The document discusses building an open cloud using Red Hat technologies. It argues that enterprises should build an open cloud out of all their existing resources, including physical, virtual, and public cloud options, in order to leverage existing investments and keep options open for the future. This approach balances enterprise needs like operations, governance, and risk mitigation with cloud benefits like agility, efficiency and on-demand resources. Red Hat's cloud vision and technologies like Red Hat Enterprise Linux, Red Hat Enterprise Virtualization, CloudForms, and OpenShift can help enterprises build such an open cloud.

1. BUILD AN OPEN CLOUD
YOUR KEY TO EXCEPTIONAL
BUSINESS IMPACT
Speaker Name
TITLE
DATE

2. WHY WORK WITH RED HAT?
GET THE BEST OF BOTH
WORLDS
75% of Fortune 500 80% of Public Clouds
Rely on Red Hat Run on open source Linux
& virtualization
ON-PREMISE CERTIFIED CLOUD
CONSISTENT ENVIRONMENT PROVIDERS
LEVERAGE THE ADVANTAGES OF AN OPEN AND FLEXIBLE CLOUD
FOR YOUR BUSINESS

3. WHY CLOUD?
3

5. HOW DO WE CHANGE THE RATIO?
FROM TO
LIGHTS ON INNOVATION
Lights On Innovation

6. PERVASIVE NEW EXPECTATIONS
AGILITY. EFFICIENCY. COST SAVINGS.
PUBLIC CLOUDS ENTERPRISE IT
Cost per VM Hour $0.10 vs. $1.00
Server: Admin Ratio 300: 1 vs. 20: 1
Resource Utilization 75% vs. 20%
App Deployment Minutes vs. Weeks
New App Development Weeks/ vs. Years
Months
6

7. BEHIND THE NUMBERS
TOP CLOUDS
• Standardized infrastructure
• Mix of physical & virtual
• 80% open source Linux &
virtualization
• Secure, high density multi-
tenancy
• Pre-configured service catalogs
Top Clouds
Rely on Red Hat
7

8. BEHIND THE NUMBERS
TRADITIONAL ENTERPRISE IT
 Application-driven, purpose built
 Many legacy components
 Islands of underutilized capacity
 Regulatory and governance
requirements
 Perceived slow to respond
COMPLEX BUT CORE TO THE BUSINESS!!
88

9. TWO WORLD’S COLLIDING
A CRITICAL BALANCING ACT
ENTERPRISE CLOUD
OPERATIONS
SELF-SERVICE
RUNNING THE BUSINESS AGILITY
GOVERNANCE ON DEMAND
RISK MITIGATION EFFICIENT INFRASTRUCTURE
REGULATIONS
SECURITY
AUDIT
RELIABILITY
CONSISTENCY
INTEROPERABILITY
9

10. CRITICAL IT DECISION
ONLY ONE DELIVERS
AN OPEN CLOUD
1010

11. THROW IT OUT
START FROM SCRATCH
11

12. MIGRATION TO A HOMOGENEOUS
INFRASTRUCTURE IS IMPRACTICAL
HOMOGENEOUS
CLEAN
STANDARDIZED
SIMPLE
Naively simple for Enterprise
MAY WORK FOR SERVICE PROVIDERS,
BUT IMPRACTICAL FOR ENTERPRISES

13. ADD A CLOUD SILO
13

14. BUILD A CLOUD SILO FROM A SMALL
PART OF YOUR INFRASTRUCTURE
25%
ONE ON PREMISE
CLOUD AT A TIME
Your Universe Untapped
DOESN’T MAXIMIZE UTILIZATION OF A FRACTION
OF YOUR CAPACITY
BUSINESS VALUE
14

15. BUILD AN OPEN CLOUD
OUT OF ALL YOUR RESOURCES
15

16. BUILD AN OPEN CLOUD OUT OF ALL
YOUR RESOURCES, INCLUDING PUBLIC OPTIONS
MULTI-VENDOR
PHYSICAL PUBLIC CLOUDS
VIRTUAL
Make a cloud out of what you have
LEVERAGE EXISTING
INVESTMENTS YOUR OPTIONS REMAIN OPEN
FOR FUTURE PUBLIC CLOULD
OPPORTUNITIES
16

17. LEARN FROM OUR
EXPERIENCE
17

18. RED HAT'S CLOUD VISION BALANCES
ENTERPRISE CLOUD SPEED
OPERATIONS
SELF-SERVICE
RUNNING THE BUSINESS AGILITY
GOVERNANCE ON DEMAND
RISK MITIGATION EFFICIENT INFRASTRUCTURE
REGULATIONS
SECURITY
AUDIT
RELIABILITY
CONSISTENCY
INTEROPERABILITY
18

