This document summarizes Dell's history, operations, leadership, mission, and CSR initiatives. It outlines Dell's founding in 1984, growth into a global leader in PC sales, and key milestones. It also describes Dell's vision to align CSR with business strategy through initiatives focused on corporate accountability, environmental responsibility, and community engagement such as addressing HIV/AIDS, promoting environmentalism, and developing education programs.

3. Michael Dell
Chairman of the Board
Chief Executive Officer
Timothy Mattox Michael Cannon Ron Garriques
Vice President President President
Strategy Global Operations Global Consumer Group

4. 1984-- Founded in 1984 with a capital of 1000 dollars.
1985-- Produced first computer “Turbo” of its own design.
1987-- Started the first international operations.
1988-- Changed its name to Dell computer corporation.
1989-- Dell released its first notebook computer.
1990-- Dell shifts business over seas to try to gain market share.
1993-- $500 million sales; with an extensive line of products.
1996-- Dell goes online; $1 million per day in online sales; $5.3B in annual sales.
1997-- Dell online sales at $3 million per day; 50% growth rate for 3rd
consecutive year, $7.8B in total annual sales.

5. Cont’
1999-- Dell overtook Compaq to become the largest seller of PC’s in US.
2002-- Introduced Dell brand printers.
2003-- Changed its named to Dell, Inc.
2004-- Michael Dell stepped down as CEO & Kevin Rollins was asked to take his seat.
2005-- Dell records one of its poorest years in company history.
2006-- Dell Acquired Alienware.
2007-- Kevin Rollins resigned. Michael Dell became the CEO once again.
2009-- $61.101B sales & employees over 76,500.

6. Interesting Facts
 The 10 largest US companies run on Dell.
 The top 5 US commercial banks run on Dell.
 14 of the top Supercomputers run on dell.
 Ships about 1,40,000 systems per day- that’s more
than one every second.
 Dell is the only computer company offering free
computer recycling to consumer worldwide.

7. Our Vision for Dell’s CSR
By partnering with our customers to focus
on strategic CSR initiatives and aligning
these initiatives with our business
strategy, we will obtain a competitive edge
and regain market share.

8. Mission Statement
Dell’s mission is to be the most successful computer company in the
world at delivering the best customer experience in markets we serve.
In doing so, dell will meet customer expectations of:-
 High quality
 Leading technology
 Competitive pricing
 Individual & company accountability
 Flexible customization capability
 Best in class, service and support
 Superior corporate citizenship
 Financial stability

9. CSR Initiatives: Status Report and Assessment
Corporate
Accountability
Environmental
Responsibility
Community
Engagement

10. HIV/AIDS Affects our Stakeholders
According to Advert.org, approximately
33.2 million people are currently living
with HIV/AIDS
The HIV/AIDS pandemic affects Dell
employees, customers, supplier partners
and communities where we live and work.

11. Evaluation of HIV/AIDS Prevention Program
• Provide employees with benefits
• Publish educational information
• Offer onsite health screenings
• Hold HIV/AIDS employee conferences

12. Trade-offs of the HIV/AIDS Initiative

13. Recommendations for HIV/AIDS Initiative

15. Environmentalism: A Key Principle in Dell’s
Business Model
“Dell's vision is to create a company culture where
environmental excellence is second nature because the
principles of environmentalism - efficiency eliminates
waste - align with the principles of our direct business
model - efficiency delivers customer value.”
- Sustainability Report 2007

16. Recommendations for
Environmental Initiatives

18. Three Focuses on Community Engagement
Community Growth
• Dell TechKnow (6,900 students)
• International Learning Centers
Employee Volunteerism
• 40% employee volunteer rate
• $13 million contributions
Community Foundations
• Health Grants

19. Dell TechKnow Generates Tech Savvy
Middle School Students
“At the end of the
program, students took their
computers home, along with
one year of free Internet
access. Now, they can do
research at home — an
impossibility before
TechKnow.
- Neil McAlpine, Principal, General
Wolfe Junior High, Winnipeg, Manitoba
Fayette County Public School Dell TechKnow Graduate
Showcases her PC Skills