre of grime. It would target teenagers and young people, as grime is an underground urban genre not well known among older age groups. It would also target those from a middle-class or lower-class background, as grime lyrics often reference struggles of lower-class life and contain slang not familiar to higher classes. While grime started within the black community, the magazine would now target a wider racial audience as grime has become more mainstream.
Magazine advert analysis
The document analyzes magazine advertisements for albums by Rihanna and Katy Perry. It discusses design elements like the use of bold colors and fonts that stand out to grab attention. Both ads feature large images of the artists to make them the main focus. Key details like hit songs, the album title, and release date are included to provide information and encourage purchases. The conclusion reflects on the importance of using conventions like sex appeal and including recent singles to appeal to a wide audience. It considers how to apply these lessons to designing an advertisement for its own album release.
Survey responses and Results
- The target audience for the music video is females ages 18-25 based on survey responses, though the genre of "House" music suggests targeting ages 15-18. However, the content around drinking and partying is inappropriate for those under 18.
- Both male and female protagonists will be included to appeal to both genders, though revealing clothing may objectify women so care must be taken with the portrayal.
- The music video style will combine narrative and dance elements to appeal to both preferences indicated in the survey responses. However, having the narrative directly match the lyrics goes against conventions of the genre.
Music video market research
The market research aimed to discover audience preferences for music videos. It found that the target audience was mostly 16-20 year old males who preferred rock and electronic music. They only watched videos on YouTube, showing the target was young adults. Based on these findings, the video will feature the Red Hot Chili Peppers song "Under the Bridge" performed for both younger and older viewers. It will have a combination of performance and narrative elements to appeal to preferences revealed in the research.
How does your magazine represent particular social groups
This document discusses a music magazine aimed at a low to middle class urban audience interested in hip-hop, R&B, and rap music. The magazine represents this social group and features artists from these genres on the cover like Lil Wayne and Kanye West. The target audience would listen to this type of music online and download it from sites like iTunes. They would also keep up with and emulate artists through their style of dress, music, and speech. This audience would spend disposable income on clothes, concerts, and socializing with friends both online and in person. The magazine would be best distributed in mainstream music shops like HMV and at music festivals promoting hip-hop, R&B, and rap to reach this intended
Question four
The document discusses the target audience for a magazine focused on the R&B music genre. The intended audience is 16-25 year olds, with a focus on African American males. R&B magazines typically use dark colors like purple, black, and blue on the covers to appeal to both male and female readers. The key expectations of the target audience are interesting celebrity coverage on the front cover and inside the magazine.
Question four
The document discusses the target audience for a magazine focused on the R&B music genre. The intended audience is 16-25 year olds, with a focus on African American males. R&B magazines typically use dark colors like purple, black, and blue on covers to appeal to both male and female readers. The document also discusses audience expectations, such as being attracted to covers featuring celebrities and gossip/interviews, and being willing to pay ยฃ3.50-ยฃ5 for an issue.
Evaluation question 3
The document discusses audience feedback from surveys conducted on a music video for an unsigned folk artist. Survey responses showed that while the video was intriguing and the setting fit with folk, the darker themes and violence did not align with folk conventions. However, the narrative format worked well for the song. The target audience appeared to be 20-30 year olds interested in new folk bands. While surveys provided useful feedback, focus groups may have provided more detailed reactions.
Summary of questionnaire results
The document summarizes the results of a questionnaire given to 20 females aged 15-20 about music magazines and pop music. Most listened to artists like Rihanna, One Direction, and Lady Gaga. Respondents said lyrics and pop genre image attract them. Most would pay ยฃ1-2 for a magazine, so the magazine should aim to be in that price range. Features on upcoming gigs, fashion, gossip and artists would attract readers, as would competitions and gifts. Interviews and large artist images would also attract readers to the magazine.
Media evaluation question 1
This media product's target audience would be rap and hip hop fans ages 15-22 who actively engage with the culture by making beats, rapping, or attending concerts. This age group is more likely to be an active audience as they are young and highly influenced, have a strong interest in niche music markets, and frequently listen to and purchase rap music on their mobile phones.
