The Global Startup Community’s Meta MissionSocial Tables
This is a presentation our CEO gave at a #DisruptHR event in DC. In it, he shares his belief that the secondary mission of every startup in the world is "to reinvent the workplace."
Fit for the future... leadership and culture in a digital ageEva Appelbaum
Presentation for DMX Dublin 8 March 2017
We are living in a volatile, uncertain, complex and ambiguous world. Businesses must address this reality, or risk their own future. The possibilities of digital channels and technology can inspire innovation and creative spirit, but it also causes stress as people and organisations are faced with change. We often hear that transformation it is really about people & culture.
So what does that mean? What are the characteristics of 'digital' culture and how do you foster it? What are the leadership skills needed to drive change? How do you bring people along with you as you lead change? And what does transformation look like when it is people-centric?
Eva will draw on her years of experience leading digital in organisations such as the BBC, Amnesty International and Group M to consider how organisations and employees can be fit for the digital age.
Delivering Happiness, The New Secret Ingredient by Sunny GrossoAudienceView
It’s no secret that company culture matters. The challenge is creating cultures that elevate business impact. The secret is a well-known, often misunderstood emotion that is becoming the biggest competitive advantage in today’s economy. Happiness. Research shows happy staff and volunteers outperform in every business measurement, from customer service to profitability. In this session, Sunny will challenge our personal definition of success and peek into the science of happiness, debunking myths that happiness is superfluous to business results. We’ll explore why emotions matter for live events and how to create a culture of happiness to elevate your customer experience. Sunny will end with clear actions you can use to improve your own happiness, customer experience and business results.
We are a boutique real estate brokerage in Glendale CA. We are a small company, and likely to stay that way, but we are looking for a few awesome people to join our team. Are you that someone? After viewing this deck, click through to our website to learn more. http://GlendaleDIGGS.com/are-you-diggs-tribe
The Three C's - Culture, Collaboration & Creative LeadershipAdam Stone
This presentation (I delivered at UNSW Art & Design) provides students with an insight into how successful creative agencies and experience design studios apply culture, collaboration and creative leadership to their work.
Culture Summit 2018 - Culture in Everything You DoCulture Summit
Core values matter. They support the company mission, help shape the culture, and reflect what is important to the company. They are the essence of a company’s identity and serve as its cultural cornerstones.
From the first interview to the last day of work, employees should understand that the company core values form the basis for every decision they make.
Cat Lee, Head of Culture at Pinterest shares how Pinterest weaves its mission and core values into every aspect of their employee experience.
Interested in learning more? Visit www.culturesummit.co
The Global Startup Community’s Meta MissionSocial Tables
This is a presentation our CEO gave at a #DisruptHR event in DC. In it, he shares his belief that the secondary mission of every startup in the world is "to reinvent the workplace."
Fit for the future... leadership and culture in a digital ageEva Appelbaum
Presentation for DMX Dublin 8 March 2017
We are living in a volatile, uncertain, complex and ambiguous world. Businesses must address this reality, or risk their own future. The possibilities of digital channels and technology can inspire innovation and creative spirit, but it also causes stress as people and organisations are faced with change. We often hear that transformation it is really about people & culture.
So what does that mean? What are the characteristics of 'digital' culture and how do you foster it? What are the leadership skills needed to drive change? How do you bring people along with you as you lead change? And what does transformation look like when it is people-centric?
Eva will draw on her years of experience leading digital in organisations such as the BBC, Amnesty International and Group M to consider how organisations and employees can be fit for the digital age.
Delivering Happiness, The New Secret Ingredient by Sunny GrossoAudienceView
It’s no secret that company culture matters. The challenge is creating cultures that elevate business impact. The secret is a well-known, often misunderstood emotion that is becoming the biggest competitive advantage in today’s economy. Happiness. Research shows happy staff and volunteers outperform in every business measurement, from customer service to profitability. In this session, Sunny will challenge our personal definition of success and peek into the science of happiness, debunking myths that happiness is superfluous to business results. We’ll explore why emotions matter for live events and how to create a culture of happiness to elevate your customer experience. Sunny will end with clear actions you can use to improve your own happiness, customer experience and business results.
