Target audience

1. Audience
Profile
Demographics -
Class : E (Students), D (Working-Class), C1 (Lower Middle-Class) & C2
(Lower Middle-Class).
Age : YAKS (18 - 24) & EWES (25 - 33)
Religion : N/A
Education : Student, Graduate
Marital Status : Single , young relationship
Income : Minimum wage
Nationality : British
Psychographics -
A young , more likely to be a teenage , male. Aged between 13-22 who
enjoys listening rap / R&B. These people have no heavy financial
burdens, lives with parents or rents for cheap. For him, personal status
and appearance is very important and with these magazines they have
a better idea of this, the gold jewellery and designer brands is a reason
why these students read these type of magazine. He idolises the people
on the front of these covers which are wearing this type of jewellery and
designers brands.

2. Demographics -
Class : E (Students), C1 (Lower Middle-Class) & C2 (Lower Middle-
Class).
Age : YAKS (18 - 24)
Religion : N/A
Education : Student, Graduate
Marital Status : Single , young relationship
Income : Minimum wage
Nationality : British
Gender - Mainly male
Psychographics -
A person (more likely to be male) that enjoys music of this genre (hip-
hop / rap). Between the ages of 18-24 this person wants to be very “in”
with the trends of the time. These YAKS have no heavy financial
burdens and for him, keeping up with the latest music and trends is a
huge part of there growing up. He looks up to the people on the covers
of these magazines.