My primary target audience is males aged 16-25 who enjoy both sports and fashion. Specifically, Jimmy Candy is used as an example - he is a 19 year old English salesman living in the UK who enjoys football. The secondary target audience is older males around age 45 interested in work fashion, such as Richard Eccleson, a 45 year old English estate agent and golf enthusiast. Both audiences are described as coming from middle to upper class backgrounds and enjoying an active lifestyle while also having an interest in their appearance and keeping up with fashion trends.