The document discusses building loyalty among donors. It suggests that allowing people to participate through crowdsourcing and mass collaboration can build loyalty. It emphasizes focusing on donors and making them feel appreciated in order to inspire brand champions who will advocate for the organization through word-of-mouth promotion. Small personalized actions and gifts are recommended to foster strong relationships with donors.
Southeast Asia - GlobalGlving Partner Workshop 2016GlobalGiving
This document provides an agenda and notes for a GlobalGiving workshop. It discusses GlobalGiving's history and mission of directing philanthropy to impactful projects. The workshop covers GlobalGiving updates for 2016, strategies for expanding fundraising and engaging donors using GG Rewards and other tools. Nonprofits are encouraged to utilize storytelling, clear project pages, reports and thank you notes to attract and retain donors on the platform.
This document outlines an agenda for a GlobalGiving online fundraising workshop. The agenda includes introductions, an overview of GlobalGiving, discussions of online fundraising strategies like storytelling, goal-setting, and building donor relationships. It also covers leveraging social media platforms like Facebook and Twitter for fundraising. Activities are interspersed to engage participants. The workshop aims to help organizations gain skills and tools for effective online fundraising on GlobalGiving and other platforms.
This document provides an agenda and information for a GlobalGiving workshop. The agenda covers introductions, a 2015 year in review, upcoming opportunities in 2016, improving the onboarding process, earning rewards points, setting SMART fundraising goals, storytelling, creating a fundraising army, attracting new donors, and benefiting from corporate partnerships. The workshop includes activities and breaks. It aims to help organizations better utilize GlobalGiving to fundraise and become more effective.
This document provides an agenda and summary for a GlobalGiving partner workshop held in Portland, Oregon in 2016. The agenda includes introductions, GlobalGiving updates on fundraising results and initiatives for the coming year, tips on creating SMART fundraising goals, engaging fundraising advocates, crafting compelling stories in 60 seconds or less, and an overview of the GG Rewards program for organizational engagement and effectiveness. Partners participated in activities to draft SMART goals, identify potential advocates, and pitch their projects in under a minute.
The document outlines an agenda for a GlobalGiving workshop that teaches organizations how to better utilize the GlobalGiving platform. The agenda includes introductions, a review of GlobalGiving's impact and programs in 2015, an overview of upcoming opportunities in 2016, a new onboarding process for organizations, a rewards system for fundraising and engagement, tips for goal setting and online fundraising, the importance of storytelling, and how to create a fundraising network. Attendees will participate in activities throughout the workshop.
This document provides an agenda and information for a GlobalGiving workshop. The agenda covers introductions, a 2015 year in review, upcoming opportunities in 2016, a new onboarding process, earning rewards points, online fundraising goals, storytelling, creating a fundraising army, attracting new donors, retaining donors, and benefiting from corporate partnerships. Key points include earning different partner statuses based on points, setting SMART goals, telling compelling stories about issues, places, people, ideas and motivations, leveraging current supporters to become fundraising advocates, and maximizing fundraising during bonus days and the December year-end campaign.
The Epilepsy Foundation of Western Ohio provides services and programs to help those affected by epilepsy in 11 counties in western Ohio. Their annual drive campaign newsletter highlights their mission and services, which include art therapy, seizure first aid training, and a program providing comfort bears. They discuss upcoming events and ways for the community to get involved through donations or volunteering to help support those with epilepsy.
The most important role model in my life has been my mother, Joyce Nolin. She has shown unconditional love, been highly involved in my life, and been very supportive and encouraging. My mother cared for her own mother who had Alzheimer's disease, traveling monthly to do things like fix her hair and paint her nails, and later bringing her into our home despite resistance from siblings. She has taught me how to be a daughter through caring for her mother, how to be a parent through her involvement in my life, and how to be a teacher through her encouragement and willingness to learn.
Southeast Asia - GlobalGlving Partner Workshop 2016GlobalGiving
This document provides an agenda and notes for a GlobalGiving workshop. It discusses GlobalGiving's history and mission of directing philanthropy to impactful projects. The workshop covers GlobalGiving updates for 2016, strategies for expanding fundraising and engaging donors using GG Rewards and other tools. Nonprofits are encouraged to utilize storytelling, clear project pages, reports and thank you notes to attract and retain donors on the platform.
