Defining Our Audience
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The document defines the target audience for a music video as those aged 17-28, as they would be able to relate most to the experiences of the main character. This age group typically listens to music through streaming services on their phones and social media, allowing the video to be easily shared and increase interactions. Additionally, the folk music genre may also appeal to an older audience who traditionally enjoy its slower, meaningful songs.
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Audience profile
The target audience for Finn Doherty's music and music video is 18-25 year olds. This age group can relate to the themes of relationships explored in Finn's lyrics, as they are dealing with similar issues in their own lives. Additionally, Finn is the same age as this demographic. The audience is also likely to be mostly female, as Finn's songs focus on themes of love and relationships, which are stereotypically of more interest to women. Due to these common relationship-centered themes, Finn's audience can be considered mainstream, as themes of love and loss universally appeal to wide audiences.
Artist profile
The document discusses characteristics of pop artists, including that the main age range is 16-29 because artists are most in the media during their late teens and twenties, pop artists are of both genders although women are more recognized currently, and younger pop artists are generally single or dating other artists while older pop artists are more likely to be in serious relationships.
Major label recording artist
Jessie J is signed to multiple record labels including Universal Republic Records, which is a subsidiary of Universal Music Group, itself owned by the media conglomerate Vivendi. Her most recent album, "Alive", sold over 39,000 copies in its first week of release in the UK in 2013. Jessie J promoted the album through social media, interviews, and a performance at the V Festival, and uses social networking extensively to market her music to fans online. Her music is available to purchase or stream from her website and various online music services.
Introduction to my pop artist
Sugar and Spice have been a pop duo for four years after being runners up on X Factor. They have released two albums and have several well known songs. They have been on worldwide tours for each album and have received many prestigious awards including Grammys and BRIT awards. They also have over 7 million Twitter followers each and recently appeared on the Ellen Show to discuss their upcoming album. They enjoy meeting fans and want to continue making music that cheers people up.
7. the beatles 101
The Beatles were one of the most influential bands in pop culture history. As musicians, they innovated rock music by embracing a wide variety of sounds and styles in their recordings. As personalities, they helped define 1960s counterculture by being smart, playful, and irreverent. Their songwriting partnership of Lennon and McCartney produced hits that set new standards for commercial and artistic success in pop music.
Looking into the artists of folk music as
Folk music can be presented in different ways by artists through their instrumentation, vocals, and style. Artists may perform individually or in groups, using various instruments and vocal abilities together to create folk music. Both male and female folk artists offer unique presentations, such as female artists being able to hit higher notes and have softer voices than male artists.
Audience case study
- Mumford and Sons are an English folk/alternative rock band formed in 2007. Their third single "The Cave" was released in 2010 from their debut album "Sigh No More" and featured in the 2010 ITV World Cup coverage in England and the first episode of the TV series Skins.
- The music video for "The Cave" primarily targets a young adult audience aged 16-26. Similarly, the music video for "An Acquired Taste" also aims for a young adult audience aged 16-24 who can relate to the themes of escapism and growing up portrayed in the narrative.
- Both music videos do not target a specific gender, although the presence of a strong female protagonist in "
Evaulation of pop music
Pop music originated in the 1950s and is characterized by catchy, repetitive tunes that are usually electric in nature. Major pop artists like Michael Jackson and Madonna helped popularize pop among young people in the 1980s with hit songs that were aimed at teenagers. Pop music is now distributed through various mediums like radio, TV, the internet, cell phones, and CDs and primarily targets teenagers and tweens through catchy songs. It is mostly recorded in studios but some artists also perform live.
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Audience profile
The target audience for Finn Doherty's music and music video is 18-25 year olds. This age group can relate to the themes of relationships explored in Finn's lyrics, as they are dealing with similar issues in their own lives. Additionally, Finn is the same age as this demographic. The audience is also likely to be mostly female, as Finn's songs focus on themes of love and relationships, which are stereotypically of more interest to women. Due to these common relationship-centered themes, Finn's audience can be considered mainstream, as themes of love and loss universally appeal to wide audiences.
Artist profile
The document discusses characteristics of pop artists, including that the main age range is 16-29 because artists are most in the media during their late teens and twenties, pop artists are of both genders although women are more recognized currently, and younger pop artists are generally single or dating other artists while older pop artists are more likely to be in serious relationships.
