Bsharp (Nov'12, www.bsharpcorp.com), provides mobile sales enablement platform and services to blue-chip companies like Lenovo, Western Digital, Amazon, IFB, J&J and Levis to create high-performance sales teams. Over 15,000 sales personnel across Asia-Pacific use Bsharp's platform. This is a case study of mLearning by a leading healthcare brand: They use the Bsharp platform to provide product assets and codes to the sales person - to showcase to the Health Care Professionals.
Mobile Network is a fast growing European mobile phone retailer that was looking to improve customer engagement and retention. They implemented Bunting's personalization software to power abandoned cart recovery, algorithm-based product recommendations, and behavioral segmentation and targeting. After implementing Bunting's solutions like recommendations, pop-ups, discounts, and abandoned cart emails, Mobile Network saw a 53.5% increase in conversions, 41.6% increase in add to carts, 10.5% improvement in bounce rate, and 25% increase in visits.
IAB Performance Marketing Seminar - Mobile Marketing in the Affiliate Channel...owenhewitson
Mobile marketing through affiliates is an growing opportunity, as smartphone usage increases and more shopping begins on mobile. Some promising models for affiliates include social and location-based campaigns. However, challenges remain as many advertiser sites are not optimized for mobile, tracking can be difficult on mobile sites and apps, and no standards exist for linking affiliate campaigns into mobile apps. The document discusses trends in mobile traffic and sales, provides examples of successful mobile affiliate campaigns, and outlines opportunities and challenges in the mobile affiliate space.
Gauge your challenges and opportunities against the electrical distribution industry with the latest technology benchmarking report. (Published Nov. 2014)
DBMS delivers info to the market about big data solutions. Presentation brings overview about possible data analysis for increasing sales and better customer service
Marketers today are dealing with a completely different type of customer - one that demands instant gratification, and has very little patience to wait. Customer journeys today are so dynamic that it is impossible to expect results using manual, rule-based marketing tools.
In this webinar, we discuss how forward-looking brands are using data science to predict user intent to create the perfect marketing campaign for their target audience.
Presentation gives short proposal of marketing automation solutions for automotive industry. please visit www.edbms.pl in order to go deeper into proposed solutions.
The document discusses several revenue models for e-business, including:
1) Selling directly to customers at lower prices, building custom orders, and receiving earlier payment. This allows faster delivery and product release.
2) Using customer data to provide customized services.
3) Leveraging information sharing across the supply chain for effective order processing, product tracking, and issue resolution.
4) Bundling own and third-party products/services and offering multiple sales channels for economies of scale.
5) Industry collaboration and partnerships to gain competitive advantages over foreign competitors.
6) Collective marketing portals where small sellers work together on larger projects by pooling resources and profits.
Bsharp (Nov'12, www.bsharpcorp.com), provides mobile sales enablement platform and services to blue-chip companies like Lenovo, Western Digital, Amazon, IFB, J&J and Levis to create high-performance sales teams. Over 15,000 sales personnel across Asia-Pacific use Bsharp's platform. This is a case study of mLearning by a leading healthcare brand: They use the Bsharp platform to provide product assets and codes to the sales person - to showcase to the Health Care Professionals.
Mobile Network is a fast growing European mobile phone retailer that was looking to improve customer engagement and retention. They implemented Bunting's personalization software to power abandoned cart recovery, algorithm-based product recommendations, and behavioral segmentation and targeting. After implementing Bunting's solutions like recommendations, pop-ups, discounts, and abandoned cart emails, Mobile Network saw a 53.5% increase in conversions, 41.6% increase in add to carts, 10.5% improvement in bounce rate, and 25% increase in visits.
IAB Performance Marketing Seminar - Mobile Marketing in the Affiliate Channel...owenhewitson
Mobile marketing through affiliates is an growing opportunity, as smartphone usage increases and more shopping begins on mobile. Some promising models for affiliates include social and location-based campaigns. However, challenges remain as many advertiser sites are not optimized for mobile, tracking can be difficult on mobile sites and apps, and no standards exist for linking affiliate campaigns into mobile apps. The document discusses trends in mobile traffic and sales, provides examples of successful mobile affiliate campaigns, and outlines opportunities and challenges in the mobile affiliate space.
Gauge your challenges and opportunities against the electrical distribution industry with the latest technology benchmarking report. (Published Nov. 2014)
DBMS delivers info to the market about big data solutions. Presentation brings overview about possible data analysis for increasing sales and better customer service
Marketers today are dealing with a completely different type of customer - one that demands instant gratification, and has very little patience to wait. Customer journeys today are so dynamic that it is impossible to expect results using manual, rule-based marketing tools.
In this webinar, we discuss how forward-looking brands are using data science to predict user intent to create the perfect marketing campaign for their target audience.
Presentation gives short proposal of marketing automation solutions for automotive industry. please visit www.edbms.pl in order to go deeper into proposed solutions.
