Learn how to pitch your little startup heart out and actually get somewhere with the media peeps!
Join tech journalist Erica Swallow for an overview of how to interact with tech media as a startup. You'll learn the basics of PR for startups, including how to engage and build relationships with the media, how to craft a press release, top tips for writing an awesome email pitch, what "exclusive" and "embargo" mean, which assets are useful for journalists and what not to do. This class will also include a number of case studies from recent pitches that Erica has received. She will show you a behind-the-scenes look at how she was pitched and where each pitch led. Of course, questions are welcome, so bring your queries and a notebook for taking down your top learnings!
Learn more about Erica's class on Skillshare: http://www.skillshare.com/PR-for-Startups/2036846353
10 Steps to Success with Alternative TrafficJoe Youngblood
Google's Panda and Penguin algorithms have shaken the foundations of SEO and the roots of business which for the past several years had been ok with Google being the largest source of their online traffic. After the updates many webmasters and companies began searching for an answer to why, why they didn't have other ways to drive internet users to their website.
Inbound Marketing Conference 2016 SummaryJimmy Smith
Inbound 2016 was an excellent digital marketing conference. A summary of some of the best speakers and sessions follows. I selected sessions based on personal preference and what I thought would be of value to my company. With few exceptions, I got many ideas and great value out of each session.
Debunking the myths of user acquisition. Leveraging low-cost methods and case studies of familiar brands.
Written and delivered in 2016 in Gaza Sky Geeks and Leaders.ps startup incubators.
FUZE | National Forest Recreation Association Day 2Bryan Landaburu
FUZE Day 2 Presentation for the 2010 National Forest Recreation Association annual conference in Scottsdale, AZ. Day 1 focused on action plan development for the attendees who were considering relaunching their web marketing initiatives, namely their websites. Presentation covers basic project framework, approach, small business concepts, and web traffic drivers for small business. Part 2 of a 2 day program. Delivered by Bryan Landbauru, President of FUZE.
10 Steps to Success with Alternative TrafficJoe Youngblood
Google's Panda and Penguin algorithms have shaken the foundations of SEO and the roots of business which for the past several years had been ok with Google being the largest source of their online traffic. After the updates many webmasters and companies began searching for an answer to why, why they didn't have other ways to drive internet users to their website.
Inbound Marketing Conference 2016 SummaryJimmy Smith
Inbound 2016 was an excellent digital marketing conference. A summary of some of the best speakers and sessions follows. I selected sessions based on personal preference and what I thought would be of value to my company. With few exceptions, I got many ideas and great value out of each session.
Debunking the myths of user acquisition. Leveraging low-cost methods and case studies of familiar brands.
Written and delivered in 2016 in Gaza Sky Geeks and Leaders.ps startup incubators.
FUZE | National Forest Recreation Association Day 2Bryan Landaburu
FUZE Day 2 Presentation for the 2010 National Forest Recreation Association annual conference in Scottsdale, AZ. Day 1 focused on action plan development for the attendees who were considering relaunching their web marketing initiatives, namely their websites. Presentation covers basic project framework, approach, small business concepts, and web traffic drivers for small business. Part 2 of a 2 day program. Delivered by Bryan Landbauru, President of FUZE.
Is Your Content Resonating? How to Build Connections With ContentUberflip
You've been creating content for a while now, but is it really resonating with your audience?
Great marketing is all about building connections. All your marketing efforts – from content to programs – will only be effective if they manage to capture and leverage your audience's interest. This starts with a deep understanding of your audience, and must be reflected in the content you create and the environment in which your content lives.
In this presentation, Uberflip's Hana Abaza and SnapApp's Lena Prickett provide actionable tips for how to deliver a powerful experience full of content that resonates with your audience.
You’ll learn:
- How to get to know your audience and identify what will resonate with them
- How to find the data you need to continue creating and delivering resonant content
- How to organize your content and provide an engaging content experience
Copywriting for Startups and EntrepreneursAndrea Goulet
So, you've decided to start your own business. Awesome! Now it's time to connect with potential customers, investors and employees through your website. It needs to impress your readers, be engaging, and make your idea shine. Having a website that clearly presents your idea can be the difference between success and failure. No pressure, right?
Andrea Goulet Ford of BrandVox™ shares her tips from writing hundreds of websites over the past decade.
JESS3 Featured in Computer Arts for foursquare I VotedJESS3
JESS3 was featured in the September 2011 issue of Computer Arts Projects for our work with foursquare for the 2010 Elections. Together, we visualized checkins to polling locations across the United States in real-time by leveraging Google and Pew's data (via Voting Information Project) and foursquare's platform + community.
