CanadaHelps is a charitable foundation that provides affordable online fundraising tools for both donors and charities. For charities, it offers a cost-effective way to raise funds online. For donors, it acts as a one-stop shop for giving. MyCharityConnects, an initiative of CanadaHelps, helps non-profits leverage social media like Facebook to strengthen their online presence and engage supporters. The Stratford Shakespeare Festival case study demonstrates how the festival used Facebook to build community and share compelling content, driving engagement and fundraising success.
This presentation gives an overview of social bookmarking features available from ibm.com today and provides training on how to use Dogear to share your own bookmarks with communities on ibm.com.
Your nonprofit needs a social media strategyJD Lasica
Here's the presentation that JD Lasica and Carla Schlemminger of Socialbrite.org are giving at the Nonprofit Technology Conference in San Francisco on April 5, 2012. The focus is on 5 approaches nonprofit organizations can take to strategically advance their missions.
This presentation gives an overview of social bookmarking features available from ibm.com today and provides training on how to use Dogear to share your own bookmarks with communities on ibm.com.
Your nonprofit needs a social media strategyJD Lasica
Here's the presentation that JD Lasica and Carla Schlemminger of Socialbrite.org are giving at the Nonprofit Technology Conference in San Francisco on April 5, 2012. The focus is on 5 approaches nonprofit organizations can take to strategically advance their missions.
How to create and manage a healthy online presence in view of the web 2.0 tools that are available. How to communicate, sell, create a message and manage a brand online.
Facebook "Pages" represents an inexpensive way for organizations and brands to establish a social networking presence. Pages can be used to create brand awareness, generate leads, introduce a product/campaign, improve reputation, collect data/content, keep an ongoing dialogue with customers
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
Isaac Sukin
About
Art
Blog
Websites
Writing
Home
ADUG slides
Filed Under: Atlanta, Drupal, Modules, Social NetworkingJul.14, 2010
Yesterday night I gave a presentation on Social Networking in Drupal at the Atlanta Drupal Users Group meetup. Grab the slides or watch the video!
The presentation was based on one I gave at DrupalCamp South Carolina/LinuxFest SouthEast.
Also check out the demo site! (Update: the demo site has been taken down.)
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...kennbicknell
PowerPoint presentation of a workshop delivered by Kenn Bicknell (Metro Librarian) to L.A. As Subject members regarding how to approach Web 2.0 tools and their applications, delivered in Los Angeles at LACMTA Headquarters on March 24, 2009.
As Richard Farson’s truism “no one smokes in church no matter how addicted” points out, context informs almost everything that happens in an environment. Online social experiences are no exception.
How a product’s social model is set up can impact not only who contributes, but how much, and why. From permission-based subscriptions to one-click follows, Luke will discuss the attributes and implications of several popular social models by looking at data and behavior in the Web’s most popular social applications.
Facebook is the most powerful and popular social networking website available today. Originally designed as a place for individuals to keep in touch with one another, Facebook has evolved into a very effective networking tool for charities to create awareness and connect with current supporters and find new ones. Join us for this webinar and find out about Timeline for Brand Pages and what else is new on Facebook.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
Leveraging principles and best practices from social media – sharing, prioritizing, discussing – enterprises can make knowledge sharing more efficient and effective.
Building and Enhancing Your Facebook PageParasolCC
Class 2 of Parasol Community Collaboration's "Hands-On Social Media" Summer Training Series. A brief review of Class 1, then instruction on how to set-up and enhance a Facebook Page.
How to create and manage a healthy online presence in view of the web 2.0 tools that are available. How to communicate, sell, create a message and manage a brand online.
Facebook "Pages" represents an inexpensive way for organizations and brands to establish a social networking presence. Pages can be used to create brand awareness, generate leads, introduce a product/campaign, improve reputation, collect data/content, keep an ongoing dialogue with customers
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
Isaac Sukin
About
Art
Blog
Websites
Writing
Home
ADUG slides
Filed Under: Atlanta, Drupal, Modules, Social NetworkingJul.14, 2010
Yesterday night I gave a presentation on Social Networking in Drupal at the Atlanta Drupal Users Group meetup. Grab the slides or watch the video!
The presentation was based on one I gave at DrupalCamp South Carolina/LinuxFest SouthEast.
Also check out the demo site! (Update: the demo site has been taken down.)
