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SharePoint’s Social Media Scorecard
           Christian Buckley

             cbuck@axceler.com
              @buckleyPLANET
My Background
Christian Buckley, Director of Product Evangelism at Axceler

•   Most recently at Microsoft
       •   Microsoft Managed Services (now BPOS-Dedicated)
       •   Advertising Operations, ad platform API program
•   Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid
    technology spaces focusing on collaboration
•   Co-founded and sold a collaboration software company to Rational Software. Also co-authored
    3 books on software configuration management and defect tracking for Rational and IBM
•   At another startup (E2open), helped design, build, and deploy a
    SharePoint-like collaboration platform (Collaboration Manager), managing
    deployment teams to onboard numerous high-tech manufacturing companies,
    including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco
•   I live in a small town just east of Seattle, have a daughter in college and 3 boys at home
Axceler Overview
• Improving Collaboration for 16+ Years
    –   Mission: To enable enterprises to simplify, optimize, and
        secure their collaborative platforms
    –   Delivered award-winning administration and migration
        software since 1994
    –   Over 2,000 global customers

• Dramatically improve the management
  of SharePoint
    –   Innovative products that improve security, scalability,
        reliability, “deployability”
    –   Making IT more effective and efficient and lower the total
        cost of ownership

• Focus on solving specific SharePoint problems
  (Administration & Migration)
    –   Coach enterprises on SharePoint best practices
    –   Give administrators the most innovative tools available
    –   Anticipate customers’ needs
    –   Deliver best of breed offerings
    –   Stay in lock step with SharePoint development and market trends
Agenda

•   The rise of social media
•   What is social media in the enterprise?
•   Social media inside SharePoint
•   The scorecard, criteria
•   The contenders
•   SharePoint 2010 Scorecard
•   Summary – how SharePoint 2010 stacks up
Definitions
  “Social media is media designed to be disseminated through social
  interaction, created using highly accessible and scalable publishing
techniques. Social media uses Internet and web-based technologies to
  transform broadcast media monologues (one-to-many) into social
                   media dialogues (many-to-many).

            It supports the democratization of knowledge
              and information, transforming people from
              content consumers into content producers.”
                              Wikipedia.org
The Social
                                                                       Informatics
                                                                             Shift




Email                      Cell           Twitter          Blog
cbuck@echotechnology.com   425.246.2823   @buckleyplanet   http://buckleyplanet.net
The Social Informatics Shift

    Social Informatics is the study of information
      and communication tools in cultural and
                                       (Wikipedia)
                institutional contexts.
        It is a cross-disciplinary focus on usage
                patterns, and is a blend of
 sociology, anthropology, psychology, technology and
business perspectives, examining the changing way in
                  which we do business.
Email                      Cell           Twitter          Blog
cbuck@echotechnology.com   425.246.2823   @buckleyplanet   http://buckleyplanet.net
The Social Informatics Shift




                Btw, the word “app” was
            made “word of the year” 2011
WindowsLiveSpaces
           Twitter                                                  06
          YouTube
             Xanga                                             05
               Ning
         Yahoo360
              Bebo
              Orkut
              Flickr                                      04
         Facebook
         Dodgeball
           LinkedIn
          MySpace                                    03
          Tribe.Net
               Xing
            Last.fm
         Friendster
            Fotolog                             02
              Ryze
       LiveJournal                         01
   SixDegrees.com                99   00
                       97   98
The Future of Social Media
Emerging Enterprise Technologies
1.     Community management tools
2.     Open identity
3.     Microblogging
4.     Social CRM
5.     Enterprise applications gaining a social layer
6.     Activity streams
7.     Social search, analytics, and filtering
8.     Enterprise social media workflow
9.     Automated compliance monitoring
10.    Next-generation unified communications
Dion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch”
http://blogs.zdnet.com/Hinchcliffe/?p=1224
The Scorecard / Criteria
•   Ease of Entry – Internal, External
•   Discovery (expertise, interests)
•   Contextual Search
•   Enterprise Content Management (workflow, business process management)
•   Building Communities – External Focus
•   Team Collaboration – Internal Focus
•   Real-Time Connections
•   Cost
•   Extensibility
The Contenders