Our client, Eric Friedman of foursquare, shares the background to the project and the brief, while our Director of Information Design, Robin Richards, shares our approach and the project's outcome.
10 Digital Marketing Activities Anyone Can Do to Generate Quick Wins:
How to market to qualified prospects, engage them with your business then turn them into clients.
Woj recently went to Mozcon & he'll talk about the future of SEO in a zero-click, voice & fraggled world. He'll cover why it's important to shift your mindset, stop faking it and our need to run tests. He may even discuss building your brand to kick ass locally, making your content more memorable and ranking for questions. Heck, why not throw in how we can stop losing our money to Google and a set of steak knives!
Is Your Content Resonating? How to Build Connections With ContentUberflip
You've been creating content for a while now, but is it really resonating with your audience?
Great marketing is all about building connections. All your marketing efforts – from content to programs – will only be effective if they manage to capture and leverage your audience's interest. This starts with a deep understanding of your audience, and must be reflected in the content you create and the environment in which your content lives.
In this presentation, Uberflip's Hana Abaza and SnapApp's Lena Prickett provide actionable tips for how to deliver a powerful experience full of content that resonates with your audience.
You’ll learn:
- How to get to know your audience and identify what will resonate with them
- How to find the data you need to continue creating and delivering resonant content
- How to organize your content and provide an engaging content experience
Copywriting for Startups and EntrepreneursAndrea Goulet
So, you've decided to start your own business. Awesome! Now it's time to connect with potential customers, investors and employees through your website. It needs to impress your readers, be engaging, and make your idea shine. Having a website that clearly presents your idea can be the difference between success and failure. No pressure, right?
Andrea Goulet Ford of BrandVox™ shares her tips from writing hundreds of websites over the past decade.
JESS3 Featured in Computer Arts for foursquare I VotedJESS3
JESS3 was featured in the September 2011 issue of Computer Arts Projects for our work with foursquare for the 2010 Elections. Together, we visualized checkins to polling locations across the United States in real-time by leveraging Google and Pew's data (via Voting Information Project) and foursquare's platform + community.
Our client, Eric Friedman of foursquare, shares the background to the project and the brief, while our Director of Information Design, Robin Richards, shares our approach and the project's outcome.
10 Digital Marketing Activities Anyone Can Do to Generate Quick Wins:
How to market to qualified prospects, engage them with your business then turn them into clients.
Woj recently went to Mozcon & he'll talk about the future of SEO in a zero-click, voice & fraggled world. He'll cover why it's important to shift your mindset, stop faking it and our need to run tests. He may even discuss building your brand to kick ass locally, making your content more memorable and ranking for questions. Heck, why not throw in how we can stop losing our money to Google and a set of steak knives!
Above The Code (TM) Story Telling & Branded Content - : TechLoft / Tel Aviv...Alan Weinkrantz
U.S. Public Relations Consultant, Alan Weinkrantz' nsights on Story Telling and Branded Content Strategies for 2013.
Weinkrantz's core premise of the discussion will be based on studying and playing music for the last 50 years, with his belief sets about music being the original code with great story telling.
What Weinkrantz sees today in most startups is great code, great UI and little and generally no story telling. He will discuss the art of story telling in the context of a building and sustaining a startup and its role in adding value to a company.
Visit: http://www.alanweinkrantz.com or email Alan - alan@weinkrantz.com
Story telling, having a voice, and the on-going narrative is a reflection of the startup's heart and soul. It also becomes the body of work which will help the startup recruit talent, gain investors, attract customers, build partnerships and be discovered by the media. It is the later that he will focus on. This discussion will not be about how to pitch media, but rather, how to prepare yourself to best work with the media by having not only a great product or service, but a body of work that will separate you from your competitors.
Erica Paczkowski, Social Media Strategist at Design & Promote, presented how to build a social media strategy that is manageable and cohesive with your branding. Here's everything you need to know.
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
Ever wondered how to use LinkedIn to sell more real estate? See this presentation for realestate.com.au on how you can use LinkedIn to build your personal brand, identify clients, connect with them, share content and create a lead. Learn more at www.ragingdigital.com
Mindshare: Building Thought Leadership & CommunityErica Swallow
Presented at the 2018 Arab Innovation Academy in Doha, Qatar, this talk focuses on three startup case studies and how they are building mindshare in their communities, even though they are just getting started.