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...kennbicknell
PowerPoint presentation of a workshop delivered by Kenn Bicknell (Metro Librarian) to L.A. As Subject members regarding how to approach Web 2.0 tools and their applications, delivered in Los Angeles at LACMTA Headquarters on March 24, 2009.
As Richard Farson’s truism “no one smokes in church no matter how addicted” points out, context informs almost everything that happens in an environment. Online social experiences are no exception.
How a product’s social model is set up can impact not only who contributes, but how much, and why. From permission-based subscriptions to one-click follows, Luke will discuss the attributes and implications of several popular social models by looking at data and behavior in the Web’s most popular social applications.
Facebook is the most powerful and popular social networking website available today. Originally designed as a place for individuals to keep in touch with one another, Facebook has evolved into a very effective networking tool for charities to create awareness and connect with current supporters and find new ones. Join us for this webinar and find out about Timeline for Brand Pages and what else is new on Facebook.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
Leveraging principles and best practices from social media – sharing, prioritizing, discussing – enterprises can make knowledge sharing more efficient and effective.
Building and Enhancing Your Facebook PageParasolCC
Class 2 of Parasol Community Collaboration's "Hands-On Social Media" Summer Training Series. A brief review of Class 1, then instruction on how to set-up and enhance a Facebook Page.
Esta fue la presentación que finalmente me sirvió de base para el taller introductorio sobre social media del 9 de mayo 2011 en Málaga. A todos los que me ayudaron a prepararla (vía twitter y Linkedin) y a los que me inocularon la pasión por los Social Media, Gracias!!!Se admiten todos los comentarios y sugerencias que queráis hacerme.
Here is the presentation that finally became the basis for the introductory workshop on social media on 9 May 2011 in Malaga. To all who helped to prepare it (also via Twitter and LinkedIn) and inoculated in me the passion for Social Media, Thanks!
All comments and suggestions are welcome!!
More info at: https://aprendoylocuento.wordpress.com/2011/05/14/taller-muy-introdutorio-sobre-social-media-9-de-mayo-en-malaga/
Is social media right for your nonprofit?JD Lasica
Here's the webcast presentation I gave on May 27, 2012, to participants in the AFAP Partners Workshop. (AFAP is the Australian Foundation for the Peoples of Asia and the Pacific.)
The focus was on how to use social media if you're a nonprofit or small organization with a small budget.
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
TrendStartr is a social platform that lets anyone discover the world through your eyes.
Discover the person behind the mass amount of contents, it’s your social network individualized. We centralize your existing social networks to create help you create a distribution platform that becomes a recommendation engine
TrendStartr is Twitter Visualized, and Youtube Socialized.
TrendStartr is............."Where the World Discovers You"
Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
In this webinar, speakers Paul Nazareth and Shannon Craig from CanadaHelps will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, "right-size" your event, as well as share eight guide posts for maximizing your results.
Monthly giving is an incredibly powerful way for you to kick-start your fundraising program’s earning potential. Cultivating relationships with donors who are already connected to your cause by asking them to make smaller, ongoing gifts means more money for your organization today, and a strong list of prospects for upgraded and larger gifts in the future.
Donations of securities are currently one of the most tax-smart ways to make charitable donations in Canada – but is your charity set up to accept them? CanadaHelps has you covered! Since 2007 we have been successfully helping our charities to accept donations of publicly traded securities and mutual funds. This webinar will outline how the donation works for the charity and the donor, how CanadaHelps processes gifts for your charity and how to market, promote and speak to donors about this type of donation.
Our speaker Paul Nazareth, VP of Community Engagement at CanadaHelps is a 15 year planned giving professional who is a national instructor with the Canadian Association of Gift Planners, has worked with securities donations in charities of all sizes and with the advisors who make these gifts happen. Get your program set up to get more gifts this year!
How many times have you heard that the last few months of the year are critical to online fundraising? Simren Deogun from Stephen Thomas shares 30 online fundraising tips to help make your end of year appeal a success. December alone can bring your charity 30% of your online donations for the year, so this is one session you don’t want to miss!
Topics discussed:
How many emails should you be sending?
Is there a time and place for multiple asks?
Do donors really care about the tax deadline?
And much more!
Douglas Brodhead from Innoweave will share his knowledge about innovative tools and approaches that your charity can use to generate greater impact at a lower cost.
