The document discusses Red Hat's approach to integrating traditional IT with new-generation IT through open hybrid cloud solutions. It highlights the benefits of open-source platforms, the growth of Red Hat as a leading contributor to the OpenStack community, and the advantages of their virtualization and cloud management products. Additionally, it emphasizes the cost-effectiveness, agility, and scalability offered by Red Hat's services in the context of modern IT infrastructures.

1. The intersection of Traditional IT
and New-Generation IT
The Open Hybrid Cloud
Franz MEYER
Vice President, EMEA Strategic Business Development
Red Hat
Dec 10th 2014
fmeyer@redhat.com

2. OPEN
SOURCE
LEADER #1
PLATINUM MEMBER OPENSTACK
FOUNDATION
OPENSHIFT ENTERPRISE
RED HAT ADDED TO S&P 500 INDEX
of
RED HAT
FOUNDED
MAKARA ACQUIRED
199319992002 2007 2010 2011
2012
CEO JIM WHITEHURST
2009
OFFICES WORLDWIDE
90
%
MORE THAN
FORTUNE
500 COMPANIES
use
PRODUCTS &
SOLUTIONS. *
2013
* Red Hat client data, 2013
2014

3. COMPANY REVENUE
FY 2003 – FY 2014
1,80
1,60
1,40
1,20
1,00
,80
,60
,40
,20
BOOKINGS BY CHANNELFY2014 GLOBAL BOOKINGS FY2014
INDIRECT
63%
DIRECT
37%
FIRST
the
By running tests and executing numerous examples for specific teams, we were able to prove […] not only
would the solution work, but it will perform better & at a fraction of the costs.
—MICHAEL BLAKE, Director, Systems & Architecture
1BILLION
OPEN
SOURCE
COMPANY
FY '04 FY '06 FY '08 FY '10 FY '12
$
DOLLAR
in the
WORLD AMERICAS
58%
APAC
16%
EMEA
26%
Source: Red Hat, Inc.
,00 FY '14

4. RED HAT PRODUCT PROCESS
We participate in and create community-powered
upstream projects.
We integrate upstream projects, fostering
open community platforms.
(community platforms)
We commercialize these platforms
together with a rich ecosystem of services
and certifications.
PARTICIPATE
100,000+
PROJECTS (upstream projects)
INTEGRATE
STABILIZE
(supported products
platforms, and solutions)
We enable software and hardware partners, customers, and academia to participate at every stage of development.
The combination of Red Hat Enterprise Virtualization and the Cisco UCS platform allows
us to provide financial service providers with a highly available, scalable, and secure SAP
environment in the cloud—.MARIO BRUGNERA, head of SAP Competence Center, FI-TS

5. OPEN SOURCE TO THE ENTERPRISE
RED HAT
ENTERPRISE
VIRTUALIZATION
RED HAT
STORAGE
RED HAT
SATELLITE
RED HAT
OPENSTACK
RED HAT
ENTERPRISE LINUX
RED HAT
CLOUDFORMS
RED HAT JBOSS
MIDDLEWARE
IaaS
PaaS
Red Hat Enterprise Linux offers the stability, flexibility, and performance necessary to power
the next generation of computing applications.
—SVEN MEISSNER, Linux operation manager at Bayer Business Services in Leverkusen
100,000+
Projects

6. RED HAT & YOUR BUSINESS: SUBSCRIPTION MODEL
24 HOURS / 7 DAYS A WEEK
UNLIMITED INCIDENTS
MULTI-VENDOR CASE
OWNERSHIP
PATCHES
UPDATES
UPGRADES
EXPERTISE
If we had used proprietary, licensed products from Red Hat competitors, we would have to shell out
up to five times the current subscription costs towards one-time licensing in every deployment.
— VINAY ANAND, chief operating officer, Enhancesys Innovations
MULTI-LINGUAL
MISSION-CRITICAL
(OPTIONAL)
CUSTOMER PORTAL
& FORUMS
KNOWLEDGEBASE
COMMITMENTS
HARDWARE
CERTIFICATION
SOFTWARE
CERTIFICATION
TRAINING CURRICULA
(OPTIONAL)
STABILITY WITH A
PRODUCT LIFECYCLE
OF UP TO 10 YEARS
SOFTWARE
ASSURANCE
SECURITY RESPONSE
TEAM
CLOUD PROVIDER
CERTIFICATION
ACCESS LABS
ONGOING DELIVERY
TECHNICAL SUPPORT
AWARD-WINNING
SUPPORT
YEARS
AWARDED:
2011
2012
2013
201
4

