The document discusses market dynamics and the role of open source in IT transformation. It summarizes Red Hat's vision of an open hybrid cloud with fully engineered solutions based on Red Hat Enterprise Linux. Red Hat offers a range of mission-critical software and services across cloud, middleware, application development, virtualization, storage and operating systems. An open hybrid cloud delivers open source innovation across all of IT.

1. MARKET DYNAMICS AND
THE ROLE OF OPEN
Werner Knoblich
SVP and General Manager EMEA, Red Hat

2. 2 Market Dynamics and the Role of Open
Mobile device diversity
and management
Mobile apps
and applications
Hybrid cloud and IT
as a service broker Cloud/client architecture
The era of personal cloud
Internet of Things
Software-defined anythingWeb-scale IT
Smart machines
3D printing Digitization

3. 3 Market Dynamics and the Role of Open

4. 4 Market Dynamics and the Role of Open
IT
TRANSFORMATION

5. 5 Market Dynamics and the Role of Open
To capture digital opportunities, CIOs need to
deal with speed, innovation, and uncertainty.
This requires operating two modes of enterprise IT:
Conventional and “nonlinear.”
By 2017, 75% of IT organizations will have
a bimodal capability. Half will make a mess.
Source: Gartner, Taming the digital dragon: The 2014 CIO Agenda
“
”

6. 6 Market Dynamics and the Role of Open
Source: © 2014 Gartner, Inc. and/or affiliates

7. 7 Market Dynamics and the Role of Open
RED HAT'S VISION: OPEN HYBRID CLOUD
Fully engineered solutions all based on Red Hat Enterprise Linux

8. 8 Market Dynamics and the Role of Open
RED HAT'S VISION: OPEN HYBRID CLOUD
Common application services

9. 9 Market Dynamics and the Role of Open
RED HAT'S VISION: OPEN HYBRID CLOUD
Common storage infrastructure

10. 10 Market Dynamics and the Role of Open
RED HAT'S VISION: OPEN HYBRID CLOUD
Award-winning heterogenous cloud management

11. 11 Market Dynamics and the Role of Open
AN OPEN HYBRID CLOUD DELIVERS
OPEN SOURCE INNOVATION ACROSS ALL I.T.

12. 12 Market Dynamics and the Role of Open

13. 13 Market Dynamics and the Role of Open
8 out of 10 are choosing Open Source based on quality.
Jumped from fifth to first this year
50% of all enterprises are expected
to contribute to and adopt Open Source
When asked why companies engage with Open Source
communities, the #2 answer was:
“Attract and retain top development talent”
Source: Blackduck Future of Open Source Survey 2014
“
”“
”
”
“

14. 14 Market Dynamics and the Role of Open
COMMUNITY TO ENTERPRISE

15. OPEN
SOURCE
LEADER
#
1
90%
MORE THAN
FORTUNE
500
of the
use
PRODUCTS &
SOLUTIONS. *
REDHAT
* Red Hat client data, 2014
RED HAT STORAGE SERVER RELEASED
FIRST RELEASE OF ENTERPRISE LINUX
OPENSHIFT ENTERPRISE RELEASED
CLOUDFORMS & OPENSHIFT
RELEASED
RED HAT ENTERPRISE VIRTUALIZATION RELEASED
RED HAT ADDED TO S&P 500 INDEX
1993 1999 2002 2006 2011
FOUNDED
IPO JBOSS ACQUIRED
20122009
$1 BILLION IN REVENUE
2013
RHEL OPENSTACK PLATFORM
RELEASED
2014
CENTOS JOINS RED HAT
INKTANK (CEPH),
ENOVANCE (OPENSTACK)
& FEEDHENRY ACQUIRED
95+WORLDWIDE
OFFICES
37
COUNTRIES
SOLUTIONS
AWARD-WINNING
500
S&P
COMPANY
RHT
NYSE:
7,000+
EMPLOYEES

16. 16 Market Dynamics and the Role of Open
WE OFFER A RANGE OF MISSION-CRITICAL
SOFTWARE AND SERVICES COVERING:
THE BENEFITS
Open collaboration: Products that
meet customer needs
Shared development: Accelerated
innovation
Better security—assurance
CLOUD
MIDDLEWARE
APP DEV – MOBILE
VIRTUALIZATION STORAGE
Better price/performance
Better quality
Faster technology innovation
Flexibility
Long-term deployment
OPERATING SYSTEM