Topics to be discussed:
Learn about Innoweave
New social innovations that are helping organizations generate greater impact
The Innoweave process and how your organization can benefit
Opportunities to apply for implementation funding
The role of the board in fundraising is often a touchy topic. Discover the source of the tension - from both sides of the coin. Learn how you can engage your organization's board of directors and strengthen their role as part of a highly functioning development team. Cynthia Armour (author of Charity Village's Fundraising Q & A for four years) will provide practical tips and tools for building board confidence and raising more money.
Learning Objectives:
Identify the challenges and benefits of board
engagement
Summarize best practices in board’s fundraising
role and how staff can foster engagement
Provide practical tips and tools for successful
board involvement
Join the conversation on Twitter using the hashtag #BoardStrategy and be sure to follow us @CharityLifeCA!
Lori and Sean from The Connected Brand share their expertise on how strong brands are built, why this matters to charitable organizations of all sizes, and the common misconceptions about what brands are. They will also be sharing a donor journey tool that attendees can take away and put into action.
Learn some of the key ways to increase donations and be discovered by new donors and media this GivingTuesday and holiday season! We'll discuss the new CanadaHelps Gift Guide, tax-time, holiday campaigns and more.
Download these slides and then watch the webinar recording! http://bit.ly/GTCgh7yt
Join Paul Nazareth of CanadaHelps and the Canadian Association of Gift Planners to pick up strategies to engage your leadership and major donors as part of Canada’s biggest new philanthropic movement!
Explore ways your nonprofit can get involved in #GivingTuesdayCA this year. This presentation shares many ideas - from the simple to more complex - for engaging your supporters, raising awareness, and supporting philanthropy this December 2nd, 2014. GivingTuesday is a global movement that creates a new day on the calendar focused on giving back.
Learn more about Innoweave, an initiative of the J.W. McConnell Family Foundation and Social Innovation Generation, that provides community sector leaders with new tools and processes to affect large-scale change. Learn about the webinars, workshops, coaching and grants that Innoweave offers to help you implement approaches such as developmental evaluation, social enterprise, social finance, impact and strategic clarity, collective impact, outcomes finance and cloud computing.
Many organizations are struggling with the decision to start a plan giving program. Many are actively engaged in various forms of fund raising and plan giving never seems to get on top of the "pile" of things to do. This interactive session will present an overview of various forms of planned giving programs that can be run with volunteers, part-time staff, and/or full-time staff. Things you need to know, structures you need to build, donated property you can readily accept, timelines to be expected, and controls you need to put in place will all be discussed. Most importantly, your questions will be answered. So bring them on May 14!
About DeWayne Osborn:
Lawton Partners’ General Manager, Chief Compliance Officer and in-house expert on charitable and planned giving, DeWayne is one of Canada’s leading authorities on planned giving. DeWayne's professional knowledge as a Certified Financial Planner (CFP) and Certified General Accountant (CGA), has made DeWayne a highly sought-after public speaker and consultant on the financial complexities and philanthropic benefits that can be achieved by applying tax-effective strategies for gifting real property, cash, securities and life insurance products.
Reference materials for The Evolution of a Planned Giving Program webinar including:
-Gifts and Income Tax 2013 from CRA
-Planned Gifts Program Policies and Guidelines draft
-Suggested Timelines for Planned Giving worksheet
Technology trends are continuously changing and improving the way we work and communicate with each other. Staying on top of these trends is essential in developing new strategies for attracting, engaging, and retaining volunteers. Join the founders of Kindness Connect, Jonathan Burns and Kevan Osmond, as they explore these changes and how you can best utilize new and affordable technology to maintain an effective and engaged volunteer program.
Now that your charity has signed up with CanadaHelps, please join us for this webinar about how to make the most of your MyCharity account.
Learn how to:
- Navigate your MyCharity account
- Find information about your donors and donations
- Update your Charity Profile
- Add the "Donate Now" button to your website
- Customize your Donate Page
- And much more!
Learning Outcomes
-Making a case for donor relations in the quest to renew first-time supporters
-Introducing key terms you need to know
-Defining the value of relationship building
-Identifying steps to a strong donor relations program
-Providing names and sources for more information
An introduction to CanadaHelps and its benefits to Canadian registered charities.
Topics we'll cover:
- How can my charity use CanadaHelps to raise funds online?
- What are the features of CanadaHelps?
- How does my charity sign up?