This document outlines an agenda for a GlobalGiving online fundraising workshop. The agenda includes introductions, an overview of GlobalGiving, discussions of online fundraising strategies like storytelling, goal-setting, and building donor relationships. It also covers leveraging social media platforms like Facebook and Twitter for fundraising. Activities are interspersed to engage participants. The workshop aims to help organizations gain skills and tools for effective online fundraising on GlobalGiving and other platforms.
This document provides an agenda and information for a GlobalGiving workshop. The agenda covers introductions, a 2015 year in review, upcoming opportunities in 2016, improving the onboarding process, earning rewards points, setting SMART fundraising goals, storytelling, creating a fundraising army, attracting new donors, and benefiting from corporate partnerships. The workshop includes activities and breaks. It aims to help organizations better utilize GlobalGiving to fundraise and become more effective.
This document provides an agenda and summary for a GlobalGiving partner workshop held in Portland, Oregon in 2016. The agenda includes introductions, GlobalGiving updates on fundraising results and initiatives for the coming year, tips on creating SMART fundraising goals, engaging fundraising advocates, crafting compelling stories in 60 seconds or less, and an overview of the GG Rewards program for organizational engagement and effectiveness. Partners participated in activities to draft SMART goals, identify potential advocates, and pitch their projects in under a minute.
The document outlines an agenda for a GlobalGiving workshop that teaches organizations how to better utilize the GlobalGiving platform. The agenda includes introductions, a review of GlobalGiving's impact and programs in 2015, an overview of upcoming opportunities in 2016, a new onboarding process for organizations, a rewards system for fundraising and engagement, tips for goal setting and online fundraising, the importance of storytelling, and how to create a fundraising network. Attendees will participate in activities throughout the workshop.
This document provides an agenda and information for a GlobalGiving workshop. The agenda covers introductions, a 2015 year in review, upcoming opportunities in 2016, a new onboarding process, earning rewards points, online fundraising goals, storytelling, creating a fundraising army, attracting new donors, retaining donors, and benefiting from corporate partnerships. Key points include earning different partner statuses based on points, setting SMART goals, telling compelling stories about issues, places, people, ideas and motivations, leveraging current supporters to become fundraising advocates, and maximizing fundraising during bonus days and the December year-end campaign.
The Epilepsy Foundation of Western Ohio provides services and programs to help those affected by epilepsy in 11 counties in western Ohio. Their annual drive campaign newsletter highlights their mission and services, which include art therapy, seizure first aid training, and a program providing comfort bears. They discuss upcoming events and ways for the community to get involved through donations or volunteering to help support those with epilepsy.
The most important role model in my life has been my mother, Joyce Nolin. She has shown unconditional love, been highly involved in my life, and been very supportive and encouraging. My mother cared for her own mother who had Alzheimer's disease, traveling monthly to do things like fix her hair and paint her nails, and later bringing her into our home despite resistance from siblings. She has taught me how to be a daughter through caring for her mother, how to be a parent through her involvement in my life, and how to be a teacher through her encouragement and willingness to learn.
This document discusses techniques for managing common fears such as poverty, old age, criticism, rejection, and death. It provides explanations of each fear and offers 3-5 steps to overcome each one. For example, to overcome the fear of poverty it recommends substituting thoughts of lack with thoughts of plenty, counting your blessings daily, and affirming that you are getting richer every day. For overcoming the fear of death, it suggests understanding life and death, studying death in detail, and embracing death as a long sleep. The document aims to help readers better understand and manage fears that are part of everyday life.
Presentation gives short proposal of marketing automation solutions for automotive industry. please visit www.edbms.pl in order to go deeper into proposed solutions.
This document discusses habits and how they are formed. It notes that habits can be both good and bad, making us more efficient but also potentially limiting. It provides examples of good habits like taking notes in class and bad habits like distractions. The document suggests being aware of habits and changing them slowly over time through mindfulness.