7. The Open Hybrid Cloud !?

8. Cloud Business Benefits
✔ Agility & Control
✔ Reduce time to provision VMs
✔ Ability to scale on demand and
unexpected loads/pics
✔ Improve decisions by capacity planning
and cost impacts
✔ Cost Savings
✔ Increase utilization, optimize usage,
consolidate
✔ Reduce power costs
✔ Re-allocate personal who were doing
VM and HW provisioning to more
production tasks
✔ Reduce SW licenses
(Cisco estimate that private IaaS can
reduce infra costs by 63%)
✔ Rapid Innovation
✔ More rapidly upgrade applications
✔ Decrease time to market for new apps
Figure 1 - “OpenStack Foundation User Survey” - http://www.openstack.org/blog/2013/11/openstack-user-survey-october-2013/, October, 2013
Figure 2 - “Private Cloud Matures, Hybrid Cloud Is Next” - Thomas J. Bittman, Gartner Analyst, September 6, 2013
Figure 1
Figure 2

9. 9
Cloud Types & Deployment Models
Software-as-a-Service
(SaaS) (hosted apps)
Platform-as-a-Service (PaaS)
(dev platform, apps middleware)
Infrastructure-as-a-Service (IaaS)
(compute, storage, network)
End-users
Developers
DevOps
IT Admins
 Amazon AWS
 RackSpace
 OpenStack
 OpenShift
 Force.com
 Azure
 Google Apps
 Salesforce
 Many more
IaaS
PaaS
SaaS
Private
Clouds
Public
Clouds
Hybrid

10. Cloud Leaders Rely on Open Source
● Linux
● Xen
Rackspace Google
Private Cloud
● Linux
● Xen & KVM
● OpenStack
● Compute Engine &
App Engine use:
● Linux VMs on KVM
● Linux
● Joined OpenStack
● SaaS available on
OpenStack
● Linux
● KVM
● OpenStack
Proprietary cloud technologies are too expensive
inhibit scaling, create lock-in
Amazon
Salesforce.com Facebook

11. RED HAT VISION
A journey to Open Hybrid Cloud

12. The Red Hat Portfolio
• d
12
(Gluster
& Ceph)

13. Traditional
Datacenter
Virtualization
13
Managed
Virtualization
Private IaaS
Cloud
 Server
consolidation
 Scalable,
secure, and
managed
virtualization
 CapEx reduction
 Heterogeneous
integration and
management
● Resource
optimization
 Self service,
chargeback,
many other
cloud features
 Potential for
massive scale
 Ability to
rapidly update
cloud enabled
workloads
 Cloud Bursting
 Control/Govern
Shadow IT
 Full workload
portability
Journey to an open hybrid cloud
Hybrid IaaS
Cloud

14. MAKING IT A REALITY...

15. MANY WORKLOADS ARE EVOLVING
TRADITIONAL WORKLOADS
● Typically resides on a single large
Virtual Machine
● Cannot tolerate any downtime
● Need expensive enterprise virtualization
tools
● Application scales up rather than out
CLOUD WORKLOADS
● Workload resides on multiple Virtual
Machines
● Tolerates VM failure – if one fails,
another quickly replaces it
● Fault tolerance often built into workload
● Application scales out rather than up

