The document outlines Red Hat's approach to open hybrid cloud and virtualization strategies, emphasizing the migration benefits to a high-performing, low-cost cloud infrastructure. It contrasts traditional and cloud workloads, highlighting the advantages of Red Hat's enterprise solutions, including Red Hat Enterprise Linux and OpenStack. Additionally, it discusses the importance of software-defined storage and cloud management platforms to enhance data agility and reduce costs for enterprises.

1. OPEN HYBRID CLOUD
Hybrid IT, Cloud Computing & Open Innovation
Erik Geensen
Business Manager Cloud & Virtualization
Red Hat

4. Market Cap
11.000.000.000

5. Listed on NYSE Euronext...

6. World's leading exchange group
Challenge
Why
Migrate
Solution
Benefits
Obtain a high performing, low-cost global
trading platform with virtually zero downtime
Migrate/integrate HP-UX, AIX, and Solaris
platforms to simplify and optimize infrastructure
Red Hat Enterprise Linux on HP ProLiant servers,
JBoss Enterprise middleware
High-speed, low-cost platform, moved with no business
interruptions, capable of scaling for growth and delivering
exceptional performance even in extreme trading scenarios
....that, by the way, runs completely on Red Hat
software......

7. 100.000 employees
317.500 employees
435.000 employees
111.000 employees
60.000 employees
14.300 employees
???

8. 6.500 employees...........
.......................and yet, we’re a player................!!

9. .......

10. ...it’s what you get!

18. ANALOGY: PETS vs FARM ANIMALS
PETS =
TRADITIONAL WORKLOADS
FARM ANIMALS =
CLOUD WORKLOADS
Credit : Tim Bell @ CERN Labs, Bill Baker @ Microsoft, and others
● Pets are given names like
● rover.internal.redhat.com
● They are unique, lovingly hand
raised and cared for
● When they get ill you nurse them
back to health
● Farm animals have tag numbers
like piggie242.redhat.com
● They are almost identical to each
other
● When they get ill you get another
one

19. A different kind of architecture...
TRADITIONAL WORKLOADS
● Stateful virtual machines
● Big VMs: vCPU, vRAM, local storage
inside VM
● Application SLA aligned to VM itself
● Relies on underlying HA technology to
meet SLA goals
● VMs scale up: add vCPU, vRAM, etc.
● Applications not designed to tolerate
failure of VMs
CLOUD WORKLOADS
● Stateless VMs, application distributed
● Small VMs: vCPU, vRAM, storage
separate
● Application SLA not dependent on any
one VM
● Many instances can provide application
availability
● Applications scale out: add more VMs
● Applications designed to tolerate
failure of VMs

20. RED HAT’S IaaS CLOUD STRATEGY
PROVIDE OUR CUSTOMERS WITH BETTER VALUE WITH MORE FLEXIBILITY . . .

21. RED HAT ENTERPRISE
VIRTUALIZATION

22. Enterprise grade, centralized
management and hypervisor for
server and desktop virtualization
Industry leading performance,
scalability and security
infrastructure
Ecosystem of thousands of
hardware and software vendors
50–70% lower cost compared to
other solutions
RED HAT ENTERPRISE VIRTUALIZATION
RHEV

23. ● High Availability
● Live Migration
● Storage Live Migration
● Live Snapshots
● Load Balancing
● Power Saver
● Hot-plug disk and NIC
● Storage on local disk, FC, iSCSI,
NFS, Red Hat Storage, POSIX
or Direct LUN
● Self Service Portal with Quotas
● Integrated Red Hat Storage
Management
● Eco-system marketplace
● Third-Party UI Plugin
Support
RHEV FEATURES

24. ● Inherits performance, scalability,
security, and supportability of
Red Hat Enterprise Linux
● Shares Red Hat Enterprise Linux
hardware and software
ecosystem
● Host: 160 logical CPU (4,096
theoretical max), 3TB RAM
(64TB theoretical max)
● Guest: 160 vCPU,
2TB RAM
● Supports latest silicon
virtualization technology
● Microsoft certified for Windows
guests
SMALL-FORM FACTOR, SCALABLE,
HIGH PERFORMANCE HYPERVISOR
BASED ON RED HAT ENTERPRISE LINUX
RED HAT ENTERPRISE VIRTUALIZATION
HYPERVISOR/KVM OVERVIEW

