The document lists 20 popular social media platforms and provides a brief overview of each one, including their logo, target audience, overall purpose, and in some cases alternate uses. The platforms covered include About.me, Blogger, Box.net, Delicious, Digg, Facebook, Flickr, Foursquare, Google Plus, Klout, LinkedIn, Pinterest, Skype, Slideshare, Twitter, Tumblr, YouTube, WordPress, Vimeo, and Yelp.

1. Social Media Platforms Explained:
1. About.me about.me
2. Blogger blogger.com
3. Box.net box.net
4. Delicious delicious.com
5. Digg digg.com
6. Facebook facebook.com
7. Flickr flickr.com
8. Foursquare foursquare.com
9. Google Plus plus.google.com
10. Klout klout.com
11. LinkedIn linkedin.com
12. Pinterest pinterest.com
13. Skype skype.com
14. Slideshare slideshare.com
15. Twitter Twitter.com
16. Tumblr Tumblr.com
17. YouTube youtube.com
18. WordPress wordpress.com
19. Vimeo vimeo.com
20. Yelp yelp.com
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2. Social networking is based on allowing people to express their individuality and meet people
with similar interests. This includes having profiles, friends, posting and commenting.
Blogs. Another feature of some social networks is the ability to create your own blog
entries. While not as feature-rich as blog hosts like Wordpress or Blogger, blogging
through a social network is perfect for keeping people informed on what you are up to.
Cloud Storage. Cloud storage is online storage where data is stored and is hosted by
third parties. Hosting companies sometimes require users to buy or lease storage
capacity from them and use it for their storage needs.
Discussions. A primary focus of groups is to create interaction between users in the form
of discussions. Most social networking websites support discussion boards for the
groups, and many also allow members of the group to post pictures, music, video clips,
and other tidbits related to the group.
Favicon. A favicon is also known as a shortcut icon, Web site icon, URL icon, or
bookmark icon and is associated with a particular Web site or Web page.
Friends. Friends are trusted members of the site that are allowed to post comments on
your profile or send you private messages. You can also keep tabs on how your friends
are using social networking, such as when they post a new picture or update their
profile. Friends are the heart and soul of social networking. It should be noted that not all
social networks refer to them as 'friends' -- LinkedIn refers to them as 'connections -- but
all social networks have a way to designate members as trusted.
Groups. Most social networks use groups to help you find people with similar interests or
engage in discussions on certain topics. A group can be anything from "Johnson High
Class of '98" to "People Who Like Books" to "Doors Fans". They are both a way to
connect with like-minded people and a way to identify your interests. Sometimes, groups
are called by other names, such as the 'networks' on Facebook.
Hashtag. Hashtags are words or phrases prefixed with the symbol #.
Https. Hypertext Transfer Protocol Secure (HTTPS) is a combination of Hypertext
Transfer Protocol (HTTP) with SSL/TLS* protocol.
Location-Based Social Media.Many social networking services, such as Foursquare,
Google Latitude, Google+, and Facebook allow users to "check in" to a physical place
and share their location with their friends.
Meme. The term “meme" refers to a concept that spreads rapidly from person to person
via the Internet, largely through Internet-based email, blogs, forums, Image boards,
social networking sites, instant messaging and video streaming sites.
MicrobloggingMicroblogging is a broadcast medium in the form of blogging. A microblog
differs from a traditional blog in that its content is typically smaller in both actual and
aggregate file size. Microblogs "allow users to exchange small elements of content such
as short sentences, individual images, or video links".
Profile. This is where you tell the world about yourself. Profiles contain basic information,
like where you live and how old you are, and personality questions, like who's your
favorite actor and what's your favorite book. Social networks dedicated to a special
theme like music or movies might ask questions related to that theme.
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3. QR Code. A QR code (abbreviated from Quick Response code) is a type of matrix
barcode (or two-dimensional code) first designed for the automotive industry.
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4. RSS feed. RSS (Really Simple Syndication) is a family of web feed formats used to
publish frequently updated works—such as blog entries, news headlines, audio, and
video—in a standardized format. An RSS document (which is called a "feed", "web
feed",or "channel") includes full or summarized text, plus metadata such as publishing
dates and authorship.
Share. Bookmarking and sharing sites:
SSL/TLS. Transport Layer Security (TLS) and its predecessor, Secure Sockets Layer
(SSL), are cryptographic protocols that provide communication security over the
Internet.*
Vlog:Video blogging is a form of blogging for which the medium is videoand is a form of
Web television.