Major label recording artist
Jessie J is signed to multiple record labels including Universal Republic Records, which is a subsidiary of Universal Music Group, itself owned by the media conglomerate Vivendi. Her most recent album, "Alive", sold over 39,000 copies in its first week of release in the UK in 2013. Jessie J promoted the album through social media, interviews, and a performance at the V Festival, and uses social networking extensively to market her music to fans online. Her music is available to purchase or stream from her website and various online music services.
Introduction to my pop artist
Sugar and Spice have been a pop duo for four years after being runners up on X Factor. They have released two albums and have several well known songs. They have been on worldwide tours for each album and have received many prestigious awards including Grammys and BRIT awards. They also have over 7 million Twitter followers each and recently appeared on the Ellen Show to discuss their upcoming album. They enjoy meeting fans and want to continue making music that cheers people up.
7. the beatles 101
The Beatles were one of the most influential bands in pop culture history. As musicians, they innovated rock music by embracing a wide variety of sounds and styles in their recordings. As personalities, they helped define 1960s counterculture by being smart, playful, and irreverent. Their songwriting partnership of Lennon and McCartney produced hits that set new standards for commercial and artistic success in pop music.
Looking into the artists of folk music as
Folk music can be presented in different ways by artists through their instrumentation, vocals, and style. Artists may perform individually or in groups, using various instruments and vocal abilities together to create folk music. Both male and female folk artists offer unique presentations, such as female artists being able to hit higher notes and have softer voices than male artists.
Audience case study
- Mumford and Sons are an English folk/alternative rock band formed in 2007. Their third single "The Cave" was released in 2010 from their debut album "Sigh No More" and featured in the 2010 ITV World Cup coverage in England and the first episode of the TV series Skins.
- The music video for "The Cave" primarily targets a young adult audience aged 16-26. Similarly, the music video for "An Acquired Taste" also aims for a young adult audience aged 16-24 who can relate to the themes of escapism and growing up portrayed in the narrative.
- Both music videos do not target a specific gender, although the presence of a strong female protagonist in "
Evaulation of pop music
Pop music originated in the 1950s and is characterized by catchy, repetitive tunes that are usually electric in nature. Major pop artists like Michael Jackson and Madonna helped popularize pop among young people in the 1980s with hit songs that were aimed at teenagers. Pop music is now distributed through various mediums like radio, TV, the internet, cell phones, and CDs and primarily targets teenagers and tweens through catchy songs. It is mostly recorded in studios but some artists also perform live.
Main Task - Looking At Target Audience
The document discusses several pop and electronic artists that would appeal to the target audience of the author's magazine. It provides details on the genre, target audience, and musical influences for each artist. Most of the artists, such as Lady Gaga, Katy Perry, Ke$ha, and Taylor Swift, target females and teens/young adults. A few like Adele and Marina and the Diamonds have wider audiences that include young adults. The genres covered include pop, dance, electronic, rock, and soul. Musical influences range from artists like Madonna, Queen, and Michael Jackson to more recent influences like Britney Spears.
The Beatles
The document discusses research conducted on the cultural impact of the band The Beatles. Interviews were conducted with three fans and musicians inspired by The Beatles. Results showed that The Beatles' timing was right as they emerged during a period of social change in the 1960s. Their unique sound and anti-establishment image resonated with young people. Their performances on The Ed Sullivan Show exposed them to a wide American audience and helped spark Beatlemania. To this day, their positive, timeless songs remain popular and influential to new generations through games that simulate the experience of being in the band.
Audience
The primary audience for the artist's new song is young people aged 16-25, as the lyrics would most relate to their experiences overcoming problems. While this age group makes up the core audience, people aged 25-35 could also connect with some of the more mature themes. This audience would likely identify with the Leading Edge and Alternative UK tribes such as Scenesters, Young Alts, and Activists. The target audience uses media for diversion from everyday life, to explore personal identity through relating to lyrics, and to find community by connecting with others who enjoy the same music.
Audience profiling and demographics research
The document discusses demographics for the target audience of a song called "Jaywalk" by Brayton Bowman. It analyzes the audience by age, gender, and race. For age, it recommends targeting 16-25 year olds as the song contains mature themes and blends various genres beyond just pop. For gender, it suggests the target could be either male or female with a potential slight male majority, contrasting typical pop audiences. For race, it notes that while pop audiences are usually white, the song incorporates Black genres like funk and R&B, so the target race is ambiguous.
