Lead Management for a Cross-Channel World

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Neolane, Inc.

Take a look at how conversational marketing technology can increase effectiveness in B2B marketing campaigns.

Technology Business

Maximize Campaign Effectiveness: Lead Management for a Cross-Channel World www.neolane.com @Neolane One Gateway Center Newton, MA

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The last few years have seen a dramatic increase in the awareness of Account-Based Marketing as marketers strive to increase the performance of their programs. We recently teamed up with DemandMetric to conduct a research study on Account-Based Marketing adoption and usage among B2B marketing companies. This 45-minute webinar will showcase more than 20 key findings on the latest trends in adoption, readiness, and business impact of ABM. You’ll also walk away with steps you need to take to successfully execute an ABM strategy.

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