Db2 night social_promoting_susan

Promote & Share with Social Media
Susan Visser
Feb 22, 2013

Information Management

© 2013 IBM Corporation


Susan Visser
My title is Publishing Program
Manager for IM. I help authors publish
books about IBM products or
solutions. My focus is on both
published retail books, ebooks, and
custom books (aka flashbooks) in the
Information Management area. The
purpose of the books is to create
awareness for our products and to
build the skills that are required for
people using our products.
Blog:
I’ve recently started working on ibm.com/developerworks/mydeveloperworks/
developerWorks accepting articles for blogs/SusanVisser
IM and Big Data. To help promote the Twitter: susvis
books and articles I have turned to LinkedIN: Susan Visser
social media for help.
Manages
Facebook: DB2 Community
Twitter: IBM_DB2



Agenda

Today I’m going to:
• Show you how powerful the social community can be in promoting your work.
• Teach you how you can participate in social media.
• Suggest social media sites for you to follow.
• Encourage you to become an IBM Champion.



How can these people use social media to build awareness?

Norberto wrote an article on developerWorks.
Ember wrote a new blog entry.
Klaas is trying to attract attendees to the DB2 Symposium.
Scott is trying to increase the number of replay downloads.



devWorks published
Norberto’s article:

Norberto posted on FB:



Susan wrote a blog about the article:

And promoted on FB:



Twitter and LinkedIN…



Ember has a blog and together we promoted it:



DB2 in the Social Media

Facebook Page : IBM DB2
www.facebook.com/DB2Community
Membership today: More than 5090

Twitter Handle : @IBM_DB2
Link : http://twitter.com/IBM_DB2

Twitter Handle : @IBMDB2
Link : http://twitter.com/IBMDB2
LinkedIn Group : International DB2 Users Group (www.idug.org)
http://linkd.in/IDUG_Group

LinkedIn Group : The World of DB2-z/OS Group
Link : http://linkd.in/DB2zOS_Group
Membership today: More than 3,700

Ning Group : The World of DB2 for z/OS Group
Link : http://db2forzos.ning.com/



How can you participate in Social Media?

1 Create your own blog 2 Tweet

3 Participate in DB2 communities



How can you participate in Social Media?

4 Participate on facebook

Even better? Share a post!

Liked a post / comment? Say Reach out! Comment or ask /
it! respond to questions.
5 Participate in LinkedIn discussions



Twitter: Start by Listening

To listen to DB2 conversations, begin by following these accounts:
• susvis, IBM_DB2, DB2, DB2NightShow, IDUGDB2, IBMDataMag

No need to have followers or to tweet when listening.

When you feel comfortable with twitter, you can begin retweeting interesting tweets to your
followers. Followers will come once you have a well defined profile set up.

Eventually, start tweeting your own 140-character messages.



• You can also listen
by searching for a
hashtag… for
instance #db2night

• Enter the hashtag
in google or
twitter.



A brief anatomy of Twitter

Anatomy of a Tweet
1 Profile Picture 2 Account Name 3 Twitter Handle 4 Hashtag 5 Mention

6 Link

Term Description
Mention The @ sign is used to call out usernames in Tweets
Hashtag (#) Is used before relevant keyword to categorize the tweets Twitter Search
Twitter Handle Representation of your user name
Suggested hashtags: #DB2zos, #IDUG, #IBMChampion, #bigdata, #database, #DBA, #db2, #bigdatamgmt
Suggested mentions: @susvis, @ibm_db2, @idugdb2, @db2nightshow



Tweetchat

A tweetchat happens when a group of people all tweet about the same topic using a specific
hashtag that allows it to be followed on Twitter.

We have one planned on Wednesday, February 27 at noon ET, so you can give it a try!
Follow #bigdatamgmt to follow a discussion with panel of experts discussing how data
governance can handle big data. Our panel includes experts from across the spectrum,
including:
John Furrier, SiliconANGLE
Jeff Kelly, Wikibon
Mike Martin, BTRG and IBM Champion
Craig Mullins, Mullins Consulting and IBM Champion
Alex Philp, GCS Research and IBM Champion
David Pittman, IBM Big Data

Follow along with the #bigdatamgmt to see the conversation and share your thoughts.



