This document discusses HP CloudSystem and its capabilities. It notes that increasing demands are driving more organizations to the cloud to improve agility, speed innovation, accelerate value, deliver choice, and reduce costs. HP CloudSystem provides a converged cloud that offers choice, confidence and consistency across private, managed and public clouds. It allows users to manage infrastructure and applications across delivery models from a single platform and experience. The system provides automation, scalability, portability and supports multiple hypervisors, operating systems and infrastructures.

1. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP CloudSystem
Steve Cooke
February, 2013

2. © Copyright 2012 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
“NDA”
Increasing Demands Driving More to the Cloud
• Improve business agility
• Speed innovations
• Accelerate time to value
• Deliver choice
• Reduce costs
• Develop once, run anywhere
Private Cloud Managed Cloud Public CloudTraditional
Build
on-premises
cloud services
Consume
off-premises
cloud services
SLAs
Availability, security, performance, compliance, cost
customer-defined negotiated standard, publishedcustomer-defined

3. © Copyright 2012 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
“NDA”
HP Converged Cloud
HP Converged
Cloud
Public CloudPrivate Cloud
Managed
Cloud
Traditional
Choice Confidence Consistency
• Manage & Secure:
− Across delivery
models & platforms
− From infrastructure to
apps to information
• Scalability
• Delivery models:
Traditional
IT, Private, Managed &
Public cloud
• Platform:
Open, heterogeneous &
extensible
• Single architecture
• One simple
consumption experience
• Portability across
models

4. © Copyright 2012 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
“NDA”
Single services view
across hybrid cloud
Multi-hypervisor, multi-OS,
heterogeneous infrastructure
Intelligent automation
and orchestration
Rapid application and
infrastructure deployment
Most complete, open, integrated system
HP CloudSystem

5. © Copyright 2012 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
“NDA”
HP CloudSystem Matrix: What’s under the Hood?
An integrated offering of hardware, software and services
Services
+ + + +
=
Virtual
Connect
Matrix
Operating
Environment
SAN StorageBlades
CloudSystem
Matrix
All-in-One Services
plus
financing options
Virtual Connect
virtualized
LAN and SAN
connections
Capacity Planning
Infrastructure Orchestration
Disaster Recovery*
Application provisioning
& monitoring **
Integrity and
ProLiant
blade servers
*Matrix recovery management bundled for ProLiant. For HP-UX customers optional: HP Serviceguard and Metrocluster.
** Application provisioning and monitoring is delivered optionally for CloudSystem Matrix through Server Automation and SiteScope.
***FC SAN storage required for physical & virtual environments, iSCSI SAN for VM data stores- HP storage provides more integrated support of recovery & storage
pool mgmt.
Factory, tech
integration plus
financing options
Choice of Storage
HP Storage or 3rd
party offerings***
Integrity and
ProLiant
blade servers
Enables fast implementation and support of
one integrated private cloud solution

6. © Copyright 2012 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
“NDA”
HP CloudSystem Matrix
Design and provision infrastructure services in
minutes
• Physical and virtual from a self-service portal
• NEW! Support for KVM integrating OpenStack technology
• NEW! Bursting options expand hybrid delivery use cases
Optimize infrastructure confidently
• Capacity planning with analytics and show back
Protect continuity of services
• Automated, cost-effective failover
NDA until June 5, 2012, 11:00 am PT
Sample “e-shopping” application
infrastructure template
5 minutes 5 minutes 38 minutes
Approval
Provision
Infrastructure
48minutes

7. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7
Design and provision infrastructure services with
HP CloudSystem Matrix
Resource Pools
Service Catalog
Templates
IT Users
IT Self Service Portal
Architect Designer
Admin Console
Administrator
Collections of
virtual and/or
physical
servers
Hypervisors,
Blades, Netw
orks, Storage
…
Public cloud
Services (HP
Cloud Services,
Amazon
EC2, Savvis)
Organization C
Organization B
Organization A

8. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8
Consistent definition, delivery, and management of private, public, and hybrid cloud services
Dynamic licensing across multiple clouds
Integrated governance and control of multi-cloud resources
HP CloudSystem unique bursting capability

9. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9
Optimize Infrastructure
With Capacity Planning and Showback/Chargeback
Identify wasted capacity via performance and capacity planning tool
Reclaim Wasted Compute Reclaim Wasted Power
x2x Server
Migration
Dynamic Power Capping
Dynamic
Workload
Management
Improve server consolidation ratios
Consolidate in Days vs Months
Double the capacity of your data center

10. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10
HP CloudSystem Matrix recovery management
Comprehensive protection
− Of Matrix infrastructure services and servers
− For ProLiant-based physical and virtual resources
− Utilizing industry-leading compute, storage, networking,
hypervisor, and OS technologies
One-Touch Disaster Recovery
− For planned and unplanned downtime events
− Push-button failover/failback control
− Campus/metro/continental inter-site distances
Cost Effective, Site-Level Protection
− Protect up to 2500 servers across two sites
− Leverage non-dedicated recovery resources
− Recover physical or virtual servers to virtual resources
− Customizable server recovery priorities
Protect cloud infrastructure services from a site-wide disaster

11. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.11
Integrates seamlessly with existing, heterogeneous infrastructure
HP CloudSystem
other x86
Virtualization
Compute
Storage
Networking
• Choice of OSs, hypervisors,
and compute
• Support of standard
Networks and SANs
• Integration with core IT
processes - HP Cloud APIs
• 3rd party application
templates – HP Cloud Maps
KV
M
NEW!

12. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.12
HP Cloud Maps
Respond to new application requests in minutes versus months
Quickly create new application
environments, often in less than an hour
Repeatable, proven deployments lower
risk and assure optimized performance and
SLAs
Built-in disaster tolerance, compliance and
lifecycle management
Save up to 200 staff-hours* per
application environment in
design, development and deployment
* Based on HP experience in customer engagements
Create a rich catalog
of application services ready
for push-button deployment
HP Cloud Maps
Prepackaged application templates
integrate decades of expertise
NEW! Now over 200 Cloud Maps available

13. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13
HP CloudSystem
Matrix
HP CloudSystem
Enterprise
HP CloudSystem
Service Provider
• HP Matrix Operating Environment
• HP Converged Infrastructure
• HP Cloud Service Automation
• HP Matrix Operating Environment
• HP Converged Infrastructure
• HP Application Platform for SaaS
• HP Cloud Service Automation
• HP Matrix Operating Environment
• HP Converged Infrastructure
Leverage the industry’s most complete cloud
platformBuilt on proven Converged Infrastructure and Cloud Service Automation
Self-service applications
App-to-infra lifecycle
management
Deliver services
externally
Optimized for multi-tenancy
Self-service infrastructure
Infrastructure provisioning in
minutes

14. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.14
HP CloudSystem customer momentum
Service Provider Cloud
Generate new revenue stream from
cloud services
Turkcell: Increased flexibility to deliver cloud
services tailored for each customer on-demand
IaaS/CaaSIaaS
Enterprise grade cloud
Shift focus from admin to dynamic IT
services to facilitate business growth
Fortescue Metal Group: Support rapid change and
seven-fold increase in production
900Over unique customers in75countries

15. © Copyright 2012 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
“NDA”
Thank You!