Presentation gives short proposal of marketing automation solutions for automotive industry. please visit www.edbms.pl in order to go deeper into proposed solutions.
DBMS delivers info to the market about big data solutions. Presentation brings overview about possible data analysis for increasing sales and better customer service
1) The document provides 10 tips for email marketing success including managing customer data, sending abandoned cart emails, reactivating inactive customers, and optimizing deliverability.
2) Tips include segmenting customers based on their behavior and interests, using event-driven emails, and ensuring emails are responsive for mobile viewing.
3) Case studies show how following these tips increased open rates, click-through rates, and conversions for companies in industries like e-commerce, software, and telecommunications.
Zions Bancorp developed a multichannel marketing program called "Onboarding" to increase customer engagement and sales. They piloted the program with 50,000 households, testing various direct mail, email, and personalized web page designs. Based on results, they refined the creative content and product offers. The full rollout achieved a 5% response rate, opening mostly deposit accounts. Ongoing emails saw open rates around 18% initially and 1% click-through rates. The program reduced attrition by 5% and increased other marketing efficiencies. It proved successful in driving new sales and improving customer retention through repetitive personalized outreach.
E-commerce Marketing Strategy: Ask for links from manufacturer and how to bui...Roger Mission
The document provides tips on e-commerce marketing strategies, including building an email list. It recommends asking manufacturers to link to your website from their "Where to Buy" pages. Building an email list is important as it allows marketing directly to customers with newsletters, promotions, and automated email sequences. The document also discusses segmenting email lists and testing content to improve open and click-through rates.
The presentation outlines the 7 stage cycle of Internet Marketing and then discuss the Online Marketing Mix in detail.
Taking it further a special introduction to centaur, the hybrid consumer, the presentation then discuss the two major methods of consumer segmentation in the digital age and examines the changing dynamics of Consumer behaviour in the digital world.
The closing is done with the Customer Relationship Management and e-CRM.
This document outlines a marketing technology starter kit, including 5 principles and 7 key technologies. The 5 principles are to be customer-centric, use technology, respect data, assemble the right team, and fuse sales and marketing. The 7 technologies are analytics, conversion optimization, email marketing, search marketing, remarketing, mobile marketing, and marketing automation. These technologies are described as highly synergistic and can help companies improve conversion rates and beat industry benchmarks.
Apptus provides intelligent search, recommendations, and content targeting technology to help e-commerce sites boost profits and streamline operations. Their relevance engine analyzes multiple dimensions like what, where, when, who, and channel to provide the most relevant results. It uses techniques like auto-complete, spelling corrections, implicit synonyms, and dynamic navigation personalized for each user. Reference customers like CDON, a Nordic Amazon, saw increased sales and reliability using Apptus's technologies to show more relevant products to buyers.
[ Overit Webinar ] Grow Your Business: Growth Marketing and Why You Need It Overit Media
Growth marketing focuses on driving traffic and leads throughout the entire sales funnel. It requires establishing key performance indicators, digital marketing strategies, and data infrastructure to track results. Experimentation and iteration are important to optimize each part of the funnel. Digital efforts like SEO, paid search, social media, and email nurturing are used to generate website traffic and qualified leads. Scoring systems assess lead behavior and quality as leads move through nurture sequences. Data is analyzed to identify highest converting channels and improve the customer journey from awareness to conversion. While focused on metrics like cost per lead and lifetime value, growth marketing principles apply whether selling products, services, or non-profits.
DBMS delivers info to the market about big data solutions. Presentation brings overview about possible data analysis for increasing sales and better customer service
1) The document provides 10 tips for email marketing success including managing customer data, sending abandoned cart emails, reactivating inactive customers, and optimizing deliverability.
2) Tips include segmenting customers based on their behavior and interests, using event-driven emails, and ensuring emails are responsive for mobile viewing.
3) Case studies show how following these tips increased open rates, click-through rates, and conversions for companies in industries like e-commerce, software, and telecommunications.
Zions Bancorp developed a multichannel marketing program called "Onboarding" to increase customer engagement and sales. They piloted the program with 50,000 households, testing various direct mail, email, and personalized web page designs. Based on results, they refined the creative content and product offers. The full rollout achieved a 5% response rate, opening mostly deposit accounts. Ongoing emails saw open rates around 18% initially and 1% click-through rates. The program reduced attrition by 5% and increased other marketing efficiencies. It proved successful in driving new sales and improving customer retention through repetitive personalized outreach.
E-commerce Marketing Strategy: Ask for links from manufacturer and how to bui...Roger Mission
The document provides tips on e-commerce marketing strategies, including building an email list. It recommends asking manufacturers to link to your website from their "Where to Buy" pages. Building an email list is important as it allows marketing directly to customers with newsletters, promotions, and automated email sequences. The document also discusses segmenting email lists and testing content to improve open and click-through rates.
The presentation outlines the 7 stage cycle of Internet Marketing and then discuss the Online Marketing Mix in detail.
Taking it further a special introduction to centaur, the hybrid consumer, the presentation then discuss the two major methods of consumer segmentation in the digital age and examines the changing dynamics of Consumer behaviour in the digital world.
The closing is done with the Customer Relationship Management and e-CRM.
This document outlines a marketing technology starter kit, including 5 principles and 7 key technologies. The 5 principles are to be customer-centric, use technology, respect data, assemble the right team, and fuse sales and marketing. The 7 technologies are analytics, conversion optimization, email marketing, search marketing, remarketing, mobile marketing, and marketing automation. These technologies are described as highly synergistic and can help companies improve conversion rates and beat industry benchmarks.
Apptus provides intelligent search, recommendations, and content targeting technology to help e-commerce sites boost profits and streamline operations. Their relevance engine analyzes multiple dimensions like what, where, when, who, and channel to provide the most relevant results. It uses techniques like auto-complete, spelling corrections, implicit synonyms, and dynamic navigation personalized for each user. Reference customers like CDON, a Nordic Amazon, saw increased sales and reliability using Apptus's technologies to show more relevant products to buyers.
[ Overit Webinar ] Grow Your Business: Growth Marketing and Why You Need It Overit Media
Growth marketing focuses on driving traffic and leads throughout the entire sales funnel. It requires establishing key performance indicators, digital marketing strategies, and data infrastructure to track results. Experimentation and iteration are important to optimize each part of the funnel. Digital efforts like SEO, paid search, social media, and email nurturing are used to generate website traffic and qualified leads. Scoring systems assess lead behavior and quality as leads move through nurture sequences. Data is analyzed to identify highest converting channels and improve the customer journey from awareness to conversion. While focused on metrics like cost per lead and lifetime value, growth marketing principles apply whether selling products, services, or non-profits.
Engage like Amazon: omnichannel HCPs engagement for pharma marketingViseven
The popularity of omnichannel approach is growing across all markets and regions, leaving multichannel behind. Giants like Amazon, Disney, and Starbucks have already built their own omnichannel digital marketing strategies. Unveil the difference between multichannel and omnichannel engagement in pharma marketing and choose the best way to launch your next HCPs engagement campaign.