Post on Facebook
The idea of Facebook is to have conversations with
others. A great way to have both a conversation
and to reach the largest number of interested
readers is to post on an official FB product site.
Once you've done so, the custodian of the site will
help promote your news by tweeting about it, writing
blog entries, and sharing in as many ways as
possible. It really is quite easy. Here is the official
DB2 site:
https://www.facebook.com/DB2community

Suggestions on what to post:
I'm Norberto Gasparotto Filho and I’m proud to
announce the publication of my first article on
developerWorks: "DB2 10.1 fundamentals
certification exam 610 prep, Part 1: Planning".

What you can do: Post your news, share news from
others, click like, and / or add a comment or question to
the post to have a conversation.


Some of the active DB2 on-line communities

1 IDUG.org

2 ChannelDB2.com

3 PlanetDB2.com

4 The World of DB2 for z/OS

5 DB2 Professionals LinkedIn Group

6 IM Community on developerWorks

Participate in communities
by following, reading,
commenting, and sharing.


Follow key blogs; be sure to share; like & comment

• Norberto’s blog: Insights on DB2 LUW • Craig Mullin’s Blog DB2 Portal
database admin, programming and
more and TwitterID • Dave Beulke’s Blog DB2

• Ember Crooks’ blog: DB2 for • DB2Guys
WebSphere Commerce, LinkedIn
Profile, and Twitter ID. • IBM Big Data Hub

• Scott Hayes’ DB2Night Show Blog • Thoughts on IT, Life, DB2, and more

• Rebecca Bond’s Blog SecureDB2 • IM Skills by Susan Visser

• Brian Fairchild’s Blog Xtivia • Thoughts from Information
Management Support
• Troy Coleman’s Blog DB2Tutor
• SQL Tips for DB2 LUW by Serge
• Robert Caterall’s Blog DB2 Rielau (瑞赛奇)

• Triton’s Blog Thoughts on DB2 with • DB2 for Linux, UNIX and Windows
Julian Stuhler and others. See also, Availability Topics by Dale McInnis
Confessions of a DB2 Geek.


• Layout of
my blog

• Things you
can do:

• Follow
• Read
• Comment
• Like
• Share



More on Blogs

To make sure you find all the great blogs about DB2 and related products, check out
PlanetDB2.com… every day! This is a Blog Aggregator of all DB2 related blogs. If you blog
about DB2 and want to be included, follow the instructions found on the page and we’ll be
happy to read what you write!

If you want to be a guest blogger, that can be arranged. Send your ideas to me.

Set up an RSS feed from the blogs to make it easier to follow as new entries are posted.



Evangelizing DB2: Are you an IBM Champion?

Community recognition and reward program for outstanding community advocates

• Evangelize IBM products/solutions with authority and Example of a champion with ‘influence’
credibility
• Share knowledge and expertise with the broader
community, and provide support to community
• Nurture communities
• Open to Customers, Business Partners, Consultants and
Academia
• Single tier program (all members equal)
• 1-year Membership. Renewable each year with
demonstration of community contributions made in past
12 months



Evangelizing DB2

IBM Champion program certainly values your eminence in social media
8 Point plan to raise eminence in social media
1 Create your blog post

2 RT others Tweets / Blogs etc

3 Guest post on others blog

4 Participate in facebook/LinkedIn discussions

5 Amplify useful discussions

6 Participate in other online communities

7 Write a guest article on DeveloperWorks

8 Write a guest article on IBM Data Magazine


Blog:
ibm.com/developerworks/mydeveloperworks/blogs/SusanVisser
Twitter: susvis
LinkedIN: Susan Visser

Manages
Facebook: DB2 Community
Twitter: IBM_DB2


Db2 night social_promoting_susan

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