SlideShare a Scribd company logo
Case Study
DBMS solutions for Automotive
What we know in DBMS about consumers in
Automotive?
Results :
» Customers make personalization industry shipments only 16% of the campaign, which realized DBMS.
» The average range obtained in typical mailing campaigns are 19.43% and 6.08 openings clicks resulted in 3% for a test drive
» Marketing Automation Application and usage analysis needs to build customer profile CRT resulted in an increase of 18%
and an increase in bookings for a test drive to around 7%
Size of DBMS resources Customer Involvement
1,25 mln has a auto
0,84 mln has only e-mail adress
0,65 mln has only fon
0,07 mln interested in a luxury car
12 % actively collects
info about cars
36% gets more than 4
times a month an
advertising message
16% consumer begins to
engage in the sale process
after receiving personalized
offers
DBMS Recommended Solutions for
Automotive
Analysis and profiling data currently collected.
DBMS sources have integrated data acquisition and
enriches the characteristics relevant for buyers eg.
Luxury car.
Selection process associated with an increase in
consumer involvement and preparation automation
rules of communication with a potential buyer.
DBMS built recommends rules governing
communication and establish a point of contact
with the CRM that no contact is not wasted
Preparation personalized marketing message in
the creations of e-mail, SMS or display inducement
effect on the client side. It also relates to the Social
material produced in a variety of media and
devices. Already 12% of the audience checks your
mail on the cells.
Construction of intentions on the basis of interest
in choosing the best channels on the Internet,
blogs, forums, which will attract traffic to the target
site and thus the position of the web will be a lot
better.
Analysis of the results in real time and adjusting
the media depending on the traffic generated and
interests.
Construction of knowledge about the behavior of
buyers, eg. To change the status and family income
greater need to constantly enter the labor market
picture through Lead4U from DBMS
Example of hybrid solutions
Analysis
base
Preparing the
creative campaign EM
Open and click
Only open
sms with a
voucher code
Analysis User in
the store
TM to people who do not
complete the purchase
EM with a promotional
message containing the most
visited products by the User
SMS with voucher coupon for
specific products, most
frequently viewed by User
EM with a
voucher code
Effect – an approx. ten-fold increase in the amount of paid orders in
contrast to the results obtained exclusively through standard mailings
Key benefits of building commitment of the
buyer
»With solutions DBMS buyer willing to interact with the brand name, which gives
more opportunities for cooperation and offer to fit your needs.
»Selection of media depends on the preferred channel of contact by the buyer and
the knowledge of optimization allows a communication budget brand.
»Analysis of behavior of buyers gives unlimited possibilities in building sales
conversions and proactive brand image and its positive reception.
Invite to cooperate
DBMS Sp. z o.o., Al. Jerozolimskie 56C, 00-803 Warsaw
District Court. St. Warsaw, XII Commercial Division of the National Court
Register nr KRS 0000373905, NIP 527-264-47-02, capital 50 000 PLN

More Related Content

What's hot

Engage like Amazon: omnichannel HCPs engagement for pharma marketing
Engage like Amazon: omnichannel HCPs engagement for pharma marketingEngage like Amazon: omnichannel HCPs engagement for pharma marketing
Engage like Amazon: omnichannel HCPs engagement for pharma marketing
Viseven
 
7 & 8 database marketing
7 & 8 database marketing7 & 8 database marketing
7 & 8 database marketing
Revisiting Strategy
 
Proposal to ACME Grocery Retail
Proposal to ACME Grocery RetailProposal to ACME Grocery Retail
Proposal to ACME Grocery Retail
Valentyn Dzoba, M.B.A. Beta Gamma Sigma
 
E245 personal libraries-week4
E245 personal libraries-week4E245 personal libraries-week4
E245 personal libraries-week4
Stanford University
 
Marketing Analytics: Excel Basics
Marketing Analytics: Excel BasicsMarketing Analytics: Excel Basics
Marketing Analytics: Excel Basics
Izmir Vodinaj
 
E-commerce Berlin Expo 2017 - Kick your business to the next level with multi...
E-commerce Berlin Expo 2017 - Kick your business to the next level with multi...E-commerce Berlin Expo 2017 - Kick your business to the next level with multi...
E-commerce Berlin Expo 2017 - Kick your business to the next level with multi...
E-Commerce Berlin EXPO
 
Email marketing: tips and tricks for webshops
Email marketing: tips and tricks for webshopsEmail marketing: tips and tricks for webshops
Email marketing: tips and tricks for webshops
Copernica BV
 
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...
E-Commerce Berlin EXPO
 
Chapter 4 - Marketing Research Process
Chapter 4 - Marketing Research ProcessChapter 4 - Marketing Research Process
Chapter 4 - Marketing Research Process
Dr. Ankit Kesharwani
 
Improving marketing RoI through analytics driven campaigns
Improving marketing RoI through analytics driven campaignsImproving marketing RoI through analytics driven campaigns
Improving marketing RoI through analytics driven campaigns
ITC Infotech
 
Email Marketing Statistics
Email Marketing StatisticsEmail Marketing Statistics
Email Marketing Statistics
Nitesh Verma
 
Marketing Analytics: Attribution modeling
Marketing Analytics: Attribution modelingMarketing Analytics: Attribution modeling
Marketing Analytics: Attribution modeling
Izmir Vodinaj
 
Steinfield
SteinfieldSteinfield
Steinfield
amitywave
 
Insurance social + analytics + mobility
Insurance social + analytics + mobilityInsurance social + analytics + mobility
Insurance social + analytics + mobility
devadatt
 
Lead Management for a Cross-Channel World
Lead Management for a Cross-Channel WorldLead Management for a Cross-Channel World
Lead Management for a Cross-Channel World
Neolane, Inc.
 