The long-term customer loyalty is desired by marketers, yet many of them drive customers away with their “shackles” program instead of doing “loyalty” program. Check out this deck to understand customers better and find out what truly make them stay with you longer.
Visit our website for more details and to subscribe to our eNewsletter
http://www.digitalalchemy.asia
Let’s connect…
http://www.facebook.com/DigitalAlchemyLimited
http://twitter.com/Digitl_Alchemy
http://www.youtube.com/user/DigitalAlchemyPtyLtd
http://www.linkedin.com/company/digital-alchemy
http://plus.google.com/109695231036450612270/posts
http://instagram.com/Digitl_Alchemy
Don’t forget to follow our SlideShare channel for more content in the world of database marketing!
The document discusses the six stages of the customer lifecycle: Discovery, Evaluate, Buy, Experience, Bond, and Advocate. In the Discovery stage, potential customers begin researching solutions online. The document recommends companies have a presence on social networks and a customer community to engage with potential customers and answer questions. It also discusses how customer communities can help during the Discovery stage by appearing in search results and allowing prospects to access user experiences.
Communications Service Providers (CSPs) live in a world where penetration rates are over 100 percent in most markets and consumers have multiple different — yet relatively similar — choices.
As CSPs strive to retain customers, they are finding that traditional marketing techniques no longer generate sufficient returns. Instead, they are turning to the concept of Customer Value Management with one-to-one personalization as a way to generate more value from their existing subscriber base.
This article discusses the importance of understanding Customer Value Management and offers five key recommendations to improve customer interactions and deliver value back to the business.
These insights are based on a podcast discussion among Jeriad Zoghby of Accenture Interactive, Dr. Rob Walker and Tom Erskine of Pegasystems.
Learn more: http://www.pega.com/solutions/by-industry/communications-and-media
Cyberbullying involves the use of technology to deliberately harm others. It can take many forms such as mean messages, threats, rumors, or posts online or through texts. Cyberbullying is emotionally abusive and can be difficult to overcome, with some victims considering or committing suicide. Surveys of students found that over half had received unwanted sexual pictures, many had engaged in mean behavior online, and over 40% had been cyberbullied, showing cyberbullying to be a significant problem.
Significance Of Emotional Intelligence And Its Impact On Job Satisfactionamit soni
The document summarizes a seminar presentation on the significance of emotional intelligence and its impact on job satisfaction. It discusses the key aspects of emotional intelligence like self-awareness, self-motivation, and managing relationships. It also talks about how human resource departments use emotional competencies and how developing emotional intelligence of employees can increase job satisfaction within an organization. Survey results from 100 employees indicate a connection between pay, performance, and workload with satisfaction levels. Suggestions are provided to give rewards based on performance and provide training to enhance emotional intelligence.
This document discusses emotional intelligence and its importance for leaders. It defines emotional intelligence as having the capacity to recognize one's own feelings and those of others in order to motivate oneself and manage emotions well. The document outlines the five components of emotional intelligence - self awareness, self regulation, motivation, empathy, and social skill. It provides examples of how leaders can utilize each of these components, such as thinking before acting with self regulation and understanding employees' perspectives with empathy. Overall, the document argues that emotional intelligence allows leaders to effectively interact with and develop subordinates.
This document discusses key concepts in management including defining management, organizational goals and resources, and the four primary functions of management: planning, organizing, leading, and controlling. It describes how managers at different levels perform these functions and outlines various managerial roles, skills, and current challenges in the field.
What is Emotional Intelligence. How to develop your Emotional Intelligence.
Presentation made by Philippe Grall, Executive Coach & Trainer.
President of Equilibre Inc.
www.e-quilibre.jp
Although the study of emotional intelligence is no longer a new topic, many people are still unaware of what EI is. This presentation provides clarification on the subject of emotional intelligence and includes several easy to understand definitions.
The document discusses decision making and problem solving. It covers defining problems, gathering relevant information to analyze problems, and generating and selecting alternatives. The problem solving process involves defining the problem, collecting information and measures, analyzing the problem, generating alternatives, selecting alternatives, and deciding on and implementing a solution. Cause and effect diagrams like fishbone diagrams can be used to identify and analyze the root causes of problems. Collecting the right information through questions is important for fully understanding problems before attempting to solve them.