25. THOUSANDS OF CUSTOMERS DEPLOY RED HAT
ENTERPRISE VIRTUALIZATION IN PRODUCTION TODAY

26. OPENSTACK

27. What is OpenStack?
● Fully open source cloud “operating system”
● Provides all of the tools/building blocks required to build a
cloud environment from scratch - mimics public clouds
● Started by NASA and Rackspace but now has an
independent foundation in which key industry members are
present, including Red Hat
● Enormous market hype with investment from all major
players, e.g. HP, Dell, IBM... and with 1000's of developers
worldwide

28. Why does the world need OpenStack?
● Cloud is widely seen as the next-generation IT delivery model
● Agile & flexible
● Utility-based on-demand consumption
● Self-service drives down overhead and maintenance
● Public clouds setting the benchmark, organisations want the same level of
functionality but behind the firewall
● Not all organisations are ready for public cloud
● Applications are being built differently today-
● More tolerant of failure
● Make use of scale-out elastic architectures
● OpenStack enables organisations to achieve this, today... and without
lock-in.

29. A different kind of architecture...
TRADITIONAL WORKLOADS
● Stateful virtual machines
● Big VMs: vCPU, vRAM, local storage
inside VM
● Application SLA aligned to VM itself
● Relies on underlying HA technology to
meet SLA goals
● VMs scale up: add vCPU, vRAM, etc.
● Applications not designed to tolerate
failure of VMs
CLOUD WORKLOADS
● Stateless VMs, application distributed
● Small VMs: vCPU, vRAM, storage
separate
● Application SLA not dependent on any
one VM
● Many instances can provide application
availability
● Applications scale out: add more VMs
● Applications designed to tolerate
failure of VMs

30. OpenStack is not a replacement for
enterprise virtualisation

31. OpenStack Progression
● Enterprise-hardened
OpenStack software
● Delivered with an enterprise
life cycle
● Six-month release cadence
offset from community
releases to allow testing
● Aimed at long-term production
deployments
● Certified hardware and
software through the Red Hat
OpenStack Cloud
Infrastructure Partner
Network
● Supported by Red Hat
● Installs on Red Hat Enterprise
Linux only
● Latest OpenStack software,
packaged in a managed
open source community
● Facilitated by Red Hat
● Aimed at architects and
developers who want to
create, test, collaborate
● Freely available, not for sale
● Six-month release cadence
mirroring community
● No certification, no support
● Installs on Red Hat and
derivatives
● Open source, community-
developed (upstream) software
● Founded by Rackspace Hosting
and NASA
● Managed by the OpenStack
Foundation
● Vibrant group of developers
collaborating on open source
cloud infrastructure
● Software distributed under the
Apache 2.0 license
● No certifications, no support

32. OpenStack Architecture

33. OpenStack Components
● Modular architecture
● Building blocks for creating a cloud
● Set of modular services with well defined APIs
● Vast scale-out design
● Based on a (growing) set of core-components

34. RED HAT STORAGE for Cloud
OVERVIEW

35. ENTERPRISE CLOUD STORAGE REQUIREMENTS
Source: IDC Report – Taxonomy for Software-Defined/Based Storage
Open source alternative to proprietary cloud
storage
Commodity hardware-based, scalable
architecture
Unified, interoperable management
interface (RHEV GUI)

36. CORNERSTONE OF THE NEW SOFTWARE DEFINED DATACENTER
COMPUTECOMPUTE
SOFTWARE-
DEFINED / BASED
COMPUTE
(Virtualization)
SOFTWARE-
DEFINED / BASED
COMPUTE
(Virtualization)
STORAGESTORAGE
SOFTWARE-
DEFINED / BASED
STORAGE
SOFTWARE-
DEFINED / BASED
STORAGE
NETWORKINGNETWORKING
SOFTWARE-
DEFINED / BASED
NETWORKING
SOFTWARE-
DEFINED / BASED
NETWORKING
ENVIRONMENTALENVIRONMENTAL
SOFTWARE-
DEFINED / BASED
FACILITIES
SOFTWARE-
DEFINED / BASED
FACILITIES
DATA CENTER FABRICDATA CENTER FABRIC
DATACENTER EVOLUTION
Source: IDC Report – Taxonomy for Software-Defined/Based Storage