Flyball
Flyball is an east coast punk band from California seeking to promote their new EP "Guide to Ourselves" through small UK and European tours. Their target audience is 14-26 year olds who enjoy bands like Blink-182 and New Found Glory. The band aims to increase their social media followers and sell 500 copies of the EP through online sales and merch bundles. Success would mean building a fanbase, contacts with other bands, and income from multiple revenue streams like merchandising.
Evaluation question 4 completed
The magazine represents social groups of teenagers and young adults aged 16-25 with a passion for pop punk and rock music. It portrays these groups as outcasts who find escapism in music, depicting them as strong, independent, and alternative with colored hair, bright and dark clothing, and body modifications. The magazine aims to challenge stereotypes by representing the genre in a colorful way rather than just dark and moody. It uses bold imagery and editing to appeal to fans and represent the aesthetics of the genre.
Target audience
The document discusses the target audience for a documentary about London's music and fashion culture. The target audience is 16-22 year olds living in London who are middle class or below. This age group understands the music genres featured, such as grime, and follows the fashion trends. Both male and female audiences are targeted as fashion and music appeal to both genders. The language, artists, and styles discussed in the documentary will be familiar and relatable to this target demographic.
Evaluation question 4 completed
The magazine represents teenagers and young adults aged 16-25 with a passion for pop punk/rock music. It primarily targets white audiences as rock music originated from Western culture. However, the secondary audience includes people of any race who are fans of the genre. The magazine portrays its audiences as outcasts who find escapism in music. They are depicted as strong, independent people with alternative styles like colorful hair, piercings, and tattoos influenced by the bands they listen to. The images aim to challenge stereotypes by representing the genre and its fans in a colorful, fun way rather than just dark and moody.
Audience profile
The document discusses targeting audiences for a music video. For both female and male generations, the target audience would be teenagers around the same age as the creators. The pop-influenced song would appeal to people who enjoy that music genre and spending time at home doing homework or hobbies like playing guitar. The video aims to reach people who don't follow crowds and do their own thing.
Target Audience Research
The document discusses research into the target audience for independent music. It finds that independent music audiences tend to be 15-34 years old, as popularity of indie music has grown with the internet and music festivals. XFM radio listeners, who like indie/alternative rock, modern alternative, and pop rock, are the target. The target audience enjoys comedy and going to concerts. They may be students and value freedom of expression. While indie music started as anti-mainstream, it is now popular across Europe so the audience includes both mainstream and anti-mainstream individuals aged 13-24.
Who would be the audience for your media product
The target audience for the neo-soul music magazine would be reformers aged 13 to 25, especially females. Reformers value self-esteem and achievement, and identify with the themes in neo-soul music. While soul music appeals to older audiences aged 25+, the magazine will focus on the typical R&B audience of teenagers and young adults. Females make up much of the R&B fanbase, as the songs often discuss love and heartbreak, and portray male artists sexually to attract female viewers physically.
Unit 15 Exemplar Work
The document analyzes print and audiovisual advertising for the Reading and Leeds music festivals. It discusses the festivals' history and aims to raise awareness and increase sales by announcing popular artists. Print ads start in February and are placed in music magazines and radio to promote the festivals. The target audience is primarily 16-25 year old males, but also some older attendees. Representation in ads may stereotypically feature young, white people interested in alternative rock. The festivals' partnerships provide broadcasting and products. Their message is enjoying music over summer and stress relief. Colorful print ads with bold artist names attract attention to the lineup.
Evaluation question 5
The document describes how the magazine addressed its target audience of people aged 13-26 interested in indie music and festivals. The cover featured bright colors and images appealing to the indie genre. Band names were highlighted in different colors. The contents page advertised the Glastonbury Festival and included a competition. The double page spread included an informal interview and advertisement to inform readers about new bands and their music influences similar to favorite artists.
Unit 15
The document analyzes print and audiovisual advertising for the Reading and Leeds music festival. It discusses the festival's history and aims to announce artists over time to build hype and increase ticket sales. Print advertisements are released starting in February and feature artists' names in bold with performance dates. The target audience is primarily 16-25 year olds of various demographics who enjoy social interaction and experiencing different music genres. Audiovisual ads on YouTube showcase live performances to promote awareness and encourage ticket purchases.
