The document discusses research into music preferences and how they relate to audience demographics. It finds that music preferences can be categorized into 5 factors: Mellow, Urban, Sophisticated, Intense, and Campestral. These preferences are shaped by personality, social class, ethnicity, country of residence, and culture-specific associations with different music styles. Preferences may change based on social and auditory attributes of the music. The ideal target audience for the artist's instrumental trip hop music would be young adults aged 18-30 from working and middle class backgrounds who enjoy similar down-tempo artists and art-house films.
This market research analyzes the behaviors and habits behind the journey to discover new music and identifies 3 core millennial segments. Based on these segments, this report provides advice for digital music platforms on how to better meet the discovery needs of their listeners and for music makers on how to more effectively market to new audiences.
This market research analyzes the behaviors and habits behind the journey to discover new music and identifies 3 core millennial segments. Based on these segments, this report provides advice for digital music platforms on how to better meet the discovery needs of their listeners and for music makers on how to more effectively market to new audiences.
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The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
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Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
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Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
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companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
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successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
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children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
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contribution to TVET institutions in promoting TVET-industry partnership.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
2. Research into music video demographic
Upon researching my audience demographic I thought it would be beneficial to look at academic research which has been conducted in the
area in order to give my prediction of my consumers audience some objectivity. I found an article called The Structure of Musical
Preferences: A Five-Factor Model by Peter J. Rentfrow, Lewis R. Goldberg, and Daniel J. Levitin which suggests there are 5 factors effecting
our music preference and consumption, and also that these factors are influenced by social context. From this I must consider my
demographics social class status, social interactions, exposure to popular media ,cultural trends, ethnicity , gender and country of
residence.
(Extract taken from general discussion sections regarding the summary of the research findings):
- “Research replicates and extends previous work on individual differences in music-genre preferences (e.g., Delsing et al., 2008; Rentfrow &
Gosling, 2003), which suggested four to five robust music-preference factors. We examined a broad array of musical styles and assessed
preferences for several pieces of music. The results from three independent studies converged, revealing five dimensions underlying music
preferences. Although the pieces of music used in Study 1 were completely different from those used in Studies 2 and 3, the findings from
all three studies revealed five clear and interpretable music-preference dimensions: a Mellow factor comprising smooth and relaxing
musical styles; an Urban factor defined largely by rhythmic and percussive music; a Sophisticated factor composed of a variety of music
perceived as complex, intelligent, and inspiring; an Intense factor defined by loud, forceful, and energetic music; and a Campestral factor
comprising a variety of different styles of country and singer-songwriter music. Each of these factors resemble those reported previously,
and the high degree of convergence across the present studies and previous research suggests that music preferences, whether for genres
of musical pieces, are defined by five latent factors.
The findings from Study 4 extend past research by informing our understanding of why particular musical styles covary. Indeed, we found
that each factor has a unique pattern of attributes that differentiates it from the other factors. For instance, Sophisticated music is perceived
as thoughtful, complicated, clear sounding, quiet, relaxing and inspiring, whereas Mellow music is perceived as thoughtful, clear sounding,
quiet, relaxing, slow, and not complicated. The results from this study also suggest that preferences for the MUSIC factors are affected by
both the social and auditory characteristics of the music. Specifically, musical attributes accounted for significant proportions of variance in
preferences for the Mellow, Urban, Sophisticated, Intense, and Campestral music factors, over and above music genres. These results
suggest that preferences are influenced by both the social connotations and by particular auditory features of music.
music preferences are shaped by psychological dispositions, social interactions as well as exposure to
popular media and cultural trends. Thus, preferences for a particular style of music may vary as a
function of personality traits, social class, ethnicity, country of residence, and cohort, as well as the
culture-specific associations with that style of music.”
3. Gender of ideal target audience
• Due to the absence of lyrics meaning there is not
a certain sex performer in which an audience
could identify with, meaning that the text is left
open for interpretation from a mixed gender
audience. The music video does not utilise the
‘male gaze’ theory in order to get a male
audience to identify with the text, and the
representations of gender are rather equal and
progressive.
4. Age of ideal target audience:
• The audience for trip hop/ down-tempo focused
instrumental music is rather niche and would not widely
appeal to a younger generation (12-18) who predominantly
endorse popular culture, such as chart music. Rather the
audience for this product would be young adults (18-30) of
whom can afford to buy the product, and statistically do
buy more music, rather than downloading etc. Another
reason for this is the actors who feature in my production
are ages 18 and would be identifiable by a similar age
group or older. Older people may identify with the
production as they may identify their past selves with the
actors and feel a sense of “nostalgia” of life at the
beginning of adulthood. This is something we aimed to
achieve so as to fit and reference the title of the song used
in production “Nostalgia”.
5. Ethnicity of ideal target audience
• Although the audience for the production is aimed
predominantly at people living in the UK so that the
audience identify with the culture depicted in the
production. However although there is only white
British actors throughout the production, this is not
intentional, and despite this I believe the ideal
demographic would disregard ethnicity as a factor and
the audience would be of mixed ethnicity.
This is a shot of early group “massive
attack” who were at the time called
“the wild bunch”. It has been argued
this group were at the dawn of ‘Trip
Hop’ and attracted a multi cultural
audience.
7. Social class of target audience
• The social class of my desired demographic is not that
specific however it would consist of predominantly D’s
C1’s and B’s. E’s consist predominantly of elderly who
would not identify with the product. It has been argued
that C2’s are primarily technical thinkers put little
priority to the arts or music. C1, and B’s would be the
majority in the audience for the product as I believe
they are the ones who are stable enough to endorse
the product financially. Although, disregarding financial
constrains class status would have little preference on
my audience in comparison to if we had made a more
politically focused production.
9. Audiences favourite films
• Niche art-house films such as:
- Subject films like ‘Fish Tank’, ‘This Is England’
and ‘Control’.
- Art-house films such as ‘Submarine’ and
‘Tinker, Tailor, Solider Spy’
10. Profile of ideal fan (a friend who is already a fan of
‘Drakefrancis’ of whom I asked a few relevant questions)
• Name: Summer Aisha’Mae
• Age: 19 Gender: female
• Occupation: Green peace fundraiser
• Lives: In Norwich, UK
• Four of your favourite artists? Etta James,
Portishead, Janis Joplin and Bonobo
• What draws you to those artists? They are
what I listen to when I want to relax in my
own space, all make great music.
• What draws you to the music of
‘Drakefrancis’? Its sophisticated, chilled out
and I think he leaves his music mostly open
to interpretation.
Reflecting on this, two of her favourite artists
are considered down-tempo/ trip-hop and are
similar to drakefrancis. Her reason for liking
his music fits with how I represented it
throughout the production, as well as the fact
I used a montage style in order to achieve an
open text, open mostly for interpretation
(Barthes's code of open and closed text)
11. Conclusion on audience demographic:
• Age: 18-30
• Gender: mixed
• Class: working and middle class
• Music preference: most genre’s, chilled out
• Preferred artists: Tricky, Massive Attack,
Portishead, Dj Shadow, Bonobo.
• Media preference: niche art-house films,
guardian newspaper.