The document discusses 10 tips for using social media for professional and business development. It provides an overview of popular social media tools like blogs, Facebook, Twitter, LinkedIn and YouTube. It emphasizes setting objectives, knowing your audience, using blogs and profiles effectively, and measuring success. The presentation aims to help professionals strategically use social media for networking and business purposes.
How broad & deep is your digital footprint? Sort out the essentials to clarify you en r web strategies via blogs & social media communities. Begin with SEARCH principles such as keywords & SEO essentials, then strategically build one digital block to the next. Designed for those new to social media, seasoned users may want to expand the presentation by posting helpful comments.
12.10.09 Lumen & CEMA Webinar: Leveraging Social Media to Drive Better Attend...Lumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this presentation, you'll learn how social media can help events build awareness, foster word of mouth, and deepen attendee engagement. Learn ways you can measure social media impact and review real world innovative applications.
How broad & deep is your digital footprint? Sort out the essentials to clarify you en r web strategies via blogs & social media communities. Begin with SEARCH principles such as keywords & SEO essentials, then strategically build one digital block to the next. Designed for those new to social media, seasoned users may want to expand the presentation by posting helpful comments.
12.10.09 Lumen & CEMA Webinar: Leveraging Social Media to Drive Better Attend...Lumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this presentation, you'll learn how social media can help events build awareness, foster word of mouth, and deepen attendee engagement. Learn ways you can measure social media impact and review real world innovative applications.
This is a live presentation by @EdCabellon on how to use Social Media to build communities at the college level. This is for anyone wanting to learn how to use social media as well as experienced practitioners wanting to see how BSC uses it.
Whenever I get asked what my favorite book is, I always reply The Pirates Dilemma.
The book tells the story of punk, disco, hip-hop, graffiti, and how modern technology has made the ideas and innovations of youth culture increasingly intimate and increasingly global at the same time.
It’s truly fascinating.
And when you look back, you can see the origins of the current social media revolution can be traced as far back as the 70’s (if not even further).
Back in the 70’s punk was the start of a revolution. Now, the only things that have changed are the platforms and the ease at which we can connect and create.
Here’s the history of social media: how it all started, why Facebook rose to #1 (and why it might not stay that way) and some bold predictions on where it’s all heading.
Social media? Get serious! Understanding the functional building blocks of so...Ian McCarthy
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms –— such as content sharing sites, blogs,
social networking, and wikis–—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm’s reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they don’t understand what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines
social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As different social media activities are defined by the extent to which they focus on some or all of these blocks,
we explain the implications that each block can have for how firms should engage with social media. To conclude, we present a number of recommendations regarding how firms should develop strategies for monitoring, understanding, and responding to different social media activities.
This is a live presentation by @EdCabellon on how to use Social Media to build communities at the college level. This is for anyone wanting to learn how to use social media as well as experienced practitioners wanting to see how BSC uses it.
Whenever I get asked what my favorite book is, I always reply The Pirates Dilemma.
The book tells the story of punk, disco, hip-hop, graffiti, and how modern technology has made the ideas and innovations of youth culture increasingly intimate and increasingly global at the same time.
It’s truly fascinating.
And when you look back, you can see the origins of the current social media revolution can be traced as far back as the 70’s (if not even further).
Back in the 70’s punk was the start of a revolution. Now, the only things that have changed are the platforms and the ease at which we can connect and create.
Here’s the history of social media: how it all started, why Facebook rose to #1 (and why it might not stay that way) and some bold predictions on where it’s all heading.
Social media? Get serious! Understanding the functional building blocks of so...Ian McCarthy
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms –— such as content sharing sites, blogs,
social networking, and wikis–—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm’s reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they don’t understand what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines
social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As different social media activities are defined by the extent to which they focus on some or all of these blocks,
we explain the implications that each block can have for how firms should engage with social media. To conclude, we present a number of recommendations regarding how firms should develop strategies for monitoring, understanding, and responding to different social media activities.
This is a Social Media presentation I gave to coworkers at the Arkansas Educational Television Network (AETN). It was heavily borrowed from a presentation by Marta Kagan.
We were invited to present at Fresh Event 2010, the annual conference for the fresh produce industry of Australia and New Zealand.
We were asked to talk on social media, specifically the ways that fresh produce business could use it as a tool to compete with the best.
The audience spanned the full spectrum from 'Farm to Fork' with a corresponding range of social media experience. We structured the content accordingly.
Fostering Community With Social Media - Midwest Newspaper Summit 2010Nathan Wright
This is a presentation I gave at the 2010 Midwest Newspaper Summit. The topic was "Fostering Community with Social Media," explaining how newspapers can operationalize social media tools to build community platforms, as well as engage their audience where they live.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
4. Roadmap for today’s discussion
What is social media, who’s
using it, and why does it
matter?