The document discusses several revenue models for e-business, including:
1) Selling directly to customers at lower prices, building custom orders, and receiving earlier payment. This allows faster delivery and product release.
2) Using customer data to provide customized services.
3) Leveraging information sharing across the supply chain for effective order processing, product tracking, and issue resolution.
4) Bundling own and third-party products/services and offering multiple sales channels for economies of scale.
5) Industry collaboration and partnerships to gain competitive advantages over foreign competitors.
6) Collective marketing portals where small sellers work together on larger projects by pooling resources and profits.
Bundling - a new approach using Menu Based ConjointSKIM
Presented by:
Wessel Roose, Research Manager based in Rotterdam
As a service provider, for example if your brand is a financial institution or telecom company, you may try to increase your revenue by cross-selling additional services to your current customers.
One way to achieve this is offering multiple services in a “bundle” and making the bundle attractive to customers by offering it at a discount.
At our Research & Results workshop, we shared how to define bundles and optimize revenue by bundling. This is a new approach using our Menu Based Conjoint (MBC), our innovative method specifically designed for markets where the purchase choice is based on a menu.
Find out more at http://skimgroup.com/menu-based-choice-modeling.
Loyalty survey gas stations short intro: BulgariaGeorge Yankov
Introduction to Explicato's survey on loyalty programs operated by gas stations chains in Bulgaria.
Survey goals:
To evaluate current levels of loyalty programs of Gas station chains awareness and usage
To evaluate the levels of satisfaction of the customers participating in loyalty programs of Gas stations
To discover the most used communication channels by customers to get information and the most preferred channels to estimate the potential
To discover the customers insights regarding their motivational drivers and expectations about the loyatly programs they participate in
To provide a tool for deep drill in customers insights by customers clusters intended to ensure segmented approach
To be used as a basis for new loyalty programs features design and implementation
Being a product manager - session 4 (metrics)Aakash Sotta
This document discusses various metrics that can be tracked for product management. It begins by defining common customer metrics like DAU, WAU, MAU and cautions against "vanity metrics." It then provides examples of how to calculate and interpret churn rate and lifetime value. The document also covers types of business metrics including ARPU, LTV, CAC and CTR. It introduces the AARM framework for tracking acquisition, activation, retention and monetization. Finally, it includes exercises asking the reader to identify key metrics for an e-commerce site and two-sided marketplace.
How Mobile Payment Apps Engage & Retain UsersCleverTap
This document discusses strategies for engaging and retaining users of mobile payment apps. It begins by outlining the growth of mobile payments and disruption in the fintech industry. It then examines user behavior patterns in mobile payment apps, including high churn rates in the first two weeks. The rest of the document provides benchmarks and strategies for optimizing the user lifecycle through onboarding, engagement, retention, and reinstalling former users. It highlights the importance of personalized messaging, cohort analysis, and omnichannel campaigns for improving metrics like conversion and retention rates. Finally, it shares a case study of how mobile wallet company MobiKwik used CleverTap tools to reduce uninstalls by 20% and reactivate 23-25% of un
Segmentation Strategies for Mobile MarketersCleverTap
1. The document discusses segmentation strategies for mobile marketers, including how to create customer segments based on behaviors and attributes and develop effective engagement and re-engagement strategies.
2. It introduces CleverTap, an intelligent mobile marketing platform, and YouAppi, a platform for driving high quality users through acquisition and re-engagement.
3. Key recommendations include segmenting users based on in-app behaviors and attributes, analyzing segment performance, and engaging segments to improve metrics like retention, conversion, and lifetime value.
User Retention: Mantra for Rapid Growth in the Age of DistractionCleverTap
Today, user retention is a critical way for driving growth of companies of every scale. Infact, a 5% increase in the customer retention leads to 75% increase in profits, as per Bain & company.
While companies primarily focus on user acquisition, they need to have a fine balance between user acquisition and retention.
Cleanomatics is a one-stop on demand cleaning services provider offering fully-fledged primary laundry & dry-cleaning services along with wide array of services including painting services, pest control services, home cleaning, corporate cleaning, shoe repair/clean, carpet & sofa dry cleaning and other related services.
Benetton operates with a dual supply chain model that balances efficiency and speed. The sequential supply chain focuses on minimizing costs and optimizing efficiency through logical sequencing of activities. The integrated planning system allows for rapid response by optimizing R&D, design, production, and sales in parallel. Benetton also operates an internal TV system called Benetton TV that provides real-time updates and order processing to its commercial partners.
Leading Practices In Multi Channel Distribution Navdeep Arora
Here’s my presentation on Leading Practices in Multi-Channel Distribution in #Insurance. I have put down 6 key characteristics of leading multi-channel distribution models and examples for each in detail.
The document discusses key metrics that mobile app companies track to measure customer engagement and app success, including total downloads, active users, retention rates, and daily/monthly active users. It states that download numbers alone don't determine a company's value and that customer engagement through metrics like time spent and repeat usage is more important. Popular engagement metrics listed are daily/monthly active users, loyal users, time on app, items engaged with, transactions, and retention rates. The document emphasizes that long-term customer engagement is fundamental and companies should focus on cultivating long-term relationships through retention studies.