 • Facebook
    • Ning
  • Yammer
 • Salesforce
  • Google+
     • Jive
  • Box.net
Facebook




Email                       Cell           Twitter          Blog
cbuck@echotechnology.com    425.246.2823   @buckleyplanet   http://buckleyplanet.net
Facebook




Email                       Cell           Twitter          Blog
cbuck@echotechnology.com    425.246.2823   @buckleyplanet   http://buckleyplanet.net
Facebook
    Features                                Scorecard
•   Moderation and privacy controls         •   Ease of Entry – Internal F, External A
•   Microblogging                           •   Discovery B-
•   Activity feeds                          •   Contextual Search D
•   Photos and videos                       •   Enterprise Content Management D
•   Real-time chat                          •   Building Communities A-
•   Groups / discussion forums              •   Team Collaboration F
•   Advertising                             •   Real-Time Connections A
•   Events                                  •   Cost A
•   Blogging
                                            •   Extensibility D-
•   App store
Ning




Email                      Cell           Twitter          Blog
cbuck@echotechnology.com   425.246.2823   @buckleyplanet   http://buckleyplanet.net
Ning




Email                      Cell           Twitter          Blog
cbuck@echotechnology.com   425.246.2823   @buckleyplanet   http://buckleyplanet.net
Ning
    Features                                   Scorecards
•   Branding and visual design                 •   Ease of Entry – Internal C, External B+
•   Moderation and privacy controls            •   Discovery C
•   Activity feeds                             •   Contextual Search F
•   RSS feeds                                  •   Enterprise Content Management F
•   Photos and videos
                                               •   Building Communities A
•   Real-time chat
•   Groups / discussion forums                 •   Team Collaboration C+
•   Events                                     •   Real-Time Connections C+
•   Blogging                                   •   Cost B
•   App store with tools for YouTube,          •   Extensibility C
    LinkedIn, Facebook, Google Apps
Post a Status

           Everyone I follow
            within my org
                                                                          Threaded FB
                                                                        like discussions




Email                      Cell             Twitter          Blog
cbuck@echotechnology.com   425.246.2823     @buckleyplanet   http://buckleyplanet.net
Yammer
  Features                                    Scorecards
                                              •   Ease of Entry – Internal A, External F
• Enterprise social networking
                                              •   Discovery C
• Secure collaboration with internal and
                                              •   Contextual Search C
  external people
                                              •   Enterprise Content Management F
• Search archives of messages/profiles/tags
                                              •   Building Communities C
• Mobile app
                                              •   Team Collaboration D+
                                              •   Real-Time Connections C
                                              •   Extensibility F
Post a Status


                                                 Threaded FB like
                                                   discussions
Messages/Alerts

                                                                                            Custom
                                                                                           Dashboard




     Email                      Cell           Twitter          Blog
     cbuck@echotechnology.com   425.246.2823   @buckleyplanet   http://buckleyplanet.net
Salesforce
    Features                            Scorecard
                                        •   Ease of Entry – Internal A, External F
•   Real time feeds
                                        •   Discovery B
•   Sales visibility
                                        •   Contextual Search D
•   Activity Stream
                                        •   Enterprise Content Management C+
•   Collaboration
                                        •   Building Communities D
•   Manage & track campaigns
                                        •   Team Collaboration D
•   Complete customer profile
                                        •   Real-Time Connections C
•   Improved marketing efforts
                                        •   Extensibility F
Google+
    Features                                 Scorecard
                                             •   Ease of Entry – Internal A
•   Microblogging
                                             •   Discovery C
•   Ability to filter your contacts, feeds
                                             •   Contextual Search C
•   Photo aggregation from circles
                                             •   Enterprise Content Management F
•   Search across your streams
                                             •   Building Communities F
                                             •   Team Collaboration B
                                             •   Real-Time Connections B
                                             •   Extensibility F
Set up “observations” about
                                 companies, competitors,
                                   events, products, etc