Tggg
The target audience for children's music soundtracks is young children ages 4-11. Songs are made to appeal to both boys and girls. This age range is just starting their education and is intellectual developing but not yet at secondary school. Analyzing demographics, the audience falls into the "E" social class as they are not yet working and are in full time education. Looking at psychographic models, the target audience can be characterized as "Mainstreamers" and "Explorers". Mainstreamers want to fit in by buying popular character merchandise, while Explorers are adventurous and influenced by the positive messages in popular children's film songs that motivate them to try new things.
Sociology final project melissa
These two songs were chosen to highlight how values and expectations have changed over time. Blue Suede Shoes by Elvis Presley from the 1950s promoted materialism and the importance of possessions. In contrast, Royals by Lorde from 2013 sends the message that wealth and status are not everything, and one should not judge others based on superficial attributes. Both songs impacted society upon their release by influencing cultural views, though in different ways related to the eras in which they were released.
The weeknd
The Weeknd, born Abel Tesfaye, is a Canadian recording artist and record producer who gained recognition after independently releasing three mixtapes in 2011 and having his songs posted on YouTube. He changed his stage name from "Abel" to "The Weeknd" to avoid copyright issues. Through word of mouth and promotion by rapper Drake, his song "The Morning" brought him mainstream success. He has since released multiple successful albums and tours regularly, maintaining an engaged online presence through social media platforms like Facebook, Twitter, Instagram, and his own website to continue building his brand and connecting with fans.
Audience demographic profile
The document discusses research into music preferences and how they relate to audience demographics. It finds that music preferences can be categorized into 5 factors: Mellow, Urban, Sophisticated, Intense, and Campestral. These preferences are shaped by personality, social class, ethnicity, country of residence, and culture-specific associations with different music styles. Preferences may change based on social and auditory attributes of the music. The ideal target audience for the artist's instrumental trip hop music would be young adults aged 18-30 from working and middle class backgrounds who enjoy similar down-tempo artists and art-house films.
Peep
Lil Peep appeals to teenagers and young adults through lyrics about love, relationships, and issues they can relate to. The music video for "Awful Things" directly targets this audience by depicting Peep as a high school student and singing about heartbreak. This helps viewers connect with Peep on a personal level and builds a devoted fan base. While Peep's constructed audience is young people, his music appeals more broadly due to its raw discussions of drugs, sex, and depression that provide comfort to fans.
Tggg
The target audience for children's music (film soundtracks) is young children ages 4-11. The music aims to appeal to all genders by being unisex. This age group is in the early stages of their education from foundation to junior levels. Using demographic and psychographic analysis, the target audience falls into two categories. The first is "Mainstreamers" who are motivated to fit in with popular fictional characters. The second category is "Explorers" who are energetic and adventurous like the characters in upbeat, positive songs from soundtracks.
Artist Research - Post Malone
Post Malone is an American rapper and singer from Texas. He began producing music at age 16 and released his first mixtape. His song "White Iverson" blew up after he moved to Los Angeles and gained over 200 million views. This success led him to sign with Republic Records and collaborate with artists like Jeremih, 50 Cent, and Kanye West. In 2016, Post Malone released his debut mixtape "August 26th," which featured a unique mix of R&B and country genres. He uses social media platforms like Soundcloud and Twitter to promote his music and interact with fans.
Audience research
The document analyzes audience demographics for different music genres:
- Pop targets 11-14 year old white British girls who enjoy fashion and socializing. They find pop music upbeat and relatable.
- R&B audiences are typically 13-25 year olds, mostly female, drawn to explicit lyrics and videos about love and relationships.
- Hip hop's core demographic is working class African American males aged 11-36, but has expanded to include suburban white teens and young adults interested in sports, music, fashion and black culture.
- Dance music appeals most to people aged 16-25 who enjoy nights out, festivals and the latest technology and music trends.
COMM2F00 M6.2 : July Talk
This document provides information about the Canadian indie band July Talk. It summarizes their musical style, members, social media presence, and strategies for growing their fan base through social media engagement and live performances. Specifically, it discusses how they have found success by opening for similar Canadian acts, posting regularly on social media to engage fans, and putting on energetic live shows to appeal to a wide range of listeners.
Artist Research - PartyNextDoor
PartyNextDoor, born Jahron Anthony Braithwaite, is a Canadian singer, rapper, and producer who found success in the R&B and hip-hop genres. He began producing music as a teenager using FL Studio and was signed to Warner/Chappell Music at age 18. This led to work with Drake, who later signed PartyNextDoor to his label OVO Sound. PartyNextDoor's breakthrough hit was "Recognize" featuring Drake, and he has over 1.1 million followers on social media platforms like Twitter and SoundCloud.