Disruptive marketing approach for downstream oil and auto fuel retailersMauro Forcolin
Margins for gas retailers are razor thin and price pressure limits underselling competitors.
Much of fuel retailers profits comes from the convenience store & services, not the pumps.
Inspired by Taiwan's uniform invoice lottery, this concept turns traditional fuel retail practice on it's head by giving cash for gas, and not the other way round!
The document discusses the critical challenges that retailers must address over the next few years. It identifies the key challenges as advancing with technological innovations, aligning behavior to the customer experience, and delivering value through all channels. To maintain a competitive advantage, retailers will need to stay innovative in integrating technology platforms to gain insights, use customer data to understand purchasing behaviors, and ensure a seamless customer experience across all channels. Agencies helping retailers must be prepared to use appropriate analytics tools, maintain refreshed data and insights, innovate communicative technologies, and equip retail employees to become solution drivers.
مفاهیم کلیدی در مارکتینگ آتومیشن | با نگاهی کاربردی به وب اینگیج و اینسایدر DataArt
توضیحات وبینار
هر نوع خودکارسازی و اتوماسیون فرایندها با این هدف که مشتریان را با نرخ بیشتر، در زمان کوتاهتر و با هزینه کمتر در مسیر قیف فروش (یا قیف بازاریابی) حرکت دهد و هدایت کند را اتوماسیون بازاریابی یا همان مارکتینگ آتومیشن میگوییم. (متمم)
سیستمهای مارکتینگ آتومیشن، با تمرکز بر اطلاعات به دست آمده از رفتار و تعامل کاربران، به تعریفی نسبتا جامع از رفتار، نیازها و انتظارات مشتریان دست پیدا میکنند و بر اساس این شناخت، مدل ارتباطی کسبوکار با مشتری را تعریف میکنند. در واقع میتوان گفت سگمنت بندی و گروه بندی مخاطبان با توجه به ویژگی های مشترک آنها است که منجر به تعامل موثرتر بین کسبوکار و کاربران میشود.
با کمک سیستمهای مارکتینگ آتومیشن، فرایندها و تسکهای تکراری که همیشه به صورت دستی انجام شدهاند با استفاده از ابزارهای بازاریابی دیجیتال انجام میشوند. همچنین دادههایی که تاکنون هیچ گونه تحلیلی برروی آنها صورت نگرفته، تحلیل شده و رفتار مشتری بر اساس آنها تحلیل میشود.
اتوماسیون بازاریابی در برنامهریزی، اجرا و آنالیز کمپینها نیز به ما کمک میکند. با استفاده از یک سیستم مارکتینگ اتومیشن کارآمد، به سادگی میتوان سرنخ (Lead) های احتمالی را به مشتریان کسبوکار تبدیل کرد.
اما اینها تنها فواید مارکتینگ آتومیشن نیستند. اتوماسیون بازاریابی میتواند به فرایندهای زیر هم کمک کند:
همسو شدن بیشتر فروش، بازاریابی و تبلیغات
کاهش هزینههای صرف شده برای کسانی که مشتری ما نخواهند شد
افزایش سرعت پاسخ به مشتریان در مراحل مختلف قیف فروش
بهبود کیفیت دادههایی که از مشتریان داریم
امکان استخراج شاخصهای ارزشمند برای تحلیل بهتر فرایند فروش
کاهش زمان مورد نیاز برای انجام کارهای تکراری و فرصت تحلیل استراتژیک
کاهش هزینههای عملیاتی سازمان
تطبیق بهتر فعالیتهای فروش و بازاریابی با نیازها و سلیقه مشتری
در این وبینار قرار است چه چیزهایی بیاموزیم؟
در این وبینار، مرتضی چرخزرین، عضو تیم دیتاآرت، قرار است راجع به موضوعات زیر صحبت کند:
تعریف دقیق اتوماسیون بازاریابی
مفاهیم کلیدی در اتوماسیون بازاریابی
در طول وبینار، مرتضی، داشبوردهای وب اینگیج و اینسایدر را نیز برای مخاطبان نمایش میدهد تا گفتگوی کاربردیتری شکل بگیرد.
بد نیست اگر قصد شرکت در این وبینار را دارید، حداقلی از اطلاعات را راجع به مارکتینگ را داشته باشید.
Benefits of Punchout Catalog IntegrationShane Emerson
PunchOut catalog integration allows B2B buyers to access a supplier's catalog directly from their procurement system. This provides several key benefits: it streamlines the purchasing process by giving buyers direct access to contracted products and pricing without needing logins; it ensures orders are accurate and compliant with contracts; and it reduces maverick spending by enforcing purchase policies and approval workflows. PunchOut integration also provides real-time catalog updates to buyers.