GivingTuesday is coming to Canada on December 3, 2013! It's a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join us for this webinar for tips and tricks on how to build an execute a successful online campaign for #GivingTuesday! Simren Deogun, Senior Account Manager, Digital and Marketing Services at Stephen Thomas, will provide attendees with:
- practical online fundraising tips for charities ... with real charity examples
- key elements of a well-conceived online fundraising campaign
- expert advice and insights
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
2. What is CanadaHelps?
A public charitable foundation that provides accessible and affordable
online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
CanadaHelps is giving made simple.
MyCharityConnects is a initiative of CanadaHelps.
3. Agenda
What is Facebook?
2012 Stats
Understanding the terminology
Timeline
Using Facebook
Case Study: Stratford Shakespeare Festival on Facebook
Q&A
5. Who? Why (Should You Care)?
Founded by: Mark Zuckerberg , Eduardo It’s huge!
Saverin, Dustin Moskovitz, and Chris Hughes Facebook is the world’s largest social
network, with over 900 million monthly active
Owned & Operated by: Facebook Inc. users (March 2012)
Used by: Over 900 million monthly active users There’s a lot of activity on Facebook and your
worldwide org. needs to be a part of it.
What? • More than 300 million photos uploaded to
A social networking site Facebook per day (Jan. – March 2012)
• An average of 3.2 billion Likes and
When? Comments generated by Facebook users per
Launched in February 2004. day (Jan. – March 2012)
• More than 42 million Pages with ten or more
Where? Likes at the end of March 2012.
Web: www.facebook.com
Mobile: Android, Blackberry, and iPhone apps Facebook is available in more than 70 different
languages
14. Timeline for Brands
February 29, 2012:
Facebook announces
Timeline for Brand
Pages at the
Facebook Marketing
Conference
March 30, 2012:
All brands using
Timeline on their
pages.
15. Components of Timeline
Organization
Statistics Photos & Page Apps
Name
Cover Photo
Profile
Picture
Timeline
More Apps
“About”
Section
Friend-
prioritized
Pinned Post
view
16. Notice Anything Missing?
The most notable differences: Have a custom app?
- No more default landing - Old apps still work with
pages the new Timeline pages
- Less emphasis on apps - Drive traffic by linking to
- Aesthetic differences web address, using
- Brand managers (you!) have Facebook ads, or
more control over content pinning posts
Draw attention and
tell your audience
what to pay attention
to by starring or
pinning posts.
18. Cover Photos
The first thing people
see when they visit
your organization’s
page.
Make sure your cover
photo is unique and
tells a story about your
organization
19. Cover Photos
• Timeline - not
mandatory for
individual
users, but it will be
in the near future.
• Create Facebook
Timeline Cover
Photos that your
supporters can
use.
• Let supporters
promote your
organization to
their network on
Facebook.
20. Cover Photos
• Cover Photos:
850 x 315
(pixels)
• Odd shape for a
lot of people
• Provide
supporters with
an easy to
use, aesthetical
ly appealing
cover photo
25. Tips for Getting Buy-In
• Sign people up for tools to reduce fear
• Seek out example organizations and show
their success
• Search for your organization & show the
conversation’s already happening
39. Take Action
• Listen, learn, and adapt.
• Which posts generate conversation and
sharing? Which don’t?
40. MyCharityConnects Conference 2012
JUNE 12 – 13 | Allstream Centre, Toronto
Collaborate to build a stronger sector.
Innovate to solve complex problems.
Celebrate our work and the difference we’re making.
• Join non-profits from across Canada and social media
experts for the premier social media and online
fundraising learning opportunity of the year.
• Register today!
www.mycharityconnects.org/conference
As many of you already know, Facebook Timeline has arrived for Brand Pages. Whether this is a positive or negative change for your organization is up to you, but let’s face it, this change is on the horizon so the best thing brands can do is arm themselves with information on what to do and how to do it.For that reason, I’m going to focus most of this presentation today on Timeline. I’m going to start with a short update of 2012 statistics and a bit about what’s new at Facebook.Then we’re going to jump right in to timeline. What exactly is it and how does it work? Once we have those basics down, I’ll jump right into what’s noteworthy. What’s really changed and how is that going to affect the way that organizations present their brand on Facebook. Last, but not the least, I’m going to do a quick overview of the MyCharityConnects program, and then we’ll go into the question and answer period.