Ideal audience profile
The ideal pop music audience is wide-ranging, from ages 11+ depending on the artist and song content. While some genres like rap may attract more male listeners, pop overall has more female artists that young teenage girls feel represent them. The interests of pop audiences are also varied, as pop contains many subgenres that interest different people, making its target audience very large overall.
Evaluation
This document discusses how a music magazine represents different social groups through the artists featured. It introduces four artists - Amy (pop singer-songwriter similar to Ellie Goulding and Taylor Swift), Philip (folk musician similar to Ed Sheeran), and the duo Tom and Jack (pop group like One Direction). Amy represents listeners who enjoy high-tempo pop music, while Philip appeals more to calm, passionate listeners. Tom and Jack attract fans of popular music. Overall the magazine features different genres and artists to represent audiences with diverse music tastes, from rebellious to calm, and targets 16-26 year olds with its color scheme and mature, stylish design.
Questionnaire results
The questionnaire results showed that:
1) Most respondents were male and 50+ years old.
2) Younger audiences listened to soul music more frequently and discovered new music on the radio or online, while older audiences read more and discovered music through posters.
3) Respondents had differing expectations of soul music videos based on gender and age stereotypes.
Target audience indie
Indie people are a passionate music-focused group known for enjoying festivals and gigs. They have a distinct fashion style including skinny jeans, polos, Converse, and brands like Fred Perry. Key bands they like are The Strokes, Arctic Monkeys, Kasabian, and Franz Ferdinand, drawn to those similar in age they can relate to. The document recommends targeting this indie audience to promote the band Northern Noise, who are influenced by Arctic Monkeys' style.
Hilary Duff
Hilary Duff is an American actress and singer born in Houston, Texas in 1987. She began her career with roles in the TV movie True Women and the film Casper Meets Wendy. Duff found fame as a teen actress starring in the TV show Lizzie McGuire and as a pop singer, releasing her self-titled debut album in 2002. She loves spending her free time shopping and values her close relationships with her mother, friends, and sister above all else.
Influences of music style
The document discusses why the author chose the indie pop genre and Kate Nash's song "Foundations" for their music video project. They identify with the indie pop genre the most out of other genres like rock or heavy metal. They also really like the lyrics of "Foundations" and feel they can effectively link the lyrics to the visuals since they know the song well. When choosing a song, the author considered several popular indie pop artists like Ellie Goulding, Taylor Swift, and Kate Nash. Culture and social trends have significantly influenced the indie pop genre, shaping the codes and conventions artists use to stay current.
Questionnaire analysis
Music video questionnaire analysis, a powerpoint analysing the results of our questionnaire, question by question
Action Plan 9th September 2016
This document outlines a student action plan for a media studies project. It details the progress made so far, including textual analyses of songs that have been posted to their blog. Their short term goals are to complete additional analyses of a Tom Odell song and survey results, seek copyright permission to use his song, and improve a previous textual analysis based on feedback. Their mid-term goals are to create a storyboard, film over the summer, and address any legal obligations for their project.
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Main Task - Looking At Target Audience
The document discusses several pop and electronic artists that would appeal to the target audience of the author's magazine. It provides details on the genre, target audience, and musical influences for each artist. Most of the artists, such as Lady Gaga, Katy Perry, Ke$ha, and Taylor Swift, target females and teens/young adults. A few like Adele and Marina and the Diamonds have wider audiences that include young adults. The genres covered include pop, dance, electronic, rock, and soul. Musical influences range from artists like Madonna, Queen, and Michael Jackson to more recent influences like Britney Spears.
The Beatles
The document discusses research conducted on the cultural impact of the band The Beatles. Interviews were conducted with three fans and musicians inspired by The Beatles. Results showed that The Beatles' timing was right as they emerged during a period of social change in the 1960s. Their unique sound and anti-establishment image resonated with young people. Their performances on The Ed Sullivan Show exposed them to a wide American audience and helped spark Beatlemania. To this day, their positive, timeless songs remain popular and influential to new generations through games that simulate the experience of being in the band.