Behavioural Retargeting and Performance Marketing - Hero Grigorakiauexpo Conference
Behavioural retargeting can improve click-through rates, conversion rates, and return on investment by showing ads to consumers based on their past online behaviors. However, it also raises privacy concerns and risks damaging brands if not implemented transparently and with consumer preferences in mind. When using behavioral retargeting, merchants should work with affiliate networks and providers to ensure transparency, protect existing affiliate relationships, and abide by best practices like only retargeting selected affiliates and displaying ads visibly above the fold.
The CMO's Guide to the Subscription Economy: Innovative Pricing and Packaging...Zuora, Inc.
Learn strategies for accelerating your marketing levers to drive business growth and hear best practices first-hand from businesses that have done it. Learn how to use pricing and packaging as a tool to increase customer acquisition, value per customer and reduce churn. Learn about how to leverage new subscription commerce capabilities across multiple channels.
Direct mail may seem “old school,” but it continues to be a very versatile tool for marketers. Although it has been gradually declining, this channel still outperforms many digital direct marketing efforts. Based on data from the Harvard Business Review, direct mail has a $27 ROI — that is, each dollar spent on direct mail returned $27.
The document provides an overview of key sales concepts and techniques. It defines sales as a need-satisfying process or problem-solving activity involving an exchange. It discusses understanding customer needs, wants, and demands. Various sales theories and models are described, including AIDA, SPIN, and FABV. Common sales techniques like feature-advantage-benefit selling and handling objections are also summarized. The document outlines the buying and selling processes and closes with a brief discussion of different closing techniques.
This PPT gives a brief outlook of the process of personnel selling and its various stages. For any queries feel free to contact at prateekckc@yahoo.co.in
Bundling - a new approach using Menu Based ConjointSKIM
Presented by:
Wessel Roose, Research Manager based in Rotterdam
As a service provider, for example if your brand is a financial institution or telecom company, you may try to increase your revenue by cross-selling additional services to your current customers.
One way to achieve this is offering multiple services in a “bundle” and making the bundle attractive to customers by offering it at a discount.
At our Research & Results workshop, we shared how to define bundles and optimize revenue by bundling. This is a new approach using our Menu Based Conjoint (MBC), our innovative method specifically designed for markets where the purchase choice is based on a menu.
Find out more at http://skimgroup.com/menu-based-choice-modeling.
Loyalty survey gas stations short intro: BulgariaGeorge Yankov
Introduction to Explicato's survey on loyalty programs operated by gas stations chains in Bulgaria.
Survey goals:
To evaluate current levels of loyalty programs of Gas station chains awareness and usage
To evaluate the levels of satisfaction of the customers participating in loyalty programs of Gas stations
To discover the most used communication channels by customers to get information and the most preferred channels to estimate the potential
To discover the customers insights regarding their motivational drivers and expectations about the loyatly programs they participate in
To provide a tool for deep drill in customers insights by customers clusters intended to ensure segmented approach
To be used as a basis for new loyalty programs features design and implementation
Being a product manager - session 4 (metrics)Aakash Sotta
This document discusses various metrics that can be tracked for product management. It begins by defining common customer metrics like DAU, WAU, MAU and cautions against "vanity metrics." It then provides examples of how to calculate and interpret churn rate and lifetime value. The document also covers types of business metrics including ARPU, LTV, CAC and CTR. It introduces the AARM framework for tracking acquisition, activation, retention and monetization. Finally, it includes exercises asking the reader to identify key metrics for an e-commerce site and two-sided marketplace.
How Mobile Payment Apps Engage & Retain UsersCleverTap
This document discusses strategies for engaging and retaining users of mobile payment apps. It begins by outlining the growth of mobile payments and disruption in the fintech industry. It then examines user behavior patterns in mobile payment apps, including high churn rates in the first two weeks. The rest of the document provides benchmarks and strategies for optimizing the user lifecycle through onboarding, engagement, retention, and reinstalling former users. It highlights the importance of personalized messaging, cohort analysis, and omnichannel campaigns for improving metrics like conversion and retention rates. Finally, it shares a case study of how mobile wallet company MobiKwik used CleverTap tools to reduce uninstalls by 20% and reactivate 23-25% of un
Segmentation Strategies for Mobile MarketersCleverTap
1. The document discusses segmentation strategies for mobile marketers, including how to create customer segments based on behaviors and attributes and develop effective engagement and re-engagement strategies.
2. It introduces CleverTap, an intelligent mobile marketing platform, and YouAppi, a platform for driving high quality users through acquisition and re-engagement.
3. Key recommendations include segmenting users based on in-app behaviors and attributes, analyzing segment performance, and engaging segments to improve metrics like retention, conversion, and lifetime value.
User Retention: Mantra for Rapid Growth in the Age of DistractionCleverTap
Today, user retention is a critical way for driving growth of companies of every scale. Infact, a 5% increase in the customer retention leads to 75% increase in profits, as per Bain & company.