                                  Publish your observations
                                             Create or join communities
                                            around products, markets,
                 Interact with others about ideas and align/connect
                  your observations, allow      your observations
                people to connect ideas and
                          solutions                           Track metrics and activity
                                                                around those markets




Email                      Cell            Twitter          Blog
cbuck@echotechnology.com   425.246.2823    @buckleyplanet   http://buckleyplanet.net
Connect your ideas to
 markets, creating a web of
ideas to help you and others conversations to
                         Track observations
                           Attach
  see patterns and trends business idea, cross-
                       around each requirements
                                and strategies
                            reference other
                             observations
Create agents to listen
                  to social media
                networks and find
               relevant information



                                           Organize how you
                                          will view the results
                                             of your agents




Email                      Cell               Twitter          Blog
cbuck@echotechnology.com   425.246.2823       @buckleyplanet   http://buckleyplanet.net
Teams have real-time
                                   presence awareness, ability
                                    to capture conversations
                                   and attach to observations




     Wherever you are in the
environment, connect with others
     and build the social web
Jive
    Features                                       Scorecard
•   Social media monitoring tools                  •   Ease of Entry – Internal A, External A
•   Branded public communities                     •   Discovery A
•   Team collaboration tools                       •   Contextual Search A
•   Social CRM                                     •   Enterprise Content Management B-
•   Customer support accelerators                  •   Building Communities A
•   Network / expertise discovery                  •   Team Collaboration B
•   Metrics, usage patterns, network data          •   Real-Time Connections A
•   Integration with SharePoint                    •   Cost C
•   Uses OpenSocial API
                                                   •   Extensibility B
•   Microblogging, IM, presence awareness
Comment/Tag this
                                           box (folder)


Ongoing comments
                                                           Task Pane




     Email                      Cell            Twitter          Blog
     cbuck@echotechnology.com   425.246.2823    @buckleyplanet   http://buckleyplanet.net
Box.net
    Features                                        Scorecard
                                                    •   Ease of Entry – Internal B, External A
•   Collaboration using a familiar file structure
                                                    •   Discovery C
•   Sync desktop files to a box
                                                    •   Contextual Search D
•   Mobile app
                                                    •   Enterprise Content Management F
•   Permission management
                                                    •   Building Communities F
•   Integrated file viewer
                                                    •   Team Collaboration C
•   Discussions and commenting
                                                    •   Real-Time Connections D
                                                    •   Cost B
                                                    •   Extensibility D
Email                      Cell           Twitter          Blog
cbuck@echotechnology.com   425.246.2823   @buckleyplanet   http://buckleyplanet.net
SharePoint 2010
Features                            Scorecard
•   Managed Metadata Service        •   Ease of Entry – Internal A+, External C
•   Advanced routing (w/metadata)
•   User profiles (My Sites)        •   Discovery B+
•   Status updates/activity feeds   •   Contextual Search B+
•   Knowledge mining
•   Bookmarks (replaces My Links)   •   Enterprise Content Management B+
•   Feedback/rating                 •   Building Communities C
•   Note board (Wall)
•   Podcasting kit                  •   Team Collaboration B
•   Social tagging                  •   Real-Time Connections B
•   Expertise tagging
•   Wikis                           •   Cost D
•   Share & Track tab               •   Extensibility A-
•   Individual and team blogs
•   People and social search
Final Scorecard
• SharePoint may not win in any
  single category, however it is
  viewed by Gartner and other
  analyst firms as the only
  platform able to execute on
  broader enterprise needs
What users are asking for
• Your team wants to build out a Facebook-like
  social networking solution on your intranet.
       From the SharePointProMag.com article How SharePoint 2010 Stacks
       Up to Your End-User Social Media Requirements
What users are asking for
• Your team wants to build an intranet version
  of Twitter to help everyone stay instantly
  connected, sharing product, support and
  competitive information in a secure manner.
What users are asking for
• Your team would like to access critical
  content and applications offline, and through
  their personal devices.
The SharePoint Solution
                Twitter feeds to your MySites or Team
                Sites using an XML Web Part (as illustrated
                here by SharePoint MVP Randy Drisgill).
NewsGator
                                               http://www.newsgator.com




