This document profiles a 22-year-old female British university student studying law and politics who works part-time on weekends. She spends most of her free time studying and enjoys exploring new experiences through horror and adventure films. When able to go out, she likes visiting the cinema with friends or shopping at stores like Zara and All Saints.

1. Audience profile
Demographics:
Gender: Female
Age: 22
Social Grading: D-E
Religion: None
Education: University – Law and Politics student
Occupation: Part-time weekend job – H&M
Marital Status: Not married
Income: £6.50 p/h
Nationality: British
Psychographics:
Psychographics:
A full-time university student with a strong passion for politics. With
little free time, she spends her weekends working to earn extra money
and uses most of her evening for extra studies. A quiet and withdrawn
individual who enjoys spending most of her time alone and chooses
her entertainment through films and TV. When she has free time, she
enjoys taking trips to the cinema with her friends to view the latest
movies out (particularly horror and adventure films)-she is an explorer
and seeks new experiences whilst valuing adventure.
A full-time university student with a strong passion for politics. With
little free time, she spends her weekends working to earn extra
money and uses most of her evening for extra studies. A quiet and
withdrawn individual who enjoys spending most of her time alone and
chooses her entertainment through films and TV. When she has free
time, she enjoys taking trips to the cinema with her friends to view
the latest movies out (particularly horror and adventure films)-she is
an explorer and seeks new experiences whilst valuing adventure.
When she has spare money, she likes to go shopping in places such
as Zara and All Saints.
Likes:
Music, Films, Law and Politics studies, Horror, adventure and the
unknown
Dislikes:
Rude people, ignorance, crowded spaces, romance and musicals