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#Gt webinar deck v10.28
The document is a guide for participating in Giving Tuesday through Razoo, focusing on strategies for effective fundraising and community engagement. It outlines the platform's mission, prizes for top fundraisers, and recommendations for creating compelling campaigns, including utilizing social media and hosting events. The webinar emphasizes creativity and personal connections in fundraising efforts, aiming to inspire nonprofits to maximize their impact on this national day of giving.
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#Gt webinar deck v10.28
- 1. Your Guide toGiving Tuesday on Razoo Webinar | October 28, 2013
- 2. Welcome • Learn about Razooand #GivingTuesday • Create your page • Plan a fundraising strategy • Be creative and get inspired
- 3. Razoo’s Mission • Creatingmeaningful giving experiences and closing the gap between the desire to give and the ability to give • $170 million+ in donations • 27,000+ nonprofits
- 4. Black Friday, CyberMonday, and now… A national day of annual giving, a movement of generosity
- 5. Razoo’s community GivingDays are powerful 24-hour online fundraising competitions that unite communities around causes.
- 6. Prizes! • Top Nonprofits:Grand prize of $5,000; prizes up to 50th place • Top GivingTuesday Fundraisers: Grand prize of $15,000; prizes up to 25th place • Golden Tickets: • • 6 Power Hours ($1000) Donor match – (12) $375 match of lucky donors
- 7. Prizes! Video Challenge: $2,000 Step1: Create your video Step 2: Upload your video Step 3: email support@razoo.com Tips: Videopixie.com
- 8. How to Prepare • Createyour fundraiser • Use the CAUSE SETUP box • • • • • • Tell your story Suggested donation amounts Upload videos and images with captions Create a thank you video and message Set up a matching grant Integrate social media For Nonprofits: • Claim admin access (razoo.com/claim)
- 9. Strategies for Success • Setgoals – both financial and tangible • Secure a matching grant • Host a live event • Be creative and real • Engage everyone you know
- 10. Strategies for Communication • • • • • How doesyour nonprofit meet needs in your community? What is your communication plan? Craft a clear, clever, and actionable campaign Recruit others to amplify your message Use multiple channels Facebook/Twitter/Google+ E-mail, e-mail signatures, e-newsletters Video Word of mouth
- 11. …Communication: Asking Personal • • Send toindividuals Make phone calls Relational • • Tell stories Make a connection/touch-point Specific • • Provide examples of past work Explain future plans
- 12. On Tues, December3 • Send 3 main emails • Thank donors in real-time • Host a live event
- 13. Be Creative • • • • • Try somethingnew, experiment Fundraise with your personality Provide a reason to come back, competition Put your own skin in the game Connect online and offline with the actual work you do
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- 16. Thank You We’re hereto support you! Razoo Customer Support Mon-Fri 9-8 pm EDT support@razoo.com 866-437-1952