Widgets. A popular way of letting your personality shine through is by gracing your social
networking profile with web widgets. Many social networks allow a variety of widgets,
and you can usually find interesting widgets located on widget galleries.
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5. FAQ:
Q. Can I share an update to more than one platform at a time?
A. Yes, using TweetDeck and HooteSuite you can post to multiple platforms and from multiple
accounts.
Q. Can I schedule posts?
A. Yes, using Seesmic you can schedule posts minutes in advance up to months in advance.
Q. Are there different genres of Social Media platforms?
A. Yes. There are sites for:
Blogging (Blogger, Wordpress),
Bookmarking (Delicious andDigg),
Cloud Storage (Slideshare and box),
Location-based updates (foursquare and yelp),
Metrics (Klout and Xeeme),
Micro blogging (Twitter),
Pictures (Picasa and Flickr), and
Professional (LinkedIn),
Videos (YouTube and Vimeo).
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6. Social Media
Platform About.me
Logo
About.me lets you quickly build simple and visually elegant splash pages
They say: that points visitors to your content from around the web.
Target Audience Users looking to streamline their internet brand.
The site offers registered users a simple platform from which to link
multiple online identities, relevant external sites, and popular social
networking websites such as Twitter, Facebook, LinkedIn, Flickr,
YouTube, and Tumblr. It is characterized by its one-page user profiles,
each with a large, often-artistic background image and abbreviated
Overall Purpose: biography.
When creating business cards or a brand identity, the user only has to put
their about.me identity (e.g. http://about.me/khthompson) which shows
Alternate Use: other platforms in use.
Favicon:
Screenshot:
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7. Social Media Blogger
Platform
Logo
They say: Free weblog publishing tool from Google, for sharing text, photos and
video.
Target Audience Anyone who has an opinion.
Overall Purpose: Blogger is a blog-publishing service that allows private or multi-user blogs
with time-stamped entries.
Alternate Use: Companies, groups, and organizations use Blogger to engage customers
because RSS Feed subscription is available on this platform.
Favicon:
Screenshot:
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8. Social Box.com
Media
Platform
Logo
They Collaboration tools adopted by over 100000 companies globally. Box simplifies
say: online file storage, replaces FTP and connects teams in online
Target People who need access to their documents from any location.
Audience
Overall Cloud storage on the go.
Purpose:
Alternate Companies can share documents or even teach classes from this platform.
Use:
Favicon
Screensh
ot
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9. Social Media Delicious.com
Platform
Logo
They say: Keep, share, and discover the best of the Web using Delicious, the world's
leading social bookmarking service.
Target The avid bookmarker needing access to his/her bookmarks any and
Audience everywhere.
Overall To save links, bookmark sites, and record notes made about the site of interest.
Purpose:
Alternate To share links on your main social media site (e.g. Facebook).
Use:
Favicon
Screenshot:
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10. Social Media Digg.com
Platform
Logo
They say: The best news, videos and pictures on the web as voted on by the Digg
community. Breaking news on Technology, Politics, Entertainment, and
more!
Target Audience The one who bookmarks news.
Overall Purpose: Bookmarking links and news on World News, National News, Politics, etc.
Alternate Use: (None.)
Favicon
Screenshot
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11. Social Media Facebook.com
Platform
Logo
They say: Facebook is a social utility that connects people with friends and others
who work, study and live around them.
Target Audience People looking to connect with family members, community colleagues,
past and present friends.
Overall Purpose: To connect with personal friends and colleagues.
Alternate Use: To promote business, organizations, and clubs. Companies and schools
also pay to post ads.
Favicon
Screenshot:
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12. Social Media Flickr
Platform
Logo
They say: Flickr is almost certainly the best online photo management and sharing
application in the world.
Target Audience People looking to connect with family members, community colleagues,
past present friends by sharing pictures.
Overall Purpose: Flickr is an image hosting and video hosting website, web services suite,
and online community which is a popular website for users to share and
embed personal photographs, the service is widely used by bloggers to
host images that they embed in blogs and social media
Alternate Use: Companies and organizations with scattered teams to share images and
videos.
Favicon
Screenshot:
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13. Social Media Foursquare
Platform
Logo
They say: Members note their locations with a mobile phone and can find out where
friends are.
Target Audience Mobile users on the go.
Overall Purpose: Foursquare allows users to "check in" to a physical place and share their
location with their friends.Many applications have a “Places” button or tab
where a user can see a list of nearby places into which the user can
check in. If a location is not on the nearby places list, the user can add
the location directly from the phone. Once a user has checked in, they
have the option of sharing their location with friends in services such as
Twitter or Facebook.