We are a boutique real estate brokerage in Glendale CA. We are a small company, and likely to stay that way, but we are looking for a few awesome people to join our team. Are you that someone? After viewing this deck, click through to our website to learn more. http://GlendaleDIGGS.com/are-you-diggs-tribe
The Three C's - Culture, Collaboration & Creative LeadershipAdam Stone
This presentation (I delivered at UNSW Art & Design) provides students with an insight into how successful creative agencies and experience design studios apply culture, collaboration and creative leadership to their work.
Culture Summit 2018 - Culture in Everything You DoCulture Summit
Core values matter. They support the company mission, help shape the culture, and reflect what is important to the company. They are the essence of a company’s identity and serve as its cultural cornerstones.
From the first interview to the last day of work, employees should understand that the company core values form the basis for every decision they make.
Cat Lee, Head of Culture at Pinterest shares how Pinterest weaves its mission and core values into every aspect of their employee experience.
Interested in learning more? Visit www.culturesummit.co
Purpose Driven Leadership-The Solution to Global Problems
In this talk that I presented at the Rotary Club of London, I shared why activating purpose and shared values in each leader and employee is the key to driving positive social economic changes that are needed globally.
I also shared why Purpose-Led Leadership is the key to the global transformations needed to resolve some of the world greatest problems we face today. How by aligning our inner being, quieting the mind, balancing our perceptions and emotions we can lead purposefully and drive the changes needed to better our future and look after our planet.
The world doesn’t need more power-driven leaders, but purpose-driven leaders who can solve real-world issues. The key challenge for businesses globally is how to get more purpose-driven leaders that realise they are there to make a difference in the world, to be the compass that direct company towards a desired outcome that is purpose driven.
The pressures are greater today than they’ve ever been on CEOs to produce short-term results but it’s really not about that. It’ about having a company that’s going to solve actual social problems through the work the company does and that requires a company with commitment to purpose throughout the entire organisation.
In a highly globalised world we live in today facing numerous challenges, purpose is what unites people to work towards a common future. To have purpose is to give meaning to the goals we are striving to achieve together. Purposeful and meaningful work is becoming more and more important worldwide. According to Youth Speak, the global millennial insight survey, young people rated meaningful work as the 2nd most important factor in the first 5 years of their career.
In business, I learned from many mistakes that I made that the aim is to do business with people who believe what you believe.
Abraham Maslow had it right. Once our physical needs are met, we long for love, belonging, esteem and finally what Maslow called “self-actualization”–that our lives count.
To learn more about how to activate purpose in leadership and in people grab your copies of A Path to Wisdom and #Loneliness and start learning about TJS Evolutionary Method and apply daily some of key universal principles shared in the books.
For more information about how my talks, seminars, and workshop can help you or your organizations please visit www.tonyselimi.com
Love and Wisdom
Tony J. Selimi
Human Behaviour and Cognition Expert
#CU12: Crowdfund the future - Tom dawkins at Connecting Up 2012Connecting Up
Crowdfunding is the buzziest buzz word in fundraising today. But what does it really mean and how can you take advantage of it to run your social change initiative?
A Power Point I created as pro bono work for a not-for-profit which did and does great work but lacked discipline and focus. I completed a communications audit for them and this was my presentation and recommendation. Hope any part of it may help other organizations - even the for profit. The simpler you can get, the more associates will understand and row together.
The Power of Conversation: learning and innovation through dialogueJurgen Egges
An short overview of the work Mireille Jansma & myself did at ING.
We worked to encouragediversity of thinking to tackle complex issues. We started
the Challenging Minds program at ING: conversation as an enabler of double loop learning, in which also emergence and unpredictability was key – the value of unintended outcomes. We designed an innovative learning strategy, called Connect-Connect-Connect (C3). In our Challenging Minds programme, intended for everyone, not only leaders & talents, we implemented Knowledge Café’s a la David Gurteen and CoachingOurselves by Henry Mintzberg and Phil LeNir
The Dragonfly Effect: Unlocking Social Media for Impact Andy Smith
An extract of material originally presented at Cisco to the Forum for Women Entrepreneurs and Executives on The Dragonfly Effect, an approach to creating impact with social media.
http://www.fweande.org/index.cfm?fuseaction=Page.ViewPage&PageID=717
Born after 1996, Generation Z is slowly becoming a part of the workforce, purchasing consumers, and global leaders. As a manager, how do you get the most out of your Gen. Z workforce?