15 Key Metrics Every E-commerce Business Should Track
15 Key Metrics Every E-commerce Business Should Track15 Key Metrics Every E-commerce Business Should Track
15 Key Metrics Every E-commerce Business Should Track
PromptCloud
 
Customer satisfaction monitor
Customer satisfaction monitorCustomer satisfaction monitor
Customer satisfaction monitor
George
 
eCommerce Metrics That Matter
eCommerce Metrics That MattereCommerce Metrics That Matter
eCommerce Metrics That Matter
Christian Rodericks
 
A study on amazon system
A study on amazon systemA study on amazon system
A study on amazon system
Manish Chaurasia
 
How to Bring Down Order Cancellation Ratio in B2B E-commerce.
How to Bring Down Order Cancellation Ratio in B2B E-commerce.How to Bring Down Order Cancellation Ratio in B2B E-commerce.
How to Bring Down Order Cancellation Ratio in B2B E-commerce.
i95Dev
 

What's hot (20)

Engage like Amazon: omnichannel HCPs engagement for pharma marketing
Engage like Amazon: omnichannel HCPs engagement for pharma marketingEngage like Amazon: omnichannel HCPs engagement for pharma marketing
Engage like Amazon: omnichannel HCPs engagement for pharma marketing
 
7 & 8 database marketing
7 & 8 database marketing7 & 8 database marketing
7 & 8 database marketing
 
Proposal to ACME Grocery Retail
Proposal to ACME Grocery RetailProposal to ACME Grocery Retail
Proposal to ACME Grocery Retail
 
E245 personal libraries-week4
E245 personal libraries-week4E245 personal libraries-week4
E245 personal libraries-week4
 
Marketing Analytics: Excel Basics
Marketing Analytics: Excel BasicsMarketing Analytics: Excel Basics
Marketing Analytics: Excel Basics
 
E-commerce Berlin Expo 2017 - Kick your business to the next level with multi...
E-commerce Berlin Expo 2017 - Kick your business to the next level with multi...E-commerce Berlin Expo 2017 - Kick your business to the next level with multi...
E-commerce Berlin Expo 2017 - Kick your business to the next level with multi...
 
Email marketing: tips and tricks for webshops
Email marketing: tips and tricks for webshopsEmail marketing: tips and tricks for webshops
Email marketing: tips and tricks for webshops
 
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...
 
Chapter 4 - Marketing Research Process
Chapter 4 - Marketing Research ProcessChapter 4 - Marketing Research Process
Chapter 4 - Marketing Research Process
 
Improving marketing RoI through analytics driven campaigns
Improving marketing RoI through analytics driven campaignsImproving marketing RoI through analytics driven campaigns
Improving marketing RoI through analytics driven campaigns
 
Email Marketing Statistics
Email Marketing StatisticsEmail Marketing Statistics
Email Marketing Statistics
 
Marketing Analytics: Attribution modeling
Marketing Analytics: Attribution modelingMarketing Analytics: Attribution modeling
Marketing Analytics: Attribution modeling
 
Steinfield
SteinfieldSteinfield
Steinfield
 
Insurance social + analytics + mobility
Insurance social + analytics + mobilityInsurance social + analytics + mobility
Insurance social + analytics + mobility
 
Lead Management for a Cross-Channel World
Lead Management for a Cross-Channel WorldLead Management for a Cross-Channel World
Lead Management for a Cross-Channel World
 
15 Key Metrics Every E-commerce Business Should Track
15 Key Metrics Every E-commerce Business Should Track15 Key Metrics Every E-commerce Business Should Track
15 Key Metrics Every E-commerce Business Should Track
 
Customer satisfaction monitor
Customer satisfaction monitorCustomer satisfaction monitor
Customer satisfaction monitor
 
eCommerce Metrics That Matter
eCommerce Metrics That MattereCommerce Metrics That Matter
eCommerce Metrics That Matter
 
A study on amazon system
A study on amazon systemA study on amazon system
A study on amazon system
 
How to Bring Down Order Cancellation Ratio in B2B E-commerce.
How to Bring Down Order Cancellation Ratio in B2B E-commerce.How to Bring Down Order Cancellation Ratio in B2B E-commerce.
How to Bring Down Order Cancellation Ratio in B2B E-commerce.
 