10 tips for professional +
biz development
Best advice
Flickr: Shahram Sharif
3
6. Who’s using social media?
The average professional uses 3-5
social networks for business use –
the top being LinkedIn, Facebook
and Twitter
51% of the Inc. 500, America’s
fastest growing private businesses,
are on Twitter
19% of Fortune 500 companies
were podcasting in 2009 (up from
16% in 2008) and 31% were video
blogging (up from 21%)
-Society for New Communications Research
Every major Federal agency met the most recent deadline for
President Obama’s Open Government Directive -Information Week
whitehouse.gov/open/around
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7. There’s something for everyone
Washington State DOT
Flickr page shares
transit photos
Washington State DOT
blog shares information on
programs and activities
2008 Toronto
Transitcamp was
planned through a wiki
International No-Pants Metrolink, MTA, BART,
Subway Ride 2010 in Boston among others, announce
was organized on Facebook service alerts via Twitter
MBTA delivers customized
service alerts via SMS text
Caltrain shares PSAs on Transbay Joint Power Authority
YouTube promotes new infrastructure on
Facebook
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8. Popular tools at a glance
A blog is a direct conversation between an
Blog individual/organization and the public
A microblogging site that allows individuals/organizations to
Twitter share brief messages about news, what you’re doing or thinking
The world’s most popular social networking site with over 300
Facebook million active users including organizations
LinkedIn A popular social networking site for working professionals
The world’s most popular video sharing site that allow
YouTube individuals/organizations to easily upload and share videos
A social bookmarking site that allows individuals/organizations to
Delicious search, save, categorize, and share bookmarks of online content
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9. creation transparency
collaborative participatory authenticity
honesty
sharing
community
#1. Social media mirrors real life.
Flickr: takomabibelot
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10. #2. Set your objectives before launch.
What do you want to accomplish?
CONNECT: Find those with similar interests and
develop personal relationships
COLLABORATE: Contribute and collect
information
COMMUNICATE: Promote yourself/organization
and control messaging
Flickr: Malenkov in Exile
9
11. #3. Will you just post a sign or sell too?
Flickr: Robert S. Donovan Flickr: Dawn Endico
10
12. #4. Know your audience.
Identify channels, influencers, and topics...
• ACROSS CHANNELS: Keyword search at addictomatic.com
• BLOGS: Keyword search at Alltop.com and Google blog search
• TWITTERERS AND TWITTER LISTS: Keyword search at listorious.com
• REAL-TIME TWEETS: #Hashtag search at tweettabs.com
• PROFILES: Keyword search Facebook, YouTube, Flickr, LinkedIn, MySpace, among others
Flickr: takomabibelot
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13. BLOGGING DO’S
A blog is a direct, unmediated
conversation between one person or Be conversational
group and the public Tell a story
Write your own blog
133+ million blogs exist and 22%
of the top 100 news sites are blogs Be honest
Write in first person
Post often
#5. Blogs. Have a thick skin
Address controversy
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20. Our best advice to you
Use social media when it fits your
personal/professional schedule
Focus your social media
adventures and pick the tools that
meet your interests
Allot a set/specific time to do
social media during the day
Star blog posts, favorite tweets,
and bookmark with Delicious
Set those privacy settings!
Have fun!
Flickr: gutter
19
22. Connect with us:
Bluma Sussman
sussman_bluma@bah.com
@MikeRobert
robert_michael@bah.com
Flickr: Robert S. Donovan
10 TIPS FOR USING SOCIAL MEDIA FOR
PROFESSIONAL + BIZ DEVELOPMENT
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24. Some considerations for the tools
STRENGTH WEAKNESS
+ Conversational and personal - Legal implications for inaccuracy
Blog + Direct line to agency/program - Comments may require moderation
+ Real-time and offers location functionality
- Audience can sometimes be unclear
Twitter + Reaches mobile audiences
- Requires regular use and potentially
engagement
+ Most popular direct line to stakeholders
- Applications should be carefully selected
Facebook + Content is shared virally and ads are very
- Easy to sound corporate
targeted
+ Most popular social network for professionals - Still gaining in popularity
LinkedIn and recruiters - Not as readily accessed in comparison to
+ Online, shareable resume Facebook
+ Easily shared and embedded - Comments may require moderation
YouTube + Contributes to Google rankings - Video responses may require moderation
+ Online library of easily shared resources - No click-through data on traffic
Delicious + Indexed and searchable by keywords - Limited engagement with stakeholders
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25. Social Media SmartBrief
Mike’s social media bookmarks on delicious
10 commandments of social media
Facebook guidebook
Twitter guidebook
How to manage your social media goals
10 musts for your social media policy
Resources to get you started
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26. Transportation examples of social media
Blogs Social Networks
Local bloggers are engaging the public about capital Customers are creating their own communities to rally
projects, service offerings and administrative issues around causes and to ensure their voices are heard
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27. Transportation examples of social media
Twitter Video
Transportation agencies are sharing information Transportation agencies are sharing information and
(including service alerts) and inviting community inviting community comments through on-line video
comments through Twitter (e.g., YouTube)
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