It’s fairly common knowledge that Facebook is the largest social network out there with 845 million active users spending an average of 20 minutes on the site each visit. Just over 50% of North Americans are on Facebook. That’s half the continent! – the last time I saw statistics for Canadian users was around a year ago, and we were fairly close to that number – somewhere around 47%One out of every 5 pages viewed on the internet is on Facebook and 2.7 billion likes every dayInteresting fact – a higher number of female users on Facebook – 57% to be exactThere are 37 million pages with 10+ likes on Facebook – so there are A LOT of organizations – both for profit and non profit – competing for attention. As nonprofits, I think what this means is we really need to find great ways to be unique and engaging. Between 2010 and 2011, the company’s net income almost doubled, going from 606 million to 1 billion USD – that’s a pretty steep rate of growth and of course, as I’m sure everyone knows, on February 1st, Facebook declared an Initial Public Offering. I think it’s safe to assume that there are probably more changes (although maybe nothing as significant as timeline) in the near future.
It’s fairly common knowledge that Facebook is the largest social network out there with 845 million active users spending an average of 20 minutes on the site each visit. Just over 50% of North Americans are on Facebook. That’s half the continent! – the last time I saw statistics for Canadian users was around a year ago, and we were fairly close to that number – somewhere around 47%One out of every 5 pages viewed on the internet is on Facebook and 2.7 billion likes every dayInteresting fact – a higher number of female users on Facebook – 57% to be exactThere are 37 million pages with 10+ likes on Facebook – so there are A LOT of organizations – both for profit and non profit – competing for attention. As nonprofits, I think what this means is we really need to find great ways to be unique and engaging. Between 2010 and 2011, the company’s net income almost doubled, going from 606 million to 1 billion USD – that’s a pretty steep rate of growth and of course, as I’m sure everyone knows, on February 1st, Facebook declared an Initial Public Offering. I think it’s safe to assume that there are probably more changes (although maybe nothing as significant as timeline) in the near future.
It’s fairly common knowledge that Facebook is the largest social network out there with 845 million active users spending an average of 20 minutes on the site each visit. Just over 50% of North Americans are on Facebook. That’s half the continent! – the last time I saw statistics for Canadian users was around a year ago, and we were fairly close to that number – somewhere around 47%One out of every 5 pages viewed on the internet is on Facebook and 2.7 billion likes every dayInteresting fact – a higher number of female users on Facebook – 57% to be exactThere are 37 million pages with 10+ likes on Facebook – so there are A LOT of organizations – both for profit and non profit – competing for attention. As nonprofits, I think what this means is we really need to find great ways to be unique and engaging. Between 2010 and 2011, the company’s net income almost doubled, going from 606 million to 1 billion USD – that’s a pretty steep rate of growth and of course, as I’m sure everyone knows, on February 1st, Facebook declared an Initial Public Offering. I think it’s safe to assume that there are probably more changes (although maybe nothing as significant as timeline) in the near future.
It’s fairly common knowledge that Facebook is the largest social network out there with 845 million active users spending an average of 20 minutes on the site each visit. Just over 50% of North Americans are on Facebook. That’s half the continent! – the last time I saw statistics for Canadian users was around a year ago, and we were fairly close to that number – somewhere around 47%One out of every 5 pages viewed on the internet is on Facebook and 2.7 billion likes every dayInteresting fact – a higher number of female users on Facebook – 57% to be exactThere are 37 million pages with 10+ likes on Facebook – so there are A LOT of organizations – both for profit and non profit – competing for attention. As nonprofits, I think what this means is we really need to find great ways to be unique and engaging. Between 2010 and 2011, the company’s net income almost doubled, going from 606 million to 1 billion USD – that’s a pretty steep rate of growth and of course, as I’m sure everyone knows, on February 1st, Facebook declared an Initial Public Offering. I think it’s safe to assume that there are probably more changes (although maybe nothing as significant as timeline) in the near future.
It’s fairly common knowledge that Facebook is the largest social network out there with 845 million active users spending an average of 20 minutes on the site each visit. Just over 50% of North Americans are on Facebook. That’s half the continent! – the last time I saw statistics for Canadian users was around a year ago, and we were fairly close to that number – somewhere around 47%One out of every 5 pages viewed on the internet is on Facebook and 2.7 billion likes every dayInteresting fact – a higher number of female users on Facebook – 57% to be exactThere are 37 million pages with 10+ likes on Facebook – so there are A LOT of organizations – both for profit and non profit – competing for attention. As nonprofits, I think what this means is we really need to find great ways to be unique and engaging. Between 2010 and 2011, the company’s net income almost doubled, going from 606 million to 1 billion USD – that’s a pretty steep rate of growth and of course, as I’m sure everyone knows, on February 1st, Facebook declared an Initial Public Offering. I think it’s safe to assume that there are probably more changes (although maybe nothing as significant as timeline) in the near future.