While companies primarily focus on user acquisition, they need to have a fine balance between user acquisition and retention.
Cleanomatics is a one-stop on demand cleaning services provider offering fully-fledged primary laundry & dry-cleaning services along with wide array of services including painting services, pest control services, home cleaning, corporate cleaning, shoe repair/clean, carpet & sofa dry cleaning and other related services.
Benetton operates with a dual supply chain model that balances efficiency and speed. The sequential supply chain focuses on minimizing costs and optimizing efficiency through logical sequencing of activities. The integrated planning system allows for rapid response by optimizing R&D, design, production, and sales in parallel. Benetton also operates an internal TV system called Benetton TV that provides real-time updates and order processing to its commercial partners.
Leading Practices In Multi Channel Distribution Navdeep Arora
Here’s my presentation on Leading Practices in Multi-Channel Distribution in #Insurance. I have put down 6 key characteristics of leading multi-channel distribution models and examples for each in detail.
The document discusses key metrics that mobile app companies track to measure customer engagement and app success, including total downloads, active users, retention rates, and daily/monthly active users. It states that download numbers alone don't determine a company's value and that customer engagement through metrics like time spent and repeat usage is more important. Popular engagement metrics listed are daily/monthly active users, loyal users, time on app, items engaged with, transactions, and retention rates. The document emphasizes that long-term customer engagement is fundamental and companies should focus on cultivating long-term relationships through retention studies.
Disruptive marketing approach for downstream oil and auto fuel retailersMauro Forcolin
Margins for gas retailers are razor thin and price pressure limits underselling competitors.
Much of fuel retailers profits comes from the convenience store & services, not the pumps.
Inspired by Taiwan's uniform invoice lottery, this concept turns traditional fuel retail practice on it's head by giving cash for gas, and not the other way round!
The document discusses the critical challenges that retailers must address over the next few years. It identifies the key challenges as advancing with technological innovations, aligning behavior to the customer experience, and delivering value through all channels. To maintain a competitive advantage, retailers will need to stay innovative in integrating technology platforms to gain insights, use customer data to understand purchasing behaviors, and ensure a seamless customer experience across all channels. Agencies helping retailers must be prepared to use appropriate analytics tools, maintain refreshed data and insights, innovate communicative technologies, and equip retail employees to become solution drivers.
مفاهیم کلیدی در مارکتینگ آتومیشن | با نگاهی کاربردی به وب اینگیج و اینسایدر DataArt
توضیحات وبینار
هر نوع خودکارسازی و اتوماسیون فرایندها با این هدف که مشتریان را با نرخ بیشتر، در زمان کوتاهتر و با هزینه کمتر در مسیر قیف فروش (یا قیف بازاریابی) حرکت دهد و هدایت کند را اتوماسیون بازاریابی یا همان مارکتینگ آتومیشن میگوییم. (متمم)
سیستمهای مارکتینگ آتومیشن، با تمرکز بر اطلاعات به دست آمده از رفتار و تعامل کاربران، به تعریفی نسبتا جامع از رفتار، نیازها و انتظارات مشتریان دست پیدا میکنند و بر اساس این شناخت، مدل ارتباطی کسبوکار با مشتری را تعریف میکنند. در واقع میتوان گفت سگمنت بندی و گروه بندی مخاطبان با توجه به ویژگی های مشترک آنها است که منجر به تعامل موثرتر بین کسبوکار و کاربران میشود.
با کمک سیستمهای مارکتینگ آتومیشن، فرایندها و تسکهای تکراری که همیشه به صورت دستی انجام شدهاند با استفاده از ابزارهای بازاریابی دیجیتال انجام میشوند. همچنین دادههایی که تاکنون هیچ گونه تحلیلی برروی آنها صورت نگرفته، تحلیل شده و رفتار مشتری بر اساس آنها تحلیل میشود.
اتوماسیون بازاریابی در برنامهریزی، اجرا و آنالیز کمپینها نیز به ما کمک میکند. با استفاده از یک سیستم مارکتینگ اتومیشن کارآمد، به سادگی میتوان سرنخ (Lead) های احتمالی را به مشتریان کسبوکار تبدیل کرد.
اما اینها تنها فواید مارکتینگ آتومیشن نیستند. اتوماسیون بازاریابی میتواند به فرایندهای زیر هم کمک کند:
همسو شدن بیشتر فروش، بازاریابی و تبلیغات
کاهش هزینههای صرف شده برای کسانی که مشتری ما نخواهند شد
افزایش سرعت پاسخ به مشتریان در مراحل مختلف قیف فروش
بهبود کیفیت دادههایی که از مشتریان داریم
امکان استخراج شاخصهای ارزشمند برای تحلیل بهتر فرایند فروش
کاهش زمان مورد نیاز برای انجام کارهای تکراری و فرصت تحلیل استراتژیک
کاهش هزینههای عملیاتی سازمان
تطبیق بهتر فعالیتهای فروش و بازاریابی با نیازها و سلیقه مشتری
در این وبینار قرار است چه چیزهایی بیاموزیم؟
در این وبینار، مرتضی چرخزرین، عضو تیم دیتاآرت، قرار است راجع به موضوعات زیر صحبت کند:
تعریف دقیق اتوماسیون بازاریابی
مفاهیم کلیدی در اتوماسیون بازاریابی
در طول وبینار، مرتضی، داشبوردهای وب اینگیج و اینسایدر را نیز برای مخاطبان نمایش میدهد تا گفتگوی کاربردیتری شکل بگیرد.