Startup PR: Getting Press on a Tight BudgetErica Swallow
The right coverage in the right publications can be a catalyst for user growth, but media coverage doesn't happen overnight.
Join our E-Seminar with MIT Bootcamps coach and MIT Sloan alumna, veteran journalist, and entrepreneur Erica Swallow. Learn how to perfect your startup's pitch and effectively communicate with the press. Armed with best practices and behind-the-scenes case studies, Erica will teach you the basics of PR for startups, so that you're ready to catch the attention of almost any journalist you're trying to reach.
High School Career Development ProgramsErica Swallow
During my final quarter at the MIT Sloan School of Management, I conducted an independent study about social entrepreneurship in the education sector, primarily focused on current players and existing opportunities in the space. I collaborated with education non-profit Noble Impact to determine how the high school education system might be transformed by greater involvement from communities and businesses.
My research entailed three stages: Internet research, phone and in-person interviews with key players at non-profits and businesses, and creation of a final report, which you’ll find attached to this email.
My research was focused on four questions:
- How are high school students currently engaged in career development?
- Which businesses are most engaged in K-12 education? How and why?
- What scalable opportunities exist to solve the skills gap between the classroom and workforce?
- What should I do after MIT Sloan to have the greatest impact in education?
The final report covers my key findings for the first two questions – insights were pulled from interviews with recruiters, students, non-profit leaders, and corporate giving professionals. The report also covers potential opportunities that Noble Impact or other organizations could implement to improve career-oriented programming offered to high school students. Lastly, the report gives a very brief insight into where my head’s at for post-Sloan plans.
INSPIRATION FOR THIS PROJECT
I was inspired to conduct this project for two key reasons: Education has been a life-changer for me, and Noble Impact’s work inspired me to think harder about how I could contribute to improving education in America.
As a first-generation college (and graduate) student, I’ve observed and relished in the difference furthering my education has made in my life, as compared with the trajectories of my siblings, cousins, and elders. Education not only pulled me out of poverty, but it also opened my mind to the many ways in which I could l contribute to the world.
Last year, I was invited to judge Noble Impact’s Arkansas High School Startup Weekend, and I was amazed by what the students were capable of producing: Full product prototypes, pitch presentations, and compelling arguments for why their business ideas were important. At the time, I didn’t consider how I might contribute to their experience beyond my duty as a judge, but as my second year of Sloan began to wrap up, I reflected upon my two years in business school and realized that my time in Little Rock with those motivated, talented students was the most inspiring time of my MBA. After starting a dialogue with Noble Impact CEO Eric Wilson, I decided I couldn’t end my semester without a deep dive into the education world. And thus, this project was born.
weCliq: Defining Key Issues in Group Socialization and Choosing a Primary MarketErica Swallow
For our semester-long project in Entrepreneurship Lab at MIT Sloan, three groupmates and I consulted with group social networking app weCliq to help them understand key issues that exist within the realm of group socialization and which market(s) experience the biggest "pain point" when it comes to meeting new people.
When weCliq came to us, it was targeting college students via is "group selfie" photo-sharing app. We conducted customer discovery interviews with college students to determine that socialization wasn't actually a huge problem for that market, given the ample on-campus opportunities students have for meeting new people.
We expanded our interview to include young professionals and found that this group had more of a challenge with socializing, since they weren't co-located with people of their age, spent more time working and enjoying hobbies, and - more often than college students - had relocated to a new city after school.
Since weCliq's app is based on the assumption that people want to socialize via these "group selfie" photos, we also tested that assumption in our interviews. Finding that interviewees were shy to share their opinions about "selfies" and "groupies" (group selfies), we conducted an extensive Facebook data study, in which we analyzed the 50 most recent photos that 60+ users were tagged in, determining what settings these photos were taken within, what type of photos they were (group candid, group staged, individual, groupie, selfie, etc.), and what the key demographic traits of the user tagged were.
The findings of our two methods - customer discovery interviews and data analysis - can be found within this presentation, which we shared with weCliq's team and our class of peers to kick off a discussion of potential strategies that build upon our findings.
This project was conducted by Christina Chen (MIT Sloan, M.B.A., 2016), Shambhu Koriala (MIT, B.S. Management Science, 2014), Simone Liano (Wellesley College, B.S. Neuroscience and Economics, 2017) and Erica Swallow (MIT Sloan, M.B.A., 2015).
