When it comes to ROI, email marketing crushes social media. There is a lot of research to support this. 87% marketers anticipate investing more budget into email. 78% of marketers have seen an increase in engagements in the past 12 months. Check these latest email marketing statistics based on surveys conducted by leading service providers and tech platforms.

1. EMAIL
MARKETING
STATS FOR
2021
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2. Emails with personalized
subject lines get a 26%
boost in open rates
Source: Campaign Monitor
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3. Including a recipient’s name
in your email subject line
increases open rates by up
to 18.30%
Source: SuperOffice
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4. The words “free”, “help”,
“percent off”, and
“reminder” in a subject
line have been found to
negatively impact open
rates.
Source: Unbounce
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5. Shopping cart abandonment emails
sent 1 hour after the user leaves your
site are the most effective,
converting 6.33% of shoppers.
Source: Convince & Convert
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6. Sending 3 abandon
cart emails yields 69%
more orders than 1
email abandon cart
campaigns.
Source: Omnisend
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7. 59% of B2B marketers cite
email as their top channel
for revenue generation.
Source: Emma
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8. 59% 43% 43%
The top 3 reasons people choose to
unsubscribe from an email list:
Source: OptinMonster
TOO MANY EMAILS NO LONGER RELEVANT DON'T REMEMBER
SIGNING UP
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9. The best day of the week
to send a marketing
email is Tuesday.
Thursday is the second
best day to send an
email.
Source: CoSchedule
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10. Thank You
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