بد نیست اگر قصد شرکت در این وبینار را دارید، حداقلی از اطلاعات را راجع به مارکتینگ را داشته باشید.
Benefits of Punchout Catalog IntegrationShane Emerson
PunchOut catalog integration allows B2B buyers to access a supplier's catalog directly from their procurement system. This provides several key benefits: it streamlines the purchasing process by giving buyers direct access to contracted products and pricing without needing logins; it ensures orders are accurate and compliant with contracts; and it reduces maverick spending by enforcing purchase policies and approval workflows. PunchOut integration also provides real-time catalog updates to buyers.
Behavioural Retargeting and Performance Marketing - Hero Grigorakiauexpo Conference
Behavioural retargeting can improve click-through rates, conversion rates, and return on investment by showing ads to consumers based on their past online behaviors. However, it also raises privacy concerns and risks damaging brands if not implemented transparently and with consumer preferences in mind. When using behavioral retargeting, merchants should work with affiliate networks and providers to ensure transparency, protect existing affiliate relationships, and abide by best practices like only retargeting selected affiliates and displaying ads visibly above the fold.
The CMO's Guide to the Subscription Economy: Innovative Pricing and Packaging...Zuora, Inc.
Learn strategies for accelerating your marketing levers to drive business growth and hear best practices first-hand from businesses that have done it. Learn how to use pricing and packaging as a tool to increase customer acquisition, value per customer and reduce churn. Learn about how to leverage new subscription commerce capabilities across multiple channels.
Direct mail may seem “old school,” but it continues to be a very versatile tool for marketers. Although it has been gradually declining, this channel still outperforms many digital direct marketing efforts. Based on data from the Harvard Business Review, direct mail has a $27 ROI — that is, each dollar spent on direct mail returned $27.
The document provides an overview of key sales concepts and techniques. It defines sales as a need-satisfying process or problem-solving activity involving an exchange. It discusses understanding customer needs, wants, and demands. Various sales theories and models are described, including AIDA, SPIN, and FABV. Common sales techniques like feature-advantage-benefit selling and handling objections are also summarized. The document outlines the buying and selling processes and closes with a brief discussion of different closing techniques.
This PPT gives a brief outlook of the process of personnel selling and its various stages. For any queries feel free to contact at prateekckc@yahoo.co.in
Traditional selling process comprising of 7 steps is mentioned in this PPT. The difference between solution selling and Insight selling is brought to light. Referred Harvard Business Review and other leading Journals for making this PPT.
The document discusses planning, developing, and evaluating sales training programs. It provides details on:
1) Assessing training needs through interviews, surveys, and performance metrics to establish objectives and budget.
2) Determining appropriate training content, such as product knowledge, selling skills, and industry topics, and allocating time across these areas.
3) Delivering training through various methods like classroom, role plays, and on-the-job training.
4) Evaluating training impact through measuring reactions, learning, behavior changes, and business results.
This document provides a training program on customer service. It discusses the importance of customer service, what customers expect, and how to provide excellent service through effective communication. The training covers topics such as understanding customers, developing a positive attitude, maintaining ethics, and using courtesy. It emphasizes that customer service is key to continued business success through higher profits, satisfaction, and repeat customers. The training aims to equip participants with the skills and mindset to consistently deliver exceptional customer experiences.
Here are some effective ways to respond to compliments:
- Thank the customer sincerely for the feedback. Express genuine appreciation for their perspective.
- Ask a follow up question to better understand what aspects of your company or product they value. This continues the positive discussion.
- Consider sharing a related anecdote or example that illustrates your commitment to meeting customer needs. Keep it brief.
- Redirect the conversation back to understanding the customer's specific requirements and how you may help further. Compliments are opportunities, not ends in themselves.
- Make a mental note of what was complimented so you can reinforce those strengths going forward. Customer feedback helps improve service.
The goal is to acknowledge the compliment
This document outlines 52 different types of marketing strategies and tactics that businesses can use. Some examples mentioned include cause marketing like Toms Shoes giving away free pairs of shoes, relationship marketing like Walgreens seeing increased spending from loyal customers, and viral marketing like WestJet's Christmas video receiving millions of views. The document provides brief descriptions and examples for each type of marketing strategy.
Here are a few tips on selling from David Ogilvy and other experts. Can you sell?