Timeline – what is it and how is it going affect your organization.
I’m not sure how many people here today have switched over to Timeline, but either way, this image should look pretty familiar to most of you. It’s what the older/non-timeline Facebook Brand Pages look like. This is what will be disappearing by the end of the month…to be replayed by….
Timeline for Brands. This is what CanadaHelps’ new brand page looks like. Just as a little bit of background, Timeline opened up to the masses late last year – a few days before Christmas, if I’m not mistaken. No announcements have been made yet on exactly when it will be mandatory for all users to switch over to timeline, but Facebook has said that the change is coming.On February 29, they held the Facebook Marketing Conference in New York, where they announced Timeline for Brand Pages. Essentially, on March 30th, all brand pages will be switched over to timeline. Anyone interested in switching over to Timeline can do so between now and March 29th.
Cover Photos – takes up between ½ and 1/3 of screen (depending on size) when you visit a Page or Profile with Timeline – it’s the first thing people see so make sure it’s sending an impactful message and engaging your audiences. Profile Pictures – in the past, a lot of organizations put their logo in this space (some of my later examples will show how that can still work. Still shows up in newsfeed and next to posts.Org Name & Stats – fairly self evident – find out how many people like youApps – Photos can’t be moved but you can prioritize the rest of the apps based on your needs. For example, if your organization makes a lot of videos or if you have a custom app, you would probably want that to show up on your page rather than in the expansion menuTimeline – this is where the new format gets its name; also where you add milestonesAbout Section – highlights most relevant information about your business or organizationFriend-prioritized view – Facebook is placing a greater emphasis on relationships. Users see the brands through a social lens. You can’t see it in this screen shot, unfortunately, but right beneath this section, where it says 3 friends like coca-cola, what I see on my screen is any recent activity these friends may have had with the brand. Why is this important? Now, more than ever, it’s important for brands to make sure they are responding and engaging with users who are posting – it not only affects that user, but also those in their networks.Pinning posts – allows posts to stay at the top of your page for 7 days – use to highlight important news or new information
Just a little how-to note: if you are signed into Facebook and using it as the ‘brand’, when you hover over a post, image, the timeline, or anything else, a little pencil (a sign for edit) should show up. Most of the time this is what you’re clicking on.Starring a post will make it widescreen – this means that it will span across both the columns on your timeline (almost the same width as the cover photo).Pinning a post, as I mentioned earlier, keeps it at the top of your timeline for 1 week.
Now that we’ve talked a little bit about timeline and all the different features, I’d like to dive a little deeper into some of these features and what Canadian charities and nonprofit organizations can do to maximize their efforts on Facebook.
We all know the importance of storytelling. It’s one of the best ways a nonprofit org or charity can engage with key audiences. Kirstin, who is our Marketing & Communications Manager here at CanadaHelps has mentioned in a couple of her webinars that this – 2012 - is going to be the year that Canadian charities and nonprofits learn to tell better stories. I for one, am all for that..and from everything I’ve seen of Timeline, it seems like Facebook might be as well. Cover photos, which I’ve already mentioned are pretty large - I know on my netbook, cover photos sometimes take up ¾ of the page so when I’m on a Facebook page where the user has timeline, the cover photo is literally all I can see. That’s an amazing opportunity for engagement – using the cover photo to tell a visual story. I think Timeraiser is a fantastic example – for anyone that doesn’t know. Timeraiser is a project of Framework, who we actually share our offices with here at CanadaHelps – if you have a look at their About section, it’s an accurate description of what they do. There are events in cities across the country where people can go and bid volunteer hours on works of art, rather than money. SO when I look at their Cover Photo – the first thing I see is the frame, which immediately makes me think of art. And the second thing you see is the image – a busy event where people look like they’re enjoying themselves. Art & enjoyment – I think that tells a pretty accurate visual story.
