This document provides an overview of LinkedIn, the largest professional networking site. It discusses LinkedIn's history and growth, how the site works, key terms, tips for developing a professional profile and engaging with connections, and examples of how LinkedIn can be used for job searching and business development.

1. By: Jennifer Wykstra
Ramita Sakpuaram
Andrew Dick

2. Overview

About LinkedIn

Key Terms

Setting up your profile

Engage

Examples

3. What is
?

4. 
The largest and most popular
professional/business social networking site for
careers and networking.

Available in 17 different languages.

More than 200 million users in more than 200
countries (As of January 2013).

5. 
The countries with the most LinkedIn users were:
United States - 74 million members
India - 18 million members
United Kingdom - 11 million members
Brazil - 11 million members
Canada - 7 million members.

6. How does it work?

Establish your professional profile and control one
of the top search results for your name.

Build and maintain a broader network of
professionals you can trust.

Find and reconnect with
colleagues and classmates.

7. How does it work? (cont.)

Learn about other companies.

Leverage powerful tools to find and reach the
people you need.

Tap into the knowledge of your network.

Discover new opportunities.

8. History

The company was founded by Reid Hoffman and
founding team members from PayPal and
Socialnet.com.

The site was officially launched in May 5, 2003.

4,500 users at the end of the first month.

HQ in Mountain view, CA

9. History (cont.)

LinkedIn entered the IPO in January 2011 under the
symbol “LNKD” with the price of $45/share.

It acquired Rapportive (Feb 2012) and SlideShare
(May 2012) for $119 M.

The membership grows approximately two new
members every second.

How LinkedIn celebrated their membership success.

10. Strengths vs Weaknesses
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STRENGTHS
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11. Key terms

Networks

Connections (1st, 2nd, 3rd connections)

Recommendations

Groups

InMail

Talent solutions
www.e-scape.co.uk

12. Interesting facts

LinkedIn started out in the living room of one of the
five co-founders in fall 2012.

Before the site was launched, the founders invited
300 of their friends to join the service.

On the first day of trade, the price of its stock closed
at $94.25, more than 109% above IPO price.

In 2010,Silicon Valley Insider ranked the company
No. 10 on its Top 100 List of most valuable start ups.

13. Interesting facts
http://blog.linkedin.com/2012/12/04/buzzwords-2012/

14. Interesting facts

There are over 175 thousand new LinkedIn profiles
created every day.
 34 Fun and Interesting LinkedIn Facts You Never Knew
 The Harlem Shake! LinkedIn HQ version

15. Developing
Your

16. Your Profile

Complete Your Profile

Picture

Tagline

Connections

Follow Companies

Join Groups

http://www.linkedin.com/profile/view?id=189251061&trk=hb_

17. Essential Tools

Resume Builder

Chrome In

Instant Search
 http://booleanblackbelt.com/2011/01/18-linkedin-apps-tools-a

18. Best 10 Tips

Know your goals- why are you on LinkedIn

Post a picture

Remember Names

Make the most of your headline

Post Statuses

19. Best 10 Tips (cont.)

Use Apps

Connect with care

Join/ Participate in groups

Endorse/ endorse back

Network with professionals

20. Monitoring your LinkedIn
So what are the 12 most important metrics for you to
measure on LinkedIn?
Quantitative: Qualitative:
1. Total Connections 7. Inbox Activity and Sentiment
2. New Invitations 8. Requests for Business
3. LinkedIn Profile Views 9. LinkedIn Signal Keyword
4. LinkedIn Search Results Mentions
5. Business Followers 10. Likes and Comments on
6. Industry and Location Updates
Representation 11. Group Growth and Interaction
12. Recommendations
http://linkedintobusiness.com/roi-and-measuring-your-linkedin-presence
/

21. Connections

22. Introductions

Connect with people that you genuinely value

Pick the right introducer

Email/ Message the Introducer

Whether the person connects you or not make sure
to thank them for their time

Think about what kind of email you would like to
receive

23. Following People/
Companies
• Members Use LinkedIn for Job Hunting
• Generates leads when marketing
• Social Media Branding
• New developments for your target companies
• When Following people ask yourself “Would I feel
comfortable introducing this person to my
colleagues?

24. Getting A Job
• LinkedIn Job Tab
• Premium Accounts
• Account is bumped to the top of applicant list
• Adds a premium icon on your profile
• Shows a list of people interested in your profile
• Gives advice on landing your dream job

25. Questions/Answers
• Are used to share and discuss professional topics
across LinkedIn
• Retired in January 31, 2013
• Still ask questions in the form of Polls, Groups, and
Status Updates

26. Polls in 5 easy steps
1. Move your cursor over More at the top of your
homepage and select Polls.
2. Click Create a new poll on the left.
3. Enter your poll question in the Ask a question field.
4. Specify up to five answer choices.
5. Choose where you want to share your poll.
6. Click Create Poll.

27. 5 Best Practices
• Mark Amtower
• Spencer Maus
• Wendy Brache
• Patrick O'malley
• Liz Isaac

28. 5 Essential readings

21 steps to the perfect LinkedIn profile.

Set up your Company Page on LinkedIn

Top 10 LinkedIn tools

Linked with Sales

6 ways to use LinkedIn to get more Business

Best setup Tutorial

29. References
 http://tealorbit.com/wp-content/uploads/2012/07/Professional-recruiters-choose-mostly-
 http://en.wikipedia.org/wiki/LinkedIn
 http://www.slideshare.net/guest2137df/linkedin-powerpoint-2414876
 http://www.omaha.com/article/20111204/MONEY/712049929
 http://www.prscoup.com/634/strengths-and-weaknesses-of-social-media-platforms
 http://www.mbaskool.com/brandguide/media-and-ente

https://feefighters.com/blog/3-must-know-tips-for-linkedin-etiquette/

30. References

http://
www.intelegia.com/en/2011/08/31/4-reasons-why-people-follow-companies-on-linkedin/

http://theundercoverrecruiter.com/job-search-tool-follow-companies-linkedin-
constant-updates/

http://www.brafton.com/news/linkedin-retires-answers-encourages-content-
sharing-via-groups

http://socialmediatoday.com/tracycgold/479022/how-use-linkedin-powerfully-
10-tips-know

http://booleanblackbelt.com/2011/01/18-linkedin-apps-tools-and-
resources/#.UTY5njdnAS9

http://www.greenhostit.com/green-blog/96-social-media/273-linkedin-top-ten-
tips-build-business