Viewers also liked

Oferta Współpracy z DBMS PL
Oferta Współpracy z DBMS PLOferta Współpracy z DBMS PL
Oferta Współpracy z DBMS PL
DBMS a Marketing Technology Company
 
Project Presentation 2013 NEAR Lab
Project Presentation 2013 NEAR LabProject Presentation 2013 NEAR Lab
Project Presentation 2013 NEAR Lab
Quentin Petit
 
The power of loyalty in tough times - Fundraising Seminar
The power of loyalty in tough times - Fundraising SeminarThe power of loyalty in tough times - Fundraising Seminar
The power of loyalty in tough times - Fundraising Seminar
Bisnode Belgium
 
Who Is Role Model.Rev
Who Is Role Model.RevWho Is Role Model.Rev
Who Is Role Model.Rev
Gayla Keesee
 
Fear man agement
Fear man agementFear man agement
Fear man agement
Madhusudan Rao Datrika
 
Thoughts, actions, and habits
Thoughts, actions, and habitsThoughts, actions, and habits
Thoughts, actions, and habits
Julia Gousseva
 
Migrating to a New DBMS
Migrating to a New DBMSMigrating to a New DBMS
Migrating to a New DBMS
Stephen Conant
 
Dbms in telecommunication industry
Dbms in telecommunication industryDbms in telecommunication industry
Dbms in telecommunication industry
E P John
 
Student Data Base System
Student Data Base SystemStudent Data Base System
Student Data Base System
D Dutta Roy
 
5 confessions about long-term customer loyalty
5 confessions about long-term customer loyalty5 confessions about long-term customer loyalty
5 confessions about long-term customer loyalty
Digital Alchemy Limited
 
Customer Lifecycle Engagement
Customer Lifecycle EngagementCustomer Lifecycle Engagement
Customer Lifecycle Engagement
C.Y Wong
 
Tree Traversals (In-order, Pre-order and Post-order)
Tree Traversals (In-order, Pre-order and Post-order)Tree Traversals (In-order, Pre-order and Post-order)
Tree Traversals (In-order, Pre-order and Post-order)
raj upadhyay
 
Customer Value Management Principles
Customer Value Management PrinciplesCustomer Value Management Principles
Customer Value Management Principles
Pegasystems
 
Cyber bullying
Cyber bullying Cyber bullying
Cyber bullying
caitlynx48
 
Significance Of Emotional Intelligence And Its Impact On Job Satisfaction
Significance Of Emotional Intelligence And Its Impact On Job SatisfactionSignificance Of Emotional Intelligence And Its Impact On Job Satisfaction
Significance Of Emotional Intelligence And Its Impact On Job Satisfaction
amit soni
 
PL-SQL DIFFERENT PROGRAMS
PL-SQL DIFFERENT PROGRAMSPL-SQL DIFFERENT PROGRAMS
PL-SQL DIFFERENT PROGRAMS
raj upadhyay
 
Emotional Intelligence for Leaders
Emotional Intelligence for LeadersEmotional Intelligence for Leaders
Emotional Intelligence for Leaders
Aun Falestien Faletehan
 
Contemporary Management
Contemporary ManagementContemporary Management
Contemporary Management
prateek Agrawal
 
Emotional Intelligence at Work
Emotional Intelligence at WorkEmotional Intelligence at Work
Emotional Intelligence at Work
Equilibre k.k.
 
Skills For Developing Emotional Intelligence
Skills For Developing Emotional IntelligenceSkills For Developing Emotional Intelligence
Skills For Developing Emotional Intelligence
CommLab India – Rapid eLearning Solutions
 

Viewers also liked (20)

Oferta Współpracy z DBMS PL
Oferta Współpracy z DBMS PLOferta Współpracy z DBMS PL
Oferta Współpracy z DBMS PL
 
Project Presentation 2013 NEAR Lab
Project Presentation 2013 NEAR LabProject Presentation 2013 NEAR Lab
Project Presentation 2013 NEAR Lab
 
The power of loyalty in tough times - Fundraising Seminar
The power of loyalty in tough times - Fundraising SeminarThe power of loyalty in tough times - Fundraising Seminar
The power of loyalty in tough times - Fundraising Seminar
 
Who Is Role Model.Rev
Who Is Role Model.RevWho Is Role Model.Rev
Who Is Role Model.Rev
 
Fear man agement
Fear man agementFear man agement
Fear man agement
 
Thoughts, actions, and habits
Thoughts, actions, and habitsThoughts, actions, and habits
Thoughts, actions, and habits
 
Migrating to a New DBMS
Migrating to a New DBMSMigrating to a New DBMS
Migrating to a New DBMS
 
Dbms in telecommunication industry
Dbms in telecommunication industryDbms in telecommunication industry
Dbms in telecommunication industry
 
Student Data Base System
Student Data Base SystemStudent Data Base System
Student Data Base System
 
5 confessions about long-term customer loyalty
5 confessions about long-term customer loyalty5 confessions about long-term customer loyalty
5 confessions about long-term customer loyalty
 
Customer Lifecycle Engagement
Customer Lifecycle EngagementCustomer Lifecycle Engagement
Customer Lifecycle Engagement
 