The Candidate: Getting User Feedback on a New Platform for Civic EngagementErica Swallow
This report is a final project for the Harvard Business School course, Launching Technology Ventures (LTV), taught by Professor Jeffrey Bussgang. This project presented an opportunity for teammate Scott Jacobsen, a cross-registrant from the Harvard Kennedy School of Government, to collaborate with MIT Sloan School of Management cross-registrant Erica Swallow to research customer interest in his startup idea: A platform for political candidates to promote and raise funds for their campaigns while engaging voters with fresh and educational content about their campaign priorities and goals.
Scott’s background in politics -- as a campaign staffer for competitive U.S. Senate races and a veteran of a national advocacy group in Washington, D.C. -- set him up with a network and mindset to tackle the abyss of civic engagement, specifically at the Congressional level, which Americans seem to have particularly dismal opinions of: Congress currently stands at a 15% approval rating and the 2014 midterm election registered the lowest voter turnout in over 70 years.
With the lessons of LTV, Scott’s political savvy, and Erica’s experience in community management, startup marketing, and product design, the team set out on a mission to understand the platform’s potential user base and validate/invalidate current assumptions about that demographic’s top concerns and needs in regards to political engagement platforms.
The report details the team's analysis, process, and key findings.
At the 2013 StartupBus Accelerate unconference, I spoke very specifically about how to craft an startup email pitch, focusing on my three-sentence formula for getting a journalist's attention. As a tech journalist myself, I receive thousands of startup pitches annually. My advice is based on that personal experience of seeing only a handful of great pitches among a ton of horrible ones. Here's a look at how to pitch with concision and effectiveness.
A Pitch MVP enables a startup founder to engage with his or her target audience to see if they're willing to invest in the startup idea through the exchange of currency.
Addressing a room of budding entrepreneurs at a Lean Startup Machine Boston workshop, I spoke about the various types of Pitch MVPs, how to present them to potential customers, and what qualifies as valid "currency."
This presentation was given on September 23, 2013.
The social web is democratizing entrepreneurship. Entrepreneurship is on the rise, and social networks are helping entrepreneurs do everything needed to get their businesses going, from ideating, finding a co-founder, and hiring, to finding investors, managing stakeholders, getting press, and getting much-needed advice.
During April 2013, I spoke with a group of NYU Stern students about the growing social networks for entrepreneurs. Thank you, Professor Arun Sundararajan for inviting me to speak with your "Networks, Crowds and Markets" class!
How American Companies are Reaching Tech Savvy Hispanic CommunitiesErica Swallow
The Hispanic market is the fastest-growing demographic in the U.S. and also the most mobile and social media savvy in the country. It's no wonder that big brands have made it a priority to reach Hispanic communities in America. In this presentation, attendees will learn about big brands that are effectively reaching Hispanic communities with innovative and technology-focused campaigns.
This presentation was presented on June 13, 2012 at the Social Media Strategies Summit in Miami.
For more details: http://socialmediastrategiessummit.com/miami-2012/agenda.html
Foursquare’s launch in 2009 set the stage for the mobilization of loyalty programs. While punch cards and scan cards still reign in use, digital loyalty programs are popping up in a number of industries. In this presentation, attendees will learn about mobile apps that can help mobilize their businesses’ loyalty programs.
This presentation was given in May 2012 at the Mobile Marketing Strategies Summit in San Francisco: http://mobilemarketingstrategiessummit.com/san-francisco2012/agenda.html.
How To Use LinkedIn to Build Your NetworkErica Swallow
This presentation was part of a webinar I gave as part of Mediabistro’s Social Media 101 interactive workshop on how to get started with social media.
The session, entitled "How To Use LinkedIn to Build Your Network," went over the basic of using the the platform for building a professional and personal network.
Full session details: LinkedIn is the major social media platform used for professional networking, job search, and lead generation. Find out how to create a LinkedIn page that is rich with keywords and will serve your business and professional goals.
Check out the Social Media 101 agenda here: http://www.mediabistro.com/socialmedia101/program.asp
Launched by Google in 2011, Google+ is the latest social networking tool on the block. Businesses of all types, but especially those in the consumer goods market, are giving the platform a try. In this presentation, attendees will discover the pros and cons of using Google+ from a business point of view, while also learning about how other brands are using the platform.
This presentation was giving at the Social Media Strategies Conference in Chicago in April 2012.
I was invited to speak with Professor Arun Sundararajan‘s “Networks, Crowds and Markets” class on the topic of “Trust and the Sharing Economy.” The discussion focused on current trust indicators on collaborative consumption platforms and potential ideas for solving the trust issue currently present.