16. Workload Types
TRADITIONAL CLOUD MIXED/HYBRID
Big stateful VM Small stateless VMs Combination of
Traditional and Cloud VMs
to provide application.
Database may be hosted
on traditional workloads,
web front-end and logic
layers on cloud
workloads.
1 Application → 1 VM 1 Application → Many
VMs
Lifecycle in years Lifecycle hours to months
Scale up (VM gets bigger) Scale out (add VMs)
Not designed to tolerate
failure of VM, so you need
features that keep VMs up
If a VM dies, application
kills it and creates a new
one, app stays up
Application SLA requires
enterprise virt. features
(migration, HA, etc.)
High resiliency features
often built into the
application itself
Example workloads: SAP,
Oracle Financials, large
commercial applications
Example workloads:
Netflix, most mobile
phone applications

17. Your Infrastructure Today
17
Existing
Virtualization

18. Cloud Management Platform : CloudForms
Transformation to Private Cloud
18
CloudForms
Existing
Virtualization
CMP Capabilities
● Self-Service Automated
Provisioning
● Service Catalog
● Chargeback
● Capacity Management
● Performance Management
● Configuration & Change
Management
● Life-cycle Management
● Orchestration
● External Cloud Connection

19. Additional Virtualization Capacity
19
Existing
Virtualization
Alternative
Virtualization
● Add lower cost
virtualization
● Add better performing
virtualization
● Choice/options
remain open
CloudForms

20. Traditional Applications/Workloads
Heterogeneous Virtual Platforms
20
CloudForms
Existing
Virtualization
Alternative
Virtualization
Traditional
Applications

21. Cloud Enabled Applications/Workloads
OpenStack
21
Cloud Enabled
Applications
Existing
Virtualization
Alternative
Virtualization
Traditional
Applications
OpenStack
Platform
● Add large scale
cloud workloads
● Add application
resource self-adapting
● Add rapid innovation
CloudForms

22. RED HAT ENTERPRISE LINUX
OPENSTACK PLATFORM 5.0
CLOUD INFRASTRUCTURE FOR CLOUD WORKLOADS
OPTIMIZED FOR AND INTEGRATED WITH RED HAT ENTERPRISE LINUX
RED HAT ENTERPRISE LINUX

23. RED HAT UPSTREAM FOCUS
Top Contributor to Juno Release
● Overall commits per
company (aggregated)
3000
2500
2000
1500
1000
500
Source: Bitergia hthttp://activity.openstack.org/dash/browser/scm-companies.html?
release=juno
● Closed Tickets per
company
(aggregated)
0
Red Hat
HP
IBM
Mirantis
Rackspace
SUSE
OpenStack
Foundation
VMware
1600
1400
1200
1000
800
600
400
200
0
Rackspace
Red Hat
Mirantis
Canonical
HP
IBM
Nebula
OpenStack
Foundation

24. RED HAT'S OPENSTACK LEADERSHIP
WHY DO THESE STATISTICS MATTER?
● Proof that Red Hat has skills, resources to:
● Support customers
● Drive new features
● Influence strategy and direction of project
● Enable partner collaboration
● Wide ranging participation, contrasts with most others who are more
narrowly focused
● Important to highlight our leadership in the whole stack
● Linux, KVM, libvirt, etc
● RHEL-OSP is an enterprise-grade distribution with ecosystem,
lifecycle, and support that customers expect from Red Hat

25. RED HAT ENTERPRISE LINUX OPENSTACK
PLATFORM HYPERVISOR SUPPORT
Red Hat Enterprise
Virtualization
Hypervisor
*Red Hat Enterprise Linux KVM
● Lightweight / small footprint
● Less overhead
● Smaller attack surface
● Cost effective
● Closer to operating system DNA
● Provides massive scale-out
capabilities
VMware vSphere
*vCenter Driver
● Co-exist with existing infrastructure
assets
● Provides a seamless path to future
migration to OpenStack
● Uses NSX1 plugin for Neutron
1NSX is only supported in production
environments, per VMware's support
requirements
*ESXi driver not supported