Audience
The primary audience for the artist's new song is young people aged 16-25, as the lyrics would most relate to their experiences overcoming problems. While this age group makes up the core audience, people aged 25-35 could also connect with some of the more mature themes. This audience would likely identify with the Leading Edge and Alternative UK tribes such as Scenesters, Young Alts, and Activists. The target audience uses media for diversion from everyday life, to explore personal identity through relating to lyrics, and to find community by connecting with others who enjoy the same music.
Audience profiling and demographics research
The document discusses demographics for the target audience of a song called "Jaywalk" by Brayton Bowman. It analyzes the audience by age, gender, and race. For age, it recommends targeting 16-25 year olds as the song contains mature themes and blends various genres beyond just pop. For gender, it suggests the target could be either male or female with a potential slight male majority, contrasting typical pop audiences. For race, it notes that while pop audiences are usually white, the song incorporates Black genres like funk and R&B, so the target race is ambiguous.
Tggg
The target audience for children's music soundtracks is young children ages 4-11. Songs are made to appeal to both boys and girls. This age range is just starting their education and is intellectual developing but not yet at secondary school. Analyzing demographics, the audience falls into the "E" social class as they are not yet working and are in full time education. Looking at psychographic models, the target audience can be characterized as "Mainstreamers" and "Explorers". Mainstreamers want to fit in by buying popular character merchandise, while Explorers are adventurous and influenced by the positive messages in popular children's film songs that motivate them to try new things.
Sociology final project melissa
These two songs were chosen to highlight how values and expectations have changed over time. Blue Suede Shoes by Elvis Presley from the 1950s promoted materialism and the importance of possessions. In contrast, Royals by Lorde from 2013 sends the message that wealth and status are not everything, and one should not judge others based on superficial attributes. Both songs impacted society upon their release by influencing cultural views, though in different ways related to the eras in which they were released.
The weeknd
The Weeknd, born Abel Tesfaye, is a Canadian recording artist and record producer who gained recognition after independently releasing three mixtapes in 2011 and having his songs posted on YouTube. He changed his stage name from "Abel" to "The Weeknd" to avoid copyright issues. Through word of mouth and promotion by rapper Drake, his song "The Morning" brought him mainstream success. He has since released multiple successful albums and tours regularly, maintaining an engaged online presence through social media platforms like Facebook, Twitter, Instagram, and his own website to continue building his brand and connecting with fans.
Audience demographic profile
The document discusses research into music preferences and how they relate to audience demographics. It finds that music preferences can be categorized into 5 factors: Mellow, Urban, Sophisticated, Intense, and Campestral. These preferences are shaped by personality, social class, ethnicity, country of residence, and culture-specific associations with different music styles. Preferences may change based on social and auditory attributes of the music. The ideal target audience for the artist's instrumental trip hop music would be young adults aged 18-30 from working and middle class backgrounds who enjoy similar down-tempo artists and art-house films.
Peep
Lil Peep appeals to teenagers and young adults through lyrics about love, relationships, and issues they can relate to. The music video for "Awful Things" directly targets this audience by depicting Peep as a high school student and singing about heartbreak. This helps viewers connect with Peep on a personal level and builds a devoted fan base. While Peep's constructed audience is young people, his music appeals more broadly due to its raw discussions of drugs, sex, and depression that provide comfort to fans.
Tggg
The target audience for children's music (film soundtracks) is young children ages 4-11. The music aims to appeal to all genders by being unisex. This age group is in the early stages of their education from foundation to junior levels. Using demographic and psychographic analysis, the target audience falls into two categories. The first is "Mainstreamers" who are motivated to fit in with popular fictional characters. The second category is "Explorers" who are energetic and adventurous like the characters in upbeat, positive songs from soundtracks.
Artist Research - Post Malone
Post Malone is an American rapper and singer from Texas. He began producing music at age 16 and released his first mixtape. His song "White Iverson" blew up after he moved to Los Angeles and gained over 200 million views. This success led him to sign with Republic Records and collaborate with artists like Jeremih, 50 Cent, and Kanye West. In 2016, Post Malone released his debut mixtape "August 26th," which featured a unique mix of R&B and country genres. He uses social media platforms like Soundcloud and Twitter to promote his music and interact with fans.
Audience research
The document analyzes audience demographics for different music genres:
- Pop targets 11-14 year old white British girls who enjoy fashion and socializing. They find pop music upbeat and relatable.
- R&B audiences are typically 13-25 year olds, mostly female, drawn to explicit lyrics and videos about love and relationships.
