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CSR 2.0 The Future of  Corporate Social Responsibility
The evolution of responsibility 1970s Shareholders 1980s Philanthropy Late 1990s Stakeholders Engagement Late 2000s Responsible Competitiveness Late 1990s Stakeholders Engagement Late 1990s Stakeholders Engagement Late 1990s Stakeholders Engagement Late 1990s Stakeholders Engagement Late 1990s Stakeholders Engagement 1980s Philanthropy Early 1990s Corporate  Governance Early 2000s Corporate Accountability Late 1990s Stakeholders Engagement 1970s Shareholders 1980s Philanthropy Late 1990s Stakeholders Engagement
The evolution of sustainability 1970s Quality management Late 2000s Sustainable markets Early 1990s Environmental management Early 2000s Triple bottom line 1980s Health & safety Late 1990s Health, safety & environment
ISO 26000: Fit for the future? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Failure of CSR (and its rebirth) ,[object Object],[object Object],Copyright CSR International / Wayne Visser 2010 Creativity CSR 1.0 Curses Scalability Responsiveness Uneconomic Peripheral Incremental CSR 2.0 Principles Glocality Circularity
Web 1.0 and CSR 1.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 and CSR 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CSR 2.0: The New DNA of Business ,[object Object],[object Object],Copyright CSR International / Wayne Visser 2010 Environmental Integrity Societal Contribution Good Governance Value Creation CSR 2.0
The New DNA of Business: CSR 2.0 Copyright CSR International / Wayne Visser 2010 Goal Economic development Indicators Beneficial products Inclusive business Environmental Integrity The CSR 2.0 Model Institutional effectiveness Stakeholder orientation Sustainable ecosystems Transparency Ethical conduct Philanthropy Fair labour practices Renewable resources Zero-waste production Societal Contribution Good Governance Value Creation DNA Code
CSR 1.0 versus CSR 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CSR 1.0 versus CSR 2.0: Shifts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Challenge Ahead for CSR 2.0 As with Web 2.0, the success of CSR 2.0 will depend on: C  = CREATIVITY S  = SCALABILITY R  = RESPONSIVENESS 2  = GLOCALITY 0  = CIRCULARITY
CSR 2.0 as the new DNA of Business

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CSR 2.0: The Future of Corporate Social Responsibility

  • 1. CSR 2.0 The Future of Corporate Social Responsibility
  • 2. The evolution of responsibility 1970s Shareholders 1980s Philanthropy Late 1990s Stakeholders Engagement Late 2000s Responsible Competitiveness Late 1990s Stakeholders Engagement Late 1990s Stakeholders Engagement Late 1990s Stakeholders Engagement Late 1990s Stakeholders Engagement Late 1990s Stakeholders Engagement 1980s Philanthropy Early 1990s Corporate Governance Early 2000s Corporate Accountability Late 1990s Stakeholders Engagement 1970s Shareholders 1980s Philanthropy Late 1990s Stakeholders Engagement
  • 3. The evolution of sustainability 1970s Quality management Late 2000s Sustainable markets Early 1990s Environmental management Early 2000s Triple bottom line 1980s Health & safety Late 1990s Health, safety & environment
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. The New DNA of Business: CSR 2.0 Copyright CSR International / Wayne Visser 2010 Goal Economic development Indicators Beneficial products Inclusive business Environmental Integrity The CSR 2.0 Model Institutional effectiveness Stakeholder orientation Sustainable ecosystems Transparency Ethical conduct Philanthropy Fair labour practices Renewable resources Zero-waste production Societal Contribution Good Governance Value Creation DNA Code
  • 10.
  • 11.
  • 12. The Challenge Ahead for CSR 2.0 As with Web 2.0, the success of CSR 2.0 will depend on: C = CREATIVITY S = SCALABILITY R = RESPONSIVENESS 2 = GLOCALITY 0 = CIRCULARITY
  • 13. CSR 2.0 as the new DNA of Business