• Aggregated newsfeed across
  SharePoint sites, and using Social
  Sites, feeds outside of SharePoint
• Expanded trackable items
• Daily news digest
NewsGator




• Add individuals, groups, and
  hashtags
• Create groups, each of which have
  their own
  microblog, documents, calendar, an
  d other capabilities
• Statistics on social activity
Attini   http://www.attini.com




• Provisioning process for adding new users
• Attini Talk provides microblogging, nested
  comments, sharing, mentions and badges
• Improved blog capability, plus
• Aggregate news, and
• Aggregate video assets
SnapWorkSocial
                                               http://www.snapworksocial.com




•   Microblogging
•   My Site integration
•   Task integration
•   Aggregate feeds
•   On-prem, cloud, and Office365
Final thoughts
• Identify business gaps that can be filled by social features
• Ensure a cultural fit for these new features
• Develop a sound plan for deploying these new features,
  including buy-in from end users and key stakeholders.
Contact me
• Christian Buckley
  cbuck@axceler.com
  +1 425-246-2823
  @buckleyPLANET
  www.buckleyPLANET.com

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#EuropeanSP--SharePoint's Social Media Scorecard

  • 1. SharePoint’s Social Media Scorecard Christian Buckley cbuck@axceler.com @buckleyPLANET
  • 2. My Background Christian Buckley, Director of Product Evangelism at Axceler • Most recently at Microsoft • Microsoft Managed Services (now BPOS-Dedicated) • Advertising Operations, ad platform API program • Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid technology spaces focusing on collaboration • Co-founded and sold a collaboration software company to Rational Software. Also co-authored 3 books on software configuration management and defect tracking for Rational and IBM • At another startup (E2open), helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), managing deployment teams to onboard numerous high-tech manufacturing companies, including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco • I live in a small town just east of Seattle, have a daughter in college and 3 boys at home
  • 3. Axceler Overview • Improving Collaboration for 16+ Years – Mission: To enable enterprises to simplify, optimize, and secure their collaborative platforms – Delivered award-winning administration and migration software since 1994 – Over 2,000 global customers • Dramatically improve the management of SharePoint – Innovative products that improve security, scalability, reliability, “deployability” – Making IT more effective and efficient and lower the total cost of ownership • Focus on solving specific SharePoint problems (Administration & Migration) – Coach enterprises on SharePoint best practices – Give administrators the most innovative tools available – Anticipate customers’ needs – Deliver best of breed offerings – Stay in lock step with SharePoint development and market trends
  • 4. Agenda • The rise of social media • What is social media in the enterprise? • Social media inside SharePoint • The scorecard, criteria • The contenders • SharePoint 2010 Scorecard • Summary – how SharePoint 2010 stacks up
  • 5. Definitions “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one-to-many) into social media dialogues (many-to-many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.” Wikipedia.org
  • 6. The Social Informatics Shift Email Cell Twitter Blog cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
  • 7. The Social Informatics Shift Social Informatics is the study of information and communication tools in cultural and (Wikipedia) institutional contexts. It is a cross-disciplinary focus on usage patterns, and is a blend of sociology, anthropology, psychology, technology and business perspectives, examining the changing way in which we do business.
  • 8. Email Cell Twitter Blog cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
  • 9. The Social Informatics Shift Btw, the word “app” was made “word of the year” 2011
  • 10. WindowsLiveSpaces Twitter 06 YouTube Xanga 05 Ning Yahoo360 Bebo Orkut Flickr 04 Facebook Dodgeball LinkedIn MySpace 03 Tribe.Net Xing Last.fm Friendster Fotolog 02 Ryze LiveJournal 01 SixDegrees.com 99 00 97 98
  • 11. The Future of Social Media