- Hip hop's core demographic is working class African American males aged 11-36, but has expanded to include suburban white teens and young adults interested in sports, music, fashion and black culture.
- Dance music appeals most to people aged 16-25 who enjoy nights out, festivals and the latest technology and music trends.
COMM2F00 M6.2 : July Talk
This document provides information about the Canadian indie band July Talk. It summarizes their musical style, members, social media presence, and strategies for growing their fan base through social media engagement and live performances. Specifically, it discusses how they have found success by opening for similar Canadian acts, posting regularly on social media to engage fans, and putting on energetic live shows to appeal to a wide range of listeners.
Artist Research - PartyNextDoor
PartyNextDoor, born Jahron Anthony Braithwaite, is a Canadian singer, rapper, and producer who found success in the R&B and hip-hop genres. He began producing music as a teenager using FL Studio and was signed to Warner/Chappell Music at age 18. This led to work with Drake, who later signed PartyNextDoor to his label OVO Sound. PartyNextDoor's breakthrough hit was "Recognize" featuring Drake, and he has over 1.1 million followers on social media platforms like Twitter and SoundCloud.
Ideal audience profile
The ideal pop music audience is wide-ranging, from ages 11+ depending on the artist and song content. While some genres like rap may attract more male listeners, pop overall has more female artists that young teenage girls feel represent them. The interests of pop audiences are also varied, as pop contains many subgenres that interest different people, making its target audience very large overall.
Evaluation
This document discusses how a music magazine represents different social groups through the artists featured. It introduces four artists - Amy (pop singer-songwriter similar to Ellie Goulding and Taylor Swift), Philip (folk musician similar to Ed Sheeran), and the duo Tom and Jack (pop group like One Direction). Amy represents listeners who enjoy high-tempo pop music, while Philip appeals more to calm, passionate listeners. Tom and Jack attract fans of popular music. Overall the magazine features different genres and artists to represent audiences with diverse music tastes, from rebellious to calm, and targets 16-26 year olds with its color scheme and mature, stylish design.
Questionnaire results
The questionnaire results showed that:
1) Most respondents were male and 50+ years old.
2) Younger audiences listened to soul music more frequently and discovered new music on the radio or online, while older audiences read more and discovered music through posters.
3) Respondents had differing expectations of soul music videos based on gender and age stereotypes.
Target audience indie
Indie people are a passionate music-focused group known for enjoying festivals and gigs. They have a distinct fashion style including skinny jeans, polos, Converse, and brands like Fred Perry. Key bands they like are The Strokes, Arctic Monkeys, Kasabian, and Franz Ferdinand, drawn to those similar in age they can relate to. The document recommends targeting this indie audience to promote the band Northern Noise, who are influenced by Arctic Monkeys' style.
Hilary Duff
Hilary Duff is an American actress and singer born in Houston, Texas in 1987. She began her career with roles in the TV movie True Women and the film Casper Meets Wendy. Duff found fame as a teen actress starring in the TV show Lizzie McGuire and as a pop singer, releasing her self-titled debut album in 2002. She loves spending her free time shopping and values her close relationships with her mother, friends, and sister above all else.
Influences of music style
The document discusses why the author chose the indie pop genre and Kate Nash's song "Foundations" for their music video project. They identify with the indie pop genre the most out of other genres like rock or heavy metal. They also really like the lyrics of "Foundations" and feel they can effectively link the lyrics to the visuals since they know the song well. When choosing a song, the author considered several popular indie pop artists like Ellie Goulding, Taylor Swift, and Kate Nash. Culture and social trends have significantly influenced the indie pop genre, shaping the codes and conventions artists use to stay current.
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Action Plan 9th September 2016
This document outlines a student action plan for a media studies project. It details the progress made so far, including textual analyses of songs that have been posted to their blog. Their short term goals are to complete additional analyses of a Tom Odell song and survey results, seek copyright permission to use his song, and improve a previous textual analysis based on feedback. Their mid-term goals are to create a storyboard, film over the summer, and address any legal obligations for their project.
Action plan 31st August 2016
This document outlines the action plan and progress for Harry McNeill and Josh Foley's media studies project. It lists what they have completed so far, including textual analysis and initial thoughts. Their short term goals by early-to-mid September are to upload prezis on music theory and collect questionnaire results, complete lyric and genre analyses, define the audience and have a clear video narrative. Mid-term goals by mid-September to early October include finishing the storyboard, overall narrative synopsis, beginning filming and sorting legal obligations.
