SlideShare a Scribd company logo
From Bermuda triangle of businesses
to magic triangle of businesses
Using SOCOTO’s SAM triangle
Social Analytics Mobility
Value
 Analyze huge unstructured complaints from










forums and social channels
Insights about complaints categories and
readdress them
Inputs for complaint management workflow
Reduce the time by 20-25 %
Speed up the processing
Increase the satisfaction index of consumers
Save millions of dollars
Case study
 The common styles in which the questions on an
application form is posed are

1. Do you consume tobacco products?
2. Do you smoke?
3. Have you used a tobacco product in the last five years?
4. Have you ever consumed tobacco products?
 Found that many customers were given wrong
information !!!
Solutions approaches
Technologies
 Text mining
 Sentiment analysis

 Content categorization
 Discovery
 Social network analysis
Value

 Reduces frauds
 Better than traditional methods
 Save millions of dollars
Mobility the new line of business
The bliss
Weather
predictions
say
heavy rains
a head…
Your car
got
crashed
Just
now!
Sending
notification
for claim
,OK…
Do you like
to book a
cab ?...
Value
 Increase efficiency
 Increase customer experience

 Real time , self service
 Personalized
Shared experiences
Social

Awareness

Discovery

Share

Sales

Experience

Stimulus

Experience
Real time monitoring - Problems
Think and discovery- Solutions
Q&A system
Think and discovery- Solutions
Social media influencers marketing
Social media personalized marketing
with Interest graph
 Best experience blending analytics , social and

mobility
 State of art technologies , data scientists ,domain

expertise
 ROI
 Embrace the future digital experiences
Thank you.
Deva Reddy.J
Evam technologies
deva@evamtec.com

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Editor's Notes

  1. http://boards.straightdope.com/sdmb/showthread.php?t=623382