1. Emotional intelligence (EQ) involves the capacity for self-awareness, managing emotions and relationships. It is important for behavior, social skills and life choices.
2. EQ has five domains - intrapersonal skills like self-awareness; interpersonal skills like empathy; adaptability skills like problem-solving; stress management skills; and general mood skills like optimism.
3. EQ can be developed through activities that improve skills like stress tolerance, impulse control, empathy and flexibility. Regular practice can increase a person's EQ over time.
An increasing amount of studies have demonstrated that emotional intelligence is essential for workplace success. Understand its relationship within the workplace and get tips on how to implement emotionally intelligent practices in your company with this PowerPoint. Emotional Intelligence PowerPoint Presentation Content slides include topics such as: 6 points on the importance of Emotional Intelligence in the workplace, 6 points on the difference between Emotional Intelligence and IQ, 5 Major categories of EI, 9 tips to improve your emotional intelligence, 13 points on the relationship between EI, Leadership, & Retention, 12 points on EI and Hiring Decisions, 5 slides on the Sales Implications of EI, 5 points on EI and Negotiation, 8 points on EI and Organizational change, 7 points on EI and Decision making, 7 points on EI and mentorships, 11 points on group emotional intelligence, 4 points on the future of EI, 5 slides for final action steps, and much more. Royalty Free - Use Them Over and Over Again. Once purchased, download instructions will be sent to you via email. (PC and MAC Compatible).
Cyber bullying involves tormenting, threatening, harassing, humiliating or embarrassing someone using the internet, mobile phones or other digital technologies. It must involve minors on both sides. There are two main types - direct attacks through messages or posting content, and cyber bullying by proxy where someone else does the bullying. Common reasons for cyber bullying include anger, revenge, entertainment or seeking attention. Cyber bullying can negatively impact children and teens through anxiety, depression, withdrawal and emotional distress. Prevention through education is key to addressing this issue. Resources are available to help victims of cyber bullying.
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
The Nuts and Bolts of Relationship FundraisingPursuant
You can dramatically impact your year-over-year results just by shifting the way you approach and nurture relationships with donors. Pursuant fundraising experts Rebecca Segovia and Curt Swindoll unpack the proven strategies that drive donor commitment and encourage them to upgrade their giving.
This document outlines an advertising campaign created by a group for the Peter McVerry Trust. The campaign goals are to create awareness of youth homelessness in Ireland, highlight the problems faced by homeless youth, recognize hidden homelessness, and encourage donations to the Trust. The target audiences are 18-35 year olds in Dublin and Ireland via social media, along with related demographics. The campaign includes print ads in Dublin magazines and transports, involvement at a DCU 24-hour broadcast, and a slogan of "Be the Key, to [something]" along with illustrations and typography placement in the Peter McVerry style. The group developed concepts, researched previous campaigns, determined colors and fonts, created slogan and visual ideas,
This is a presentation delivered by Colin Habberton to the Western Cape branch of the South African Institute of Fundraisers in October 2011. It covers the topics of Online Fundraising, Social Media and a number of case studies from the GivenGain fundraising platform.
YouthNet and 1000Heads showcase how they used WOM to put sex and drink on the...WOMMA UK
The document summarizes a word-of-mouth marketing campaign by TheSite.org to raise awareness of their online resources for youth. The campaign focused on influencing students through offline immersion and events to drive online conversation. It involved creating branded drinks and partnering with student unions to integrate messaging and start peer-to-peer discussion of issues like excessive drinking. The campaign was successful in getting TheSite.org's message to new audiences and establishing word-of-mouth and student advocates, which will be a continued part of their strategy going forward. Measurement of word-of-mouth impact and continued momentum were noted as areas for future improvement.
This document discusses techniques for managing common fears such as poverty, old age, criticism, rejection, and death. It provides explanations of each fear and offers 3-5 steps to overcome each one. For example, to overcome the fear of poverty it recommends substituting thoughts of lack with thoughts of plenty, counting your blessings daily, and affirming that you are getting richer every day. For overcoming the fear of death, it suggests understanding life and death, studying death in detail, and embracing death as a long sleep. The document aims to help readers better understand and manage fears that are part of everyday life.