26. ●Red Hat Enterprise Linux 3
●Red Hat Enterprise Linux 4
●Red Hat Enterprise Linux 5
●Red Hat Enterprise Linux 6
*32 and 64 bit for all versions
●SUSE Linux Enterprise Server 10
●SUSE Linux Enterprise Server 11
*32 and 64 bit for all versions
●Windows XP SP3+1
●Windows 73
●Windows 83
Microsoft SVVP Certified
●Windows Server 2003 SP2+3
●Windows Server 20083
●Windows Server 2008 R22
●Windows Server 20122
1 32 bit only
2 64 bit only
3 32 and 64 bit
GUEST SUPPORT

27. WORLD'S LARGEST OPENSTACK PARTNER
ECOSYSTEM
Red Hat OpenStack Cloud Infrastructure Partner Network
OEMs and
IHVs
ISVs
System Cloud Service Providers
Integrators
Managed Service Channel Partners
Providers
● Over 235+ members since launch in April 2013
● Over 900 certified solutions in partner Marketplace
● Over 4,000 RHEL certified compute servers
● Over 13,000 applications available on RHEL
● Large catalog of Windows certified applications
http://www.redhat.com/en/about/press-releases/cisco-and-red-hat-deliver-integrated-infrastructure-openstack
http://www.cisco.com/c/dam/en/us/products/collateral/switches/nexus-7000-series-switches/wp_openstack.pdf

28. Private Cloud
Traditional & Cloud Enabled Applications
28
Cloud Enabled
Applications
Cloud
Management
Platform
Existing
Virtualization
Alternative
Virtualization
Traditional
Applications
OpenStack
Platform
Private Cloud

29. Red Hat Cloud Infrastructure
Virtualization to Private/Hybrid Cloud
Cloud Management Platform
Low Cost Traditional Virtualization Massively Scalable Cloud Workloads
IaaS/PaaS
Product of the Year
November 2013
http://awards.techworld.com/

30. Public Cloud Capacity
30
Cloud Enabled
Applications
Cloud
Management
Platform
Existing
Virtualization
Alternative
Virtualization
Traditional
Applications
OpenStack
Platform
Private Cloud
Public
Cloud

31. Hybrid Cloud
Private Cloud + Public Cloud
31
Alternative
Virtualization
Private Cloud
Cloud Enabled
Applications
Cloud
Management
Platform
Existing
Virtualization
Traditional
Applications
OpenStack
Platform
Public
Cloud
Traditional & Cloud
Enabled Applications
Hybrid Cloud

32. Red Hat storage solution portfolio
RED HAT
INKTANK CEPH
RED HAT
INKTANK CEPH
Scale-out unified file and
object storage platform
● Optimized workloads
● File
● Unified file and object
● Data protection / Disaster
recovery
● Virtual infrastructure
● Hadoop, big data
● OpenStack application
workloads
● Multi-protocol file and object
● NFS, CIFS, SWIFT, HDFS
● Native rest-based API
● Based on GLUSTERFS.org
Community
Distributed object and block
storage solution
● Optimized workloads
● OpenStack infrastructure storage
– OpenStack Cinder, Glance
● Distributed object storage
– S3-compatible
– Native rest-based API
– Cloud storage
– Applications
– Cold storage
● Based on CEPH.org Community
32 RED HAT CONFIDENTIAL | ADD NAME

33. Up to 1/3 the cost of traditional Storage
Traditional storage system costs
52% TCO* 20% OPEX*
5 years
In addition, you save up to:
37% TCO*
3 years
33 RED HAT CONFIDENTIAL | ADD NAME
GAP
*Source: IDC research report: “The economics of software-based storage”

34. WHAT IS DevOps?
A methodology to
deliver software more
efficiently by
emphasizing
collaboration,
communication, and
integration across
different teams (Dev,
QA, Ops) in an IT
organization.
ACCELERATE DEVOPS
USING OPENSHIFT PAAS
34
PEOPLE
DEVOPS
PROCESS TECHNOLOGY

35. PaaS Accelerates Application Delivery
• Increased agility for Developers
• Increased efficiency for IT Operations
• Translates to increased velocity for the
Business
Code Deploy Run

36. OpenShift is
PaaS by Red Hat
 Multi-language
 Auto-scaling
 Self-service
 Open Source
 Enterprise-grade
 Secure
 Built on Red Hat

37. Questions ?
Thank you