  • 12. Emerging Enterprise Technologies 1. Community management tools 2. Open identity 3. Microblogging 4. Social CRM 5. Enterprise applications gaining a social layer 6. Activity streams 7. Social search, analytics, and filtering 8. Enterprise social media workflow 9. Automated compliance monitoring 10. Next-generation unified communications Dion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch” http://blogs.zdnet.com/Hinchcliffe/?p=1224
  • 13. The Scorecard / Criteria • Ease of Entry – Internal, External • Discovery (expertise, interests) • Contextual Search • Enterprise Content Management (workflow, business process management) • Building Communities – External Focus • Team Collaboration – Internal Focus • Real-Time Connections • Cost • Extensibility
  • 14. The Contenders • Facebook • Ning • Yammer • Salesforce • Google+ • Jive • Box.net
  • 15. Facebook Email Cell Twitter Blog cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
  • 16. Facebook Email Cell Twitter Blog cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
  • 17. Facebook Features Scorecard • Moderation and privacy controls • Ease of Entry – Internal F, External A • Microblogging • Discovery B- • Activity feeds • Contextual Search D • Photos and videos • Enterprise Content Management D • Real-time chat • Building Communities A- • Groups / discussion forums • Team Collaboration F • Advertising • Real-Time Connections A • Events • Cost A • Blogging • Extensibility D- • App store
  • 18. Ning Email Cell Twitter Blog cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
  • 19. Ning Email Cell Twitter Blog cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
  • 20. Ning Features Scorecards • Branding and visual design • Ease of Entry – Internal C, External B+ • Moderation and privacy controls • Discovery C • Activity feeds • Contextual Search F • RSS feeds • Enterprise Content Management F • Photos and videos • Building Communities A • Real-time chat • Groups / discussion forums • Team Collaboration C+ • Events • Real-Time Connections C+ • Blogging • Cost B • App store with tools for YouTube, • Extensibility C LinkedIn, Facebook, Google Apps
  • 21. Post a Status Everyone I follow within my org Threaded FB like discussions Email Cell Twitter Blog cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
  • 22. Yammer Features Scorecards • Ease of Entry – Internal A, External F • Enterprise social networking • Discovery C • Secure collaboration with internal and • Contextual Search C external people • Enterprise Content Management F • Search archives of messages/profiles/tags • Building Communities C • Mobile app • Team Collaboration D+ • Real-Time Connections C • Extensibility F
  • 23. Post a Status Threaded FB like discussions Messages/Alerts Custom Dashboard Email Cell Twitter Blog cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
  • 24. Salesforce Features Scorecard • Ease of Entry – Internal A, External F • Real time feeds • Discovery B • Sales visibility • Contextual Search D • Activity Stream • Enterprise Content Management C+ • Collaboration • Building Communities D • Manage & track campaigns • Team Collaboration D • Complete customer profile • Real-Time Connections C • Improved marketing efforts • Extensibility F
  • 25.
  • 26.
  • 27. Google+ Features Scorecard • Ease of Entry – Internal A • Microblogging • Discovery C • Ability to filter your contacts, feeds • Contextual Search C • Photo aggregation from circles • Enterprise Content Management F • Search across your streams • Building Communities F • Team Collaboration B • Real-Time Connections B • Extensibility F
  • 28. Set up “observations” about companies, competitors, events, products, etc Publish your observations Create or join communities around products, markets, Interact with others about ideas and align/connect your observations, allow your observations people to connect ideas and solutions Track metrics and activity around those markets Email Cell Twitter Blog cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
  • 29. Connect your ideas to markets, creating a web of ideas to help you and others conversations to Track observations Attach see patterns and trends business idea, cross- around each requirements and strategies reference other observations
  • 30. Create agents to listen to social media networks and find relevant information Organize how you will view the results of your agents Email Cell Twitter Blog cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