Seven ways businesses can be a force for goodINSEAD
Business as a force for good doesn’t have to be a grand gesture; it can present itself in small and subtle ways,” says Ilian Mihov, Dean of INSEAD. Here are seven ways businesses and leaders can do their part and make a difference to the world we live in.
In this workshop we explored the ways in which organisations reflect society, and how breaking unhealthy systems and values within your organisation could not only make your organisation more effective but also transform the wider world in which you operate.
Women In Advertising: The Good, The Bad and The UglyDaniele Fiandaca
Session we ran on International Women's Day exploring the good, the bad and ugly of the portrayal of women in advertising as well as advertising to women. Four creative leaders discussed the onus on the marketing and the creative industry to raise its game and to cut out the objectification of women in culture.
Purpose Driven Leadership-The Solution to Global Problems
In this talk that I presented at the Rotary Club of London, I shared why activating purpose and shared values in each leader and employee is the key to driving positive social economic changes that are needed globally.
I also shared why Purpose-Led Leadership is the key to the global transformations needed to resolve some of the world greatest problems we face today. How by aligning our inner being, quieting the mind, balancing our perceptions and emotions we can lead purposefully and drive the changes needed to better our future and look after our planet.
The world doesn’t need more power-driven leaders, but purpose-driven leaders who can solve real-world issues. The key challenge for businesses globally is how to get more purpose-driven leaders that realise they are there to make a difference in the world, to be the compass that direct company towards a desired outcome that is purpose driven.
The pressures are greater today than they’ve ever been on CEOs to produce short-term results but it’s really not about that. It’ about having a company that’s going to solve actual social problems through the work the company does and that requires a company with commitment to purpose throughout the entire organisation.
In a highly globalised world we live in today facing numerous challenges, purpose is what unites people to work towards a common future. To have purpose is to give meaning to the goals we are striving to achieve together. Purposeful and meaningful work is becoming more and more important worldwide. According to Youth Speak, the global millennial insight survey, young people rated meaningful work as the 2nd most important factor in the first 5 years of their career.
In business, I learned from many mistakes that I made that the aim is to do business with people who believe what you believe.
Abraham Maslow had it right. Once our physical needs are met, we long for love, belonging, esteem and finally what Maslow called “self-actualization”–that our lives count.
To learn more about how to activate purpose in leadership and in people grab your copies of A Path to Wisdom and #Loneliness and start learning about TJS Evolutionary Method and apply daily some of key universal principles shared in the books.
For more information about how my talks, seminars, and workshop can help you or your organizations please visit www.tonyselimi.com
Love and Wisdom
Tony J. Selimi
Human Behaviour and Cognition Expert
#CU12: Crowdfund the future - Tom dawkins at Connecting Up 2012Connecting Up
Crowdfunding is the buzziest buzz word in fundraising today. But what does it really mean and how can you take advantage of it to run your social change initiative?
A Power Point I created as pro bono work for a not-for-profit which did and does great work but lacked discipline and focus. I completed a communications audit for them and this was my presentation and recommendation. Hope any part of it may help other organizations - even the for profit. The simpler you can get, the more associates will understand and row together.
The Power of Conversation: learning and innovation through dialogueJurgen Egges
An short overview of the work Mireille Jansma & myself did at ING.
We worked to encouragediversity of thinking to tackle complex issues. We started
the Challenging Minds program at ING: conversation as an enabler of double loop learning, in which also emergence and unpredictability was key – the value of unintended outcomes. We designed an innovative learning strategy, called Connect-Connect-Connect (C3). In our Challenging Minds programme, intended for everyone, not only leaders & talents, we implemented Knowledge Café’s a la David Gurteen and CoachingOurselves by Henry Mintzberg and Phil LeNir
The Dragonfly Effect: Unlocking Social Media for Impact Andy Smith
An extract of material originally presented at Cisco to the Forum for Women Entrepreneurs and Executives on The Dragonfly Effect, an approach to creating impact with social media.
http://www.fweande.org/index.cfm?fuseaction=Page.ViewPage&PageID=717
Born after 1996, Generation Z is slowly becoming a part of the workforce, purchasing consumers, and global leaders. As a manager, how do you get the most out of your Gen. Z workforce?