37. INCREASE DATA, APPLICATION AND INFRASTRUCTURE AGILITY
CONVERGED COMPUTE AND STORAGE
FILE SERVICES OPEN OBJECT APIs
OPEN, SOFTWARE-DEFINED STORAGE PLATFORM
PERSISTANT DATA STORES
ENTERPRISE
APPLICATIONS
BIG DATA
WORKLOADS
PHYSICAL
Standard x86 systems
Scale-out NAS solutions
DATA
SERVICES
VIRTUAL
Include idle or
legacy resources
CLOUD
APPLICATIONS
ENTERPRISE
MOBILITY
CLOUD
EBSEBS
SCALE-OUT STORAGE
ARCHITECTURE
THE DATA FOUNDATION FOR THE OPEN HYBRID CLOUD

38. BRING APPLICATIONS CLOSER TO THE DATA
CONVERGING COMPUTE AND STORAGE
INCREASE AGILITY
REDUCE LATENCY
PROCESS DATA LOCALLY
REDUCE COSTS
STORAGE RESIDENT APPLICATIONS

39. RED HAT ENTERPRISE LINUX OPENSTACK PLATFORM AND
RED HAT STORAGE
RED HAT STORAGE

RUN ON HE SAME SERVERS AS NOVA COMPUTE NODES

COMBINED NOVA IMAGE STORE AND STORAGE SERVICE PROVIDER

SCALE-OUT WITHOUT METADATA SERVER BOTTLENECKS
COMPREHENSIVE CLOUD STACK FROM A SINGLE PROVIDER

40. DELIVERING AGILITY AND
COST ADVANTAGE
FOUNDATION FOR HYBRID
CLOUD AND BIG DATA
DEPLOY DATA ANYWHERE
PHYSICAL, VIRTUAL CLOUD
ELASTIC CAPACITY AND
PERFORMACE
MODERN, SECURE FILE AND
OBJECT STORAGE
ENSURE DATA PROTECTION
AND AVAILABILITY
CONVERGE COMPUTE
AND STORAGE
RED HAT
STORAGE
SERVER
DELIVERING THE NEXT GENERATION OF
OPEN SOFTWARE-DEFINED STORAGE TODAY
DESIGNED FOR TODAYS IT & DATA ECONOMICS
MANAGING UNSTRUCTURED
DATA AT SCALE

41. CloudForms

42. ●
Delivers an Open Cloud
Management Platform that
Supports Heterogeneous Private,
Public and Hybrid Clouds
●
Enables Evolution from Proprietary
Infrastructures to Open, Hybrid
Clouds
●
Enables IT to Deliver IAAS and
Broker Cloud Services, Optimize
Resources and Reduce Costs
●
Manages Service Deployment
across Hybrid Clouds Using
Policies, SLAs and Cost
●
Provides Rich Integration into
Existing Enterprise Management
Systems and Processes
●
Eliminates Proprietary Cloud
Management Tool Vendor Lock-In
CLOUDFORMS
Cloud Operations Management

43. CLOUDFORMS
Modules

44. CLOUDFORMS
Built for Enterprise Scale Cloud Operations Management

45. 45
IT CLOUD MANAGEMENT
Single Pane of Glass Operations
● Configuration Management
● Resource Management
● Capacity & Utilization
● Dashboards, Timelines
● Change & Drift Tracking
CLOUDFORMS

46. 46
IT CLOUD MANAGEMENT
Seamless Self-Service
● Role-based Delegation
● Self-Service Portals
● Service Catalogs
● Automated Provisioning
● Quotas & Chargeback
CLOUDFORMS

47. 47
IT CLOUD MANAGEMENT
Executive Management
● Financial Management
● Governance & Compliance
● Forecasting & Planning
● Health, Availability
CLOUDFORMS

48. 48
CHARGEBACK/SHOWBACK
Tagging Provides Flexibility
CPU
Storage
Memory
Network
● Whole Unit
● Allocated
● Actual Usage
● Tagged
4 Dimensions to Cost:

49. 49
WHO RELIES ON CLOUDFORMS TODAY?
Heterogeneous Management Across Physical, Virtual, Cloud
Virtual Infrastructures
Private/Hybrid Clouds
✓ Self-Service Portal
✓ Automated Provisioning
✓ Lifecycle Management
✓ Best Fit Replacement
✓ Quotas/Chargeback
✓ Operational Dashboards
✓ Analytics
✓ Monitoring
✓ Optimization
✓ Visualization
✓ Intelligent Workload Mgmt
✓ Reporting
✓ Capacity Planning

50. “...A DISRUPTIVE AND
UNSTOPPABLE FORCE.”
–IDC REPORT
THANK YOU

51. THANK YOU