Pitch
Kirstie Addis is pitching a new music magazine targeting teenagers ages 15-17. The magazine will focus on pop music genres and include sections on the top 40 songs, interviews with popular artists, reviews of new movies, games and albums, fashion trends, and social media. Key aspects include using bright colors and bold fonts with a chatty tone. The magazine will aim to fill a gap in the market for music publications appealing to mid-teenage readers.
Research
Teenagers and young adults aged 15-24 make up the target audience because they show the most interest in new music and music videos. While the intended gender was mainly female due to Beyoncรฉ being a role model for women, the controversial song lyrics drew some male interest as well. The target audience's social class varies from C1 to E as the music video will feature urban, youth-oriented scenes they can relate to. Research into magazines, websites, and music videos themselves showed that visually intriguing narratives, dances, and styles are what this age group looks for and engages with.
Question 3
The document discusses feedback received from an audience focus group on an advertisement and music video. For the advertisement, the focus group said it needed more technical conventions like social media links and reviews. They also said the ad was boring and didn't clearly showcase the singer or album. For the music video, one person commented that some action shots were blurry or shaky and should be steadier in future. Overall, the focus group said the products maintained continuity and they would recognize the ad if seen in a store.
Description of your target audience
The document discusses planning for a music video for an indie/pop song aimed at a target audience of 16-25 year olds. Research found this age group prefers indie/pop music and engages strongly with it. The music video will feature both male and female artists to appeal to both genders equally within the target demographic. It will use themes of freedom and childhood innocence to transport viewers and draw on theories of utopianism through its bright colors and actors' happy facial expressions.
Description of your target audience
This document describes the target audience for an indie/pop music video. The target audience is 16-25 year old females who enjoy indie/pop music. They are likely students or in part-time jobs. They enjoy social media, dancing, art, and listening to artists like Taylor Swift. The music video will feature bright colors and costumes inspired by Alice in Wonderland to appeal to their interests and offer an entertaining narrative story. It aims to offer companionship and help them express their identity through a relatable main character.
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Music video market research
The market research aimed to discover audience preferences for music videos. It found that the target audience was mostly 16-20 year old males who preferred rock and electronic music. They only watched videos on YouTube, showing the target was young adults. Based on these findings, the video will feature the Red Hot Chili Peppers song "Under the Bridge" performed for both younger and older viewers. It will have a combination of performance and narrative elements to appeal to preferences revealed in the research.
How does your magazine represent particular social groups
This document discusses a music magazine aimed at a low to middle class urban audience interested in hip-hop, R&B, and rap music. The magazine represents this social group and features artists from these genres on the cover like Lil Wayne and Kanye West. The target audience would listen to this type of music online and download it from sites like iTunes. They would also keep up with and emulate artists through their style of dress, music, and speech. This audience would spend disposable income on clothes, concerts, and socializing with friends both online and in person. The magazine would be best distributed in mainstream music shops like HMV and at music festivals promoting hip-hop, R&B, and rap to reach this intended
Question four
The document discusses the target audience for a magazine focused on the R&B music genre. The intended audience is 16-25 year olds, with a focus on African American males. R&B magazines typically use dark colors like purple, black, and blue on the covers to appeal to both male and female readers. The key expectations of the target audience are interesting celebrity coverage on the front cover and inside the magazine.
Question four
The document discusses the target audience for a magazine focused on the R&B music genre. The intended audience is 16-25 year olds, with a focus on African American males. R&B magazines typically use dark colors like purple, black, and blue on covers to appeal to both male and female readers. The document also discusses audience expectations, such as being attracted to covers featuring celebrities and gossip/interviews, and being willing to pay ยฃ3.50-ยฃ5 for an issue.
Evaluation question 3
The document discusses audience feedback from surveys conducted on a music video for an unsigned folk artist. Survey responses showed that while the video was intriguing and the setting fit with folk, the darker themes and violence did not align with folk conventions. However, the narrative format worked well for the song. The target audience appeared to be 20-30 year olds interested in new folk bands. While surveys provided useful feedback, focus groups may have provided more detailed reactions.
Summary of questionnaire results
The document summarizes the results of a questionnaire given to 20 females aged 15-20 about music magazines and pop music. Most listened to artists like Rihanna, One Direction, and Lady Gaga. Respondents said lyrics and pop genre image attract them. Most would pay ยฃ1-2 for a magazine, so the magazine should aim to be in that price range. Features on upcoming gigs, fashion, gossip and artists would attract readers, as would competitions and gifts. Interviews and large artist images would also attract readers to the magazine.
