The long-term customer loyalty is desired by marketers, yet many of them drive customers away with their “shackles” program instead of doing “loyalty” program. Check out this deck to understand customers better and find out what truly make them stay with you longer. Visit our website for more details and to subscribe to our eNewsletter http://www.digitalalchemy.asia Let’s connect… http://www.facebook.com/DigitalAlchemyLimited http://twitter.com/Digitl_Alchemy http://www.youtube.com/user/DigitalAlchemyPtyLtd http://www.linkedin.com/company/digital-alchemy http://plus.google.com/109695231036450612270/posts http://instagram.com/Digitl_Alchemy Don’t forget to follow our SlideShare channel for more content in the world of database marketing!

1. ABOUT LONG-TERM
CONFESSIONSCONFESSIONS
customer loyalty
customer loyalty
marriage

2. The changes in consumer behaviour
and social change are intertwined.

3. We are living in an age
where more and more people
are against long-term commitment.

4. CONFESSION
Same as
the customers.
MEMBERSHIP
CARD

5. CONFESSION1
I don’t feel
the need
to stay loyal to you.
“

6. Today’s customers
are against long-term
commitment and are
less likely to be loyal
to a brand.

7. Marketers need to adapt
to this change in order to
make them stay.

8. You should offer me
what I want,
even though
I don’t tell you
what it is.
“
CONFESSION2

9. Customers have become more demanding
and there are more competitions
to win them over.

10. In order to keep them, you have to find out
and provide them with what they want.

11. CONFESSION3
Your point program
doesn’t create
long-term loyalty,
but rather
shackles.
“

12. Shackles and customer loyalty
are different.
reserved Since
2010

13. Even though you’ve got them in your program,
it doesn’t mean they will be loyal to you.
reserved Since
2010

14. “The longer it takes
to get my rewards,
the more I lose interest.
CONFESSION4

15. Customers are less patient
towards deferred gratification,
as the perceived value of a reward
declines exponentially over time.

16. The longer it takes to redeem a reward...

17. The longer it takes to redeem a reward...
the less influential that loyalty program is.
O VER

18. CONFESSION5
Treat me right every day
and I’ll stay longer.
“

19. Instant gratification allows customers
to win more frequently,
MON TUE WED THU FRI SAT SUN

20. MON TUE WED THU FRI SAT SUN
even though
the rewards are smaller…
Instant gratification allows customers
to win more frequently,

21. “…resulting in customers
becoming more engaged
and more likely to stay
with your brand.

22. Life is not a destination...
but a series of short-term wins.

23. ?
How do you plan
to make your customers
WIN
today

24. www.digitalalchemy.asia
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FIND OUT
why instant gratification matters
when it comes to long-term loyalty,
watch the full video by Regan Yan here