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Dell's Corporate Social Responsibility Recommendations
The document outlines Dell's corporate social responsibility (CSR) initiatives to enhance business strategy and regain market share, focusing on corporate accountability, environmental responsibility, and community engagement. Key programs include HIV/AIDS support for employees, environmental initiatives like 'Plant a Tree for Me', and education efforts such as the 'Dell TechKnow' program for students. The overall goal is to align CSR with business practices to foster growth and improve community engagement.
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Dell's Corporate Social Responsibility Recommendations
- 1. Jacob Aryeh Robert Gee DhruvaKaul Diana Shen Erica Swallow Enhancing the Dell Experience with CSR
- 2. Is Social Responsibilityour Business? “The business of business is business.” - Milton Friedman
- 3. Our Vision forDell’s CSR By partnering with our customers to focus on strategic CSR initiatives and aligning these initiatives with our business strategy, we will obtain a competitive edge and regain market share.
- 4. CSR Initiatives: StatusReport and Assessment Corporate Accountability Environmenta l Responsibility Community Engagement Corporate Accountability Community Engagement Environmenta l Responsibility
- 6. HIV/AIDS Affects ourStakeholders The HIV/AIDS pandemic affects Dell employees, customers, supplier partners and communities where we live and work. According to Advert.org, approximately 33.2 million people are currently living with HIV/AIDS
- 7. Evaluation of HIV/AIDSPrevention Program • Provide employees with benefits • Publish educational information • Offer onsite health screenings • Hold HIV/AIDS employee conferences
- 8. Trade-offs of theHIV/AIDS Initiative
- 9. Recommendations for HIV/AIDSInitiative
- 11. Environmentalism: A KeyPrinciple in Dell’s Business Model “Dell's vision is to create a company culture where environmental excellence is second nature because the principles of environmentalism - efficiency eliminates waste - align with the principles of our direct business model - efficiency delivers customer value.” - Sustainability Report 2007
- 12. Evaluation of EnvironmentalInitiatives Plant a Tree for Me • Offsetting CO2 emissions Dell Earth Games • Employee Team Building (Global) • Inspiring employees to live an environmentally friendly life
- 13. Trade-offs of EnvironmentalInitiatives
- 14.
- 16. Three Focuses onCommunity Engagement Community Growth • Dell TechKnow (6,900 students) • International Learning Centers Employee Volunteerism • 40% employee volunteer rate • $13 million contributions Community Foundations • Health Grants
- 17. Dell TechKnow GeneratesTech Savvy Middle School Students Fayette County Public School Dell TechKnow Graduate Showcases her PC Skills “At the end of the program, students took their computers home, along with one year of free Internet access. Now, they can do research at home — an impossibility before TechKnow. - Neil McAlpine, Principal, General Wolfe Junior High, Winnipeg, Manitoba
- 18. Trade-offs of CommunityEngagement
- 19. Recommendations for Community EngagementInitiatives
- 21. Movement Towards CompleteAlignment: Competencies &CSR
- 22. CSR Initiatives: StatusReport and Assessment Corporate Accountability Environmenta l Responsibility Community Engagement Corporate Accountability Community Engagement Environmenta l Responsibility
- 23. Our Vision forDell’s CSR By partnering with our customers to focus on strategic CSR initiatives and aligning these initiatives with our business strategy, we will obtain a competitive edge and regain market share.
- 24. We Want YourInput!
- 25. Learning Centers inChina and Brazil Train Students in Technical Fields Location Participants Learned Skills Shanghai Changlin School 1,000 children from migrant families • Latest PC technology • Educational programs • Life skills development Dell Brazil’s Digital Citizen Project 5,900 students from low- income families • Digital literacy • Business skills • Advanced PC studies in two Technical Laboratories
- 26. Dell TechKnow GeneratesTech Savvy Middle School Students 1. Disassemble refurbished PC Fayette County Public School Dell TechKnow Graduate Showcases her PC Skills 2. Reassemble PC 3. Load software 4. Perform Hardware upgrades 5. Develop internet know-how 6. Take PC home