This document provides information about the Canadian indie band July Talk. It summarizes their musical style, members, social media presence, and strategies for growing their fan base through social media engagement and live performances. Specifically, it discusses how they have found success by opening for similar Canadian acts, posting regularly on social media to engage fans, and putting on energetic live shows to appeal to a wide range of listeners.

2. During this presentation, click on any of the provided hyperlinks to
view the linked content.
A music video will play on the next slide, hosted by YouTube.com

3. Who is July Talk?
“Imagine Tom Waits and Amy Millan shouting whiskey-soaked lullabies
while backed by the members of Crazy Horse and you would have a
good start” - Sleepless-Records.com
July Talk is a Toronto based indie band formed in 2012 who have
quickly found a solid fan base. After touring with acts such as Billy
Talent, Sam Roberts, Edge Fest, and Arkells the young artists have
proven just how talented they are.
July Talk has been nominated for the Breakthough Group Of The
Year Juno this year.

4. Peter Dreimanis
Peter possesses the powerful,
gritty vocals that front the band.
He also plays guitar and projects
pure energy and passion into his
music.
Peter does not seem to have much
of a social media presence at this
time.

5. Leah Fay
Leah adds the softer, more feminine vocals to
the mix. Her style of clothing is often a mix of
Forever 21 and thrift shop couture. On stage her
passion for her music and art shine through in
her highly energetic performances.
Leah is an active Instagram user (leah_fay) and
also uses Twitter (@whiskeyandcake).
Leah’s mother is also an active Instagram user
(artlady1) and shows her support for the band
often.

6. Ian Docherty
Ian’s talented guitar playing helps add the
unique sound to the band.
His social media life can be found on Twitter
(@iandoch) and Instagram (iandoch).

7. Josh Warburton
Josh, the band’s bass player, helps add depth
and the blues sound that makes July Talk so
unique.
He does not seem to have much of a social
media presence.

8. Danny Miles
Danny adds his talent to the band in form of
drumming.
He is a Twitter user (@dannyptmiles)

9. July Talk Online
The band itself has accounts on Facebook, Twitter, and Instagram.
The accounts are (most likely) run by their record label, Sleepless
Records.
The band does not seem to communicate as frequently as others do
with their fans.
Facebook
Twitter
Instagram

10. The band also has a small selection of merch and their album for sale
on their BandCamp. Their album is also available on iTunes.
July Talk has a playlist SoundCloud to share their album for free with
fans.
Music videos can be found on their label’s YouTube.
Their videos have a great amount of views, the most popular being
“Guns + Ammunition” with 366,687 views in under a year.

11. Find Your Audience
By opening for similar sounding acts, July Talk has been able to
introduce themselves to potential fans. July Talk is proudly Canadian
and shows that by supporting other up-and-coming Canadian acts,
such as Dinosaur Bones.
I believe that July Talk has been successful in finding their audience.
By starting out and opening for Canadian acts, they have been able
to build the fan base of people who enjoy supporting talented young
Canadians.

12. Post Meaningful, Shareable Content
The best part about social media is that it is all easily shared.
July Talk posts updates often about upcoming concerts, when the
tickets will go on sale, new videos, photos from shows, and showing
their support for Team Canada’s hockey team!

13. Engage Your Current Fans
July Talk’s fan base is brand new, as the band is only two years old.
They engage their current fans by posting often on their social media
(personal and “professional”) and being very approachable at shows.
When my family and I saw them open for Billy Talent a few months ago,
Peter was a very charming young man and took the time to chat with my
kids.
For a band to be so new, it is
important for them to reach out to
their fans and show that their
support matters to them. No matter
How big a band gets, it’s the fans that
showed up to their opening gigs that
really helped them reach their fame.

14. Continue The Social Push IRL
The “in real life” presence of July Talk seems to be limited. They can
sell merch at shows (as well as online) but people don’t put up flyers
as often as they once did.
I believe that their IRL social push is their willingness to interact with
fans, putting on an entertaining show and still being real people on
their social media.

15. Post Consistently
July Talk posts very regularly over their three main social media
outlets.
They keep their fans informed of updates, such as adding a new date
for a tour or ticket sale information.
They also encourage fans to reach out to them and tag them in their
own social media.

16. Why Do Fans Like July Talk?
Aside from their wild stage presence, interesting blend of vocals,
and the We Are Canadian element, July Talk appeals to different
people for different reasons.
Their 80’s undertones, indie feel, and fresh, young, modern sound
help reach out to such a wide range of listeners.
My family all listens to July Talk. My children saw them at Edge Fest
this past summer, bought their album, which I soon “borrowed”,
and shared with my husband.

17. Is July Talk Successful At Social Media?
As up-and-comers, July Talk’s fan base is ever growing. Because of
social media new bands are able to show case themselves to not
only the 100+ fans at a venue, but to just about everyone who is
activity on any form of social media.
By following July Talk on their Twitter, Facebook or Instagram (or by
following the tag feeds on any of them) it is easy to see that they
have very loyal fans who only want to see them succeed.

18. Thank You For Viewing
Images provided by Google.ca
Video provided by YouTube.com