Contact Viseven to build the efficient multi/omnichannel strategy: https://viseven.com/contact-us
https://viseven.com/
Subscribe to youtube channel https://bit.ly/38owdcN
This document discusses direct marketing and database marketing. It begins by defining direct marketing and explaining the growth of direct marketing due to factors like market fragmentation, advances in computer technology, and the increased availability of customer data. It then discusses how direct marketing has transformed some markets by allowing companies like Dell, First Direct bank, and Direct Line insurance to eliminate intermediaries. The document also explains what database marketing is and how companies can use customer databases to target specific segments, strengthen customer relationships, and tailor their marketing efforts.
This is the proposal to the imaginary food retailer about launching the 'hybrid' format, which would combine best of traditional format and e-commerce.
It is a result of my post-MBA efforts to discover opportunities in grocery retail, which I have been working on for the last two years.
The document discusses research into the potential market size for a personal library product. Customer interviews with over 60 researchers found that easy citation management, accessing PDFs, tagging papers, and formatting references were popular features. Most respondents earned less than $40,000 annually. The document estimates the total addressable market could be between $30-84 million based on searches for similar products and the number of researchers in biomedicine. Next steps discussed are more customer interviews, a second survey, AdWords testing, and landing page optimization.
Purpose: To demonstrate skills for looking up, filtering, summarizing, and interpreting data
Specific Excel Procedures Used: SUMIF(S), COUNTIF(S), Filter, Pivot Table, & Pivot Graph
You are a marketing manager of Sports Channel programming provider and are interested in understanding the profile of customers who are more likely to subscribe to different sports channel. Use the following questions to help you in developing this understanding.
1) Use COUNTIF(S) and SUMIF(S) to answer the following questions. Include all EXCEL commands used in your report (e.g., SUMIF(range, criteria, [sum_range])).
a) Find the total number of subscribers to the Sports Pack - Premium Sport Channel.
b) To understand if TV channel subscribers are also more or less likely to do catalog shopping, compute the number of Sports Pack - Premium Sport Channel subscribers who (a) are “occasional buyers” and “frequent buyers” from catalogs (BuyerRating), (b) “occasional responders” and “frequent responders” to catalog offers (ResponderRating). Are there more “frequent” buyers than “occasional” buyers? How about responders? Be sure to compute %s to interpret results and include a visual representation. (Hint: what should be the correct denominator? Total buyers? Total responders? Or Total number of Premium Sports subscribers?).
c) Find the total number of subscribers to three channels: (a) Sports Pack - Premium Sport Channels (b) HBO - Premium Movie Channels and (c) Starz - Premium Movie Channels.
d) To understand if the preference for “frequent buying” varies by channel subscribed, compute the number of subscribers who are “frequent buyers” from catalogs and subscribe to (a) Sports Pack - Premium Sport Channels (b) HBO - Premium Movie Channels BV, and (c) Starz - Premium Movie Channels . Which channel is associated with greater “frequent buying”? And which with the lowest? Be sure to compute %s to interpret results (Alert: Use “Total Subscribers” for a specific channel as denominator. Think why?).
2) Develop a profile of subscribers of Sports Pack - Premium Sport Channels by exploring if, relative to nonsubscribers, they evidence greater interest in (a) Golf, (b) Outdoor, (c) Motorcycle , (d) Health and (e) Sports fan (Hint: Use Filter & Pivot). Interpret your results by computing %s and representing them visually.
3) Bonus: We want to examine shopping habits and hobbies of Sports Pack - Premium Sport Channels subscribers. Specifically, we want to see how these subscribers’ catalog shopping (BuyerRating)is related to their interest in (a) Golf, (b) Outdoor, (c) Motorcycle , (d) Health and (e) Sports fan . Based on the results, what can you say about Sports Channel subscribers?
E-commerce Berlin Expo 2017 - Kick your business to the next level with multi...E-Commerce Berlin EXPO
Jan Lastuvka CEO & Co-Founder MonkeyData
Multi-channel selling has become a necessity for online retailers. Selling across multiple sales channels has complicated the way retailers can effectively manage their business. With more channels, marketplaces and social media platforms to sell on, daily operations and data analysis have become more complex. In this presentation I will show you tips on how to select the best sales channels and how to analyze the data to be successful in multichannel sales.
Email marketing: tips and tricks for webshopsCopernica BV
Would you like to know how email marketing can help you get better results and higher conversion from you web shop? Do you want to discover how marketing automation and lead nurturing will help you increase your return on investment and create a better engagement with your clients? During his presentation, Michael Heering takes you along several tips and tricks and best practices showing you how to gain control over your data and set up the best possible email marketing campaigns.
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...E-Commerce Berlin EXPO
This document discusses managing customer conversations in a connected world. It begins by providing background on Freshdesk, including its vision, mission, locations, customers, and products. It then discusses the importance of social support, offering strategies to move from chaos to control, reactive to proactive, and growth pains to scaling up customer support operations. Finally, it discusses the importance of moving from darkness to alignment by tracking the right metrics, maintaining a consistent voice, and shifting focus to extraordinary customer experiences across all support channels.
The document discusses marketing research and the marketing research process. It describes 5 marketing problems that research could help address, such as a restaurant wanting to understand student dining habits and a company assessing advertising effectiveness. The 6 steps of the marketing research process are outlined as defining problems/objectives, developing a research plan, collecting information, analyzing the information, presenting findings, and making decisions. Various sources of marketing data are also examined, including internal records, secondary data, publicly and privately generated data, and methods for collecting primary data both online and in real-space.
Improving marketing RoI through analytics driven campaignsITC Infotech
The UK-based health and wellness retailer faced high customer churn, ineffective marketing campaigns, and poor returns on marketing investments due to a lack of customer insights. ITC Infotech helped improve campaign response, increase sales, and boost customer retention by developing advanced analytics solutions to better segment customers and design targeted, data-driven marketing campaigns. These solutions analyzed customer transaction data to understand behaviors and identify at-risk customers, enabling personalized promotions and reducing churn. As a result, campaign redemption and purchase rates increased by up to 19% while arresting over 1.5% in potential annual revenue loss.
When it comes to ROI, email marketing crushes social media. There is a lot of research to support this. 87% marketers anticipate investing more budget into email. 78% of marketers have seen an increase in engagements in the past 12 months. Check these latest email marketing statistics based on surveys conducted by leading service providers and tech platforms.
Data Description: A major retailer has secured data on purchase paths of its new and returning customers. Marketing channel performance is computed and indicated for the “last click” and “attributed” model within the data set. Both the order allocation and actual revenue allocated are provided for both attribution models. The client is interested in understanding more about effectiveness of each marketing channel and how it could utilize attribution data to inform marketing investment decisions.
Purpose: Understand how to utilize attribution data to interpret how each marketing channel supports the conversion funnel and how to subsequently make marketing investment decisions.
Specific Excel Procedures Used: Pivot tables, Lookup Tables, If commands, etc.
How much revenue was generated by the Paid Search marketing channel in a Last Click vs. Attributed model?
a. Please explain the importance of viewing this program in an Attributed compared to a Last Click model.