Alternate Use: For businesses to promote themselves by offering specials based on your
location. When the list of local places populates, nearby businesses have
a “SPECIAL” icon to inform users to check out their special.
Favicon
Screenshot:
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14. Social Media Google Plus
Platform
Logo
They say: Members note their locations with a mobile phone and can find out where
friends are.
Target Audience People who use Google products regularly.
Overall Purpose: To encourage interaction besides e-mails and chat.
Alternate Use: Politicians are now seen in Google+ Hangouts. The President hosted a
Hang-out January 30th!
Favicon
Screenshot:
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15. Social Media Klout
Platform
Logo
They say: Klout is the Standard for Influence.
Target Audience The Social Media Advocate wondering how far his/her messages reach.
Overall Purpose: To give a snapshot of your reach, to include true reach, amplification, and
network impact.
Alternate Use: (none.)
Favicon
Screenshot:
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16. Social Media LinkedIn.com
Platform
Logo
They say: Manage your professional identity. Build and engage with your
professional network. Access knowledge, insights and opportunities.
Target Audience The net savvy professional.
Overall Purpose: LinkedIn is a business-related social networking site and is used for
professional networking.
Alternate Use: Job hunts, job postings, and hobby expansion.
Favicon
Screenshot:
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17. Social Media Pinterest
Platform
Logo
They say: Pinterest is an online pinboard.
Target Audience The social media savant.
Overall Purpose: Pinterest lets you organize and share all the beautiful things you find on
the web. People use pinboards to plan their weddings, decorate their
homes, and organize their favorite recipes.
Alternate Use: Companies and organizations are starting to use Pinterest to promote
their products.
Favicon
Screenshot:
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18. Social Media Skype.com
Platform
Logo
They say: Make internet calls for free with Skype.
Target Audience Users wanting to communicate with peers by voice, video, and instant
messaging over the Internet.
Overall Purpose: To make web calls using either your computer or mobile device.
Alternate Use: To teach classes via video conference or have group meetings.
Favicon
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19. Screenshot:
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20. Social Media Slideshare
Platform
Logo
They say: Offers users the ability to upload and share publicly or privately
PowerPoint presentations, Word documents and Adobe PDF Portfolios.
Target Audience People who need access to their documents from any location.
Overall Purpose: Cloud storage and document access on the go.
Alternate Use: Companies can share documents or even teach classes from this
platform.
Favicon
Screenshot
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21. Social Media Twitter
Platform
Logo
They say: Instantly connect to what's most important to you. Follow your friends,
experts, favorite celebrities, and breaking news.
Target Audience Microbloggers
Overall Purpose: To give a snapshot update in 140 characters or less.
Alternate Use: To report news or route users to a website’s link.
Favicon
Screenshot:
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22. Social Media Tumblr
Platform
Logo
They say: A feature rich and free blog hosting platform offering professional and
fully customizable templates, bookmarklets, photos, mobile apps, and
social networking.
Target Audience The Social Media connector.
Overall Purpose: Blogging and connecting to your other social media sites.
Alternate Use: Importing and exporting to your choice social media platform.
Favicon
Screenshot:
Screenshot of the
main page header:
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23. Social Media YouTube
Platform
Logo
They say: Share your videos with friends, family, and the world.
Target Audience Users looking for a clip of a movie, music video, or instructional.
Overall Purpose: YouTube is a video-sharing website.
Alternate Use: Teaching a class or learning a new technique.
Favicon
Screenshot:
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24. Social Media WordPress
Platform
Logo
They say: Free blogs managed by the developers of the WordPress software.
Target Audience The reparable blogger.
Overall Purpose: To connect the blogger to different sites.
Alternate Use: The user can turn this blog into a website or book.
Favicon
Screenshot:
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25. Social Media Vimeo
Platform
Logo
They say: Vimeo is a respectful community of creative people who are passionate
about sharing the videos they make.
Target Audience Independent filmmakers.
Overall Purpose: To showcase film work and interviews.
Alternate Use: (none).
Favicon
Screenshot:
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26. Social Media Yelp
Platform
Logo
They say: User Reviews and Recommendations of Top Restaurants, Shopping,
Nightlife, Entertainment, Services and More at Yelp.
Target Audience Bloggers on the go.
Overall Purpose: For users to rate experiences based on location.
Alternate Use: For companies to promote their business.
Favicon
Screenshot:
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