How To Get Press for Your Skillshare ClassErica Swallow
I spoke with a group of Skillshare Master Teachers about how they could get press for their classes, including tips on how to pitch journalists, as well as how to become a guest writer to boost their reputations.
Blogs 101: Organization and Revenue StreamsErica Swallow
A brief overview of how established blogs (such as Mashable) are organized and how they generate revenue.
This overview was presented to a class of students at LIM College on February 8, 2010.
10 Lesser Known Social Platforms and How Businesses Can Use ThemErica Swallow
As social platforms advance and users adopt new networking and sharing habits based on evolving needs and desires, brands continue to push the envelope in introducing interactive social campaigns using these ever-evolving technologies.
Some of the most innovative brands have already begun to experiment with lesser known social platforms to cater to targeted audiences and test the grounds with new types of advertising models. Many of these campaigns are pure trial-and-error efforts to see what works and what doesn’t works, and there certainly aren’t any one-size-fits-all solutions out there.
At the Social Marketers Summit in Prague, I recently spoke on 10 of the most intriguing, but lesser known, location-based, Q&A, press and microblogging social platforms out there and how more businesses can start using them.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
3. What Defines Startup PR?
• No reputation
• No budget
• No time
• Newness
• Passion
• No PR experience
#StartupPR
4. 1. Know What’s Newsworthy
• Startup’s launch
• New product
• Study or data
• Current event
• Partnership
#StartupPR
5. 1. Know What’s Newsworthy
Startup’s Launch / Relaunch
“Bizzy is going to change local search by launching a Bizzy Recommendation Engine and Local Business Census
at the end of the month and the Founder and President of Bizzy, Gadi Shamia, would like to sit down with you
prior to the announcement to show you how the engine will work.
The Local Business Census will ask users 20 questions about the local businesses in their area in order to gage
their preferences. Once complete, Bizzy will have what it needs to provide you with a recommendation the way
a friend would in a fun and interactive way.
So far there have really been two tiers of online local search: 1) Yellow Pages and 2) Yelp and Zagat's reviews.
We are moving into the third tier of predictive technology, creating the ability to provide users and consumers
with recommendations based on their preferences.
Bizzy's recommendations wont just be based on what your friends like or recommend - because we don't
necessarily always agree with what our friends and family like - but Bizzy's unique and proprietary algorithm
will match your data with the best fit for you anywhere you go.”
#StartupPR
6. 1. Know What’s Newsworthy
New Product
“Saw on Twitter that you had downloaded our new app Snooth Wine Pro. Hope you're
enjoying it or will enjoy it on your trip to Napa/Sonoma. I've sent some information to
your counterparts at Mashable in hopes of receiving some Mashable love in the form
of coverage and haven't heard anything just yet. I had luck pitching back in 2008 when
I was still in college and had my own streaming music search engine, Streamzy - but
this time seems a bit more challenging. This is my first big project since I've arrived at
Snooth and I'd be forever grateful if you could consider covering the new app - it's the
first of its kind and we're extremely proud of it. I've included our press release below
and a link to find screenshots and contest info. Let me know if you'd like some promo
codes to gift to your readers. Again, I appreciate your consideration.”
#StartupPR
7. 1. Know What’s Newsworthy
Study or Data
“My client, QuBit, has done some research into retail websites
and has come up with a list of top reasons that people don't
convert into paying customers - we'd be more than happy to
do a 'Top ways to improve website conversions' style piece off
the back of this if you'd be interested.”
#StartupPR
8. 2. Have a Concise, Value-Driven Message
• YES
– “Skillshare is a community marketplace to learn anything from anyone.”
– “Airbnb is a trusted community marketplace for people to list, discover
and book unique spaces around the world online or from an iPhone.”
– “Lot18 is a membership by invitation website for wine and epicurean
products from coveted producers at attractive discounts.”
• NO
– Companies are now adopting the same level of attention to data–driven
design, optimization, engagement and monetization that their social game
counterparts are. And, many of them are winning big. Company X, a user
analytics firm based in SF, helps them to do so – would you be interested
in learning more?
– Company Y offers consumers and businesses an innovative, easy way to
cut the clutter, save some trees and even save money by storing and
organizing all their purchase receipts in the cloud.
#StartupPR
9. 2. Have a Concise, Value-Driven Message
Creating a Message
• Fill in the blank: “*My startup+ is a ____________.”