2. What is the count of Introducers, Influencers and Closers for the “Organic Search” marketing channel?
a. Please describe the relative role of “Organic Search” within the conversion funnel.
3. What is the Mean, Median and Mode of the customer purchase latency?
a. What is the most common type of purchase path?
b. Why is calculating purchase latency important for marketers (i.e., how can it be used)?
4.Using the marketing investment sheet provided within the Excel workbook, how would you recommend the client invest an additional $5,000? Please explain your answer.
5. Bonus: Using the marketing investment array provided within the Excel workbook, how would you recommend that the client reallocate the marketing channel investments if budget was to remain the same going forward?
The document discusses the growth of e-commerce and issues related to integrating online and physical retail channels. It finds that while many retailers have an online presence, few have sophisticated strategies to integrate their online and offline operations. Specifically, it analyzes a sample of over 3000 retailers and finds that while 70% share basic contact and store information online, only 13% offer features that complexly integrate online and offline purchasing and returns. The document argues retailers need to better leverage new technologies to synergistically link online and physical shopping experiences.
SOCOTO's SAM triangle uses social analytics and mobility to analyze complaints from forums and social media. It provides insights into complaint categories to reduce resolution time by 20-25% and increase customer satisfaction while saving millions. A case study found customers were given wrong information on insurance applications due to ambiguous questions. SOCOTO's text mining, sentiment analysis, and social network analysis solutions reduce fraud and save more money than traditional methods. Mobility is a new line of business using notifications, bookings, and claims processing to increase efficiency and personalized customer experiences in real-time.
15 Key Metrics Every E-commerce Business Should TrackPromptCloud
Tracking key metrics is important for ecommerce companies to analyze business performance and customer behavior. Some important metrics include sales conversion rate, customer acquisition cost, revenue by traffic source, new vs returning customers, conversion by device type, cart abandonment, percentage of returning customers, average order value, customer lifetime value, customer retention rate, average order size, email engagement, Google search performance, social media conversion rate, and number of transactions. Understanding these metrics can help companies improve marketing strategies, lower costs, increase sales and optimize the customer experience.
This document presents a solution for gaining insights into e-commerce channel and customer profitability. It proposes a platform to identify the most profitable channels, customers, and products by analyzing metrics like contribution margin, variable marketing spend, and customer lifetime value. This would allow marketers to increase profitability and optimize spending. It provides examples of dashboards and analyses that could be created using the platform, including stacked cost per order, lifetime contribution margin by customer, and category performance over time. The goal is to understand true customer and channel profitability to make more informed marketing decisions.
1. The document discusses Amazon's use of CRM to gain customer satisfaction and loyalty by collecting extensive customer information and transaction data in their databases.
2. Amazon uses this customer information to provide personalized recommendations, targeted communications, and a seamless customer experience through features like 1-click ordering.
3. Key aspects of Amazon's CRM strategy include acquiring new customers through word-of-mouth, maintaining low prices while achieving long term profitability, and offering a vast inventory through both direct and third party sellers.
Opis podejścia do zagadnień BIG DATA w DBMS.Materiał zawiera propozycję współpracy dla podmiotów chcących zwiekszać sprzedaż. W pprezentacji znajdują się inspiracje dotyczące wykorzystania BiG DATA w sprzedaży.
Presentation of the Project done in the NEAR Lab (Embry-Riddle Aeronautical University) in 2013. The project was the study and the test of Tornado Web Server and NoSQL Database Management System (Redis & MongoDB)
Engage like Amazon: omnichannel HCPs engagement for pharma marketingViseven
The popularity of omnichannel approach is growing across all markets and regions, leaving multichannel behind. Giants like Amazon, Disney, and Starbucks have already built their own omnichannel digital marketing strategies. Unveil the difference between multichannel and omnichannel engagement in pharma marketing and choose the best way to launch your next HCPs engagement campaign.
Contact Viseven to build the efficient multi/omnichannel strategy: https://viseven.com/contact-us
https://viseven.com/
Subscribe to youtube channel https://bit.ly/38owdcN
This document discusses direct marketing and database marketing. It begins by defining direct marketing and explaining the growth of direct marketing due to factors like market fragmentation, advances in computer technology, and the increased availability of customer data. It then discusses how direct marketing has transformed some markets by allowing companies like Dell, First Direct bank, and Direct Line insurance to eliminate intermediaries. The document also explains what database marketing is and how companies can use customer databases to target specific segments, strengthen customer relationships, and tailor their marketing efforts.
This is the proposal to the imaginary food retailer about launching the 'hybrid' format, which would combine best of traditional format and e-commerce.
It is a result of my post-MBA efforts to discover opportunities in grocery retail, which I have been working on for the last two years.
The document discusses research into the potential market size for a personal library product. Customer interviews with over 60 researchers found that easy citation management, accessing PDFs, tagging papers, and formatting references were popular features. Most respondents earned less than $40,000 annually. The document estimates the total addressable market could be between $30-84 million based on searches for similar products and the number of researchers in biomedicine. Next steps discussed are more customer interviews, a second survey, AdWords testing, and landing page optimization.
Purpose: To demonstrate skills for looking up, filtering, summarizing, and interpreting data
Specific Excel Procedures Used: SUMIF(S), COUNTIF(S), Filter, Pivot Table, & Pivot Graph
You are a marketing manager of Sports Channel programming provider and are interested in understanding the profile of customers who are more likely to subscribe to different sports channel. Use the following questions to help you in developing this understanding.
1) Use COUNTIF(S) and SUMIF(S) to answer the following questions. Include all EXCEL commands used in your report (e.g., SUMIF(range, criteria, [sum_range])).
a) Find the total number of subscribers to the Sports Pack - Premium Sport Channel.
b) To understand if TV channel subscribers are also more or less likely to do catalog shopping, compute the number of Sports Pack - Premium Sport Channel subscribers who (a) are “occasional buyers” and “frequent buyers” from catalogs (BuyerRating), (b) “occasional responders” and “frequent responders” to catalog offers (ResponderRating). Are there more “frequent” buyers than “occasional” buyers? How about responders? Be sure to compute %s to interpret results and include a visual representation. (Hint: what should be the correct denominator? Total buyers? Total responders? Or Total number of Premium Sports subscribers?).
c) Find the total number of subscribers to three channels: (a) Sports Pack - Premium Sport Channels (b) HBO - Premium Movie Channels and (c) Starz - Premium Movie Channels.
d) To understand if the preference for “frequent buying” varies by channel subscribed, compute the number of subscribers who are “frequent buyers” from catalogs and subscribe to (a) Sports Pack - Premium Sport Channels (b) HBO - Premium Movie Channels BV, and (c) Starz - Premium Movie Channels . Which channel is associated with greater “frequent buying”? And which with the lowest? Be sure to compute %s to interpret results (Alert: Use “Total Subscribers” for a specific channel as denominator. Think why?).
2) Develop a profile of subscribers of Sports Pack - Premium Sport Channels by exploring if, relative to nonsubscribers, they evidence greater interest in (a) Golf, (b) Outdoor, (c) Motorcycle , (d) Health and (e) Sports fan (Hint: Use Filter & Pivot). Interpret your results by computing %s and representing them visually.