Enter the Search for the World's Greatest Salesperson. Deadline May 16, 2010 at youtube.com/ogilvy
The document discusses a Forrester report that evaluates online testing platforms. It finds that Adobe, Maxymiser, Optimizely, and SiteSpect lead the market. Customer insights professionals are increasingly using online testing platforms to support continuous optimization practices across digital channels. Leading platforms provide capabilities for campaign management, multichannel testing, self-service functionality, enterprise services, automation, and digital intelligence to enable large-scale, continuous optimization efforts.
The document discusses Adometry Attribute, a cross-channel marketing measurement solution that helps advertisers manage and measure their media spend across channels. It unifies siloed data to provide performance insights and optimization recommendations. Through advanced data mining and attribution modeling, it helps marketers improve returns on ad spend.
The document discusses information visibility in supply chains and its effect on supply chain dynamics. It analyzes current supply chain management (SCM) practices that rely on periodic data updates and manual data entry, which can be error-prone. The advent of the internet and new technologies like RFID tags enable real-time information sharing across supply chain partners. This dynamic trading model requires a communications framework to provide complete, standardized information visibility across the end-to-end supply chain in real-time. Such information sharing can improve planning, forecasting, and collaboration between suppliers, manufacturers, distributors and customers.
The document discusses information visibility in supply chains and its effect on supply chain dynamics. It notes that current supply chain software focuses on planning internally within companies and relies on periodic manual data updates. This limits information access and real-time communication between supply chain partners. The advent of the internet and new technologies like RFID allow for real-time information sharing across dynamic trading networks. This increased information visibility enables improved collaboration, planning and scheduling between supply chain partners based on integrated demand and inventory data from across the entire network. The document argues that a framework is needed to achieve complete information visibility using these new technologies and standardized data formats.
In-Product Marketing: A Game-Changer for Customer-Minded CompaniesCognizant
In-product marketing programs are delivered directly to a customer's device or software application. Using an in-product marketing framework, software providers and players in several other industries can leverage the intrinsic value of products and customers, deepen their insights, and increase customer conversion and retention.
How to Use Customer Review Data Scraping for Better Analysis (1).pptxfarhanaaansari42
Leverage the power of Web Scraping Customer Reviews and enrich your understanding of consumer sentiment and enhancing analysis.
know more>>https://www.datazivot.com/customer-review-data-scraping-for-analysis.php
How to Use Customer Review Data Scraping for Better Analysis (1).pdffarhanaaansari42
Leverage the power of Web Scraping Customer Reviews and enrich your understanding of consumer sentiment and enhancing analysis.
know more>>https://www.datazivot.com/customer-review-data-scraping-for-analysis.php
Webinar: How to benefit from changing consumer demandBuiltvisible
Want to know how to react to and benefit from changes in demand? In this webinar, our SEO Consultant Sally will share her insights to help you maximise your revenue from organic search no matter the circumstances and ensure that you’re primed to win big when consumer spending returns to more buoyant levels.
Organizations recognize the need to improve customer engagement by providing a complete view of customers and their interactions across multiple touchpoints. To better engage with customers, companies require new systems and analytics capabilities that can integrate data from disparate sources and provide consistent experiences across channels. Advanced analytics in particular can help companies understand customer behavior and improve engagement by informing metrics, processes and training to enhance the customer experience.
Any digital marketing strategy is incomplete without an effective competitor analysis. Many digital marketers do competitor analysis before getting into the ebbs and flows of digital marketing.
CRM Multichannel integration process & IT & Performance assessment process .pptxmarwamarwa64
The multi-channel integration process takes customer outputs from various business processes and translates them into value-adding customer interactions across multiple channels. It involves deciding the best combination of channels and ensuring a positive customer experience. The process also aims to develop a single unified view of each customer.
Why Your Best Salesperson May Be a Customer Support RepCognizant
This document discusses how customer support organizations can be transformed into sales channels by focusing on providing a positive customer experience. It proposes that support teams should prioritize resolving issues on the first call to increase customer satisfaction and retention. The document also describes a customer care transformation framework that uses customer usage data and feedback to identify and fix recurring problems, empowering agents and customers to resolve issues themselves through self-service tools. This framework aims to transform dissatisfied customers into advocates by resolving the root causes of their issues.
Attributions are basically a tool to answer two business questions, How do people decide to buy and how do they actually buy.
Let’s cover some basic pre-requisites that you should know already and then go deeper into attribution modelling and its implementation.
This document provides an overview of the history and evolution of marketing and services. It discusses how services have become the largest industry and most successful business model. Product companies are now also focusing on developing service offerings tailored to customer needs to gain competitive advantages. The document presents a framework for product companies to transition from basic product services to more advanced process delegation services. It examines examples of companies that have successfully made this transition and discusses how service innovation can be a source of differentiation and competitive advantage.