Tree Traversals (In-order, Pre-order and Post-order)
Tree Traversals (In-order, Pre-order and Post-order)Tree Traversals (In-order, Pre-order and Post-order)
Tree Traversals (In-order, Pre-order and Post-order)
 
Customer Value Management Principles
Customer Value Management PrinciplesCustomer Value Management Principles
Customer Value Management Principles
 
Cyber bullying
Cyber bullying Cyber bullying
Cyber bullying
 
Significance Of Emotional Intelligence And Its Impact On Job Satisfaction
Significance Of Emotional Intelligence And Its Impact On Job SatisfactionSignificance Of Emotional Intelligence And Its Impact On Job Satisfaction
Significance Of Emotional Intelligence And Its Impact On Job Satisfaction
 
PL-SQL DIFFERENT PROGRAMS
PL-SQL DIFFERENT PROGRAMSPL-SQL DIFFERENT PROGRAMS
PL-SQL DIFFERENT PROGRAMS
 
Emotional Intelligence for Leaders
Emotional Intelligence for LeadersEmotional Intelligence for Leaders
Emotional Intelligence for Leaders
 
Contemporary Management
Contemporary ManagementContemporary Management
Contemporary Management
 
Emotional Intelligence at Work
Emotional Intelligence at WorkEmotional Intelligence at Work
Emotional Intelligence at Work
 
Skills For Developing Emotional Intelligence
Skills For Developing Emotional IntelligenceSkills For Developing Emotional Intelligence
Skills For Developing Emotional Intelligence
 

Similar to DBMS solutions in Marketing Automation for Automotive Industry

Presentation
PresentationPresentation
Presentation
David Favari
 
Cobalt Group; Breakfast of Champions
Cobalt Group; Breakfast of ChampionsCobalt Group; Breakfast of Champions
Cobalt Group; Breakfast of Champions
Social Media Marketing
 
Digital Marketing Platform.pptx
Digital Marketing Platform.pptxDigital Marketing Platform.pptx
Digital Marketing Platform.pptx
Dr.Satya Kumar
 
Bronto
BrontoBronto
Bronto
Screen Pages
 
Bronto
BrontoBronto
Bronto
Max Dodson
 
Automotive Dealership Marketing
Automotive Dealership MarketingAutomotive Dealership Marketing
Automotive Dealership Marketing
Benchmark
 
Marketing Re-Imagined: Three Imperatives for Marketing Leaders
Marketing Re-Imagined: Three Imperatives for Marketing LeadersMarketing Re-Imagined: Three Imperatives for Marketing Leaders
Marketing Re-Imagined: Three Imperatives for Marketing Leaders
Sean O'Connell
 
8 B2B Marketing Trends for 2013 from hawkeye
8 B2B Marketing Trends for 2013 from hawkeye8 B2B Marketing Trends for 2013 from hawkeye
8 B2B Marketing Trends for 2013 from hawkeye
John Tedstrom
 
Digital Marketing.pptx
Digital Marketing.pptxDigital Marketing.pptx
Digital Marketing.pptx
MyoMinThu18
 
Blog PDF.pdf
Blog PDF.pdfBlog PDF.pdf
Blog PDF.pdf
FirstPointWebDesign
 
Blog PDF.pdf
Blog PDF.pdfBlog PDF.pdf
Blog PDF.pdf
FirstPointWebDesign
 
Blog PDF.pdf
Blog PDF.pdfBlog PDF.pdf
Blog PDF.pdf
FirstPointWebDesign
 
Digital marketing-notes
Digital marketing-notesDigital marketing-notes
Digital marketing-notes
BBA3Sneha
 
Increase Revenue with a Unified Digital Engagement Strategy
Increase Revenue with a Unified Digital Engagement StrategyIncrease Revenue with a Unified Digital Engagement Strategy
Increase Revenue with a Unified Digital Engagement Strategy
edynamic
 
Digitalizing the Automotive Customer Relationship – Changing Dynamics in Cus...
Digitalizing the Automotive Customer Relationship – Changing Dynamics in Cus...Digitalizing the Automotive Customer Relationship – Changing Dynamics in Cus...
Digitalizing the Automotive Customer Relationship – Changing Dynamics in Cus...
Iskander Business Partner GmbH
 
Digitalizing the Automotive Customer Relationship – Changing Dynamics in Cus...
Digitalizing the Automotive Customer Relationship – Changing Dynamics in Cus...Digitalizing the Automotive Customer Relationship – Changing Dynamics in Cus...
Digitalizing the Automotive Customer Relationship – Changing Dynamics in Cus...
Jong-Seo Thomas Kim
 
Transform Clicks to Customers: The Salesforce Marketing Cloud Blueprint
Transform Clicks to Customers: The Salesforce Marketing Cloud BlueprintTransform Clicks to Customers: The Salesforce Marketing Cloud Blueprint
Transform Clicks to Customers: The Salesforce Marketing Cloud Blueprint
GetOnCRM Solutions
 