3) Bonus: We want to examine shopping habits and hobbies of Sports Pack - Premium Sport Channels subscribers. Specifically, we want to see how these subscribers’ catalog shopping (BuyerRating)is related to their interest in (a) Golf, (b) Outdoor, (c) Motorcycle , (d) Health and (e) Sports fan . Based on the results, what can you say about Sports Channel subscribers?
E-commerce Berlin Expo 2017 - Kick your business to the next level with multi...E-Commerce Berlin EXPO
Jan Lastuvka CEO & Co-Founder MonkeyData
Multi-channel selling has become a necessity for online retailers. Selling across multiple sales channels has complicated the way retailers can effectively manage their business. With more channels, marketplaces and social media platforms to sell on, daily operations and data analysis have become more complex. In this presentation I will show you tips on how to select the best sales channels and how to analyze the data to be successful in multichannel sales.
Email marketing: tips and tricks for webshopsCopernica BV
Would you like to know how email marketing can help you get better results and higher conversion from you web shop? Do you want to discover how marketing automation and lead nurturing will help you increase your return on investment and create a better engagement with your clients? During his presentation, Michael Heering takes you along several tips and tricks and best practices showing you how to gain control over your data and set up the best possible email marketing campaigns.
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...E-Commerce Berlin EXPO
This document discusses managing customer conversations in a connected world. It begins by providing background on Freshdesk, including its vision, mission, locations, customers, and products. It then discusses the importance of social support, offering strategies to move from chaos to control, reactive to proactive, and growth pains to scaling up customer support operations. Finally, it discusses the importance of moving from darkness to alignment by tracking the right metrics, maintaining a consistent voice, and shifting focus to extraordinary customer experiences across all support channels.
The document discusses marketing research and the marketing research process. It describes 5 marketing problems that research could help address, such as a restaurant wanting to understand student dining habits and a company assessing advertising effectiveness. The 6 steps of the marketing research process are outlined as defining problems/objectives, developing a research plan, collecting information, analyzing the information, presenting findings, and making decisions. Various sources of marketing data are also examined, including internal records, secondary data, publicly and privately generated data, and methods for collecting primary data both online and in real-space.
Improving marketing RoI through analytics driven campaignsITC Infotech
The UK-based health and wellness retailer faced high customer churn, ineffective marketing campaigns, and poor returns on marketing investments due to a lack of customer insights. ITC Infotech helped improve campaign response, increase sales, and boost customer retention by developing advanced analytics solutions to better segment customers and design targeted, data-driven marketing campaigns. These solutions analyzed customer transaction data to understand behaviors and identify at-risk customers, enabling personalized promotions and reducing churn. As a result, campaign redemption and purchase rates increased by up to 19% while arresting over 1.5% in potential annual revenue loss.
When it comes to ROI, email marketing crushes social media. There is a lot of research to support this. 87% marketers anticipate investing more budget into email. 78% of marketers have seen an increase in engagements in the past 12 months. Check these latest email marketing statistics based on surveys conducted by leading service providers and tech platforms.
Data Description: A major retailer has secured data on purchase paths of its new and returning customers. Marketing channel performance is computed and indicated for the “last click” and “attributed” model within the data set. Both the order allocation and actual revenue allocated are provided for both attribution models. The client is interested in understanding more about effectiveness of each marketing channel and how it could utilize attribution data to inform marketing investment decisions.
Purpose: Understand how to utilize attribution data to interpret how each marketing channel supports the conversion funnel and how to subsequently make marketing investment decisions.
Specific Excel Procedures Used: Pivot tables, Lookup Tables, If commands, etc.
How much revenue was generated by the Paid Search marketing channel in a Last Click vs. Attributed model?
a. Please explain the importance of viewing this program in an Attributed compared to a Last Click model.
2. What is the count of Introducers, Influencers and Closers for the “Organic Search” marketing channel?
a. Please describe the relative role of “Organic Search” within the conversion funnel.
3. What is the Mean, Median and Mode of the customer purchase latency?
a. What is the most common type of purchase path?
b. Why is calculating purchase latency important for marketers (i.e., how can it be used)?
4.Using the marketing investment sheet provided within the Excel workbook, how would you recommend the client invest an additional $5,000? Please explain your answer.
5. Bonus: Using the marketing investment array provided within the Excel workbook, how would you recommend that the client reallocate the marketing channel investments if budget was to remain the same going forward?
The document discusses the growth of e-commerce and issues related to integrating online and physical retail channels. It finds that while many retailers have an online presence, few have sophisticated strategies to integrate their online and offline operations. Specifically, it analyzes a sample of over 3000 retailers and finds that while 70% share basic contact and store information online, only 13% offer features that complexly integrate online and offline purchasing and returns. The document argues retailers need to better leverage new technologies to synergistically link online and physical shopping experiences.
SOCOTO's SAM triangle uses social analytics and mobility to analyze complaints from forums and social media. It provides insights into complaint categories to reduce resolution time by 20-25% and increase customer satisfaction while saving millions. A case study found customers were given wrong information on insurance applications due to ambiguous questions. SOCOTO's text mining, sentiment analysis, and social network analysis solutions reduce fraud and save more money than traditional methods. Mobility is a new line of business using notifications, bookings, and claims processing to increase efficiency and personalized customer experiences in real-time.
15 Key Metrics Every E-commerce Business Should TrackPromptCloud
Tracking key metrics is important for ecommerce companies to analyze business performance and customer behavior. Some important metrics include sales conversion rate, customer acquisition cost, revenue by traffic source, new vs returning customers, conversion by device type, cart abandonment, percentage of returning customers, average order value, customer lifetime value, customer retention rate, average order size, email engagement, Google search performance, social media conversion rate, and number of transactions. Understanding these metrics can help companies improve marketing strategies, lower costs, increase sales and optimize the customer experience.
This document presents a solution for gaining insights into e-commerce channel and customer profitability. It proposes a platform to identify the most profitable channels, customers, and products by analyzing metrics like contribution margin, variable marketing spend, and customer lifetime value. This would allow marketers to increase profitability and optimize spending. It provides examples of dashboards and analyses that could be created using the platform, including stacked cost per order, lifetime contribution margin by customer, and category performance over time. The goal is to understand true customer and channel profitability to make more informed marketing decisions.
1. The document discusses Amazon's use of CRM to gain customer satisfaction and loyalty by collecting extensive customer information and transaction data in their databases.
2. Amazon uses this customer information to provide personalized recommendations, targeted communications, and a seamless customer experience through features like 1-click ordering.
3. Key aspects of Amazon's CRM strategy include acquiring new customers through word-of-mouth, maintaining low prices while achieving long term profitability, and offering a vast inventory through both direct and third party sellers.
Opis podejścia do zagadnień BIG DATA w DBMS.Materiał zawiera propozycję współpracy dla podmiotów chcących zwiekszać sprzedaż. W pprezentacji znajdują się inspiracje dotyczące wykorzystania BiG DATA w sprzedaży.
