SOCOTO's SAM triangle uses social analytics and mobility to analyze complaints from forums and social media. It provides insights into complaint categories to reduce resolution time by 20-25% and increase customer satisfaction while saving millions. A case study found customers were given wrong information on insurance applications due to ambiguous questions. SOCOTO's text mining, sentiment analysis, and social network analysis solutions reduce fraud and save more money than traditional methods. Mobility is a new line of business using notifications, bookings, and claims processing to increase efficiency and personalized customer experiences in real-time.