Online customer service communities can provide several benefits with positive ROI including reduced agent call volumes and costs from call deflection, increased first contact resolution rates which also reduces costs, and greater agent productivity from access to community knowledge. However, implementing these communities requires startup costs for technology integration, community management resources, and process development as well as ongoing licensing, personnel, and marketing costs to maintain the community. A full ROI analysis requires quantifying the benefits, costs, and risks to determine the economic impact of a customer service online community.
The document summarizes key findings from a research study on how online consumers search for and purchase products from retail websites. It finds that (1) retail website search and search engines are the top ways consumers begin their product research, (2) search results positioning strongly influences what products consumers perceive as most relevant and of higher quality, and (3) marketers should work to attain premium positioning on retail search results pages to boost visibility and increase sales. The document also provides recommendations on how retailers and product marketers can better meet consumer preferences for information and optimize their search marketing strategies.
The document discusses factors that influence consumer behavior online, the consumer decision making process, and how companies build relationships with customers through personalization, loyalty programs, and customer relationship management (CRM). It describes how companies conduct online market research to understand customers and segment markets. CRM implementation requires integrating customer-focused strategies, processes, technology, and metrics to deliver online customer service through applications that improve communications and resolve issues.
The Click Engine Review: Unlocking Authentic Buyer Traffic in 2023NoorEAlamMajumdarZit
The Click Engine, positioned as an advanced web-based traffic generation tool, harnesses cutting-edge algorithms and data analytics to channel highly targeted traffic to websites. Unlike some of its counterparts that may deploy questionable techniques like bots or click farms, The Click Engine distinguishes itself by vowing to provide authentic, real buyer traffic through a network of engaged users. This raises the question: How does The Click Engine achieve this feat?
The mechanics of The Click Engine are deceptively simple yet remarkably effective. As a website owner, you submit your link to The Click Engine, which then disseminates it within its network. Users in this network, dubbed as "clickers," voluntarily visit your website, explore its content, and genuinely engage with it. This organic, authentic interaction often translates into extended periods of time spent on your site and an elevated likelihood of conversions.
1. Targeted Traffic: The Click Engine empowers website owners to specify their target audience based on demographics, interests, and location. This precision targeting ensures that the incoming traffic is not only relevant but also more likely to convert.
2. Real-Time Analytics: The comprehensive analytics dashboard of The Click Engine offers real-time insights into traffic sources, user behavior, and engagement. This data-driven approach enables website owners to make informed decisions and optimize their marketing strategies.
3. Clicker Verification: A stringent verification process is implemented by The Click Engine to verify the authenticity of users engaging with your website. This counteracts the menace of automated bots, assuring genuine interactions.
4. Customizable Campaigns: The Click Engine stands out by allowing users to create and manage multiple campaigns simultaneously. This adaptability enables tailoring campaigns to match specific marketing objectives and niches.
5. Security and Privacy: Recognizing the significance of data security and privacy, The Click Engine places a strong emphasis on safeguarding both clickers and website owners, fostering a trustworthy environment.
3 New ways to Improve and Understand your Customers ExperienceVirginia Fernandez
This document discusses new ways for organizations to understand and improve the customer experience. It outlines three key capabilities needed: analyzing customer behavior to understand root causes of issues, visualizing customer journeys across channels, and easily pivoting between different analytics types. The document also discusses challenges like fragmented data, siloed tools and departments. It proposes that a unified analytics solution is needed to provide a holistic view of the customer experience.
Learn Powerful PPC Tactics that Get You Leads
In this presentation, you will learn in detail, 10 tactics you can use to craft a winning PPC strategy that gets results!
Tactic #1: Remarketing
Tactic #2: Provide Opportunities for Soft Conversions
Tactic #3: Attribution Modeling
Tactic #4: Measuring Phone Call Conversions
Tactic #5: Interaction Mining
Tactic #6: Targeting Local Customers Everywhere
Tactic #7: Bid Modifiers
Tactic #8: Device Segmentation
Tactic #9: AdWords Shared Library
Tactic #10: User Engagement Optimization
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
QA or the Highway - Component Testing: Bridging the gap between frontend appl...zjhamm304
These are the slides for the presentation, "Component Testing: Bridging the gap between frontend applications" that was presented at QA or the Highway 2024 in Columbus, OH by Zachary Hamm.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
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What is an RPA CoE? Session 2 – CoE RolesDianaGray10
In this session, we will review the players involved in the CoE and how each role impacts opportunities.
Topics covered:
• What roles are essential?
• What place in the automation journey does each role play?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Customer satisfaction monitor
1. Customer Satisfaction Monitor A new direct channel for suppliers and consumers bypassing general search engines and introducing the first demand-pull CRM.
2.
3. The goal of the Customer Satisfaction Monitor is to create a direct channel between suppliers and consumers resulting in a cooperative and collaborative environment that leads to the best products being available at the best prices underpinned by efficient and effective customer support .
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5. Every supplier will eventually need to have and maintain a Customer Satisfaction Monitor Profile because it answers the three most important pre-purchase questions :