• Cut down on industry jargon
• Use it everywhere
#StartupPR
10. 3. Understand Coverage Area & Audience
• Try to avoid this sentence:
– “I read your recent post called ‘XYZ,’ and I think you’d be interested
in my startup.”
• With that being said…
– “Loved your piece a few days ago (I sent it around to all of
[Company X] to read) - is this a preview of your class?
I’ve been meaning to reach out to you because our CEO, *Person Y+
just published his first book, [Book Title], which addresses a lot of
the points you made, as well as…”
#StartupPR
11. 3. Understand Coverage Area & Audience
Don’t Send Me This
• “ArchPort Footwear began
offering the first sandals
with flashlights that fit inside
the sole; there are 20 days
remaining to take advantage
of this offer. Each pair of
ArchPort Sandals arrive with
a flashlight that fits into a
chamber located in the arch
of the sole. The flashlight is
ideal for night outings during
the summer…”
#StartupPR
12. 4. Customize Your Pitches
• Journalist’s name
• Mention of his or her publication
• True interest in recent coverage / coverage area
#StartupPR
13. 5. Avoid Press Releases
• 95% of press releases are useless
• If you use one…
– Be informative, not sales-y
– Omit quotes (good publications don’t use them)
– Attach or copy-and-paste it below the email
– Embed a link to the press release
– Or offer to send the press release later
• If you don’t use one…
– 1 sentence defining your startup
– 2-3 sentences explaining the occasion for your pitch
• EMAIL SUBJECT LINES ARE VERY IMPORTANT!
#StartupPR
14. 5. Avoid Press Releases
Composing a Subject Line
• YES
– Story: Building Landing Pages That Convert
– Snooth Launches "Shazam" for Wine
– Top tips for e-commerce websites
– Exclusive: Performance Reviews Go Social (infographic)
• NO
– Press Release for Mashable.com
– PRESS RELEASE - ARCHPORT SANDALS WITH FLASHLIGHT IN THE SOLE
– Plextor Debuts Superfast Limited Edition SSD
– Telligent Announces Social Community Software at WPC
• I forwarded to a coworker, saying, “For you if interested. These PR peeps have no
idea what I do.”
#StartupPR
15. 6. Have Useful Assets Available
• Useful assets include:
– A company or product description
– Photos relevant to the story
– Screenshots of the product
– Company logos
• Ideas for implementation:
– Zipped file as an attachment
– Link to “press” page
#StartupPR
16. 7. Exclusives & Embargoes
• Exclusive: when a publication is given the right to be the
first publication to report on a given story
• Embargo: a request by a source that the information or
news provided by that source not be published until a
certain date or certain conditions have been met
#StartupPR
18. 9. Follow Reporters on Twitter
• “It’s amazing to me that I get a MUCH higher
response rate when pitching reporters via Twitter
than email. I would actually go as far as to say that
every time I’ve pitched a reporter via Twitter, I have
gotten some sort of response (often resulting in a
story for my client). Via email, I have maybe a 50%
response rate. The phone call response rate would
be my lowest.”
- Nicole Denton, PR, Pyxl
#StartupPR
20. 10. Reverse Pitch with HARO & NewsBasis
Stories I’ve Written with HARO
• 13 Branded iPhone Apps That Enhance Their Company’s Products
• 13 Ways to Improve Your International SEM Strategy
• 7 Unique Eco-Friendly Company Transportation Alternatives
• 6 New & Innovative Social Media Campaigns to Learn From
• 7 Twitter Marketing Campaigns to Learn From
• How The iPad Is Helping Businesses Go Green
#StartupPR
21. Final Tips
• Be concise.
• Have a very clear message.
• Think like the reader.
#StartupPR
Response from me: “I actually heard about the app because you had sent that. :-) My colleague, Matt Silverman, forwarded it along, knowing that I'm flying to Napa/Sonoma today and that I'm a wine enthusiast. ”
More details: “Over a ten year period, I've experienced market hardships (Richard Reid shoe bomb), had to sue a major corporation to stop them from making my patent, and struggled as a product entrepreneur trying to compete with footwear leaders. I am offering the most innovative footwear product on the market, and one of the only footwear products in the history to reach the market with a utility patent (versus a design patent). It is truly novel!”
HARO: startups respond to requestsNewsBasis: Follow topics and get suggested pitches / startups can respond to requests
HARO: startups respond to requestsNewsBasis: Follow topics and get suggested pitches / startups can respond to requests
HARO: startups respond to requestsNewsBasis: Follow topics and get suggested pitches / startups can respond to requests