Another great example of the kind of impact or engagement you can have with a cover photo. Use your supporters if possible – create cover photos with your organization’s name or logo prominently visible and make them available to your supporters. It’s similar to having 1 billboard ad versus 2 or 3 or 300 or however many supporters you can get. When you’re trying to raise awareness or get attention, the higher the visibility, the better.
A great example is my personal page. I switched over to timeline very early on and I tried a few of my own images for cover photos, but because the cover photo is a fairly odd size.A few organizations like the Ocean Conservancy actually managed to anticipate a need I didn’t even know I had until I came across this cover photo. Not only did finding the cover photo prompt me to find out more about the organization, but I’ve actually had this image up for months so anyone who has visited my Facebook page since the beginning of January has seen this picture and now knows about the organization.
Just a few notes about cover photos…Facebook is fairly strict about what kind of information can and cannot be shown on a cover photo. This is a screen shot from the Page guidelines section of Facebook’s help section and I really encourage all of you to take the time to look through all the information Facebook has to offer to ensure you’re not violating any of their restrictions. One of the biggest changes that I’ve seen is that there seems to be a lot more control – there are minimum requirements for cover photo sizes – I’m assuming that’s to make sure that images are sharp, clear, and visually appealing. There are also restrictions of what kind of content you can and cannot include in cover photos. Three main ones are – no information on price or discounts or anything like that and no calls to action. As nonprofits, I think this is something to seriously consider and keep in mind when you are designing your cover photo. We’re almost at the one year anniversary for the Japan tsunami but the Red Cross couldn’t have anything on their cover photo to remind people that donating is still important – they couldn’t have something like “Donate $5 today to help a survivor” on their cover photo. What this means for us? A picture is worth a thousand words – if we can’t say things then what we need to learn to do is tell compelling stories with images.Another thing to note is that Facebook has gotten fairly strict about what each section of the timeline is for. If you have contact information to display, that needs to go in the About section rather than on your cover photo. There are advantages and disadvantages to something like this. The standardization means that all users know exactly where to look for this kind of information. But on the flip side, let say you’re an organization like Kids Help Phone and you have a 24-hour crisis help line – you couldn’t inform users about that on your cover photo, where it would be the first thing people who visit your page would see.
Share your milestones! I looked at 15 different nonprofit org. brand pages and not one of them (including CanadaHelps) has really personalized their page yet and added milestones yet…so I had to turn to the for profit world for an example. As I’ve already mentioned, timeline makes for a great storytelling opportunity…so USE IT! Had a great campaign a few years ago? Share it with your supporters – upload it onto your timeline and make sure your supporters know about it. Does your organization have interesting or unique roots? Create a post and share it with your supporters. Make your organization relatable – this is how you add that personal element.
The Admin Panel – a bit like a one-stop-shop for all your Page needs. When you’re signed in – not something that has changed, you can access it by clicking on on the Admin Panel button right above your timeline (on the right side).In the Admin Panel, you can see notifications (as you would as an individual user), Insights (analytics about your users), a new addition – the Messages section (private 1:1 messages with your fans). You can also edit any information on your page and view your activity log, which is how you manage your Timeline. It shows you all your posts (including ones that you have hid – so if you accidentally hid a post that you want to show, this is where you would go to unhide that post).One of the things you can change in your activity log under messages is the default visibility of posts – from here, you can choose to hide or delete posts, hide fans from the page (which means their posts wont automatically show up, as they did on the wall), until the post has been approved. What’s great about this is that during a crisis, page administrators have far more control when it comes to monitoring and managing conversations – you no longer have to turn off fan posts completely.Another great thing to note about messages is that the ability to address questions or concerns is now private. This is a great tool for organizations that are dealing with sensitive issues – lets say you have a counselling service and someone is requesting assistance – this is no longer something that needs to be done publically on your Wall. Although, it is important to note that pages cannot send proactive messages to individuals. A user has to contact the page before the page can respond. For any organizations that are not interested in the messages feature, it can be turned off (which would mean that users are engaging with the brand out in public, on it’s Timeline).If you have the chance, I recommend taking sometime to play around with the Admin Panel once you have switched over to Timeline. It’s a bit of a different interface and it’s worth spending time familiarizing yourself with how to navigate this area of your page.
Now that we’ve talked a little bit about timeline and all the different features, I’d like to dive a little deeper into some of these features and what Canadian charities and nonprofit organizations can do to maximize their efforts on Facebook.