19. CLOUD HAS MANY ENTRY POINTS
Standardized Cloud Infrastructure
Deploy existing app to IaaS cloud
Deploy apps to hosted PaaS
Build an IaaS hybrid cloud
Build cloud-ready, deploy anywhere apps

20. STANDARDIZE
ON THE PROVEN
CLOUD
INFRASTRUCTURE
20

21. BEST CLOUD INFRASTRUCTURE FOR
TODAY AND TOMORROW
Single, consistent, secure pools
Distributed, scalable storage of unstructured data, online and
accessible for better decision
making
Linux
The de facto cloud OS with
Kernel-based built-in virtualization, driving the
virtualization best density, security, and
performance—physical and
virtual
Volume servers
Commodity hardware delivering
standardization and efficiencies

22. SALESFORCE.COM RELIES ON RED HAT
Rated by Fortune - 4th fastest growing software
company with over 82,400 customers
• Infrastructure failed to keep pace with growth in
business
• Reliability is key to serving millions of subscribers
• Migrated to Open Source with Red Hat Linux and
commodity hardware
Results:
10 times less expensive with faster performance
More robust and flexible infrastructure
Now focusing on Innovation, not infrastructure
Case Study: http://red.ht/nrzVEw

23. RED HAT ENTERPRISE LINUX
LINUX POWERS 80% OF THE WORLD'S LARGEST CLOUDS
 75% market share enterprise Linux
 Delivers Cloud-Scale computing
 Kernel-based security
 Built-in multi-tenancy
SELINUX
 Application QoS delivery
 Robust scale-out performance
App 1
 Consistent operating environment 50% CPU
50% Mem
across physical, virtual and cloud
CGROUPS

24. RED HAT ENTERPRISE VIRTUALIZATION 3.0
YOUR STRATEGIC Only open source, enterprise ready
ALTERNATIVE TO VMWARE... virtualization solution
Kernel-based leverages Linux
POWERED BY KVM
development
Consistently delivers industry-
leading performance
Built-in Cloud-ready sVirt security
Open source community
2 Socket 4 Socket 8 Socket
VMware
Secure, scalable
Red Hat
foundation for cloud

25. RED HAT USHERS IN THE NEW ERA OF
ENTERPRISE AND CLOUD STORAGE
WITH THE ACQUISITION OF
Software-only, distributed file storage that scales to petabytes

26. DEPLOY TO
A PUBLIC IaaS CLOUD
26

27. Easily Deploy Existing Apps to the Cloud
Red Hat Certified Cloud Providers
…are trusted destinations for Red Hat customers, ISVs,
and partners to use Red Hat technologies in public clouds.
Take your subscriptions to the cloud
for free with Cloud Access

28. ADOBE LIVECYCLE PUBLIC CLOUD DEPLOYMENT
Amazon
Adobe Control
Cloud
Center
kup/Recovery
Customer
User Roles
Customer Data
Center
Red Hat
Enterprise Linux
JBoss
Cut deployment time by 2 to 6
Form management weeks per customer
system – runs IRS Reduced cost and complexity
handling of 1040s to manage
28
Scalable on demand

29. DEPLOY TO
OPENSHIFT
HOSTED PAAS
29

31. OPENSHIFT GETS APPS IN THE CLOUD FAST
 Fast, free and easy app deployments
 Built on open source and open standards
 Supports a broad ecosystem of languages,
frameworks and middleware
 Advanced support for Java EE6, NoSQL and
Mobile applications
 Auto-scaling, performance monitoring and log
management built-in
 Shared and dedicated hosting options

32. CLOUDFORMS:
BUILD OPEN HYBRID
IAAS CLOUD
32

33. Private IaaS Cloud Goes Beyond Virtualization to
Deliver IT as a Service
A Cloud provides an
abstraction layer to
Cloud: Resource abstraction,
manage scale and
Second Abstraction
complexity maps cloud to virtual
resources
• Self service
• Abstracted, elastic Virtualization: Hardware abstraction,
resources First Abstraction maps
virtual to physical
• Users, Groups resources
• Accounting
Bare metal: Full access,
• API's, Drivers, Tools No Abstraction
• Federation

34. A CLOUD THAT DOESN'T MANAGE ACROSS
ALL YOUR INFRASTRUCTURE PROVIDES LIMITED VALUE
ADVANTAGES
LIMITED TO
CLOUD SILO
LIMITED
PUBLIC CLOUD
CHOICES
ANOTHER SILO TO MANAGE
Your management
complexity increased

35. CLOUDFORMS IAAS
KEY TO YOUR OPEN CLOUD
Application Lifecycle Management
System Application
Engine Engine
Compute Resource Management
Self Service Admin
Governance Portal DeltaCloud API Portal
Interoperability Infrastructure Services
Storage. Messaging. High Availability
Automation
PHYSICAL MULTIPLE CERTIFIED
VIRTUAL PUBLIC CLOUDS
(ESX, Hyper-V, KVM)