Presentation gives short proposal of marketing automation solutions for automotive industry. please visit www.edbms.pl in order to go deeper into proposed solutions.
This document discusses habits and how they are formed. It notes that habits can be both good and bad, making us more efficient but also potentially limiting. It provides examples of good habits like taking notes in class and bad habits like distractions. The document suggests being aware of habits and changing them slowly over time through mindfulness.
The long-term customer loyalty is desired by marketers, yet many of them drive customers away with their “shackles” program instead of doing “loyalty” program. Check out this deck to understand customers better and find out what truly make them stay with you longer.
Visit our website for more details and to subscribe to our eNewsletter
http://www.digitalalchemy.asia
Let’s connect…
http://www.facebook.com/DigitalAlchemyLimited
http://twitter.com/Digitl_Alchemy
http://www.youtube.com/user/DigitalAlchemyPtyLtd
http://www.linkedin.com/company/digital-alchemy
http://plus.google.com/109695231036450612270/posts
http://instagram.com/Digitl_Alchemy
Don’t forget to follow our SlideShare channel for more content in the world of database marketing!
The document discusses the six stages of the customer lifecycle: Discovery, Evaluate, Buy, Experience, Bond, and Advocate. In the Discovery stage, potential customers begin researching solutions online. The document recommends companies have a presence on social networks and a customer community to engage with potential customers and answer questions. It also discusses how customer communities can help during the Discovery stage by appearing in search results and allowing prospects to access user experiences.
Communications Service Providers (CSPs) live in a world where penetration rates are over 100 percent in most markets and consumers have multiple different — yet relatively similar — choices.
As CSPs strive to retain customers, they are finding that traditional marketing techniques no longer generate sufficient returns. Instead, they are turning to the concept of Customer Value Management with one-to-one personalization as a way to generate more value from their existing subscriber base.
This article discusses the importance of understanding Customer Value Management and offers five key recommendations to improve customer interactions and deliver value back to the business.
These insights are based on a podcast discussion among Jeriad Zoghby of Accenture Interactive, Dr. Rob Walker and Tom Erskine of Pegasystems.
Learn more: http://www.pega.com/solutions/by-industry/communications-and-media
Cyberbullying involves the use of technology to deliberately harm others. It can take many forms such as mean messages, threats, rumors, or posts online or through texts. Cyberbullying is emotionally abusive and can be difficult to overcome, with some victims considering or committing suicide. Surveys of students found that over half had received unwanted sexual pictures, many had engaged in mean behavior online, and over 40% had been cyberbullied, showing cyberbullying to be a significant problem.
Significance Of Emotional Intelligence And Its Impact On Job Satisfactionamit soni
The document summarizes a seminar presentation on the significance of emotional intelligence and its impact on job satisfaction. It discusses the key aspects of emotional intelligence like self-awareness, self-motivation, and managing relationships. It also talks about how human resource departments use emotional competencies and how developing emotional intelligence of employees can increase job satisfaction within an organization. Survey results from 100 employees indicate a connection between pay, performance, and workload with satisfaction levels. Suggestions are provided to give rewards based on performance and provide training to enhance emotional intelligence.
This document discusses emotional intelligence and its importance for leaders. It defines emotional intelligence as having the capacity to recognize one's own feelings and those of others in order to motivate oneself and manage emotions well. The document outlines the five components of emotional intelligence - self awareness, self regulation, motivation, empathy, and social skill. It provides examples of how leaders can utilize each of these components, such as thinking before acting with self regulation and understanding employees' perspectives with empathy. Overall, the document argues that emotional intelligence allows leaders to effectively interact with and develop subordinates.
This document discusses key concepts in management including defining management, organizational goals and resources, and the four primary functions of management: planning, organizing, leading, and controlling. It describes how managers at different levels perform these functions and outlines various managerial roles, skills, and current challenges in the field.
What is Emotional Intelligence. How to develop your Emotional Intelligence.
Presentation made by Philippe Grall, Executive Coach & Trainer.