I think fear is always a big issue that people face with social media and my answer to that is to face your fears. It’s often very easy to shy away from things and say no because we’re afraid of them but that can result in missed opportunities. Before I came to CanadaHelps I was working at a mid-sized health-based nonprofit and there were a couple of staff members on the marketing team that really wanted to build a social media initiative into the overall communications plan; however they were facing a lot of objection from board members. One of the things that we did was actually sign these board members and the CEO up for Twitter and Facebook so that they could play around with it and really understand the networks and potential benefits or drawbacks for themselves. A few weeks ago I emailed my former CEO to ask a question and within minutes, she had sent me a reply not by email but on Facebook! She took to social networks like a duck to water – all I had to do was take that first step and work as a bit of a catalyst. So what I’m saying – sometimes getting buy in is difficult but it’s important to be a catalyst for that change. If I hadn’t signed up Another tip that’s not on here but is important to consider is to start small. Nobody is saying you have to figure everything out immediately – with social networks being an open forum for conversation, there are Examples of successful organizations
Now that we’ve talked a little bit about timeline and all the different features, I’d like to dive a little deeper into some of these features and what Canadian charities and nonprofit organizations can do to maximize their efforts on Facebook.
The secret to social media success. This is really the question or the idea from which this presentation was born. So as I’ve already mentioned, I work with CanadaHelps on the MyCharityConnects program and in all the work that we do – webinars, workshop, and even the conference, there is always this lingering question of, ‘is there a secret to social media success, and if so, what is it?’. Personally, I don’t think there’s any secret. It really comes down to two things …
Building a strong community and having good content And of course the ways in this you would support these two things is through structured planning (as I mentioned, this is often a missed step), having a social culture (so that’s within your organization, making sure that there is openness, sharing, collaboration, and things like that), a willingness to measure & learn – I think many of us do the former (measuring) but it’s one thing to collect data and a whole other thing to really analyze what it’s showing you and learn from your successes and failures, and of course all of this at the end of the day needs to translate into actions. So really, it’s one long process and that brings me to what we’re going to talk about today.
First I’m going to start by apologizing for this image – it was cold, rainy, and I didn’t have the patience to take a clear shot…but I hope most of you can read what this sign says. For anyone who can’t it reads, “when children suffer, so does our future. 2012. stop joseph kony - @invisible”. So before we jump in, I want to explain this slide. I actually started thinking about this webinar and exactly what my ten tips would be a couple of weeks ago and I thought I had everything ready to go and it all made sense. But on Monday evening, I was heading to a café with some coworkers and this sign caught my eye…First, probably because I saw the words 2012 and Kony, which immediately make me think of the recent videoSecondly, though, I think it caught my eye because of how visible @invisible is…and of course, that’s invisible children’s twitter handle for anyone who doesn’t already follow the organization.And this really made me question how many organizations are actually doing this. I’ve been doing some workshops recently for the MyCharityConnects program, where I talk about social media strategies and a reoccurring question I’ve been asked by organizations all over is ‘how do we increase the number of twitter followers we have”. Well, my answer is that we can all learn a lesson from this picture. Ask yourself – how many of your key constituents know that your organization is on twitter? How many places and how many people have you informed and asked to follow you? Is it on your email signature? Is it on all your promotional material? I think the first step is to really make sure the people who already care about your organization know that you’re online so say it loud and don’t be afraid to repeat yourself. The whole notion of ‘if you build it, they will come’ doesn’t always apply in the world of social media. You still have to work on marketing what you have.
How many have heard about Networked Nonprofit?Beth Kanter & Allison Fine wrote a book about the ways in sm is bringing about or signalling a shift in the ways that nonprofits operate. It’s an interesting book – and I know that not all of us are going to change over night – I do recommend it, thoughBuilding relationships, simplicity, building trust through openness, open governance structures, learning organizationIt’s not a how-to guide; rather its about nonporfits changing how they work.
Listen learn adaptAre some of your posts generating a lot of links, likes retweets? Is a particular community really active online and promoting you? Does this signal a new strategy you should take?Does something you post regularly never take off – stinks? Stop doing it.
Third annual conferenceJoin non-profits from across Canada and social media experts for the premier social media and online fundraising learning opportunity of the year.After 3 sold-out years, MyCharityConnects is back and better than ever for 2012. Join us for thought-provoking keynotes, practical how-to workshops and plenty of chances to learn from other non-profits about what works online… and what doesn’t.