The great-online-display-advertising-guide.pdf
The great-online-display-advertising-guide.pdfThe great-online-display-advertising-guide.pdf
The great-online-display-advertising-guide.pdf
NuSpark Marketing
 
3 Ways How A Digital Marketing Agency In London Can Transform Your Business
3 Ways How A Digital Marketing Agency In London Can Transform Your Business3 Ways How A Digital Marketing Agency In London Can Transform Your Business
3 Ways How A Digital Marketing Agency In London Can Transform Your Business
NHANCE Digital
 
Retail Media Network(RMN)-Thought Leadership-2023.pptx
Retail Media Network(RMN)-Thought Leadership-2023.pptxRetail Media Network(RMN)-Thought Leadership-2023.pptx
Retail Media Network(RMN)-Thought Leadership-2023.pptx
sethisaabb
 

Similar to DBMS solutions in Marketing Automation for Automotive Industry (20)

Presentation
PresentationPresentation
Presentation
 
Cobalt Group; Breakfast of Champions
Cobalt Group; Breakfast of ChampionsCobalt Group; Breakfast of Champions
Cobalt Group; Breakfast of Champions
 
Digital Marketing Platform.pptx
Digital Marketing Platform.pptxDigital Marketing Platform.pptx
Digital Marketing Platform.pptx
 
Bronto
BrontoBronto
Bronto
 
Bronto
BrontoBronto
Bronto
 
Automotive Dealership Marketing
Automotive Dealership MarketingAutomotive Dealership Marketing
Automotive Dealership Marketing
 
Marketing Re-Imagined: Three Imperatives for Marketing Leaders
Marketing Re-Imagined: Three Imperatives for Marketing LeadersMarketing Re-Imagined: Three Imperatives for Marketing Leaders
Marketing Re-Imagined: Three Imperatives for Marketing Leaders
 
8 B2B Marketing Trends for 2013 from hawkeye
8 B2B Marketing Trends for 2013 from hawkeye8 B2B Marketing Trends for 2013 from hawkeye
8 B2B Marketing Trends for 2013 from hawkeye
 
Digital Marketing.pptx
Digital Marketing.pptxDigital Marketing.pptx
Digital Marketing.pptx
 
Blog PDF.pdf
Blog PDF.pdfBlog PDF.pdf
Blog PDF.pdf
 
Blog PDF.pdf
Blog PDF.pdfBlog PDF.pdf
Blog PDF.pdf
 
Blog PDF.pdf
Blog PDF.pdfBlog PDF.pdf
Blog PDF.pdf
 
Digital marketing-notes
Digital marketing-notesDigital marketing-notes
Digital marketing-notes
 
Increase Revenue with a Unified Digital Engagement Strategy
Increase Revenue with a Unified Digital Engagement StrategyIncrease Revenue with a Unified Digital Engagement Strategy
Increase Revenue with a Unified Digital Engagement Strategy
 
Digitalizing the Automotive Customer Relationship – Changing Dynamics in Cus...
Digitalizing the Automotive Customer Relationship – Changing Dynamics in Cus...Digitalizing the Automotive Customer Relationship – Changing Dynamics in Cus...
Digitalizing the Automotive Customer Relationship – Changing Dynamics in Cus...
 
Digitalizing the Automotive Customer Relationship – Changing Dynamics in Cus...
Digitalizing the Automotive Customer Relationship – Changing Dynamics in Cus...Digitalizing the Automotive Customer Relationship – Changing Dynamics in Cus...
Digitalizing the Automotive Customer Relationship – Changing Dynamics in Cus...
 
Transform Clicks to Customers: The Salesforce Marketing Cloud Blueprint
Transform Clicks to Customers: The Salesforce Marketing Cloud BlueprintTransform Clicks to Customers: The Salesforce Marketing Cloud Blueprint
Transform Clicks to Customers: The Salesforce Marketing Cloud Blueprint
 
The great-online-display-advertising-guide.pdf
The great-online-display-advertising-guide.pdfThe great-online-display-advertising-guide.pdf
The great-online-display-advertising-guide.pdf
 
3 Ways How A Digital Marketing Agency In London Can Transform Your Business
3 Ways How A Digital Marketing Agency In London Can Transform Your Business3 Ways How A Digital Marketing Agency In London Can Transform Your Business
3 Ways How A Digital Marketing Agency In London Can Transform Your Business
 
Retail Media Network(RMN)-Thought Leadership-2023.pptx
Retail Media Network(RMN)-Thought Leadership-2023.pptxRetail Media Network(RMN)-Thought Leadership-2023.pptx
Retail Media Network(RMN)-Thought Leadership-2023.pptx
 

More from DBMS a Marketing Technology Company

Nowoczesny Handlowiec B2B
Nowoczesny Handlowiec B2BNowoczesny Handlowiec B2B
Nowoczesny Handlowiec B2B
DBMS a Marketing Technology Company
 
Jak budować persony zakupowe do rozwijania biznesu
Jak budować persony zakupowe do rozwijania biznesuJak budować persony zakupowe do rozwijania biznesu
Jak budować persony zakupowe do rozwijania biznesu
DBMS a Marketing Technology Company
 