Presentation of the Project done in the NEAR Lab (Embry-Riddle Aeronautical University) in 2013. The project was the study and the test of Tornado Web Server and NoSQL Database Management System (Redis & MongoDB)
The power of loyalty in tough times - Fundraising SeminarBisnode Belgium
The document discusses building loyalty among donors. It suggests that allowing people to participate through crowdsourcing and mass collaboration can build loyalty. It emphasizes focusing on donors and making them feel appreciated in order to inspire brand champions who will advocate for the organization through word-of-mouth promotion. Small personalized actions and gifts are recommended to foster strong relationships with donors.
The most important role model in my life has been my mother, Joyce Nolin. She has shown unconditional love, been highly involved in my life, and been very supportive and encouraging. My mother cared for her own mother who had Alzheimer's disease, traveling monthly to do things like fix her hair and paint her nails, and later bringing her into our home despite resistance from siblings. She has taught me how to be a daughter through caring for her mother, how to be a parent through her involvement in my life, and how to be a teacher through her encouragement and willingness to learn.
This document discusses techniques for managing common fears such as poverty, old age, criticism, rejection, and death. It provides explanations of each fear and offers 3-5 steps to overcome each one. For example, to overcome the fear of poverty it recommends substituting thoughts of lack with thoughts of plenty, counting your blessings daily, and affirming that you are getting richer every day. For overcoming the fear of death, it suggests understanding life and death, studying death in detail, and embracing death as a long sleep. The document aims to help readers better understand and manage fears that are part of everyday life.
This document discusses habits and how they are formed. It notes that habits can be both good and bad, making us more efficient but also potentially limiting. It provides examples of good habits like taking notes in class and bad habits like distractions. The document suggests being aware of habits and changing them slowly over time through mindfulness.
An organization with around 250 active members is looking to migrate its database management system to a new one. Key considerations for the new system include functionality that integrates well with existing systems, ease of use, and cost. Proper data formatting, thorough testing of all features, leveraging outside help, and dedicating large blocks of time to the project are lessons learned that can help ensure a smooth migration.
The document discusses databases and their role in the Indian telecommunication industry. It notes that India has over 200 million telephone lines, making it the third largest network worldwide. It describes the evolution of the industry through important milestones from 1851 to present day. Major players in the industry maintain subscriber databases and call detail records (CDRs). The concepts of home location registers (HLRs) and visitor location registers (VLRs) are key to enabling user roaming between networks. Different database applications are used by telecom companies to manage networks and customer data.
The document proposes developing a student information database system to collect and store demographic, psycho-educational, academic, and health data about students. The goals are to provide scientific feedback to help students properly attribute success and failure, help teachers understand student needs to modify teaching, and help schools understand changing needs. Key data to be collected includes student profiles, test scores, health records, and teacher evaluations. The database is intended to help teachers tailor instruction, assist students with academic stress, aid school improvement efforts, and help schools achieve quality management certification.
The long-term customer loyalty is desired by marketers, yet many of them drive customers away with their “shackles” program instead of doing “loyalty” program. Check out this deck to understand customers better and find out what truly make them stay with you longer.
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The document discusses the six stages of the customer lifecycle: Discovery, Evaluate, Buy, Experience, Bond, and Advocate. In the Discovery stage, potential customers begin researching solutions online. The document recommends companies have a presence on social networks and a customer community to engage with potential customers and answer questions. It also discusses how customer communities can help during the Discovery stage by appearing in search results and allowing prospects to access user experiences.
Tree Traversals (In-order, Pre-order and Post-order)raj upadhyay
Sometimes it’s confusing that what manner we have to follow for PRI-Oder, IN-Order, POSTER-Order Traversal.
So now you can see how to do In-order, Pri-order and Post-order traversal in different manner.
you will find shortcut technique for in-order, pri-order and post-order traversal.
Communications Service Providers (CSPs) live in a world where penetration rates are over 100 percent in most markets and consumers have multiple different — yet relatively similar — choices.
As CSPs strive to retain customers, they are finding that traditional marketing techniques no longer generate sufficient returns. Instead, they are turning to the concept of Customer Value Management with one-to-one personalization as a way to generate more value from their existing subscriber base.
This article discusses the importance of understanding Customer Value Management and offers five key recommendations to improve customer interactions and deliver value back to the business.
These insights are based on a podcast discussion among Jeriad Zoghby of Accenture Interactive, Dr. Rob Walker and Tom Erskine of Pegasystems.
Learn more: http://www.pega.com/solutions/by-industry/communications-and-media
Cyberbullying involves the use of technology to deliberately harm others. It can take many forms such as mean messages, threats, rumors, or posts online or through texts. Cyberbullying is emotionally abusive and can be difficult to overcome, with some victims considering or committing suicide. Surveys of students found that over half had received unwanted sexual pictures, many had engaged in mean behavior online, and over 40% had been cyberbullied, showing cyberbullying to be a significant problem.
Significance Of Emotional Intelligence And Its Impact On Job Satisfactionamit soni
The document summarizes a seminar presentation on the significance of emotional intelligence and its impact on job satisfaction. It discusses the key aspects of emotional intelligence like self-awareness, self-motivation, and managing relationships. It also talks about how human resource departments use emotional competencies and how developing emotional intelligence of employees can increase job satisfaction within an organization. Survey results from 100 employees indicate a connection between pay, performance, and workload with satisfaction levels. Suggestions are provided to give rewards based on performance and provide training to enhance emotional intelligence.
Database Management System,PL-SQL DIFFERENT PROGRAMS. Simple basic programs that can give you idea about implement that in SQL.how to use if statement,different types of loops and etc in PL/SQL.
This document discusses emotional intelligence and its importance for leaders. It defines emotional intelligence as having the capacity to recognize one's own feelings and those of others in order to motivate oneself and manage emotions well. The document outlines the five components of emotional intelligence - self awareness, self regulation, motivation, empathy, and social skill. It provides examples of how leaders can utilize each of these components, such as thinking before acting with self regulation and understanding employees' perspectives with empathy. Overall, the document argues that emotional intelligence allows leaders to effectively interact with and develop subordinates.
This document discusses key concepts in management including defining management, organizational goals and resources, and the four primary functions of management: planning, organizing, leading, and controlling. It describes how managers at different levels perform these functions and outlines various managerial roles, skills, and current challenges in the field.
What is Emotional Intelligence. How to develop your Emotional Intelligence.
Presentation made by Philippe Grall, Executive Coach & Trainer.
President of Equilibre Inc.
www.e-quilibre.jp
Client retention and increasing brand awareness are important for business growth. Various marketing techniques can be used at low cost and with good ROI, including:
- Analyzing customer data to better target existing clients through personalized emails, newsletters and campaigns.
- Increasing online exposure through methods like press releases, social media, videos and mobile apps to engage new customers and generate leads.
- Creating targeted databases and marketing strategically to these segmented groups through mail, SMS and telemarketing to attract new clients cost effectively.