Seven ways businesses can be a force for goodINSEAD
Business as a force for good doesn’t have to be a grand gesture; it can present itself in small and subtle ways,” says Ilian Mihov, Dean of INSEAD. Here are seven ways businesses and leaders can do their part and make a difference to the world we live in.
In this workshop we explored the ways in which organisations reflect society, and how breaking unhealthy systems and values within your organisation could not only make your organisation more effective but also transform the wider world in which you operate.
Women In Advertising: The Good, The Bad and The UglyDaniele Fiandaca
Session we ran on International Women's Day exploring the good, the bad and ugly of the portrayal of women in advertising as well as advertising to women. Four creative leaders discussed the onus on the marketing and the creative industry to raise its game and to cut out the objectification of women in culture.
Tribute to Nelson Mandela: An Entrepreneurial Retrospective by Penina Rybak Penina Rybak
We are truly saddened to hear about the passing of Nelson Mandela, who singlehandedly taught present and future generations of children and adults what it means to be a self actualized human being, a thinker with self awareness of the essence of life and worth, and someone who practiced what so many just preach: stand up for what you believe in.
Nelson Mandela was a pilot in the truest sense of the word; for people in his country, but also for people worldwide.I think Nelson Mandela would have made a fantastic social entrepreneur, and an even better mentor in Real Time.I only have his virtual mentorship to guide me, his “voice” added to the many voices in my head, herding me on my own entrepreneurial journey. My CTA for more women to join the Entrepreneur Revolution, its sibling the Tech Revolution, and their offshoot; the social entrepreneurship movement.
This booklet contains selected quotes from people around the world who are having positive impact on society through their meanigful career.
Enjoy the inspiration! Share your thoughts and experience.
I recently won a Finalist Award in Africa’s Most Influential Women in Business and Government Programme. For this, I am immensely grateful. The 2014 awards, hosted by CEO Communications, received 9000 entries from 34 African countries.
The Award made me think about the overall impact of women in business. I looked at examples of women who achieve inspirational things. And I asked myself this question:
What legacy can we create through the influence we have each and every day?
In honor of Women’s History Month, the members of Connect: Professional Women’s Network share the quotes that have inspired them in their careers. To learn more about Connect and join the group for free, visit http://www.linkedin.com/womenconnect.
Great Articles, news and expertise from leadership, HR and People development experts around the world. Come and see our great new e.MILE Magazine here: http://www.peopledevelopmentmagazine.com
In celebration of Women's History Month, the Office of Economic Impact and Diversity at the Department of Energy (DOE), highlighted the contributions of talented and dedicated employees from across the DOE complex in an online feature called "Women @ Energy: Innovators in Science, Technology, Engineering, and Mathematics."
Out of 170 profiles on the site, 47 of the women featured are employees of Lawrence Livermore National Laboratory (LLNL). The LLNL women represent a variety of disciplines across the Laboratory from senior managers, group leaders and program managers to scientists, engineers and postdocs.
The women profiled share what has inspired them to work in Science, Technology, Engineering and Mathematics (STEM), and what excites them about their work at the Energy department. They also provide their thoughts on how our country can engage more women, girls, and other underrepresented groups in STEM and offer recommendations for those interested in entering their field of work.
Read more: http://1.usa.gov/1jsFORn
Should smart people bring their emotions to work? According to Cynthia Kivland's research, YES! Learn the seven smarter positive emotions every employer wants and every employee needs to lead with humanity and connect with civility.
Women face many social challenges today whether it be working in unorganized/organized sector, to raise children amidst the harsh economic crisis; social systems (child marriage, unwelcome of girl child, customs). A woman is dynamic in the many roles she plays. (Mother, Sister, Friend, Spouse, Leader, etc).
Mindshare: Building Thought Leadership & CommunityErica Swallow
Presented at the 2018 Arab Innovation Academy in Doha, Qatar, this talk focuses on three startup case studies and how they are building mindshare in their communities, even though they are just getting started.
Startup PR: Getting Press on a Tight BudgetErica Swallow
The right coverage in the right publications can be a catalyst for user growth, but media coverage doesn't happen overnight.
Join our E-Seminar with MIT Bootcamps coach and MIT Sloan alumna, veteran journalist, and entrepreneur Erica Swallow. Learn how to perfect your startup's pitch and effectively communicate with the press. Armed with best practices and behind-the-scenes case studies, Erica will teach you the basics of PR for startups, so that you're ready to catch the attention of almost any journalist you're trying to reach.