President of Equilibre Inc.
www.e-quilibre.jp
Although the study of emotional intelligence is no longer a new topic, many people are still unaware of what EI is. This presentation provides clarification on the subject of emotional intelligence and includes several easy to understand definitions.
The document discusses decision making and problem solving. It covers defining problems, gathering relevant information to analyze problems, and generating and selecting alternatives. The problem solving process involves defining the problem, collecting information and measures, analyzing the problem, generating alternatives, selecting alternatives, and deciding on and implementing a solution. Cause and effect diagrams like fishbone diagrams can be used to identify and analyze the root causes of problems. Collecting the right information through questions is important for fully understanding problems before attempting to solve them.
1. Emotional intelligence (EQ) involves the capacity for self-awareness, managing emotions and relationships. It is important for behavior, social skills and life choices.
2. EQ has five domains - intrapersonal skills like self-awareness; interpersonal skills like empathy; adaptability skills like problem-solving; stress management skills; and general mood skills like optimism.
3. EQ can be developed through activities that improve skills like stress tolerance, impulse control, empathy and flexibility. Regular practice can increase a person's EQ over time.
An increasing amount of studies have demonstrated that emotional intelligence is essential for workplace success. Understand its relationship within the workplace and get tips on how to implement emotionally intelligent practices in your company with this PowerPoint. Emotional Intelligence PowerPoint Presentation Content slides include topics such as: 6 points on the importance of Emotional Intelligence in the workplace, 6 points on the difference between Emotional Intelligence and IQ, 5 Major categories of EI, 9 tips to improve your emotional intelligence, 13 points on the relationship between EI, Leadership, & Retention, 12 points on EI and Hiring Decisions, 5 slides on the Sales Implications of EI, 5 points on EI and Negotiation, 8 points on EI and Organizational change, 7 points on EI and Decision making, 7 points on EI and mentorships, 11 points on group emotional intelligence, 4 points on the future of EI, 5 slides for final action steps, and much more. Royalty Free - Use Them Over and Over Again. Once purchased, download instructions will be sent to you via email. (PC and MAC Compatible).
Cyber bullying involves tormenting, threatening, harassing, humiliating or embarrassing someone using the internet, mobile phones or other digital technologies. It must involve minors on both sides. There are two main types - direct attacks through messages or posting content, and cyber bullying by proxy where someone else does the bullying. Common reasons for cyber bullying include anger, revenge, entertainment or seeking attention. Cyber bullying can negatively impact children and teens through anxiety, depression, withdrawal and emotional distress. Prevention through education is key to addressing this issue. Resources are available to help victims of cyber bullying.
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
The Nuts and Bolts of Relationship FundraisingPursuant
You can dramatically impact your year-over-year results just by shifting the way you approach and nurture relationships with donors. Pursuant fundraising experts Rebecca Segovia and Curt Swindoll unpack the proven strategies that drive donor commitment and encourage them to upgrade their giving.
This document outlines an advertising campaign created by a group for the Peter McVerry Trust. The campaign goals are to create awareness of youth homelessness in Ireland, highlight the problems faced by homeless youth, recognize hidden homelessness, and encourage donations to the Trust. The target audiences are 18-35 year olds in Dublin and Ireland via social media, along with related demographics. The campaign includes print ads in Dublin magazines and transports, involvement at a DCU 24-hour broadcast, and a slogan of "Be the Key, to [something]" along with illustrations and typography placement in the Peter McVerry style. The group developed concepts, researched previous campaigns, determined colors and fonts, created slogan and visual ideas,
This is a presentation delivered by Colin Habberton to the Western Cape branch of the South African Institute of Fundraisers in October 2011. It covers the topics of Online Fundraising, Social Media and a number of case studies from the GivenGain fundraising platform.
YouthNet and 1000Heads showcase how they used WOM to put sex and drink on the...WOMMA UK
The document summarizes a word-of-mouth marketing campaign by TheSite.org to raise awareness of their online resources for youth. The campaign focused on influencing students through offline immersion and events to drive online conversation. It involved creating branded drinks and partnering with student unions to integrate messaging and start peer-to-peer discussion of issues like excessive drinking. The campaign was successful in getting TheSite.org's message to new audiences and establishing word-of-mouth and student advocates, which will be a continued part of their strategy going forward. Measurement of word-of-mouth impact and continued momentum were noted as areas for future improvement.