The document discusses strategies for developing a successful digital marketing strategy for automotive dealerships. It notes that consumers are increasingly researching vehicles online, so dealerships need to shift their advertising spending to digital channels. Topics covered include allocating more of the budget to internet marketing, leveraging search engine marketing, and using third-party leads and customer relationship marketing to drive more sales.
Digital marketing is increasingly important as more people use the internet. To be successful, organizations need an omnichannel presence that combines online and offline marketing. Effective digital marketing strategies include search engine optimization, content marketing on websites and social media, influencer marketing, email marketing, and pay-per-click advertising. Affiliate marketing also allows brands to promote products through external partners in exchange for sales commissions.
This document summarizes a presentation given by Max Kissick-Jones of Bronto Software about the top email marketing tactics used by retailers. The document shares that segmentation, welcome series, remailing, cart recovery, and post-purchase series are some of the most commonly and effectively used tactics. It also notes that larger retailers tend to use fewer email marketing tactics than smaller retailers. The document aims to help retailers understand which tactics deliver the highest returns so they can prioritize the most effective programs.
This document summarizes a presentation given by Max Kissick-Jones of Bronto Software about the top email marketing tactics used by retailers. The document shares that segmentation, welcome series, remailing, cart recovery, and post-purchase series are some of the most commonly and effectively used tactics. It also notes that larger retailers tend to use fewer email tactics than smaller retailers. The document aims to help retailers understand which tactics deliver the highest returns so they can prioritize the most effective programs.
Your automotive or motorcycle dealership thrives on customer interaction and satisfaction. Now you have the opportunity to go beyond traditional media and engage prospects directly by expanding with social media, email and online marketing. If you partner with Benchmark Email, you gain access to open rates and unsubscribes - see what subject lines catch a customer's attention and which kinds of newsletters leave them flat. Best of all, in this comprehensive email marketing guide, we take you through the current state of automotive dealership marketing, compare metrics across dealerships and industries and prescribe a great, interactive way to connect with your customers and optimize your business.
Marketing Re-Imagined: Three Imperatives for Marketing LeadersSean O'Connell
This document discusses three imperatives for marketing leaders in re-imagining their approach due to changing customer and business expectations. It recommends knowing customers individually, creating value at every touchpoint, and being an authentic brand. It outlines analyzing complete customer experiences, integrating digital and traditional data, and leveraging insights across the business and with partners. It also discusses using systems of engagement to ensure relevant experiences aligned with corporate values across all channels.
8 B2B Marketing Trends for 2013 from hawkeyeJohn Tedstrom
1) The document summarizes 8 B2B marketing trends for 2013, including getting back to basics in understanding customers, blending digital and physical marketing, focusing on quality over quantity of content, using social CRM effectively, increasing collaboration between marketing and sales, leveraging big data, and others.
2) Key aspects are understanding customer needs and buying journeys, engaging customers across channels with a seamless experience, telling compelling stories through varied visual content, integrating social tools with CRM, and collaborating closely between teams.
3) Many trends involve using customer data to personalize engagement across channels.
Digital and mobile marketing strategies are important for companies to reach consumers. Some key strategies discussed in the document include search engine optimization to increase website visibility, remarketing to re-engage past visitors, behavioral targeting based on browsing history, and integrating online and offline advertising. The document also discusses using mobile apps, email marketing, blogs and social media to engage customers across channels. It emphasizes designing e-commerce sites and mobile experiences that are optimized for search and different devices to improve conversions.
First Point Creations is a best digital marketing company in Delhi that provides digital marketing services such as Social Media, Web Development, SEO, SMO, PPC etc. https://www.firstpointcreations.com/
First Point Creations is a best digital marketing company in Delhi that provides digital marketing services such as Social Media, Web Development, SEO, SMO, PPC etc.
First Point Creations is a best digital marketing company in Delhi that provides digital marketing services such as Social Media, Web Development, SEO, SMO, PPC etc.
The document discusses digital marketing and provides information on the following:
1. It defines digital marketing and explains how it encompasses all marketing efforts that use electronic devices and the internet to connect with customers.
2. It describes how digital marketing is important for meeting customers online and provides examples of key digital marketing tactics.
3. It explains that digital marketing is a large and growing industry in India and globally, and outlines the scope and importance of digital marketing for businesses.
Increase Revenue with a Unified Digital Engagement Strategyedynamic
The document discusses how a unified digital engagement strategy can increase revenue. It outlines how capabilities like integrated channels, demand generation, user experience, analytics and a customer view drive engagement. A maturity model is presented showing how companies can advance from basic to advanced digital marketing. It is argued that while technology is important, a strategy is needed to make the most of it through content, lead scoring and automated journeys. The Ektron Digital Experience Hub is presented as a way to pre-integrate systems and accelerate engagement capabilities.
IBP Insight:
Digitalizing the Automotive Customer Relationship – Changing Dynamics in Customer Communication
Im Bord Display wird dem Fahrer des Wagens eine Nachricht angezeigt:
„Sehr geehrter Herr Müller, die Wettervorhersagen für die nächste Woche sagen Frost an. Wir empfehlen den Wechsel auf Winterreifen. Ihr Autohändler Schmidt bietet Ihnen das Reifenwechsel-Komplettpaket für 60 Euro inkl. Auto-Wintercheck an. Bestätigen Sie diese Nachricht mit „OK“, um direkt telefonisch mit dem Autohändler zur Terminvereinbarung verbunden zu werden.“
Das Beispiel zeigt: Die digitalisierte Welt und Big Data eröffnen den Automobilherstellern und ihren Händlern eine Vielzahl neuer Möglichkeiten, um in einem kontinuierlichen Dialog mit ihren Kunden zu treten. Datenquellen wie das Connected Car oder Webportale zur Verwaltung des eigenen Fahrzeugs ermöglichen es, dem Kunden zielgerichtete Angebote zu machen. Traditionell war das Kundenbeziehungsmanagement fest bei den Autohändlern verankert. Hersteller waren zwar unterstützend durch Kommunikationsvorlagen oder die Analyse von Kundendaten involviert, sie hatten allerdings wenig Transparenz hinsichtlich der konkreten Kundeninteraktion. Die Kommunikation war weitestgehend standardisiert und ausgelegt für eine große Masse an Kunden auf festgelegten Zeitpunkten.
Neue Datenquellen wie Connected Car, Webportalen oder Social Media werden weitestgehend zentral von den Herstellern verwaltet. Um deren volles Potenzial nutzen zu können, müssen sie mit den Kundendaten beim Händler verknüpft werden. Nur so ist eine gezielte und maßgeschneiderte Kontaktaufnahme möglich.
Dabei gilt es jedoch, Herausforderungen zu überwinden. Automobilhersteller und Händler müssen enger zusammenarbeiten, um die Kundeninformationen an zentraler Stelle zu sammeln, sie zu analysieren und so eine ganzheitliche Kundenkommunikation zu schaffen. Zudem müssen auch die Kunden einen klaren Mehrwert in der Kommunikation sehen, um ihr Einverständnis für die Nutzung und Verknüpfung ihrer persönlichen Daten zu einem 360-Grad-Kundenprofil zu geben.