Social Selling Rules in 2018
Social Selling Rules in 2018Social Selling Rules in 2018
Social Selling Rules in 2018
DBMS a Marketing Technology Company
 
Skrót Raportu DBMS sp zoo na temat wpływu SPAM na markę
Skrót Raportu DBMS sp zoo na temat wpływu SPAM na markęSkrót Raportu DBMS sp zoo na temat wpływu SPAM na markę
Skrót Raportu DBMS sp zoo na temat wpływu SPAM na markę
DBMS a Marketing Technology Company
 
Dbms raport operacyjny styczeń 2017
Dbms  raport operacyjny styczeń 2017Dbms  raport operacyjny styczeń 2017
Dbms raport operacyjny styczeń 2017
DBMS a Marketing Technology Company
 
5 porad jak poprawić jakość w e-mail marketingu
5 porad jak poprawić jakość w e-mail marketingu5 porad jak poprawić jakość w e-mail marketingu
5 porad jak poprawić jakość w e-mail marketingu
DBMS a Marketing Technology Company
 
Identyfikacja potrzeb klientów
Identyfikacja potrzeb klientówIdentyfikacja potrzeb klientów
Identyfikacja potrzeb klientów
DBMS a Marketing Technology Company
 
Jak pozyskiwać klientów wykorzystując massmailing?
Jak pozyskiwać klientów wykorzystując massmailing?Jak pozyskiwać klientów wykorzystując massmailing?
Jak pozyskiwać klientów wykorzystując massmailing?
DBMS a Marketing Technology Company
 
E-mail marketing - porady i sekrety
E-mail marketing - porady i sekrety E-mail marketing - porady i sekrety
E-mail marketing - porady i sekrety
DBMS a Marketing Technology Company
 
Program partnerski DBMS sp zoo
Program partnerski DBMS sp zooProgram partnerski DBMS sp zoo
Program partnerski DBMS sp zoo
DBMS a Marketing Technology Company
 
Jak realizowac mailing na urządzeniach mobilnych?
Jak realizowac mailing na urządzeniach mobilnych?Jak realizowac mailing na urządzeniach mobilnych?
Jak realizowac mailing na urządzeniach mobilnych?
DBMS a Marketing Technology Company
 
MedGo Media
MedGo MediaMedGo Media
Jak generowac leady sprzedażowe
Jak generowac leady sprzedażoweJak generowac leady sprzedażowe
Jak generowac leady sprzedażowe
DBMS a Marketing Technology Company
 
Pozyskiwanie Kontaktów B2B - cold mailing
Pozyskiwanie Kontaktów B2B - cold mailingPozyskiwanie Kontaktów B2B - cold mailing
Pozyskiwanie Kontaktów B2B - cold mailing
DBMS a Marketing Technology Company
 
Pakiet Reklamy Internetowej
Pakiet Reklamy InternetowejPakiet Reklamy Internetowej
Pakiet Reklamy Internetowej
DBMS a Marketing Technology Company
 
Oferta promocyjna DBMS sp zoo
Oferta promocyjna DBMS sp zooOferta promocyjna DBMS sp zoo
Oferta promocyjna DBMS sp zoo
DBMS a Marketing Technology Company
 
Oferta partnerska edbms.pl
Oferta partnerska edbms.plOferta partnerska edbms.pl
Oferta partnerska edbms.pl
DBMS a Marketing Technology Company
 
Rozwiązania Big Data i Communication Automation dla Windykacji od DBMS
Rozwiązania Big Data i Communication Automation dla Windykacji od DBMSRozwiązania Big Data i Communication Automation dla Windykacji od DBMS
Rozwiązania Big Data i Communication Automation dla Windykacji od DBMS
DBMS a Marketing Technology Company
 
Rozwiązania Marketing Automation dla branży motoryzacyjnej
Rozwiązania Marketing Automation dla branży motoryzacyjnejRozwiązania Marketing Automation dla branży motoryzacyjnej
Rozwiązania Marketing Automation dla branży motoryzacyjnej
DBMS a Marketing Technology Company
 

More from DBMS a Marketing Technology Company (19)

Nowoczesny Handlowiec B2B
Nowoczesny Handlowiec B2BNowoczesny Handlowiec B2B
Nowoczesny Handlowiec B2B
 
Jak budować persony zakupowe do rozwijania biznesu
Jak budować persony zakupowe do rozwijania biznesuJak budować persony zakupowe do rozwijania biznesu
Jak budować persony zakupowe do rozwijania biznesu
 
Social Selling Rules in 2018
Social Selling Rules in 2018Social Selling Rules in 2018
Social Selling Rules in 2018
 
Skrót Raportu DBMS sp zoo na temat wpływu SPAM na markę
Skrót Raportu DBMS sp zoo na temat wpływu SPAM na markęSkrót Raportu DBMS sp zoo na temat wpływu SPAM na markę
Skrót Raportu DBMS sp zoo na temat wpływu SPAM na markę
 
