Jessie J is signed to multiple record labels including Universal Republic Records, which is a subsidiary of Universal Music Group, itself owned by the media conglomerate Vivendi. Her most recent album, "Alive", sold over 39,000 copies in its first week of release in the UK in 2013. Jessie J promoted the album through social media, interviews, and a performance at the V Festival, and uses social networking extensively to market her music to fans online. Her music is available to purchase or stream from her website and various online music services.

1. Music Industry
Case study – Major label
recording artist
Natalie Rice

2. Jessie J
I have chose Jessica Ellen Cornish who is known
as ‘Jessie J’ in the music industry. She is 25 and
produces different genres of music which are;
Pop, Hip-hop, R&B, soul and dance.

3. The record label they are signed too…
Jessie J is signed to four different labels which
are
- Lava records
- Gut records
- Island records
And then the major record label which is;
- Universal republic records.

4. Is the label subsidiary? If so of which
conglomerate?
Universal republic records is a subsidiary label as
it is a label that is part owned by another label.
For example; republic records is part owned by
universal. Universal is a major label however, is a
subsidiary of a Paris – based media
conglomerate vivendi.

5. To what extent is the the company
integrated both vertically and
horizontally?
Vivendi is both vertically and horizontally
integrated to an extent. They are horizontally
integrated through the television, video games
and telecommunications.

6. What was the artist’s most recent
album and how many copies has it
sold worldwide?
Jessie J’s most recent album was ‘Alive’ which
she released on the 23rd of September, 2013. In
the first week of releasing this album, 39,270
albums were sold in the UK.

7. Examples illustrating how the album
was promoted. Are there any
examples of synergy?
Jessie j promoted her album and hints about her
creating a new album over social media sites like
twitter and instagram, then she made a few
hints in several interviews but then she finally
announced the name of the album at the ‘V
festival’ on the 17th August, 2013.

8. To what extent does Jessie J use social
media and/or virals as part of their
marketing?
Jessie j uses the social media to a large extent
when it comes to marketing her music. She puts
videos of her singing on instagram and tweets
about her albums and tracks on twitter which all
market to her large fan base as they want to buy
and listen to what they hear and see.

9. Where is her music available online?
Jessie J’s music is available to buy from her
official website or is available on many different
music websites for download or streaming like
YouTube, grooveshark, Spotify, rdio and more.