Die Experten der Unternehmensberatung Iskander Business Partner besitzen jahrelange Expertise im Bereich Customer Relationship Management (CRM) und haben die Chancen und Risiken eines digitalen Kundenbeziehungsmanagements im Automobilbereich analysiert. Wie werden Hersteller und Händler in der Zukunft mit den Kunden in Kontakt treten? Welche Voraussetzungen müssen erfüllt werden? Und wie müssen Hersteller und Händler zusammenarbeiten?
Digitalizing the Automotive Customer Relationship – Changing Dynamics in Cus...Jong-Seo Thomas Kim
IBP Insight:
Digitalizing the Automotive Customer Relationship – Changing Dynamics in Customer Communication
Im Bord Display wird dem Fahrer des Wagens eine Nachricht angezeigt:
„Sehr geehrter Herr Müller, die Wettervorhersagen für die nächste Woche sagen Frost an. Wir empfehlen den Wechsel auf Winterreifen. Ihr Autohändler Schmidt bietet Ihnen das Reifenwechsel-Komplettpaket für 60 Euro inkl. Auto-Wintercheck an. Bestätigen Sie diese Nachricht mit „OK“, um direkt telefonisch mit dem Autohändler zur Terminvereinbarung verbunden zu werden.“
Das Beispiel zeigt: Die digitalisierte Welt und Big Data eröffnen den Automobilherstellern und ihren Händlern eine Vielzahl neuer Möglichkeiten, um in einem kontinuierlichen Dialog mit ihren Kunden zu treten. Datenquellen wie das Connected Car oder Webportale zur Verwaltung des eigenen Fahrzeugs ermöglichen es, dem Kunden zielgerichtete Angebote zu machen. Traditionell war das Kundenbeziehungsmanagement fest bei den Autohändlern verankert. Hersteller waren zwar unterstützend durch Kommunikationsvorlagen oder die Analyse von Kundendaten involviert, sie hatten allerdings wenig Transparenz hinsichtlich der konkreten Kundeninteraktion. Die Kommunikation war weitestgehend standardisiert und ausgelegt für eine große Masse an Kunden auf festgelegten Zeitpunkten.
Neue Datenquellen wie Connected Car, Webportalen oder Social Media werden weitestgehend zentral von den Herstellern verwaltet. Um deren volles Potenzial nutzen zu können, müssen sie mit den Kundendaten beim Händler verknüpft werden. Nur so ist eine gezielte und maßgeschneiderte Kontaktaufnahme möglich.
Dabei gilt es jedoch, Herausforderungen zu überwinden. Automobilhersteller und Händler müssen enger zusammenarbeiten, um die Kundeninformationen an zentraler Stelle zu sammeln, sie zu analysieren und so eine ganzheitliche Kundenkommunikation zu schaffen. Zudem müssen auch die Kunden einen klaren Mehrwert in der Kommunikation sehen, um ihr Einverständnis für die Nutzung und Verknüpfung ihrer persönlichen Daten zu einem 360-Grad-Kundenprofil zu geben.
Die Experten der Unternehmensberatung Iskander Business Partner besitzen jahrelange Expertise im Bereich Customer Relationship Management (CRM) und haben die Chancen und Risiken eines digitalen Kundenbeziehungsmanagements im Automobilbereich analysiert. Wie werden Hersteller und Händler in der Zukunft mit den Kunden in Kontakt treten? Welche Voraussetzungen müssen erfüllt werden? Und wie müssen Hersteller und Händler zusammenarbeiten?
Transform Clicks to Customers: The Salesforce Marketing Cloud BlueprintGetOnCRM Solutions
Want more customers from your clicks? Dive into the magic of Salesforce with GetOnCRM Solutions! We've covered you, from knowing your customers better to smart marketing moves. Let's make your business shine!
• Stating the case for display as a relevant advertising strategy
• Campaign planning and KPIs to measure
• Pricing and ad units to consider
• Targeting tactics and retargeting overview
• Mobile web and app campaigns
• Campaign optimization strategies
• A tour of the Google Display Network platform
• B2B topics; lead nurturing, native advertising, LinkedIn advertising
• Display measurement; View-throughs, attribution modeling
3 Ways How A Digital Marketing Agency In London Can Transform Your BusinessNHANCE Digital
The specific goals, objectives, and budgets of your company will define the most effective strategy. Avail the services of our digital marketing agency in London for your small-to-medium business. We keep you ahead of the curve by maintaining a close check on your campaign’s performance and market improvements.
Retail Media Network(RMN)-Thought Leadership-2023.pptxsethisaabb
Retail Media Network(RMN)-Thought Leadership-2023 by Publicis Sapient - an understanding how the retail media and the players around it work and function to run the show.
Similar to DBMS solutions in Marketing Automation for Automotive Industry (20)
W ramach cyklów bezpłatnych szkoleń on-line, współtwórca www.dmsales.com - aplikacji do automatyzacji marketingu i sprzedaży b2b przedstawia zmiany na rynku, które determinują powstanie różnych stanowisk w sprzedaży b2b. Era sprzedawcy b2b zajmującego się wszystkim została bezpowrotnie zamknięta. Specjalizacja pokazuje, że już dziś rozpoczynając karierę w sprzedaży należy dokładnie przemyśleć pozycje oraz zadania kryjące się za ofertą. webinar pokazuje jakie narzędzia do automatyzacji sprzedaży powinny być wykorzystywane przez nowoczesnego handlowca b2b.
Prezentacja przedstawia metodykę budowania person zakupowych i profili odbiorców do kampanii marketingowych. Prezentacja była pokazywana na seminarium Marketing and Business poświęconemu zwiększaniu sprzedaży
Public presentation how to use social selling techniques and data analisis in B2B to rise sales. Presentation done in Polish contains usefull hints for B2B sales accounts.
Zapraszamy do zapoznania się skrótem do raportu na temat wpływu SPAMU na wizerunek marek. Pełna wersja raportu znajduje się na https://edbms.pl/more-love-less-spam/ Pobierz dane i zobacz jak zbyt intensywna komunikacja może doprowadzić do spadku sprzedaży
Materiał dotyczący poprawy jakości danych w kampaniach e-mail marketingowych. Materiał przedstwia 5 dobrych praktych, które wspierają poparwę reputacji firmy w sieci i materiał pokazuje jakie narzędzia mozna wykorzystac aby poprawic jakośc danych w firmie.
Prezentacja przygotowana na potrzeby case study w ORF 2016. Materiał pokazuje jak identyfikacja potrzeb klientów i segmentacja wpływa pozytywnie na zwiększenie sprzedaży usług telemedycznych w sieci Medycznej MedGo. Głównym narzedziem wykorzystywanym podczas projektu stała się sieć wifi.
Prezentacja pokazywana w ramach http://mobilityresellerdays.pl/ jako uzupełnienie problemu pozyskiwania klientów z wykorzystaniem technik mass mailingowych. Prezentacja przedstawia raport dotyczący różnic w zachowaniu użytkowników na realizację kampanii coldmailingowych. Przedstawione statystyki zostały zebrane z kampanii zrealizowanych przez agencję interaktywną DBMS sp zoo
Prezentacja zawiera propozycję współpracy dla wydawców zajmujących się blogowaniem, posiadających kanał na You Tube, funpage czy bazę mailingową. DBMS pomaga monetyzować twój serwis.