High School Career Development ProgramsErica Swallow
During my final quarter at the MIT Sloan School of Management, I conducted an independent study about social entrepreneurship in the education sector, primarily focused on current players and existing opportunities in the space. I collaborated with education non-profit Noble Impact to determine how the high school education system might be transformed by greater involvement from communities and businesses.
My research entailed three stages: Internet research, phone and in-person interviews with key players at non-profits and businesses, and creation of a final report, which you’ll find attached to this email.
My research was focused on four questions:
- How are high school students currently engaged in career development?
- Which businesses are most engaged in K-12 education? How and why?
- What scalable opportunities exist to solve the skills gap between the classroom and workforce?
- What should I do after MIT Sloan to have the greatest impact in education?
The final report covers my key findings for the first two questions – insights were pulled from interviews with recruiters, students, non-profit leaders, and corporate giving professionals. The report also covers potential opportunities that Noble Impact or other organizations could implement to improve career-oriented programming offered to high school students. Lastly, the report gives a very brief insight into where my head’s at for post-Sloan plans.
INSPIRATION FOR THIS PROJECT
I was inspired to conduct this project for two key reasons: Education has been a life-changer for me, and Noble Impact’s work inspired me to think harder about how I could contribute to improving education in America.
As a first-generation college (and graduate) student, I’ve observed and relished in the difference furthering my education has made in my life, as compared with the trajectories of my siblings, cousins, and elders. Education not only pulled me out of poverty, but it also opened my mind to the many ways in which I could l contribute to the world.
Last year, I was invited to judge Noble Impact’s Arkansas High School Startup Weekend, and I was amazed by what the students were capable of producing: Full product prototypes, pitch presentations, and compelling arguments for why their business ideas were important. At the time, I didn’t consider how I might contribute to their experience beyond my duty as a judge, but as my second year of Sloan began to wrap up, I reflected upon my two years in business school and realized that my time in Little Rock with those motivated, talented students was the most inspiring time of my MBA. After starting a dialogue with Noble Impact CEO Eric Wilson, I decided I couldn’t end my semester without a deep dive into the education world. And thus, this project was born.
weCliq: Defining Key Issues in Group Socialization and Choosing a Primary MarketErica Swallow
For our semester-long project in Entrepreneurship Lab at MIT Sloan, three groupmates and I consulted with group social networking app weCliq to help them understand key issues that exist within the realm of group socialization and which market(s) experience the biggest "pain point" when it comes to meeting new people.
When weCliq came to us, it was targeting college students via is "group selfie" photo-sharing app. We conducted customer discovery interviews with college students to determine that socialization wasn't actually a huge problem for that market, given the ample on-campus opportunities students have for meeting new people.
We expanded our interview to include young professionals and found that this group had more of a challenge with socializing, since they weren't co-located with people of their age, spent more time working and enjoying hobbies, and - more often than college students - had relocated to a new city after school.
Since weCliq's app is based on the assumption that people want to socialize via these "group selfie" photos, we also tested that assumption in our interviews. Finding that interviewees were shy to share their opinions about "selfies" and "groupies" (group selfies), we conducted an extensive Facebook data study, in which we analyzed the 50 most recent photos that 60+ users were tagged in, determining what settings these photos were taken within, what type of photos they were (group candid, group staged, individual, groupie, selfie, etc.), and what the key demographic traits of the user tagged were.
The findings of our two methods - customer discovery interviews and data analysis - can be found within this presentation, which we shared with weCliq's team and our class of peers to kick off a discussion of potential strategies that build upon our findings.
This project was conducted by Christina Chen (MIT Sloan, M.B.A., 2016), Shambhu Koriala (MIT, B.S. Management Science, 2014), Simone Liano (Wellesley College, B.S. Neuroscience and Economics, 2017) and Erica Swallow (MIT Sloan, M.B.A., 2015).
The Candidate: Getting User Feedback on a New Platform for Civic EngagementErica Swallow
This report is a final project for the Harvard Business School course, Launching Technology Ventures (LTV), taught by Professor Jeffrey Bussgang. This project presented an opportunity for teammate Scott Jacobsen, a cross-registrant from the Harvard Kennedy School of Government, to collaborate with MIT Sloan School of Management cross-registrant Erica Swallow to research customer interest in his startup idea: A platform for political candidates to promote and raise funds for their campaigns while engaging voters with fresh and educational content about their campaign priorities and goals.
