In 2021, personalized email subject lines led to a 26% increase in open rates, while certain words negatively impacted them. Effective strategies include sending shopping cart abandonment emails shortly after a user leaves, which convert at 6.33%, and employing multiple reminders for better results. B2B marketers prioritize email as a revenue channel, with Tuesday identified as the optimal day for sending marketing emails.

1. EMAIL
MARKETING
STATS FOR
2021
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2. Emails with personalized
subject lines get a 26%
boost in open rates
Source: Campaign Monitor
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3. Including a recipient’s name
in your email subject line
increases open rates by up
to 18.30%
Source: SuperOffice
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4. The words “free”, “help”,
“percent off”, and
“reminder” in a subject
line have been found to
negatively impact open
rates.
Source: Unbounce
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5. Shopping cart abandonment emails
sent 1 hour after the user leaves your
site are the most effective,
converting 6.33% of shoppers.
Source: Convince & Convert
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6. Sending 3 abandon
cart emails yields 69%
more orders than 1
email abandon cart
campaigns.
Source: Omnisend
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7. 59% of B2B marketers cite
email as their top channel
for revenue generation.
Source: Emma
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8. 59% 43% 43%
The top 3 reasons people choose to
unsubscribe from an email list:
Source: OptinMonster
TOO MANY EMAILS NO LONGER RELEVANT DON'T REMEMBER
SIGNING UP
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9. The best day of the week
to send a marketing
email is Tuesday.
Thursday is the second
best day to send an
email.
Source: CoSchedule
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10. Thank You
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