  • 31. Teams have real-time presence awareness, ability to capture conversations and attach to observations Wherever you are in the environment, connect with others and build the social web
  • 32. Jive Features Scorecard • Social media monitoring tools • Ease of Entry – Internal A, External A • Branded public communities • Discovery A • Team collaboration tools • Contextual Search A • Social CRM • Enterprise Content Management B- • Customer support accelerators • Building Communities A • Network / expertise discovery • Team Collaboration B • Metrics, usage patterns, network data • Real-Time Connections A • Integration with SharePoint • Cost C • Uses OpenSocial API • Extensibility B • Microblogging, IM, presence awareness
  • 33. Comment/Tag this box (folder) Ongoing comments Task Pane Email Cell Twitter Blog cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
  • 34. Box.net Features Scorecard • Ease of Entry – Internal B, External A • Collaboration using a familiar file structure • Discovery C • Sync desktop files to a box • Contextual Search D • Mobile app • Enterprise Content Management F • Permission management • Building Communities F • Integrated file viewer • Team Collaboration C • Discussions and commenting • Real-Time Connections D • Cost B • Extensibility D
  • 35. Email Cell Twitter Blog cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
  • 36. SharePoint 2010 Features Scorecard • Managed Metadata Service • Ease of Entry – Internal A+, External C • Advanced routing (w/metadata) • User profiles (My Sites) • Discovery B+ • Status updates/activity feeds • Contextual Search B+ • Knowledge mining • Bookmarks (replaces My Links) • Enterprise Content Management B+ • Feedback/rating • Building Communities C • Note board (Wall) • Podcasting kit • Team Collaboration B • Social tagging • Real-Time Connections B • Expertise tagging • Wikis • Cost D • Share & Track tab • Extensibility A- • Individual and team blogs • People and social search
  • 37. Final Scorecard • SharePoint may not win in any single category, however it is viewed by Gartner and other analyst firms as the only platform able to execute on broader enterprise needs
  • 38. What users are asking for • Your team wants to build out a Facebook-like social networking solution on your intranet. From the SharePointProMag.com article How SharePoint 2010 Stacks Up to Your End-User Social Media Requirements
  • 39. What users are asking for • Your team wants to build an intranet version of Twitter to help everyone stay instantly connected, sharing product, support and competitive information in a secure manner.
  • 40. What users are asking for • Your team would like to access critical content and applications offline, and through their personal devices.
  • 41. The SharePoint Solution Twitter feeds to your MySites or Team Sites using an XML Web Part (as illustrated here by SharePoint MVP Randy Drisgill).
  • 42. NewsGator http://www.newsgator.com • Aggregated newsfeed across SharePoint sites, and using Social Sites, feeds outside of SharePoint • Expanded trackable items • Daily news digest
  • 43. NewsGator • Add individuals, groups, and hashtags • Create groups, each of which have their own microblog, documents, calendar, an d other capabilities • Statistics on social activity
  • 44. Attini http://www.attini.com • Provisioning process for adding new users • Attini Talk provides microblogging, nested comments, sharing, mentions and badges • Improved blog capability, plus • Aggregate news, and • Aggregate video assets
  • 45. SnapWorkSocial http://www.snapworksocial.com • Microblogging • My Site integration • Task integration • Aggregate feeds • On-prem, cloud, and Office365
  • 46. Final thoughts • Identify business gaps that can be filled by social features • Ensure a cultural fit for these new features • Develop a sound plan for deploying these new features, including buy-in from end users and key stakeholders.
  • 47. Contact me • Christian Buckley cbuck@axceler.com +1 425-246-2823 @buckleyPLANET www.buckleyPLANET.com

Editor's Notes

  1. The way that Gen Y works and plays is dramatically different from the social informatics of even 10 years ago. And the speed of change is increasing.
  2. Users don’t want to have to go find itThey want it “to just work”Content anywhereSmart solutions that know what I want before I know I want it