36. BEYOND BUILDING INFRASTRUCTURE TO
APPLICATION LIFECYCLE MANAGEMENT
SELF-SERVICE
Red Hat
CloudForms
36

37. PROVIDING PORTABILITY
ACROSS DIVERSE CLOUDS
“Our research shows that
80 percent of enterprises cite
the lack of interoperability
PORTABLE
APPLICATIONS standards as a challenge in
adopting cloud computing
PORTABLE
PROGRAMMING services. Red Hat is on the right
MODELS
track with cloud by accelerating
Physical
PORTABLE SERVICES
Systems Virtual interoperability and portability
Data
Center to prevent cloud lock-in.”
Private
Cloud
PORTABLE
COMPUTING GARY CHEN
Certified RESEARCH MANAGER
Public
Cloud
ENTERPRISE VIRTUALIZATION
SOFTWARE AT IDC
37

39. BUILD CLOUD-READY,
DEPLOY-ANYWHERE
APPS
39

40. Open Choice
You're in Control
Development Frameworks Development Environments
Seam Framework
On-Premises Cloud
40

41. Enterprise Class
Comprehensive Middleware Portfolio
Red Hat Services
Cloud Strategy Cloud Cloud
& Selection Implementation Governance
• Cloud and on-premises
• Rock-solid reliability, JBoss Enterprise Portal Platform
performance, and JBoss
Developer
JBoss Enterprise
JBoss Enterprise
JBoss
Operations
Studio
long-term stability Business Rules
Data Services Platform Network
Seam Management JBoss Enterprise
• Exceptional support Hibernate
System SOA Platform
Web
Framework JBoss Enterprise Application Platform
Kit JBoss Enterprise Web Platform
JBoss Enterprise Web Server
Red Hat Enterprise MRG-Messaging
RHEL, Unix, Windows
Amazon Red Hat Enterprise Microsoft
Other Virtualization VMWare
EC2 Hyper-V
Public Private
41

42. Value
Innovation Growing The Top Line
569% ROI with payback
in under 6 months
51% more applications
per year.
Additional $3.5 million
in annual revenue.
IDC ROI Study for JBoss Enterprise Application Platform.
Read the report: http://engage.jboss.com/forms/jboss-eap-business-value
42

43. RED HAT
CLOUD SERVICES
43

44. RED HAT SERVICE PATHWAYS
• Phased approach to help you
achieve your specific goals
• Journey to get you from where
you are today to where you
want to be
• Collective expertise and best
practices customized for your
business

45. PICK THE STEP THAT’S RIGHT FOR YOU

46. VALUE DELIVERED
46

47. CLOUD HAS MANY ENTRY POINTS
Standardized Cloud Infrastructure
GET THE BEST OF
BOTH WORLDS
Deploy existing app to IaaS cloud
Deploy apps to open hosted PaaS
OPEN Build an open IaaS hybrid cloud
DYNAMIC
PORTABLE
SECURE
Build cloud-ready, deploy anywhere apps

48. LEVERAGING THE POWER OF OPEN
SOURCE

49. IDC says the average Red Hat customer
benefits include…
Reduction in custom  Click to edit the outline
39% app development time text format
75% Outline Level
Second Market share

Enterprise Linux Market
89% Decrease in Third Outline
70% Fortune
management costs LevelofRed Hat 500
rely on
 Fourth Outline
Level
49% Productivity gain
Fifth Outline
Level
Sixth Outline
Bring this value to your organizationLevel
via a Red Hat open cloud Seventh
Outline Level
Source: IDC ROI Studies JBoss Middleware & Red Hat Enterprise Linux

50. RED HAT SOLVES
• How to prevent lock in and
lock out
• How to evolve your IT to
the cloud without rip and
replace
• How to balance your
business' need to be nimble
with its need to be reliable,
available, and safe
• Keys to exceptional
business value with Cloud

51. REMEMBER, THE FUTURE IS FLUID.
“Most enterprise customers are likely to find
their organizations relying on a mix of public,
private, and non-cloud resources”
Source: IDC Cloud Survey
51

52. YOU HAVE A CHOICE:
CLOSED
OPEN
Build a closed cloud architecture or
build an open flexible cloud architecture

53. THANK YOU
QUESTIONS?
53

54. Private PaaS with Red Hat CloudForms
54

55. 83% OF ORGANIZATIONS
ASK FOR DEPLOY ANYWHERE
“IDC expects that by 2015, the majority of enterprise market...will
require integrated hybrid cloud management capabilities”
ON-PREMISE CERTIFIED CLOUD
PROVIDERS
CONSISTENT ENVIRONMENT
Source: IDC Cloud Management
Study, 2011 Survey