How do you create a year-end campaign that stands out from every other organization soliciting donors at the same time?
That’s the question we’ve set out to help you answer in this webinar. We unpack some of the most valuable strategies for engaging and cultivating donors at year-end.
This webinar will help you to discover how you can leverage innovative ideas and proven best practices we’ve learned at Pursuant to create an effective year-end campaign.
1. Communities form around shared passions and interests, with influencers and communities driving awareness, consideration, and purchase.
2. Traditional marketing funnels focused on broad awareness through mass media are ineffective; social media allows narrowing the funnel through peer recommendations which 78% of consumers trust more than ads.
3. Destinations need to shift from top-down broadcasting to bottom-up engagement by listening to consumers and collaborating with local influencers.
Crowd Funding - Andy Harris - Action for Childreniof_events
The document discusses Action for Children's crowd funding site myactionforchildren.org.uk, which has raised over £500,000 for projects since launching in 2011. The organization will share their experiences running the site and plans for the future. Key lessons include promoting the site more, improving donor journeys to conversion, and getting projects more engaged with providing content and feedback. Moving forward, big decisions include whether to integrate the site into the main website, how to convert donors to regular giving while keeping donations local, and how best to promote an upcoming relaunch.
Presentation of Florent Diverchy, digital consultant at Bisnode, during the Social Media Day Academy "Social Monitoring & Social ROI" on June 15th 2016
Is there still room for innovation in email marketing? Bisnode Belgium
This document discusses the history and future of email marketing. It notes that 1994 marked the birth of modern email marketing with the first true email marketing campaigns. It then provides a timeline of key developments in email from 1971 to today. The document argues that while email marketing currently offers advantages over other channels in terms of cost and personalization, its future is uncertain. It proposes eight requirements for the future of email marketing, including better targeting, personalization, timing of messages, and integration with other channels. The document advocates for a new generation of "disruptor" email marketers to drive innovation in the channel.
Customer profiling and qualification based on external dataBisnode Belgium
The document discusses how external customer data can be used to better profile and qualify customers. It provides examples of how a retailer can use external socio-demographic data to better target high-income customers for premium brands, and how a fashion retailer can use address verification data to identify customers and offer open invoice/post-paid options. External customer data combined with online data can help personalize engagement, boost dialogue, recognition, and interaction, and enable smarter business decisions.
This document provides 12 frequently asked questions about email marketing in Belgium. Some key points include:
- Average open rates for prospecting emails are 15% while client emails have 25% open rates. Re-emails see half the open rate of the original email.
- Profile data like age, gender and location have the biggest impact on email performance, influencing open and click rates by 50%.
- Content is also very important, with incentive emails generating click rates 3 times higher than informational emails.
- Calculating ROI is important to determine if email marketing is financially positive based on factors like conversion rates and customer value. If done well with the right metrics and creative, email can provide a positive ROI.
3 trends: how to adapt your organisation in a changing world?Bisnode Belgium
This document discusses how organizations can adapt to changing customer demands. It emphasizes becoming a customer-focused organization by putting the customer at the center, a data-driven organization by making data actionable, and enabling relevant omnichannel communication through technology. The key is for IT and business teams to cooperate with a vision of using technology to enhance the customer experience.
SOCIAL CRMHow to stop playing and link social media to ROIBisnode Belgium
The document discusses how to link social media to ROI through social CRM. It provides a brief history of direct marketing and CRM from the 1990s to present. The CEO's primary budget is allocated to the core business, with winners getting funding. Social media must justify its budget and ROI. Measuring social ROI involves tracking social costs and revenues. Opportunities for social CRM include persona segmentation, reactive/predictive trigger campaigns using customer data. Integrating social data into a CRM allows for mobile and social campaign optimization. The future involves SOLOMO CRM combining local, mobile and social channels. Companies are advised to implement social CRM to capitalize on these opportunities.