Media evaluation question 1
This media product's target audience would be rap and hip hop fans ages 15-22 who actively engage with the culture by making beats, rapping, or attending concerts. This age group is more likely to be an active audience as they are young and highly influenced, have a strong interest in niche music markets, and frequently listen to and purchase rap music on their mobile phones.
Flyball
Flyball is an east coast punk band from California seeking to promote their new EP "Guide to Ourselves" through small UK and European tours. Their target audience is 14-26 year olds who enjoy bands like Blink-182 and New Found Glory. The band aims to increase their social media followers and sell 500 copies of the EP through online sales and merch bundles. Success would mean building a fanbase, contacts with other bands, and income from multiple revenue streams like merchandising.
Evaluation question 4 completed
The magazine represents social groups of teenagers and young adults aged 16-25 with a passion for pop punk and rock music. It portrays these groups as outcasts who find escapism in music, depicting them as strong, independent, and alternative with colored hair, bright and dark clothing, and body modifications. The magazine aims to challenge stereotypes by representing the genre in a colorful way rather than just dark and moody. It uses bold imagery and editing to appeal to fans and represent the aesthetics of the genre.
Target audience
The document discusses the target audience for a documentary about London's music and fashion culture. The target audience is 16-22 year olds living in London who are middle class or below. This age group understands the music genres featured, such as grime, and follows the fashion trends. Both male and female audiences are targeted as fashion and music appeal to both genders. The language, artists, and styles discussed in the documentary will be familiar and relatable to this target demographic.
Evaluation question 4 completed
The magazine represents teenagers and young adults aged 16-25 with a passion for pop punk/rock music. It primarily targets white audiences as rock music originated from Western culture. However, the secondary audience includes people of any race who are fans of the genre. The magazine portrays its audiences as outcasts who find escapism in music. They are depicted as strong, independent people with alternative styles like colorful hair, piercings, and tattoos influenced by the bands they listen to. The images aim to challenge stereotypes by representing the genre and its fans in a colorful, fun way rather than just dark and moody.
Audience profile
The document discusses targeting audiences for a music video. For both female and male generations, the target audience would be teenagers around the same age as the creators. The pop-influenced song would appeal to people who enjoy that music genre and spending time at home doing homework or hobbies like playing guitar. The video aims to reach people who don't follow crowds and do their own thing.
Target Audience Research
The document discusses research into the target audience for independent music. It finds that independent music audiences tend to be 15-34 years old, as popularity of indie music has grown with the internet and music festivals. XFM radio listeners, who like indie/alternative rock, modern alternative, and pop rock, are the target. The target audience enjoys comedy and going to concerts. They may be students and value freedom of expression. While indie music started as anti-mainstream, it is now popular across Europe so the audience includes both mainstream and anti-mainstream individuals aged 13-24.
Who would be the audience for your media product
The target audience for the neo-soul music magazine would be reformers aged 13 to 25, especially females. Reformers value self-esteem and achievement, and identify with the themes in neo-soul music. While soul music appeals to older audiences aged 25+, the magazine will focus on the typical R&B audience of teenagers and young adults. Females make up much of the R&B fanbase, as the songs often discuss love and heartbreak, and portray male artists sexually to attract female viewers physically.
Unit 15 Exemplar Work
The document analyzes print and audiovisual advertising for the Reading and Leeds music festivals. It discusses the festivals' history and aims to raise awareness and increase sales by announcing popular artists. Print ads start in February and are placed in music magazines and radio to promote the festivals. The target audience is primarily 16-25 year old males, but also some older attendees. Representation in ads may stereotypically feature young, white people interested in alternative rock. The festivals' partnerships provide broadcasting and products. Their message is enjoying music over summer and stress relief. Colorful print ads with bold artist names attract attention to the lineup.
Evaluation question 5
The document describes how the magazine addressed its target audience of people aged 13-26 interested in indie music and festivals. The cover featured bright colors and images appealing to the indie genre. Band names were highlighted in different colors. The contents page advertised the Glastonbury Festival and included a competition. The double page spread included an informal interview and advertisement to inform readers about new bands and their music influences similar to favorite artists.
