2. This advert lacks the typical conventions of a magazine advert as most of the typical conventions are
not evident. The creators of this advert have not included a slogan, brand name, caption or an action
line. The actual image in itself creates many connotations for the intended target audience of
females aged 18-35. The song title „Run The World (Girls), connotes that the song is about the
empowerment of females, this connotation is then supported by the presence of the artist and the
fire. The artist is standing in the front of the image alone with her arm raised in the air connoting
how bold, strong and independent women are as they are at the fore front of life and they dictate
their own path. Beyoncé is wearing a white dress signifying the elegance, innocence and purity of
women. The fire in the background connotes that women can be fierce when they need to be to
prevent them from being taken advantage of. The creators of this magazine advert used less typical
conventions to keep the focus of the advert on the artist and female empowerment. The single „Run
The World (Girls)‟ is being advertised through this advert. Beyoncé is being represented as a role
model to many females as she is subverting the typical representation of females as sex objects and
instead is being presented as a strong independent female. This advert gives the audience a
message that the album is going to be focussed on the empowerment of women and creating a new
more positive stereotype for females that strays from the typical stereotype of sex objects which
younger audience members can aspire to.

3. This magazine advert conforms to the conventions of a typical magazine advert as it includes a pack shot, review,
release title, etc. In the mise-en-scene of this album cover the location seems to be a rural area connoting that the
songs included on the album and the one specifically being advertised „I kissed a girl‟ is going to have a reasonably
mellow tempo to create a relaxing feel to the song. The album seems to be targeting a young girly female audience
through the use of colourful flowers, the lollipop and her bright costume. The colourful flowers in the mise-en-scene
attract a girly audience as they‟ll be drawn to the front cover because they‟ll think „aw that‟s pretty‟ as they are
interested in things that are aesthetic. The artist is holding a red heart shaped lollipop which will also appeal to a
young female audience because young people stereotypically eat more sweets than older people. This lollipop in
particular will attract a girly female audience, as it is shaped like a heart connoting the themes of love/romance. This
will make them interested in the album because stereotypically girly girl‟s are very interested in the topic of love,
therefore this will create some identification from the audience to the artists as they may be able to personally
identify/relate to the songs on the album. The artist – Katy Perry is wearing bright coloured clothing to signify that
the songs on the album aren‟t about heartbreak but the joys of love/romance. These bright colours are favourable
among a young female audience as they connote happiness. The actual clothing in itself – the crop top and high
waisted shorts connotes a sexual element within the artist‟s music, as she is showing a lot of skin connoting that
some of her songs may be slightly crude. Therefore her album would probably appeal to a young female audience
aged around 16-25 as they are still young but they will be able to understand what the artist is actually singing about
better as they are starting to mature. The artist is objectifying herself on her album cover because she is revealing a
lot of skin and is wearing tight clothes to emphasize her curvaceous body shape, this may also the attract the
attention of some males according to Laura Mulvey‟s theory – „The Male Gaze‟.

4. This magazine advert is advertising Jessie J‟s
album „Who You Are‟. To entice the target
audience to purchase it a review has been used
stating that the album „includes the #1
international smash “Price Tag” feat. B.O.B‟.
Therefore this advert is aiming to get the people
who enjoyed the single „Price Tag‟ to buy the
whole album. This advert appeals to a target
audience that are aged from 13-25 due to the
sheer simplicity of it. This advert is very basic
and doesn‟t include complex information about
the album so that a younger target audience of
both genders. The colour scheme consists of
predominantly black, white and gold. This
prevents creating a gender bias as these colours
appeal to both males and females widening the
target audience. The colours black and white
signify that this album contains song that are
real and meaningful to the artist, they are not
songs to show off her riches but to reveal what
she has been through. The audience will be able
to personally identify/relate to these songs as
they may have explored similar situations or
may even be currently facing the same
struggles. Therefore this album may inspire
them to do better for themselves because the
artist has managed to escape her past so they
can too. The artists name is in gold, connoting
her fame and new found wealth, connoting that
from the darkness she has found a new light in
the music industry and is really thriving in it,
hence why she now has an album and an
international smash hit. Both of these elements
work together and have signified her
achievements.