17. 17 Market Dynamics and the Role of Open
COMPANY REVENUE
FY 2003 – FY 2015
BOOKINGS BY CHANNEL FY2015 GLOBAL BOOKINGS FY2015
1BILLION
OPEN
SOURCE
COMPANY
the
$
DOLLAR
FIRST
in the
WORLD AMERICAS
60%
EMEA
25%
APAC
15%
.00
.20
.40
.60
.80
1.00
1.20
1.40
1.60
1.80
2.00
(inbillions)
FY 04 FY 06 FY 08 FY 10 FY'12 FY 14
INDIRECT
69%
DIRECT
31%
$1.79B

18. 18 Market Dynamics and the Role of Open
WIDE-RANGING EXPERIENCE
BREADTH
ACROSS
MULTIPLE
VERTICALS
GLOBALLY
STRENGTH
IN MAJOR
VERTICALS
GLOBALLY
Source: Red Hat customer annual bookings and client data
Financial
Government
Tech & Media
Telecom
Logistics &
Transportation
Services
Energy
Healthcare
Retail
Manufacturing
14%
15%
12%
9%...
100% of the Fortune 500 companies
in the following industries are
Red Hat customers:
AIRLINES
COMMERCIAL BANKS
FINANCIAL DATA SERVICES
HEALTHCARE
TELECOM
50% of the world's trading volume
is powered by Red Hat products and
solutions.

19. Microsoft Windows Server, Oracle Solaris, IBM AIX, HP/UX
Pivotal CloudFoundry, IBM Bluemix, HP Helion, AWS Beanstalk, Microsoft Azure,
Google App Engine, Heroku/SalesForce
VMware vCloud Automation Center, HP Cloud Service Automation (CSA),
BMC Cloud Lifecycle Management, Microsoft System Center
VMware vCloud Director, Citrix CloudPlatform, Eucalyptus,
Rackspace
VMware vSphere, Citrix XenServer, Microsoft HyperV
EMC ViPR, EMC Isilon, NetApp, IBM SONAS, Nexenta
Microsoft System Center Configuration Manager, BMC BladeLogic Server
Automation, HP's Server Automation
IBM WebSphere Application Server, VMware vFabric tc Server,
Oracle WebLogic Server
IBM WebSphere eXtreme Scale, Oracle Coherence, Vmware vFabric GemFire
IBM WebSphere Integration Bus, Oracle ESB, MuleSoft AnyPoint,
Sonic ESB, Tibco ActiveMatrix
IBM InfoSphere Federation Server, Progress DataXend SI, Oracle
Data Integration Suite, Informatica Data Services
IBM Operational Decision Manager and IBM Business Process
Manager, Oracle BPM Suite, Pegasystems Business Rules, FICO Blaze Advisor
IBM WebSphereMQ, VMware vFabric RabbitMQ, Oracle AQ,
Tibco EMS
IBM Worklight, Oracle Mobile Platform, SAP Sybase Unwired Platform,
Pivotal CF Mobile Service, Pegasystems (Antenna), Kony, Appcelerator
THE CIO'S ALTERNATIVE
Red Hat Enterprise Linux
OpenShift by Red Hat
Red Hat CloudForms,
Red Hat Cloud Infrastructure
RHEL OpenStack Platform
RHEL Atomic Host
Red Hat Enterprise Virtualization
Red Hat Storage Server,
Inktank Ceph Enterprise
Red Hat Satellite
Red Hat JBoss Enterprise
Application Platform
Red Hat JBoss Data Grid
Red Hat JBoss Fuse,
Red Hat JBoss Fuse Service Works
Red Hat JBoss Data Virtualization
Red Hat JBoss BPM Suite,
Red Hat JBoss BRMS
Red Hat JBoss A-MQ
FeedHenry by Red Hat
Operating System
PaaS Cloud
Cloud Management
Cloud Infrastructure
Virtualization
Storage
Systems
Management
Application Server
In-memory data grid
Application
integration
Data services and
integration
Business process,
decision, and rules
automation
Messaging
Mobile

20. 20 Market Dynamics and the Role of Open
AN OPEN HYBRID CLOUD DELIVERS
OPEN SOURCE INNOVATION ACROSS ALL I.T.

21. 21 Market Dynamics and the Role of Open

22. THE FUTURE
HAS NEVER
BEEN SO OPEN