3. Define your target audience in terms of age, social
class, gender, ethnicity and psychographic profile.
Target Audience
Age: 13-18
Social Class: Lower Middle Class
Gender: Female
Ethnicity: Any
4. Age
The age of my target audience is 13-18 year olds. I chose this age for
my target audience as I want my magazine to be aimed at teenagers
still trying to find themselves in life and I felt that for young girls 13 is
the age at which you start to figure out who you are and by 18 you
have an idea to this. I want my magazine to inspire young girls and not
give them the idea that you have to look a certain way to be “cool”.
Name: Melissa
Age: 16
Social class: lower middle class
Gender: female
Ethnicity: white Irish
5. Social class
The social class I have chosen for my target audience is lower middle
class. I have chosen this for my magazine as the majority of the
population is lower middle class and I therefor have a high chance of
being successful this class also have money to afford the £2.99
magazine and purchase any items advertised in the magazine.
Name: Paige
Age: 15
Social class: lower middle class
Gender: female
Ethnicity: white British
6. Gender
I have chosen female for the targeted gender of my magazine. I have
done this as having a one gender audience gives the magazine more
pacific things to focus on. For example girl problems such as boys and
makeup however if I chose to target both boys and girls I would be more
limited as to what I can put in the magazine.
Name: Jennifer
Age: 18
Social class: lower middle class
Gender: female
Ethnicity:
7. Ethnicity
I have not given my magazine a pacific ethnicity to be targeted at
as I feel that it should be open to all ethnicity's and that you can not
single one ethnicity out for a magazine as for young girls ethnicity
doesn't change what they are interested in.
Name: Zahra
Age: 14
Social class: lower middle class
Gender: female
Ethnicity: mixed
