Build Your Digital Footprint with Social Media Building Blocks

Social Media
Building Blocks:
Broaden & Deepen Your Digital Footprint
Presented by Lola McIntyre, M.M., REALTOR ( @LolaMcIntyre )
Pianist - MTNA IMTA GIMTA
REALTOR CENTURY 21 Scheetz NAR IAR MIBOR

Your Digital Footprint:
Sorting out what’s important
Getting started
Going deeper

Social Media
Building Blocks:

Establish - Your footprint foundation
Broaden - Your voice
Deepen - Your inﬂuence
Measure - Your effectiveness

Social Media
Building Blocks:

Now more than ever, communication has become individualized, instant, & easy.

The rise of social media is directly proportionate to the development of mobile communications.

Social media is to the world wide web what email was to the internet in 1997.

We are beyond the precipice. Clearly, ‘Web 2.0’ is never going away.
For a concise understanding of the second phase of the world wide web, watch Kevin Kelly’s
‘Next 5,000 Days of the Web’ presented at the TED Conference in 2007.
http://www.ted.com/talks/kevin_kelly_on_the_next_5_000_days_of_the_web.html

Social Media Building Blocks:

Twitter: @LolaMcIntyre Facebook: /LolaMcIntyre
Building from the ground up: The Big Picture

Measure
Attraction
(Not Promotion)

iGoogle
RSS & Feed Readers
... Facebook Twitter LinkedIn Social Media YouTube Google Slideshare...

WordPress / YouTube / iTunes
BLOG / VLOG / Podcasts
CONTENT ...is KING

SEARCH Principles ... the foundation to how others ﬁnd you



Search principles are at the root of how effectively you deepen & expand
your digital footprint.
How do others ﬁnd what you have to say?

What are the current search practices?
Search usage as of March 2010: Google holding, Bing increasing, Yahoo decreasing
People no longer search solely from a search engine, but also search from their trusted social media communities,
such as Facebook, LinkedIn, Twitter, etc.

How can you leverage Google’s algorithm to raise your on-line presence
to the top of the organic search results?
The way Google arrives at search results changed considerably January 1, 2009, to allow for current feeds & immediate
updates provided by blogs & social media community chatter. In other words, Google likes blogs over static web sites.




Content is still king.
When you say something of value, others will share it with their friends. Sharing is a distinctive
element to social media communities.
Posts do not need to be long.

Headings, comments & links need to be relevant to each other.
Use keywords in your heading & 1st sentence of the 1st paragraph.

Give ‘shout-outs’ to others.

Attach valuable, relevant links where possible.

Write comments on others’ blogs, & attach your own post link, if relevant.

CONTENT ...is KING



In 1999, static web sites were giving way to more exchanges of information.

In 2004-2005, BLOGing grew in popularity. (BLOGS = regularly updated WEB Logs)

Facebook began to take hold in 2005, appealing to high school graduates registering for college classes.
Podcasts increased in popularity with the growing popularity of iPods.

Just as iPod changed culture in the mid 2000’s, so too, the iPhone changed the way we communicate.

Smart phones like the iPhone, Blackberry, Droid, & others allow us to share info, instantly.

Regular uploads to our BLOGS, communities, & microBLOGs like Twitter is considered mainstream.

The word BLOG & use of a personal BLOG is almost synonymous with ‘web site’.

CONTENT ...is KING



Use WORDPRESS to create your own blog, in just minutes!
If you like to read & write, choose to begin with your own blog.
Use their templates to create your ‘site’.
There are 3 sources: WordPress.com / WordPress.org / WordPress.mu
Choose WordPress.com over the other 2; it’s free, fun & uncomplicated.
(You can expand more later.)

Do you like being in front of, or behind the camera? Prefer chatting with others via video rather than the written word?
You can deﬁne ‘you’ by simply creating your own simple videos, or drawing from others’ videos.
Then, feature them on your own ‘tv channel’. TheirTUBE becomes YOUTube.

