The document discusses demographics for the target audience of a song called "Jaywalk" by Brayton Bowman. It analyzes the audience by age, gender, and race. For age, it recommends targeting 16-25 year olds as the song contains mature themes and blends various genres beyond just pop. For gender, it suggests the target could be either male or female with a potential slight male majority, contrasting typical pop audiences. For race, it notes that while pop audiences are usually white, the song incorporates Black genres like funk and R&B, so the target race is ambiguous.

1. Audience Profiling and
Demographics Research.
By Aleks

2. Our song is Brayton Bowman’s ‘Jaywalk’ which
while rooted in the pop genre, interweaves a few
other musical currents; genres including synth-pop,
R&B and electronic with a funk style chorus.
The mash up of these genres could mean the song
(and thus video) has a wider audience, with
followers of each of these genres being potentially
interested. On top of this it allows space for us to
bring elements of conventions from thus range of
genres rather than stay solely in Pop.
Our Song:

3. Our Demographics: [AGE]
Pop audiences would normally be of a younger age, targeting young
children ,and therefore their parents who are willing to buy concert tickets
and merchandise for their young ones, and also teenagers who can
become highly involved; take, for instance, the extent of involvement and
dedication that Justin Bieber’s fan base give, not to mention the amount of
money that is spent on his products.
Our chosen artist however is only starting out his career meaning he
should make the most out of his first album release. The genre of this song
is rooted in Pop and therefore would target a teen audience however
Brayton is an artist who deals with mature themes which, alongside the
fact that a variaty of genres are mixed in with Pop for this song, would
mean an older audience would be more appropriate.
To conclude the target audience should be 16-25 which would fit in with
the demographic of ‘most regular music video consumers’ and so give the
artist a wide audience.

4. Our Demographics: [GENDER]
Typically a male pop singer would target a female
audience, as stereotypically girls are more taken by the
mainstream pop culture; reading teen magazines and
‘falling in love’ with male pop icons.
However there is yet again a contrast with our artist who
is an openly ‘out’ artist.
Furthermore his quirkier style of pop would not
necessarily fit with the quintessential pop artist.
In contradiction to pop genre conventions I would
imagine that the target audience would be either female
or male but potentially with a slight male majority.

5. Our Demographics: [RACE]
Here the ambiguity of sound parallels in an
ambiguity of target audience when it comes to
‘race’.
Pop is a majorly ‘white’ dominated genre,
however ‘Jaywalk’ blends Afro-American Funk
and R&B rhythms, leaving the target audience
for race open.