Scott’s background in politics -- as a campaign staffer for competitive U.S. Senate races and a veteran of a national advocacy group in Washington, D.C. -- set him up with a network and mindset to tackle the abyss of civic engagement, specifically at the Congressional level, which Americans seem to have particularly dismal opinions of: Congress currently stands at a 15% approval rating and the 2014 midterm election registered the lowest voter turnout in over 70 years.
With the lessons of LTV, Scott’s political savvy, and Erica’s experience in community management, startup marketing, and product design, the team set out on a mission to understand the platform’s potential user base and validate/invalidate current assumptions about that demographic’s top concerns and needs in regards to political engagement platforms.
The report details the team's analysis, process, and key findings.
At the 2013 StartupBus Accelerate unconference, I spoke very specifically about how to craft an startup email pitch, focusing on my three-sentence formula for getting a journalist's attention. As a tech journalist myself, I receive thousands of startup pitches annually. My advice is based on that personal experience of seeing only a handful of great pitches among a ton of horrible ones. Here's a look at how to pitch with concision and effectiveness.
A Pitch MVP enables a startup founder to engage with his or her target audience to see if they're willing to invest in the startup idea through the exchange of currency.
Addressing a room of budding entrepreneurs at a Lean Startup Machine Boston workshop, I spoke about the various types of Pitch MVPs, how to present them to potential customers, and what qualifies as valid "currency."
This presentation was given on September 23, 2013.
The social web is democratizing entrepreneurship. Entrepreneurship is on the rise, and social networks are helping entrepreneurs do everything needed to get their businesses going, from ideating, finding a co-founder, and hiring, to finding investors, managing stakeholders, getting press, and getting much-needed advice.
During April 2013, I spoke with a group of NYU Stern students about the growing social networks for entrepreneurs. Thank you, Professor Arun Sundararajan for inviting me to speak with your "Networks, Crowds and Markets" class!
How American Companies are Reaching Tech Savvy Hispanic CommunitiesErica Swallow
The Hispanic market is the fastest-growing demographic in the U.S. and also the most mobile and social media savvy in the country. It's no wonder that big brands have made it a priority to reach Hispanic communities in America. In this presentation, attendees will learn about big brands that are effectively reaching Hispanic communities with innovative and technology-focused campaigns.
This presentation was presented on June 13, 2012 at the Social Media Strategies Summit in Miami.
For more details: http://socialmediastrategiessummit.com/miami-2012/agenda.html
Foursquare’s launch in 2009 set the stage for the mobilization of loyalty programs. While punch cards and scan cards still reign in use, digital loyalty programs are popping up in a number of industries. In this presentation, attendees will learn about mobile apps that can help mobilize their businesses’ loyalty programs.
This presentation was given in May 2012 at the Mobile Marketing Strategies Summit in San Francisco: http://mobilemarketingstrategiessummit.com/san-francisco2012/agenda.html.
How To Use LinkedIn to Build Your NetworkErica Swallow
This presentation was part of a webinar I gave as part of Mediabistro’s Social Media 101 interactive workshop on how to get started with social media.
The session, entitled "How To Use LinkedIn to Build Your Network," went over the basic of using the the platform for building a professional and personal network.
Full session details: LinkedIn is the major social media platform used for professional networking, job search, and lead generation. Find out how to create a LinkedIn page that is rich with keywords and will serve your business and professional goals.
Check out the Social Media 101 agenda here: http://www.mediabistro.com/socialmedia101/program.asp
Launched by Google in 2011, Google+ is the latest social networking tool on the block. Businesses of all types, but especially those in the consumer goods market, are giving the platform a try. In this presentation, attendees will discover the pros and cons of using Google+ from a business point of view, while also learning about how other brands are using the platform.
This presentation was giving at the Social Media Strategies Conference in Chicago in April 2012.
I was invited to speak with Professor Arun Sundararajan‘s “Networks, Crowds and Markets” class on the topic of “Trust and the Sharing Economy.” The discussion focused on current trust indicators on collaborative consumption platforms and potential ideas for solving the trust issue currently present.