Dbms raport operacyjny styczeń 2017
Dbms  raport operacyjny styczeń 2017Dbms  raport operacyjny styczeń 2017
Dbms raport operacyjny styczeń 2017
 
5 porad jak poprawić jakość w e-mail marketingu
5 porad jak poprawić jakość w e-mail marketingu5 porad jak poprawić jakość w e-mail marketingu
5 porad jak poprawić jakość w e-mail marketingu
 
Identyfikacja potrzeb klientów
Identyfikacja potrzeb klientówIdentyfikacja potrzeb klientów
Identyfikacja potrzeb klientów
 
Jak pozyskiwać klientów wykorzystując massmailing?
Jak pozyskiwać klientów wykorzystując massmailing?Jak pozyskiwać klientów wykorzystując massmailing?
Jak pozyskiwać klientów wykorzystując massmailing?
 
E-mail marketing - porady i sekrety
E-mail marketing - porady i sekrety E-mail marketing - porady i sekrety
E-mail marketing - porady i sekrety
 
Program partnerski DBMS sp zoo
Program partnerski DBMS sp zooProgram partnerski DBMS sp zoo
Program partnerski DBMS sp zoo
 
Jak realizowac mailing na urządzeniach mobilnych?
Jak realizowac mailing na urządzeniach mobilnych?Jak realizowac mailing na urządzeniach mobilnych?
Jak realizowac mailing na urządzeniach mobilnych?
 
MedGo Media
MedGo MediaMedGo Media
MedGo Media
 
Jak generowac leady sprzedażowe
Jak generowac leady sprzedażoweJak generowac leady sprzedażowe
Jak generowac leady sprzedażowe
 
Pozyskiwanie Kontaktów B2B - cold mailing
Pozyskiwanie Kontaktów B2B - cold mailingPozyskiwanie Kontaktów B2B - cold mailing
Pozyskiwanie Kontaktów B2B - cold mailing
 
Pakiet Reklamy Internetowej
Pakiet Reklamy InternetowejPakiet Reklamy Internetowej
Pakiet Reklamy Internetowej
 
Oferta promocyjna DBMS sp zoo
Oferta promocyjna DBMS sp zooOferta promocyjna DBMS sp zoo
Oferta promocyjna DBMS sp zoo
 
Oferta partnerska edbms.pl
Oferta partnerska edbms.plOferta partnerska edbms.pl
Oferta partnerska edbms.pl
 
Rozwiązania Big Data i Communication Automation dla Windykacji od DBMS
Rozwiązania Big Data i Communication Automation dla Windykacji od DBMSRozwiązania Big Data i Communication Automation dla Windykacji od DBMS
Rozwiązania Big Data i Communication Automation dla Windykacji od DBMS
 
Rozwiązania Marketing Automation dla branży motoryzacyjnej
Rozwiązania Marketing Automation dla branży motoryzacyjnejRozwiązania Marketing Automation dla branży motoryzacyjnej
Rozwiązania Marketing Automation dla branży motoryzacyjnej
 

Recently uploaded

一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理
一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理
一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理
74nqk8xf
 
The Ipsos - AI - Monitor 2024 Report.pdf
The  Ipsos - AI - Monitor 2024 Report.pdfThe  Ipsos - AI - Monitor 2024 Report.pdf
The Ipsos - AI - Monitor 2024 Report.pdf
Social Samosa
 
Influence of Marketing Strategy and Market Competition on Business Plan
Influence of Marketing Strategy and Market Competition on Business PlanInfluence of Marketing Strategy and Market Competition on Business Plan
Influence of Marketing Strategy and Market Competition on Business Plan
jerlynmaetalle
 
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Aggregage
 
一比一原版(Chester毕业证书)切斯特大学毕业证如何办理
一比一原版(Chester毕业证书)切斯特大学毕业证如何办理一比一原版(Chester毕业证书)切斯特大学毕业证如何办理
一比一原版(Chester毕业证书)切斯特大学毕业证如何办理
74nqk8xf
 
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
nuttdpt
 
Analysis insight about a Flyball dog competition team's performance
Analysis insight about a Flyball dog competition team's performanceAnalysis insight about a Flyball dog competition team's performance
Analysis insight about a Flyball dog competition team's performance
roli9797
 
Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......
Sachin Paul
 
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
sameer shah
 
A presentation that explain the Power BI Licensing
A presentation that explain the Power BI LicensingA presentation that explain the Power BI Licensing
A presentation that explain the Power BI Licensing
AlessioFois2
 
My burning issue is homelessness K.C.M.O.
My burning issue is homelessness K.C.M.O.My burning issue is homelessness K.C.M.O.
My burning issue is homelessness K.C.M.O.
rwarrenll
 
University of New South Wales degree offer diploma Transcript
University of New South Wales degree offer diploma TranscriptUniversity of New South Wales degree offer diploma Transcript
University of New South Wales degree offer diploma Transcript
soxrziqu
 
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
Timothy Spann
 
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
v7oacc3l
 
一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理
zsjl4mimo
 
Everything you wanted to know about LIHTC
Everything you wanted to know about LIHTCEverything you wanted to know about LIHTC
Everything you wanted to know about LIHTC
Roger Valdez
 