Unit 15
The document analyzes print and audiovisual advertising for the Reading and Leeds music festival. It discusses the festival's history and aims to announce artists over time to build hype and increase ticket sales. Print advertisements are released starting in February and feature artists' names in bold with performance dates. The target audience is primarily 16-25 year olds of various demographics who enjoy social interaction and experiencing different music genres. Audiovisual ads on YouTube showcase live performances to promote awareness and encourage ticket purchases.
Pitch
Kirstie Addis is pitching a new music magazine targeting teenagers ages 15-17. The magazine will focus on pop music genres and include sections on the top 40 songs, interviews with popular artists, reviews of new movies, games and albums, fashion trends, and social media. Key aspects include using bright colors and bold fonts with a chatty tone. The magazine will aim to fill a gap in the market for music publications appealing to mid-teenage readers.
Research
Teenagers and young adults aged 15-24 make up the target audience because they show the most interest in new music and music videos. While the intended gender was mainly female due to Beyoncรฉ being a role model for women, the controversial song lyrics drew some male interest as well. The target audience's social class varies from C1 to E as the music video will feature urban, youth-oriented scenes they can relate to. Research into magazines, websites, and music videos themselves showed that visually intriguing narratives, dances, and styles are what this age group looks for and engages with.
Question 3
The document discusses feedback received from an audience focus group on an advertisement and music video. For the advertisement, the focus group said it needed more technical conventions like social media links and reviews. They also said the ad was boring and didn't clearly showcase the singer or album. For the music video, one person commented that some action shots were blurry or shaky and should be steadier in future. Overall, the focus group said the products maintained continuity and they would recognize the ad if seen in a store.
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How does your magazine represent particular social groups
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Description of your target audience
The document discusses planning for a music video for an indie/pop song aimed at a target audience of 16-25 year olds. Research found this age group prefers indie/pop music and engages strongly with it. The music video will feature both male and female artists to appeal to both genders equally within the target demographic. It will use themes of freedom and childhood innocence to transport viewers and draw on theories of utopianism through its bright colors and actors' happy facial expressions.
Description of your target audience
This document describes the target audience for an indie/pop music video. The target audience is 16-25 year old females who enjoy indie/pop music. They are likely students or in part-time jobs. They enjoy social media, dancing, art, and listening to artists like Taylor Swift. The music video will feature bright colors and costumes inspired by Alice in Wonderland to appeal to their interests and offer an entertaining narrative story. It aims to offer companionship and help them express their identity through a relatable main character.
Description of your target audience
The target audience for the indie/pop music video is 16-25 year old females. The video will aim mainly at females due to its use of vibrant colors and Alice in Wonderland inspired costumes. The target audience is classified as C1-D, referring to teenagers, young adults, and students or part-time workers. They enjoy dancing, socializing, and expressing themselves through music like pop and artists such as Taylor Swift and Ed Sheeran. The music video will provide entertainment and help form personal identity and companionship for the audience. It will also offer an idealized, positive world by using bright colors and themes of childhood to make viewers feel young again and alleviate problems.
Ta 4kicks
The target audience for an indie/alternative rock music band and video is youths and young adults aged 15-25. Research through questionnaires found that 70% of people in this age group prefer the indie genre. The likes of this audience include being sociable yet independent, and music videos in the genre often depict urban backgrounds reflecting their social class. To best meet the needs of this target audience, the music video for the band will be concept-based, as most respondents indicated a preference for this style over performance-based or narrative videos.
Description of your target audience
This document describes the target audience for an indie/pop music video. The target audience is 16-25 year old females who enjoy indie/pop music. They are likely to be students or in part-time jobs. They enjoy socializing, dancing, and expressing themselves through music. They also enjoy pop culture films like Mean Girls and TV shows like Gossip Girl. The music video aims to entertain this audience and help them form connections through themes of personal identity and companionship. It also hopes to offer them an escape and feelings of youthfulness through its bright, Alice in Wonderland-inspired style.