Do you have a way with words, but prefer voice over video clips or written text?
Then, create your own podcast on your favorite topic.
If you are new to social media or the web, this would be the least recommended choice for your beginning.

CONTENT ...is KING



New social media communities are
emerging by the hour. How are they different?

Do you wonder which community is LInkedIn = Rolodex meets Job Fair & Resume
your best starting place? Facebook = Class & Family Reunion meet Neighborhood PIcnic
1) Start by listening & observing Twitter = Cocktail Party meets Business Conference
conversations
2) Set up a proﬁle Slideshare.net is a community of power point presentations.
3) Participate
Google has sub-communities for sharing.
Facebook, YouTube, Twitter & (More on Google later.)
LinkedIn are currently most popular.


CONTENT ...is KING


RSS = Real Simple Syndication
This is how you get your favorite BLOG updates sent to you , automatically.

You need a Feed Reader in order to receive & read your favorite posts by other bloggers.

Another word for Feed Reader is ‘aggregator’ since it collects posts from other web sites for you.

There are several popular Feed Readers you can download for free.
My favorite is Google Reader since I use it to ‘RSS’ favorite blogs to various iGoogle tabs.

RSS & Feed Readers

CONTENT ...is KING



Google is more than a search engine.
It is a cloud of virtual applications you can use for free & extend to payable services as needed.
Virtual storage space, Google Wave, Google Buzz, iGoogle Tabs, Free Web Site templates, Google Alerts,
Keywords, GMail, Google Docs, Google Presentation, Google Maps, Blog Searches, & more!
http://en.wikipedia.org/wiki/List_of_Google_products

Google
RSS & Feed Readers

CONTENT ...is KING



How do I get others to listen?
Use KEYWORDS, Write Great CONTENT, POST Consistently, ENGAGE in Conversation, FOLLOW others, & remain speaking
with a GENUINE & AUTHENTIC VOICE, & remain POSITIVE
What repels others? Spamming, using a bot, becoming a billboard.
Attraction
(Not Promotion)

iGoogle
RSS & Feed Readers

CONTENT ...is KING



Determine your purpose &‘soap box’ for Discover which keywords are hot
your digital voice. buttons for more discussion.
If it’s your blog, study your visitor stats to
see what attracted the most attention, & Measure Then, re-evaluate how you further
from which sources. broaden & deepen you digital
Attraction
Did they come from Facebook? Twitter? (Not Promotion)
footprint to suit your purpose.

iGoogle
RSS & Feed Readers

CONTENT ...is KING




This presentation is generously shared by Lola McIntyre, M.M., REALTOR
and respected friends of GEMTA

(Goshen/Elkhart Music Teachers Association)
~A local chapter of IMTA & MTNA
March 12, 2010
Nappanee, Indiana

Lola McIntyre, M.M., REALTOR
CENTURY 21 Scheetz - Carmel, Indiana
Pianist - GIMTA, IMTA, MTNA
Real Estate Professional - MIBOR, IAR, MIBOR

Follow on Twitter: @LolaMcIntyre
http://twitter.com/LolaMcIntyre

Facebook Friends: http://www.facebook.com/LolaMcIntyre?ref=proﬁle

Join Networks on LInkedIn: http://www.linkedin.com/in/LolaMcIntyre

Keywords: Lola McIntyre, MTNA, IMTA, GEMTA, GIMTA, NAR, IAR, MIBOR, Social Media, Social Media Marketing, Music 2.0, Indiana Real Estate, Digital
Footprint, REALTOR, CENTURY 21, CENTURY 21 Scheetz, Indianapolis REALTORS, MENC, Piano Teachers Indianapolis, Music Technology,

Build Your Digital Footprint with Social Media Building Blocks

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (7)

Similar to Build Your Digital Footprint with Social Media Building Blocks

Similar to Build Your Digital Footprint with Social Media Building Blocks (20)

Recently uploaded

Recently uploaded (20)

Build Your Digital Footprint with Social Media Building Blocks

Editor's Notes