Brief study on the Nike Sneakers revolution in the sports industry, Background of the company, Founders of the Nike, HARVARD CASE STUDY ON NIKE, SNKRS APP/application revolution, Nike Marketing Strategies, Nike colabaration with NBA Championship,
Analyzing Nike's products and promotional strategies.
The presentation can be viewed with audio on Youtube. https://www.youtube.com/watch?v=vKVO8P7x7Bc
Why CSR is critical to political and corporate success if you are a sport organisation & how best to communicate your CSR approach. Given at Cass Business School London 2010
Brief study on the Nike Sneakers revolution in the sports industry, Background of the company, Founders of the Nike, HARVARD CASE STUDY ON NIKE, SNKRS APP/application revolution, Nike Marketing Strategies, Nike colabaration with NBA Championship,
Analyzing Nike's products and promotional strategies.
The presentation can be viewed with audio on Youtube. https://www.youtube.com/watch?v=vKVO8P7x7Bc
Why CSR is critical to political and corporate success if you are a sport organisation & how best to communicate your CSR approach. Given at Cass Business School London 2010
TATA Corporate Social Responsibility - A Century of TrustOdisha Development
At the Tata Group our purpose is to improve the quality of life of the communities we serve. We do this through leadership in sectors of national economic significance, to which the group brings a unique set of capabilities. This requires us to grow aggressively in focused area of business.
Project management is the implementations of different processes, methodologies, knowledge areas, skills and experience to achieve the pre-defined objectives of project. In simple terms, A project is unique task and project management is the methodology to complete that task efficiently within its deadlines.
A look at Nike's approach to Corporate Social Responsibility as a Crisis Management Tool. This case study is designed to draw attention to the ethical quagmire that is CSR. Particularly the arguements that it looks good on paper but not in reality. It will also look at some theoretical approaches to divising a CSR strategy.
This isn't an attack on Nike, but is looking at the reports against the company and their "reported" responses as food for thought.
What is a Project and Project Management? This presentation helps you to gain more knowledge about how to manage a project and helps in understanding the Project Life Cycle.
Case study on Nike's Marketing strategy - Nike is the top athletic apparel and footwear manufacturer in the world. This presentation will give you an insight of how Nike changed the marketing scenario of the sports equipment industry. Started off as a small company which only made running shoes for athletes by athletes, in just a short span of time, it rose to become the leading competitor of the sports industry.
My team and I did an in-depth overview of Nike's competitive position in the sports apparel and footwear industry as well as suggested strategies to help improve their performance.
Similar to Nike - CSR Strategy and Marketing Mix (20)
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
1. NIKE
JUST DO IT
Clara Coriton, Ivan Oz, Pierre Pagliai, Clément Cigliano, Alexandre Nio & Betty Cado.
2. SUMMARY
Introduction
General Strategy
◦ Quality of the Products
◦ Constant Innovation
◦ Aggressive Marketing
Product
◦ Innovation and Development
◦ Human and natural resources in the
production Process
Promotion
◦ Logo and Sponsoring
◦ 360 Degrees Approach
◦ CSR, Promotion and Brand Value
Place
◦ Supply Chain
◦ Distribution
Price
Conclusion
3. INTRODUCTION
• Strong brand identity and values
• Nike : huge responsibility as the number one firm in the market
• Scandals and boycotts : what are Nike’s real beliefs ?
• What is implemented in real life and is Nike’s CSR coherent ?
4. v
Weaknesses:
- Overseas manufacturing dependency
- Decreasing US market share
- High product price compared to Adidas
- Medium retail presence
Strengths :
- Brand recognition
- High product quality
- Effective marketing strategy
- Capacity of innovation
- Strong R&D
Opportunities:
- Expansion into emerging markets
- Increased demand in production
- Growing segment of women athletes
- Increase in the number of sports event like
Olympics, FIFA
- Develop the fashion brand image
Threats:
- Fierce industry competition
- Economic recession
- Fluctuation in the currency
NIKE’S SWOT
ANALYSIS
6. CONSTANT INNOVATION AGGRESSIVE MARKETINGQUALITY PRODUCTS
- Enhancing sports performances - Nike’s R&D is as « far away the
best »
- R&D Budget has doubled to reach
about 1.5 billion of euros
- Early adopters of digital
marketing
- Strong presence in sports
events and social medias
7.
8.
9. Success
innovation at the
center of Nike’s
strategy
Sustainability to
maintain growth
Sustainability to
attract
customers
“we’re creating the future we want to see
through sustainable innovation” Mark Parker
10. 71% of all
Nike shoes
contain
recycled
waste
Nike Grind
Turning waste
into sport
facilities
Nike Flyknit
footwear that
features only the
essentials
Reducing impact
on the
environment
50% of this impact
is caused by the
material itself
11. promotion of
social
responsibility
Water fair use
and limited use of
chemicals
Work on the CO2
footprint and use
only renewable
energy by the end
of 2025
Ideas pushed down
the supply chain
12. LOGO:
• Represent the wing of the Greek’s goddess of
victory
• Designed by a college student in 1971
• High visibility on each product
SPONSORING:
• $ 25 Million for World Cup Campaign in 2010
• Michael Jordan & Tiger Woods
14. QUOTE: Stollak (digital brand and innovation director)
“Ultimately, we are about connecting with the consumer where
they are” … “We started with notion that this was about
publishing to them with the right message and at the right time.
We've quickly evolved to a focus on conversations and
engaging them to participate as opposed to using new media
in traditional ways."
15. NIKE AND SOCIAL
MEDIA
◦ Social Media = link to customers
◦ Creation of various Pages
◦ Adaptation to each Social Media and its different uses
◦ Creation of its own Social Platform: NIKE+
16. PROMOTION & CSR
“ Our mission — to bring inspiration and innovation to every athlete in the world — drives us to encourage
every person to reach their full potential, whether it’s on the track, field or court, at work or at home. We strive
to help people be active and engaged, fully participating in the world around them. “
Nike’s advertisement very diversify
• Black, White, Asian people
• Social background
• Disable people
Get Kid Moving & Active School
19. GENERAL:
• 785 factories, in 43 countries,
• One of the largest Supply Chain infrastructure
• Pioneer in Manufactory Outsourcing
20. 90’s: Scandals began.
• Publication of report on poor working conditions in Indonesia
• Child Labor
2002: Nike elected first non-ethical Brand in the world.
ISSUES & SCANDALS WITHIN
THE SUPPLY CHAIN
21. THE SUSTAINABLE
IMPROVEMENT OF NIKE
After scandals:
• Audit on Indonesian’s factories
• Creation of the Code of Conduct
Currently:
• Improvement of Code of Conduct
(Index)
• Nike Manufacturing Map
22. • Extension of the logistic campus
• Reduction of truck travels
• Usage of renewable energies
• Huge effort to be sustainable