Fundraising day 14 05 2013 bisnode data driven fundraising_isabel baertBisnode Belgium
This document discusses how data-driven fundraising and marketing can maximize results. It emphasizes creating a single supporter view by connecting offline and online supporter data, including social media profiles. Connecting these dots allows for more consistent, personalized communication across channels. Case studies show how combining data sources helped identify supporters, convert petition signers to donors, and send targeted birthday messages. Analyzing transaction data through RFM segmentation was recommended to improve customer lifetime value for a photo company client. The key is using data to better understand supporters and improve engagement at each stage of the supporter journey.
This document discusses using sociological principles to optimize email subject lines. It proposes a 7-step process: 1) Create 4 subject lines targeting different triggers like value, social influence, change; 2) Test the lines; 3) Create a knowledge base of what works; 4) Use past data to optimize future campaigns; 5) Personalize lines for known individuals; 6) Recommend lines for new people based on similar profiles; 7) Adapt recommendations in real-time based on results. The goal is to categorize subject lines, build understanding over time through testing and data, and continuously optimize performance.
The document provides an agenda and overview for a digital marketing workshop hosted by Bisnode Belgium. The agenda covers topics such as digital campaigns, subject line testing, social CRM, and optimization. The presentation is given by Florent Diverchy, a digital business consultant at Bisnode with 10 years of experience. He discusses different players in the digital world and their roles, as well as Bisnode's approach to optimizing digital campaigns through segmented testing and analytics.
Philippe Arnauts from Bisnode on Social CRM - Social Media Academy 7 March 2013Bisnode Belgium
Social CRM connects customer data from social media platforms to optimize marketing campaigns. It allows listening to customers, engaging with them across channels, and analyzing data to improve relevance. The document demonstrates how social login can enrich customer profiles by linking them to Facebook data like interests and social connections. This helps target campaigns more effectively and gain a single customer view across online and offline data.
Presentatie DDAY DATA Concentra: (weg)wijs in data (NL)
Marc Cox, Concentra & Sigrid De Gelas, Bisnode
Hoe kan je op een snelle, intuïtieve en gebruiksvriendelijke manier omgaan met je eigen (prospectie)data? Met de 'Consumer Selector’ van Bisnode kan Concentra in slechts enkele muiskliks dm campagnes voorbereiden. Smarter together…
This document provides an overview of the annual fundraising seminar hosted by WDM Belgium. It includes an agenda for the day-long event, with presentations on digital fundraising and maximizing fundraising results through business intelligence, data management solutions, and consultancy services. Speakers include Beate Sørum, who will present on "Digital Fundraising - less magic, more hard work" in two parts. The document also advertises WDM Belgium's mission to help customers maximize sales and make better business decisions through data-driven insights and strategies.
This document discusses key email marketing metrics and how to track them. It explains that clickthrough rate is the most important metric to measure engagement. While open rate is still important, it is not as reliable a metric due to variations in how emails are opened. Delivery rate depends on list quality so maintaining a clean list is important. The document also covers how to calculate conversion rates from email campaigns.
CERAN: "Ready to take the plunge"
La démonstration que le direct marketing 360° reste une des méthodes les plus perspicaces en terme de ROI à l’heure du web et des nouvelles technologies.
Marketing day 2012: Transactional mail as part of your Media Banquet… it wor...Bisnode Belgium
Comment transformer son courrier administratif et/ou transactionnel en un réel outil de "customer experience" en l’intégrant dans sa stratégie et son canal de communication.
Marketing Day 2012 : Les seniors et les médias – Christophe Urvoy-Isaac & Cyr...Bisnode Belgium
86 % des seniors ne se sentent pas concernés par les messages publicitaires... alors qu’ils représentent 50% du pouvoir d’achat! Comment toucher les baby boomers? Tel est le challenge des marques.
Marketing day 2012: l'histoire d'un panda qui se muscle - Serge SchmitzBisnode Belgium
Pour affronter efficacement les enjeux environnementaux grandissants, le WWF doit continuer à croître en termes de moyens financiers privés. La forte notoriété du logo du WWF est un avantage mais elle est loin d’être suffisante.