How To Get Press for Your Skillshare ClassErica Swallow
I spoke with a group of Skillshare Master Teachers about how they could get press for their classes, including tips on how to pitch journalists, as well as how to become a guest writer to boost their reputations.
Learn how to pitch your little startup heart out and actually get somewhere with the media peeps!
Join tech journalist Erica Swallow for an overview of how to interact with tech media as a startup. You'll learn the basics of PR for startups, including how to engage and build relationships with the media, how to craft a press release, top tips for writing an awesome email pitch, what "exclusive" and "embargo" mean, which assets are useful for journalists and what not to do. This class will also include a number of case studies from recent pitches that Erica has received. She will show you a behind-the-scenes look at how she was pitched and where each pitch led. Of course, questions are welcome, so bring your queries and a notebook for taking down your top learnings!
Learn more about Erica's class on Skillshare: http://www.skillshare.com/PR-for-Startups/2036846353
Blogs 101: Organization and Revenue StreamsErica Swallow
A brief overview of how established blogs (such as Mashable) are organized and how they generate revenue.
This overview was presented to a class of students at LIM College on February 8, 2010.
10 Lesser Known Social Platforms and How Businesses Can Use ThemErica Swallow
As social platforms advance and users adopt new networking and sharing habits based on evolving needs and desires, brands continue to push the envelope in introducing interactive social campaigns using these ever-evolving technologies.
Some of the most innovative brands have already begun to experiment with lesser known social platforms to cater to targeted audiences and test the grounds with new types of advertising models. Many of these campaigns are pure trial-and-error efforts to see what works and what doesn’t works, and there certainly aren’t any one-size-fits-all solutions out there.
At the Social Marketers Summit in Prague, I recently spoke on 10 of the most intriguing, but lesser known, location-based, Q&A, press and microblogging social platforms out there and how more businesses can start using them.
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
New Explore Careers and College Majors 2024Dr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
MISS TEEN GONDA 2024 - WINNER ABHA VISHWAKARMADK PAGEANT
Abha Vishwakarma, a rising star from Uttar Pradesh, has been selected as the victor from Gonda for Miss High Schooler India 2024. She is a glad representative of India, having won the title through her commitment and efforts in different talent competitions conducted by DK Exhibition, where she was crowned Miss Gonda 2024.
1. @ericaswallow ericaswallow@gmail.com ericaswallow.com
“Education is the most powerful weapon which
you can use to change the world.”
Nelson Mandela, former South African president and revolutionary
Employment & Education
Organizations I’ve worked with... Press
Interests
“Erica happens to possess a trio
of skills that only the best among
us can muster in the workplace
- brilliant creativity, initiative and
persistence.”
“What takes other people days,
Erica can make happen in
minutes. She’s full of energy,
very driven, and finds ways to
make magic. She just thinks
differently than everyone else,
and has a knack for
understanding how to
creatively get things done.”
“She is a passionate and
talented writer and
entrepreneur at heart,
whose genuine
willingness to
continuously improve
herself and her
surroundings deeply
inspires others.”
John Hazard
Director of Contently Studio,
Contently
Jenna Lee
Partner,
TheVentures
Madhu Muthukumar
Product Manager,
Twitter
2005 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15
Vice President of Product Noble Impact (current)
Freelance Writer and Digital Strategist Southern Swallow (current)
Summer Venture Capital Associate General Catalyst
Co-founder and CEO Deliverish
Director of Community Contently
Associate Editor of Partner Content Mashable
Social Media Marketing Consultant The New York Times
Account Management Intern Saatchi & Saatchi
MBA, Entrepreneurship & Innovation Massachusetts Institute of Technology
Study Abroad Program NYU in Shanghai
Bachelor of Science, International Business and Marketing, NYU Stern School of Business
Google results for
“erica swallow”
72,000
Publications I have penned
stories for
26
Academic scholarships and
awards I won while at
NYU and MIT
20
Countries I have visited
19
Continents I have given
professional speeches on
3
Lives I have to live
1
Companies I have founded
2
Wines in my cellar
54
Technology and
entrepreneurship articles I have
written
252
Social media followers
60,115
Candidates I beat to win my
first “real job” at
Saatchi & Saatchi
3,000
Pageviews my articles drove
while I was an editor
at Mashable
13.4 million
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