Target audience A2 Media
The target audience for the music video is young adult females aged 18-24 from northern and eastern areas of the UK who enjoy pop, indie, and R&B music. They watch music videos regularly on YouTube and music television channels and have hobbies like singing, playing instruments, and being social. The video aims to appeal to their liberal values through its social justice message while also entertaining and allowing them to feel good about themselves.
Evaluation two
My media products target 16-30 year olds interested in indie/rock music. It represents this audience's enjoyment of and knowledge about this music genre. The target audience is presented as having clear social views and being up-to-date on recent music news. The products keep the audience informed about the latest music developments.
The intended audience spends much of its limited money on concerts and festivals, which they enjoy most. They are students or working full-time but have little leftover income. As a result, the magazine is priced low. This audience also likes vinyl records, festivals, beers with friends while music plays, and playing or singing instruments themselves.
The media represents indie/rock social groups through a
Evaluation two
My media products target 16-30 year olds interested in indie/rock music. It represents this audience's enjoyment of and knowledge about this music genre. The target audience is presented as having clear social views and being up-to-date on recent music news. The products aim to keep the audience informed about the latest music news.
The intended audience spends much of its limited money on concerts and music festivals. Members are usually students or working full-time but with little leftover income. They live with family or in rented flats. Key interests include vinyl records, festivals, concerts, visiting Camden on weekends, discovering new bands, drinking beer on weekends with music, and playing instruments or singing with friends.
The
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New target audience
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Question 3
The document discusses the target demographic for a music video production. It describes the target audience as predominantly female, aged 17-21, who are white British, middle/lower class, and interested in social media, indie music, and LGBTQ+ representation. Feedback was collected from 16 people within this demographic through anonymous questionnaires. Their feedback helped improve the music video by highlighting specific elements to refine.
Audience Profile
This document provides a target audience profile for a funk music video. The target audience is 16-35 year olds, mainly male, in the United States and other English-speaking countries. This audience enjoys socializing, fitness, music, and dining out. They have disposable income and are emerging in their careers or education. This demographic falls in the working class categories. The target psychographic groups are explorers seeking discovery and aspirers focused on appearance and status. This audience prefers popular music genres and consuming media like Spotify, YouTube, and socializing online.
Description of my target audience
The document discusses the target audience for a music video being produced. The target audience is 15-25 year olds, with a focus on females as the song is sung from a female perspective. Most of the target audience will be students with part-time jobs and limited income, so the free distribution of the video on YouTube is ideal. They will likely enjoy popular artists like Beyonce, Usher, and Ciara, as well as movies and TV shows trending with teenagers. The goal is for the narrative video's relatable story of a teenage girl seeking a guy's attention to provide escapism and enjoyment to the audience.
Media eval question 3
1) The document discusses research conducted to determine the target audience and ideal content for a music video for a house music genre song. Questionnaires and interviews found that the target audience was teens to 30-year-olds who enjoy vibrant colors, studio shots of artists lip-syncing, and correlation between video and song lyrics.
2) Research on social media revealed that house music inspires and motivates listeners and the video aims to capture this essence. Feedback on early edits advised improving shaky shots to seem more professional.
3) The completed video was found to align well with the music and was deemed convincing and realistic enough for commercial success, validating the research methods.
Media pitch
Faith is a new female indie/folk artist being promoted. Her style is vintage rock appealing to young women aged 16-25. She is being promoted as not just a singer but a brand, including a clothing line. Her album and website must promote this brand. The website will follow conventions like other artists' sites, using social media and links to her clothing. Two song options are being considered for her music video, which will be filmed in black and white to fit her style. The target audience is males and females aged 16-25, who will be reached through channels they follow like magazines and websites.
Audience profile
- The target audience for the music video is young people ages 16-25, predominantly female, living in urban areas. They are still in school or have part-time jobs and rely somewhat on parents.
- The protagonist will be an Indian female to represent diversity, while the band will mostly be white males. Scenes will be filmed in diverse areas of London.
- The audience identifies as independent and individualistic. They enjoy socializing and music events for diversion and escapism.
Questionnaire results
The document summarizes the results of a questionnaire about music videos. It provides details on the demographics of the 27 respondents and their responses to questions about how often they watch music videos, their preferred access methods, favorite genres, elements they like to see in videos, opinions on videos with social issues or narratives, and their favorite videos overall. The results will help the author create their own music video project.