Action Plan 18th September 2016
The document outlines Harry McNeill and Josh Foley's action plan for their media studies project. They have so far completed three textual analyses, a lyric analysis of a Tom Odell song, and research on his musical genre. Their short term goals are to finish a questionnaire analysis, draft a video storyboard, define their audience, and improve their past textual analyses. Their mid-term goals are to complete the storyboard and begin filming by the end of September.
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The song analyzes Tom Odell's song "Another Love" which describes his difficulty moving on from a previous relationship and falling in love again. He wants to show affection to a new partner but feels he has already given his best emotions to his ex. The repetition of the line "all my tears have been used up" in the chorus suggests he is still thinking about the past relationship and unable to fully commit to a new one because he has nothing left to offer emotionally.
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Questionnaire analysis
The document summarizes the responses to a questionnaire about music videos. Key findings include:
- Pop was the most popular genre of music across all ages. Respondents expected to see stories, dancing, and bright colors in pop music videos.
- Nearly all respondents felt a narrative/storyline would be good to convey the meaning of a song.
- Suggested props and settings for a pop music video included bright lighting, fashionable clothing, the countryside, and dancing.
- Favorite artists varied by age but included Ed Sheeran, Lady Gaga, and Calvin Harris.
- YouTube was the most popular way to watch music videos, especially for younger respondents.
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Questionnaire analysis 2
- The document discusses the results of a questionnaire about music videos. It asked people about their music preferences, expectations for different music genres, ideas for a narrative and props for a pop music video.
- Pop music was the most popular genre among respondents and they expected to see stories, dancing, bright colors and costumes in a pop video. Respondents felt a narrative was important to convey the song's meaning.
- Suggestions for props and settings in a pop video included countryside, beaches, studios and fashionable clothing. The most memorable videos used editing, multiple celebrities, subjective camerawork and were colorful, unique and included dancing.
Target audience
The document discusses the target demographic for a band's music video. It aims to target ages 14-25, especially university students, as the genres of break beat, techno, and drum and bass would be played at clubs and raves frequented by this age group. It does not target those under 14 due to obscure images that could frighten youths, or those over 40 who prefer softer genres. The band seeks to appeal to all social classes and ethnicities to gain a large, diverse fan base. Likely hobbies of the target audience include enjoying Marvel comics, playing music, and attending concerts. The band plans to make their music widely accessible through formats like MP3 and platforms like YouTube.
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Description of your target audience
The document discusses planning for a music video for an indie/pop song aimed at a target audience of 16-25 year olds. Research found this age group prefers indie/pop music and engages strongly with it. The music video will feature both male and female artists to appeal to both genders equally within the target demographic. It will use themes of freedom and childhood innocence to transport viewers and draw on theories of utopianism through its bright colors and actors' happy facial expressions.
Target audience final 2
The document discusses primary research conducted to identify the target audience for an alternative pop music video. A vox pop and focus group with 17-18 year old girls found that 16-21 year olds most liked alternative pop and enjoyed socializing and music videos. Secondary research examined record labels like Atlantic Records that represent alternative pop artists similar to Delilah. Maps showed popular locations for the target audience in London, Reading, and Windsor. Fashion websites revealed the target audience likes unique, trendy styles inspired by artists' bold, brightly patterned looks.
Target audience final
The document discusses primary research conducted to identify the target audience for an alternative pop music video. A vox pop and focus group with 17-18 year old girls found that the target audience is 16-21 year olds who enjoy socializing, music videos, and are influenced by artists' styles. Secondary research examined record labels like Atlantic Records that represent alternative pop artists similar to Delilah. Location mapping and fashion research identified popular areas for the target audience in London and surrounding towns, and that they follow trends wearing bold, patterned clothes.
Audience Profile
The target audience for this music genre is young adults and adults aged 17-30. This core audience consumes media through social media and streaming services rather than traditional methods. They are likely interested in fashion and sports and use music as a means of escape, entertainment, emotional release, and finding their personal identity. The music will mainly be consumed online through apps like Spotify and YouTube given the target age range.
Questionnaire results
The document summarizes the results of a music questionnaire. It found that most respondents listened to indie, rock, and alternative bands like Bastille and The 1975. Most preferred to buy physical albums rather than download music illegally. The respondents were mainly female ages 17-20 and listened to music for 3-5 hours per day. Those who liked indie rock bands tended to have similar styles focused on black clothing, jeans, and converse shoes.