Jak realizować mailing na urządzeniach mobilnych? Prezentacja została pokazana przez Tomasza Dziobiaka na Generation Mobile 2016 na przykładzie kampanii dla sklepu perfumeryjnego i mieszkańców wsi.
Pakiet usług e-marketingowych dla podmiotu medycznego umożliwi znaczną poprawę standardu komunikacji z pacjentami. Dzięki narzędziom on-line marketingu placówka medyczna ma dostęp do nowoczesnych kanałów komunikacji z pacjentami i wykorzysta zmieniające się trendy w marketingu online. MedGo Media pozwala budować ankiety satysfakcji wyłapywać niezadowolonych pacjentów lub przypominać o nadchodzącej wizycie i prowadzić programy zdrowotne.
Prezentacja DBMS sp zoo która została pokazana w ramach "Śniadań w Chmurze". Prezentacja pokazuje jak generować leady dla sprzedaży. Co liczy się najbardziej w twz Lead management. Co daje wiedza o kliencie i jak profilować marketingowe bazy danych.
Prezentacja Kampanii e-mail (cold mailing) w akwizycji klientów B2B. Materiał odpowiada na pytania jak zdobyć klientów przy użyciu baz danych B2B oraz e-mail marketingu. DBMS sp zoo przedstawia zasady akwizycji klientów i generowania leadów.
DBMS przedstwia najnowszy pakiet reklamy internetowej. Użytkownik wraz zakupem dowolnych danych otrzymuje skuteczne narzędzie e-marketingu - www.greensender.pl. Zapraszamy do zapoznania się z prezentacją i zapoznania sie ze szczegółami pod następującym linkiem.
https://edbms.pl/zwieksz-swoje-zyski-dzieki-pakietowi-500/
DBMS sp zo.o. zaprasza do oferty promocyjnej "Pakiet 500" dostępny na https://edbms.pl/narzedzia-e-marketingu/platforma-zarzadzania-danymi/ Pakiet zawiera dostęp do bazy danych wraz z możliwością realizacji wysyłki sms oraz e-mai. Jest to doskonała oferta dla firm i sklepów internetowych.
Oferta partnersska DBMS sp zoo umożlwiająca dostęp do zasobów firmy poprzez API w modelu white label. Agencje marketingowe, firmy call center, czy dostawcy systemów CRM mogą mieć dostęp do biznesowych i konsumenckich baz danych e-mail czy teleadresowych, aby realizować skuteczne kampanie marketingowe. Dzięki dostępowi do platformy zarządzania danymi partner może zaoferować dodatkowy zasięg i bezpoeśrednie przedłożenie na sprzedaż.
W kolejnej odsłonie naszego cyklu przedstawiamy proponowane rozwiązania dla branży windykacyjnej.
Trzy pytania jakie regularnie są nam zadawane przez przedstawicieli firm windykacyjnych to:
- jak możemy pomóc w zwiększeniu docieralności i dodzwanialności do Dłużników?
- jak możemy wpłynąć na zwiększenie skuteczności podpisywania deklaracji spłat zadłużenia?
- jak możemy pomóc w ocenie nowych portfeli wierzytelności, które zamierza zakupić firma?
Powyższe pytania są dla nas jak najbardziej zrozumiałe – telefon to nadal najbardziej skuteczna i szybka forma skontaktowania się z Dłużnikiem, ale co zrobić kiedy numeru telefonu nie posiadamy lub mimo wielu prób „po drugiej” stronie jest wciąż cisza? A gdy już uda nam się skontaktować z Dłużnikiem to jak, obok skutecznych technik wpływania na rozmówcę, skłonić go do ugody i regularnych spłat? Trzecie pytanie też doskonale rozumiemy – do windykacji przekazywane są zazwyczaj najtrudniejsze sprawy, warto więc wiedzieć na ile praca na nowym portfelu wierzytelności będzie możliwa, jakie trudności mogą wynikać na przykład z niepełnych danych, które zostaną przekazane a tym samym jak długi czeka firmę proces w drodze odzyskania należności
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Aggregage
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...sameer shah
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
2. What we know in DBMS about consumers in
Automotive?
Results :
» Customers make personalization industry shipments only 16% of the campaign, which realized DBMS.
» The average range obtained in typical mailing campaigns are 19.43% and 6.08 openings clicks resulted in 3% for a test drive
» Marketing Automation Application and usage analysis needs to build customer profile CRT resulted in an increase of 18%
and an increase in bookings for a test drive to around 7%
Size of DBMS resources Customer Involvement
1,25 mln has a auto
0,84 mln has only e-mail adress
0,65 mln has only fon
0,07 mln interested in a luxury car
12 % actively collects
info about cars
36% gets more than 4
times a month an
advertising message
16% consumer begins to
engage in the sale process
after receiving personalized
offers
3. DBMS Recommended Solutions for
Automotive
Analysis and profiling data currently collected.
DBMS sources have integrated data acquisition and
enriches the characteristics relevant for buyers eg.
Luxury car.
Selection process associated with an increase in
consumer involvement and preparation automation
rules of communication with a potential buyer.
DBMS built recommends rules governing
communication and establish a point of contact
with the CRM that no contact is not wasted
Preparation personalized marketing message in
the creations of e-mail, SMS or display inducement
effect on the client side. It also relates to the Social
material produced in a variety of media and
devices. Already 12% of the audience checks your
mail on the cells.
Construction of intentions on the basis of interest
in choosing the best channels on the Internet,
blogs, forums, which will attract traffic to the target
site and thus the position of the web will be a lot
better.
Analysis of the results in real time and adjusting
the media depending on the traffic generated and
interests.
Construction of knowledge about the behavior of
buyers, eg. To change the status and family income
greater need to constantly enter the labor market
picture through Lead4U from DBMS
4. Example of hybrid solutions
Analysis
base
Preparing the
creative campaign EM
Open and click
Only open
sms with a
voucher code
Analysis User in
the store
TM to people who do not
complete the purchase
EM with a promotional
message containing the most
visited products by the User
SMS with voucher coupon for
specific products, most
frequently viewed by User
EM with a
voucher code
Effect – an approx. ten-fold increase in the amount of paid orders in
contrast to the results obtained exclusively through standard mailings
5. Key benefits of building commitment of the
buyer
»With solutions DBMS buyer willing to interact with the brand name, which gives
more opportunities for cooperation and offer to fit your needs.
»Selection of media depends on the preferred channel of contact by the buyer and
the knowledge of optimization allows a communication budget brand.
»Analysis of behavior of buyers gives unlimited possibilities in building sales
conversions and proactive brand image and its positive reception.
6. Invite to cooperate
DBMS Sp. z o.o., Al. Jerozolimskie 56C, 00-803 Warsaw
District Court. St. Warsaw, XII Commercial Division of the National Court
Register nr KRS 0000373905, NIP 527-264-47-02, capital 50 000 PLN