Demographics and target audience
The document discusses the demographics of typical fans of the bands Panic! At The Disco and Twenty One Pilots. It describes Panic! fans as mainly females aged 18-24 who enjoy music, video games, and are online over 50 hours per week. Twenty One Pilots fans are also mostly female aged 18-24 who see themselves as geeky and enjoy arts and crafts, dancing, and mobile applications. Both bands consider the demographics of their fans when creating music videos to appeal to their interests and personality traits.
Question 3 audience feedback
The document discusses feedback received on a music video and accompanying print productions. Feedback was gathered through online surveys shared on Facebook, paper questionnaires, blog comments, and conversations on Facebook. The feedback showed that the target audience of 16-21 year old white British youth identified with and understood the rebellious female protagonist and punk genre influences. Some suggested improving character depth and clarity, but most understood the intentionally disorienting editing. Feedback informed small edits and ensured conventions were followed to make the print productions seem professional. Gathering a wide range of feedback through multiple methods helped evaluate effective targeting of the intended young audience.
Media evaluation 3
The target audience for the media products was 16-26 year old British and American females from working class backgrounds. To attract this demographic, the music video drew inspiration from empowering videos like Beyoncรฉ's "Single Ladies" and included a female-dominated dance routine. Scenes were filmed in busy city centers and parks to appeal to younger audiences. Feedback identified strong casting choices that matched the target age and relationships/dance scenes that maintained a youthful feel. Weaker aspects included a lack of wealth/fame conventions typically shown in pop videos and not utilizing revealing clothing or "male gaze" enough. It is important to consider audience feedback to ensure the product appeals to and is marketed towards the intended viewers.
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description of your target audience
- 1. ๏ก 16-25 ๏ก Iโm planning to create a music video for the indie/rock genre. I feel this age group is a appropriate as they are mature enough to understand the concept of the narrative based music video. ๏ก This age group tend to be the most loyal and attend concerts so I feel their support is most effective.
- 2. ๏ก According to NME.com, a popular magazine that publish indie content state that the most popular gender to listen to indie rock music are males. However I feel that my music vide will attract more females than males as the theme is based oThis is the reason I wanted in my music video I want to target 56% females and 44%males as the narrative is based on romance, it will attract more females than males although the song relatable to both gender.
- 3. ๏ก C1 โTeenagers/young adults audience ๏ก Social status : middle class ๏ก Occupation: supervisory or clerical, junior managerial, administrative or professional ๏ก The younger generation who would watch our music video are working part time students.
- 4. ๏ก Our music video targets someone who is active on social media, and very sociable. ๏ก They are not fans of the current dance trends and are die hard fans of the band Spanish saharas. ๏ก Theyโve collected posters when they attend minor concerts regularly.They play a musical instruments (guitar, paino or drums) ๏ก They participate sports such as table tennis and badminton and play board games such as chess.
- 5. ๏ก Favourite film โ dead pool ๏ก FavouriteTV serious โ flash/breaking bad and game of thrones ๏ก Favourite genre of music- indie and rock ๏ก My target audience are aware of popular media text due to their young but mature self and are able to follow the trends and update themselves by conversation with people of the same subculture. ๏ก they are also able to be updated by social media by their favourite shows and artist when new content is released which is why they are able to stay up-to-date so quickly. ๏ก I will stay connected with my target audience on social media and my focus group to get constant feedback in order to create a better and more suitable product.
- 6. ๏ก Fans of the indie/rock genre and especially foals fans will enjoy my music video as there are more than one setting used as the location and the intense narrative will keep them entertained till the end.With the narrative of my music video, my target audience are freely able to interpret the lyrics and what the story may represent.
- 7. ๏ก Although my music video was shot in black and white, I used different camera angles and close up shots to give the narrative a dramatic effect.We know that most of my target audience are able to relate to the idea of having their heartbroken whether by a family, friend of a significant other and we attempt to exaggerate what the effect could be to gat the audience to empathise with the charaters in the music video. ๏ก The utopian theory was created by Richard Dyre expressing the idea of an ideal world place. Many artist use this this technique to connect with their target audience as they may share the same feeling. I feel that my music video does the complete opposite and is more of what could happen. Enabling our target audience to trust us more.