Music video audience profile
This document discusses the target audience for a music video by an all-girl pop group. The target audience is teenagers aged 16-25, primarily teenage girls, as the music video themes center around love, relationships, and female empowerment. To attract this audience, the group members will star in the video themselves to appeal to viewers of a similar age. The video will feature pop music, a popular genre, to attract both male and female teens. The target demographic is teenagers of all races, classes, and locations in southeast London. The psychographics discuss interests like socializing and appearance as relevant to the target audience.
Music video audience profile
The document discusses planning a music video to target 16-25 year olds interested in pop music, primarily teenage girls. It will focus on themes of love, relationships, and heartbreak. The group aims to attract the target audience by starring in the video themselves since they are similar in age and know what interests this demographic. They want to make the video feel realistic through varied camera shots and professional production quality to engage the audience and convince people it is a real music video. The target demographic for both boys and girls includes socializing with friends, part-time jobs, and pride in appearance.
Target audience research conclusions
The survey results show that the target audience for singer-songwriter music is mostly female ages 16-30 and 31-45. Females made up more of the respondents and tended to prefer the mellower genre of singer-songwriter music compared to males who preferred rock. Storyline/narrative and bright, colorful artwork were most appealing to the target audience. MP3 downloads were the most popular way to listen to music. Favorite artists varied by age and gender, with Ed Sheeran, Robbie Williams, Maroon 5, Pink, and Adele being among the most popular choices.
Audience Profile
This document provides a target audience profile for a funk music video. The target audience is 16-35 year olds, mainly male, in the United States and other English-speaking countries. This audience enjoys socializing, fitness, music, and dining out. They have disposable income and are emerging in their careers or education. This demographic falls in the working class categories. The target psychographic groups are explorers seeking discovery and aspirers focused on appearance and status. This audience prefers popular music genres and consuming media like Spotify, YouTube, and socializing online.
Audience feedback annotations
The document discusses survey results from the target audience (ages 14-25) for a music video. Key findings include:
1) The majority preferred a female main character, influencing the choice of Robyn. A male was included to appeal to more of the audience.
2) Most wanted the main character to be a teenager, so a teenager was featured.
3) The audience preferred a combination of performance and narrative elements, so both were included.
4) Multiple locations were favored and will be featured to satisfy the audience.
Questionnaire results
The document discusses the results of a questionnaire given to 10 males and 10 females about their music preferences and viewing habits. It found that most respondents were students aged 18 or under who listen primarily to pop music on their mobile phones. For the music video, a summer/holiday theme was the most popular narrative choice among respondents. This information will help the team create a music video tailored to their target audience.
Presentation2
The document provides a target audience profile for a music video to the song "Power" by Little Mix. It outlines the following key points:
- The target audience is young individuals ages 13-20, especially focusing on females, as they often relate to girl bands and see them as inspirational.
- The video aims to appeal to those living in central London through its depiction of busy city streets and nightlife atmosphere.
- It will feature characters of various races/ethnicities to promote diversity and allow people of different backgrounds to connect with the video.
- The psychographics of the target audience indicate they enjoy dance, trends like ripped jeans, and tend to have natural hair styles and colors
My Target Audience
The document discusses the target audience for the band Overexposed based on their music genre, music video, and promotional photos. It analyzes that their alternative rock and pop sound can appeal to a wide range of people. Teenagers are identified as a crucial target demographic since they have a large influence on bands' success. Twenty to thirty-five year olds are also an important target as they make up a significant portion of music festival attendees. While smaller in number, thirty-five to forty-five year olds are still considered part of the target audience.
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Defining Our Audience
- 1. Defining our Audience By Josh Foley and Harry McNeill
- 2. Age range The age range of our audience would be late teens and early adults. So 17- 28 year olds we think would find our music video more entertaining and appealing. This is because the main character in our narrative is within this age range so they could relate to the main character in terms of their lifestyle and if they have also been in that situation in a relationship.
- 3. How do they listen to the music Because of the age range of our audience they would most likely listen to our music on spotify or any music services on their phones such as YouTube and Apple music. They would also see it on social networks since most late teenagers and early adults have social networks and could share the video to their friends, increasing the amount of interaction people would have with our video.
- 4. Other Potential audience We could also attract an older audience because of the genre of our music. The genre of our music is folk music which is traditionally known to be listened to by the older generation since it has been around for so long and because the songs are slower and more meaningful compared to dance songs and other genres.