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
apvysm8
 
DSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelinesDSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelines
Timothy Spann
 
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
Walaa Eldin Moustafa
 
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
nuttdpt
 

Recently uploaded (20)

一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理
一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理
一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理
 
The Ipsos - AI - Monitor 2024 Report.pdf
The  Ipsos - AI - Monitor 2024 Report.pdfThe  Ipsos - AI - Monitor 2024 Report.pdf
The Ipsos - AI - Monitor 2024 Report.pdf
 
Influence of Marketing Strategy and Market Competition on Business Plan
Influence of Marketing Strategy and Market Competition on Business PlanInfluence of Marketing Strategy and Market Competition on Business Plan
Influence of Marketing Strategy and Market Competition on Business Plan
 
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
 
一比一原版(Chester毕业证书)切斯特大学毕业证如何办理
一比一原版(Chester毕业证书)切斯特大学毕业证如何办理一比一原版(Chester毕业证书)切斯特大学毕业证如何办理
一比一原版(Chester毕业证书)切斯特大学毕业证如何办理
 
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
 
Analysis insight about a Flyball dog competition team's performance
Analysis insight about a Flyball dog competition team's performanceAnalysis insight about a Flyball dog competition team's performance
Analysis insight about a Flyball dog competition team's performance
 
Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......
 
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
 
A presentation that explain the Power BI Licensing
A presentation that explain the Power BI LicensingA presentation that explain the Power BI Licensing
A presentation that explain the Power BI Licensing
 
My burning issue is homelessness K.C.M.O.
My burning issue is homelessness K.C.M.O.My burning issue is homelessness K.C.M.O.
My burning issue is homelessness K.C.M.O.
 
University of New South Wales degree offer diploma Transcript
University of New South Wales degree offer diploma TranscriptUniversity of New South Wales degree offer diploma Transcript
University of New South Wales degree offer diploma Transcript
 
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
 
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
 
一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理
 
Everything you wanted to know about LIHTC
Everything you wanted to know about LIHTCEverything you wanted to know about LIHTC
Everything you wanted to know about LIHTC
 
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
 
DSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelinesDSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelines
 
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
 
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
 

DBMS solutions in Marketing Automation for Automotive Industry

  • 1. Case Study DBMS solutions for Automotive
  • 2. What we know in DBMS about consumers in Automotive? Results : » Customers make personalization industry shipments only 16% of the campaign, which realized DBMS. » The average range obtained in typical mailing campaigns are 19.43% and 6.08 openings clicks resulted in 3% for a test drive » Marketing Automation Application and usage analysis needs to build customer profile CRT resulted in an increase of 18% and an increase in bookings for a test drive to around 7% Size of DBMS resources Customer Involvement 1,25 mln has a auto 0,84 mln has only e-mail adress 0,65 mln has only fon 0,07 mln interested in a luxury car 12 % actively collects info about cars 36% gets more than 4 times a month an advertising message 16% consumer begins to engage in the sale process after receiving personalized offers
  • 3. DBMS Recommended Solutions for Automotive Analysis and profiling data currently collected. DBMS sources have integrated data acquisition and enriches the characteristics relevant for buyers eg. Luxury car. Selection process associated with an increase in consumer involvement and preparation automation rules of communication with a potential buyer. DBMS built recommends rules governing communication and establish a point of contact with the CRM that no contact is not wasted Preparation personalized marketing message in the creations of e-mail, SMS or display inducement effect on the client side. It also relates to the Social material produced in a variety of media and devices. Already 12% of the audience checks your mail on the cells. Construction of intentions on the basis of interest in choosing the best channels on the Internet, blogs, forums, which will attract traffic to the target site and thus the position of the web will be a lot better. Analysis of the results in real time and adjusting the media depending on the traffic generated and interests. Construction of knowledge about the behavior of buyers, eg. To change the status and family income greater need to constantly enter the labor market picture through Lead4U from DBMS
  • 4. Example of hybrid solutions Analysis base Preparing the creative campaign EM Open and click Only open sms with a voucher code Analysis User in the store TM to people who do not complete the purchase EM with a promotional message containing the most visited products by the User SMS with voucher coupon for specific products, most frequently viewed by User EM with a voucher code Effect – an approx. ten-fold increase in the amount of paid orders in contrast to the results obtained exclusively through standard mailings
  • 5. Key benefits of building commitment of the buyer »With solutions DBMS buyer willing to interact with the brand name, which gives more opportunities for cooperation and offer to fit your needs. »Selection of media depends on the preferred channel of contact by the buyer and the knowledge of optimization allows a communication budget brand. »Analysis of behavior of buyers gives unlimited possibilities in building sales conversions and proactive brand image and its positive reception.
  • 6. Invite to cooperate DBMS Sp. z o.o., Al. Jerozolimskie 56C, 00-803 Warsaw District Court. St. Warsaw, XII Commercial Division of the National Court Register nr KRS 0000373905, NIP 527-264-47-02, capital 50 000 PLN