On Veterans Day 2015, Razoo and CDR will launch Day For The Brave, a 24-hour giving day to honor our nation's veterans. All veterans service nonprofits are eligible to participate, learn more here!

1. •
INTRODUCTION TO DAY FOR THE BRAVE
JULY 29, 2015
BRAVE
DAY FOR THE
PRESENTED
BY

2. BRAVE
DAY FOR THE
Tweet about today’s webinar: #DayForTheBrave
Razoo Giving@Razoo
@dayforthebrave Day for the Brave

3. BRAVE
DAY FOR THE
Bethany Natoli
Account Manager
bethany@razoo.com
Ghazal Vaghedi
VP, Digital Philanthropy
ghazal@razoo.com

4. BRAVE
DAY FOR THE
Razoo is crowdfunding for causes.
Together, we can lift the world.

5. •
BRAVE
DAY FOR THE
WHY RAZOO?
Over $400 million
in donations for
nonprofits, schools,
foundations, and
corporate giving
The market-leading,
cause-based
crowdfunding platform
with over 27,000
nonprofits
Market innovator
of Giving Days
that have raised
more than
$120 million

6. •
BRAVE
DAY FOR THE
• Introduction to Day for the Brave
• Razoo and CDR
• What is a Giving Day?
• Day for the Brave Campaign
• Wrap-Up and Q&A
TODAY’S AGENDA

7. •
BRAVE
DAY FOR THE
DAY FOR THE BRAVE
On Veterans Day 2015, Razoo and CDR will be launching
a 24-hour day of giving to honor those that have served our country.

8. •
BRAVE
DAY FOR THE
OUR GOAL
This campaign will put focus on veterans service organizations
across the United States that provide much needed services and
support to veterans and their families. With the help of the
nonprofits involved, we intend to bring a large focus and attention
to this day in hopes of generating thousands of donations for
these organizations.
Our goal is to create a national movement of giving back
to support our veterans and the nonprofits
that serve them everyday.

9. •
BRAVE
DAY FOR THE
WHO IS BEHIND IT?
• Day for the Brave is hosted by Razoo and CDR Fundraising Group.
• Razoo is the industry leader in 24 hour giving days, with a
crowdfunding platform built to serve all 501(c)3 nonprofits.
• CDR Fundraising Group is a fundraising strategy firm that
provides leading service in digital media, email, mail, DRTV, and
other forms of social engagement.
• Philanthropy is the core mission of both Razoo and CDR, and each
company is committed to creating opportunities to support our
nation’s veterans.

10. •
BRAVE
DAY FOR THE WHAT IS A GIVING DAY?

11. •
BRAVE
DAY FOR THE
GIVING DAY ON RAZOO
• A powerful 24-hour online fundraising that unites communities and
causes through common goals and friendly competition

12. •
BRAVE
DAY FOR THE
DAY FOR THE BRAVE
CAMPAIGN

13. •
BRAVE
DAY FOR THE
DAY FOR THE BRAVE
• Our veterans answered our nation’s call and served us
courageously. They put their lives on the line to protect
the freedoms we all enjoy. They have proven their
devotion to us and to our country. We owe them the
same respect and devotion in return.
• This Day for the Brave campaign is a dedicated effort to
bring together nonprofits and individuals around the
country to give back to support our nation’s veterans.

14. •
BRAVE
DAY FOR THE
WHY SHOULD MY NONPROFIT PARTICIPATE?
• Raise funds for your organization
• Find and cultivate new donors
• Reinvigorate lapsed donors
• Empower your ambassadors to advocate and leverage
their networks on your behalf
• Potential for thousands of dollars in prize money
• Ability to secure a matching grant for this campaign
• Opportunity to be part of a national movement
in its inaugural year

15. •
BRAVE
DAY FOR THE
IS MY NONPROFIT ELIGIBLE?
• Must be 501(c) 3 nonprofit
• Must be in good standing with the IRS
• Must have a mission and programming that
contributes to serving veterans and their families in
U.S.

16. •
BRAVE
DAY FOR THE
• Visit the campaign online at
dayforthebrave.org
HOW DO I REGISTER?

17. •
BRAVE
DAY FOR THE
AFTER REGISTRATION
• 24-48 hours to process
registration and send
confirmation email
• Gain administrative access to
nonprofit page for Day for the
Brave
• Begin to set up your page!

18. •
BRAVE
DAY FOR THE
NEXT STEPS
• Publicize this day of giving to your supporter
base, ideally including email marketing, social
media, and presence on your website
• Participate on November 11 and help increase
the urgency as Veterans Day gets close by asking
your supporters, members, staff and volunteers to
join

19. •
BRAVE
DAY FOR THE
UPCOMING WEBINARS
• August - Getting Started with
Day for the Brave
• September - Let’s Talk Strategy
for Day for the Brave
• October - Amplify your Day for
the Brave Campaign
• To register, visit Day for The
Brave’s NPO Toolkit

20. •
BRAVE
DAY FOR THE
DAY FOR THE BRAVE
We hope you will join us and be a part of this national movement
to raise funds and awareness for Veterans Service Organizations
around the country.

21. • CONTACT US AT PARTNERSHIPS@RAZOO.COM
BRAVE
DAY FOR THE
PRESENTED
BY