The document discusses the target demographic for a band's music video. It aims to target ages 14-25, especially university students, as the genres of break beat, techno, and drum and bass would be played at clubs and raves frequented by this age group. It does not target those under 14 due to obscure images that could frighten youths, or those over 40 who prefer softer genres. The band seeks to appeal to all social classes and ethnicities to gain a large, diverse fan base. Likely hobbies of the target audience include enjoying Marvel comics, playing music, and attending concerts. The band plans to make their music widely accessible through formats like MP3 and platforms like YouTube.

2. AGE GROUPS
The age group for our music would possibly be from ages 14-25. We decided to use this
certain age group as our video contains conventions such as a high beat rhythm, flowing
throughout the track. The use of the high beat provides heavy dancing which stereotypically we
see teenagers executing at parties or at any social events. Furthermore the video will contain
destruction and a high volume of fury, it will be presented in a very havoc manner. This
appeals to teenagers as they are considered to be into such tarnish and destruction which is
heavily influenced by the movies they watch and the games they play. Also our video would
appeal to university students because statistically university students attend raves more than
any other age groups and our genre of our song would be played at clubs and raves
consistently. The main genre’s for our song is break beat, techno and drum and bass. These
genres are mostly played in clubs as it provides such a rhythm that should be danced to hence
why it is played at parties where most university students are found. Our video would not
appeal to the age groups under the age of 14 because our song and video contains very
obscure and very eerie images which could tend to frighten the youths and lure them away
from watching the video. Additionally it is not likely appeal to the over 40’s as they would be at
the base of their life where they will they would be attached to calm and soft music such as the
genre “classical”. However it may appeal to the over 40’s due to the fact that our soundtracks
includes the same genres “The Prodigy” used which was a band appreciated by so many
people. This band experienced mainstream popularity during the 1990’s, which could possibly
lead to the older fans looking for bands such as “The Prodigy” therefore following our band
which accommodates the same style as “The Prodigy”.

3. SOCIAL CLASS
The social class for our band would be very open as our group has no motive to only
appeal to one certain class. Our band is all about the music and to provide the electric
dance style genre to anybody that has a radio or any audio output device. The use of our
band appealing to everybody helps break down the barriers we receive in life in general
this helps us to comply music to the less unfortunate who need music to help them avoid
the harsh obstacles life has thrown at them. Also our music helps provide music to the
fortunate who are in need to repose themselves and to just enjoy their time. Through our
music appealing to every class helps us gain a very large amount of fans and huge
recognition it helps us to fulfill the desires of many people who feel that the modern day
music is letting them down and need that feel good factor that classic bands such as “The
prodigy” produced. We feel that our music should be enjoyed by everybody despite the
fact on how much they earn a year, the mood that our genre forms needs to be witnessed
by anybody as it’s a unique feelings many genres would find hard to provide. Additionally
our music do not promote or comment on economic values as the lyrics are solely based
on life in general and the controversies of life or just conception and unique thoughts on
life such as the title of our song “fire in your eyes”.

4. ETHNICITY
. We appeal to every race due to the fact our band originated in London which is considered to
be the most diversed city in the UK, therefore there will be no direct ethnic background our
band would appeal to as personally they understand the struggle and discrimination every
race receives. The unspecific race allows us to contribute our music with many cultures for
instance using their native instruments to create that electric dance style whilst appealing to
everybody and gives an insight on each culture which could be understood by everyone. Our
music could be considered to bring everyone's race together and could help everyone
recognize one another’s culture.

5. HOBBIES
The hobbies that our target audience is likely to have a childhood that was surrounded by
marvel comics, this is because our video has dynamic fire effect to conform to the concept of
our title “Fire In Your Eyes” such as Marvel presented a character named “Phoenix” this
character consistently was overwhelmed by fire we eventually embed this type of effected in
our video. Marvel originated in 1949 this helps us attract the older audiences through our
“Phoenix” effect as once they visualize the effects they will have a sense of nostalgia and be
emotionally attached to this particular effect. Also this will be highly admired by Marvel readers
due to them appreciating the impacts of using such a luminous effect. Furthermore another
hobby our target audience could obtain is that they could have such fondness of music, for
instance they could be in a small band who love making songs and to inspire to be just like
their idols. This helps us to create such an impression on the fans as it could give them
confidence to create and make songs that are equivalent to ours. Also due to the amount of
instruments used in our soundtrack this could lead our target audience to have a hobby
playing their own instruments who feel that they can create a unique sound and fit the electric
dance genre just like ours. Additionally another hobby our target audience may have would be
that they would attend many gigs and concerts to help cherish their love for music. Overall our
target audience would have to love effects that would often be used in comics such as
“Marvel” and love playing musical instruments that helps them feel more attached with music
physically.

6. MEDIA CONSUMPTION
Our music would be accessed through many hardware devices as well as using the web to our
full advantage. For example our target audience will have basic hardware equipment such as
an MP3 player which are considered to be cheap and highly functional. Our music will be in a
MP3 format which helps our music to be easily accessible by most people. This helps our
promote our music as it provides no barriers on listening to our tracks. Also most of the
population in the UK have access to mobile phones for instance “74,190,000” are used in the
UK and most use the MP3. This is a tool that is found in most modernized phones that allows
you to listen to your own personal music, our tracks will be listened through phones which
leads to recognition due to the fact most people are surrounded by mobile phone.
Furthermore most people in the UK download music straight to their mobile phone. This is
stated in the OFCOM report that 32% of people that have phones have the ability to download
music straight on to their phone. This is effective for our audience as thy do not have to go
through the long procedure by using the PC to download music they now can go and browse
our tracks through their phone and download easily. Alternatively another way our audience
can consume our music is through the internet. The internet is accessed by millions every
hour which would make our music to be heard inevitable. We would upload our video to
web.20 sites such as YouTube which would help our audience to stream very easily as
YouTube is a very highly functional website which helps stream music effectively without any
restrictions.