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#Gt2017 engaging your ambassadors
- 1. Engage Your Ambassadors October 3, 2016
- 2. @Razoo Razoo Giving Tweet about today’s webinar #RazooGT17
- 3. #RazooGT17 Bethany Natoli Director, Community Engagement Razoo David Lasday Israel Lacrosse Association
- 5. An ambassador is a person in your network who can take your mission into the community. Ambassadors love what you do and love telling your story. Let them do the legwork of increasing the reach of your campaign. #RazooGT17
- 6. Why Engage your Ambassadors? Reach & Acquire New Donors Share personal impact stories Raise more funds #RazooGT17 Cultivate your Supporters
- 7. Who is an Ambassador? Board Members Active Supporters Influencers #RazooGT17
- 8. Who is an Ambassador? Board Members • Already some of your most committed and invested supporters. • Involve your board members with concrete ideas and instructions help with your campaign. • A main role for all board members should be to connect you and introduce you to new supporters in their network. • Prepare a list of asks to support year-end efforts, and include #GivingTuesday outreach as a part of that. #RazooGT17
- 9. Who is an Ambassador? Active Supporters • Major and sustaining donors • “Super activists” • Volunteers / Staff • Clients, Previous Clients • Anyone who is involved with your organization that you think might be willing to take on some outreach responsibility #RazooGT17
- 10. Who is an Ambassador? Influencers • News Reporters • Local Celebrities • Local Businesses • Bloggers • People with strong social media following • Anyone in your community (or beyond) that has a powerful voice #RazooGT17
- 11. Cultivate your ambassadors. Make this an exciting invitation for them to get involved in a new way and be a part of the world- changing work that they already support. #RazooGT17
- 12. Jobs for Ambassadors Start a Peer to Peer Fundraiser Give Back Time, Skills or Funds Spread the Word #RazooGT17
- 13. Jobs for Ambassadors Fundraising • This is what crowdfunding is all about. • Ambassadors can create their own #GivingTuesday fundraising pages with their own story. • Their network becomes your network, and you reach an entire new community of donors that you can cultivate. #RazooGT17
- 14. Jobs for Ambassadors Fundraising • Identifying Fundraising Ambassadors • Well-Connected (both online and offline) • Willing to share the story of how your organization has become part of their life • Tech Savvy #RazooGT17
- 15. Jobs for Ambassadors Fundraising • Getting Fundraisers Started • Extend an official invitation in the most personal way possible • Train them on how to start a Razoo page on #GivingTuesday • Provide them with logos, tools, and text ideas to help them fill out their page. Prepare a toolkit. #RazooGT17
- 16. Jobs for Ambassadors Fundraising • Keeping Ambassadors Engaged • Check-in on a regular basis to see their progress and how you can help • Introduce your ambassadors to your community through social media or newsletter shout-outs • Constantly thank them and share how their efforts are helping your campaign #RazooGT17
- 17. Jobs for Ambassadors Fundraiser Name Image/Video Social Sharing Their Personal Story Edit Page Fundraising Breakdown of Funds Donation Timeline & Comments #RazooGT17
- 18. Jobs for Ambassadors Volunteer Time/Skills • Identify activities that could use volunteers: • events • plans to see your mission in action • Identify key skills that could support your campaign • Graphic Design, Video Editing • Marketing & Communications • Volunteering is a great cultivation tool for further engagement #RazooGT17
- 19. Jobs for Ambassadors Spread the Word • Ambassadors can tell your story to their network, or they can tell their own personal story to your network. • Influencers can spread the word of your campaign far beyond your email list and immediate circle of supporters. • Have them drive traffic directly to your organization’s #GivingTuesday page. #RazooGT17
- 20. Jobs for Ambassadors Spread the Word • Identify “Word Spreader” Ambassadors • Individuals with a media presence • Individuals with a public presence (local politics, business leaders, school administrators) • Individuals that are highly active on social media • Individuals with a personal connection to your mission #RazooGT17
- 21. Israel Lacrosse Association Results • #GivingTuesday 2016 Impact • $67,000+ raised • 475 unique donors • 26 peer to peer fundraisers • #GivingTuesday 2015 Impact • $42,000+ raised • 294 unique donors • 2 peer to peer fundraisers #RazooGT17
- 22. Israel Lacrosse Association GT Strategy • Big day of giving • Focus on a specific project • Marathon day of involvement • Phone calls as key outreach strategy • Email newsletters • Facebook engagement #RazooGT17
- 23. Israel Lacrosse Association P2P Strategy • Engage P2P Fundraisers • National team players with status • Players with specific fundraising need: scholarship/travel • IL builds page for fundraisers #RazooGT17
- 24. Israel Lacrosse Association P2P Strategy • Support P2P Fundraisers • IL appoints a P2P coordinator • Fundraisers are self motivated through their own connection • Share outreach ideas and share graphics • Recognize fundraisers on social #RazooGT17
- 25. Israel Lacrosse Association P2P Tips • Lessons Learned • Find the right people • Give them ownership • Make your P2P fundraiser feel like a change maker #RazooGT17
- 26. Engage Your Ambassadors Identify Ambassadors 1 Comb through your network and learn more about your supporters. Select those who are very involved or very connected in your community. Invite Ambassadors 2 Make a specific ask to your ambassadors (e.g. fundraising, promotion, grants). Thank them for their existing support and invite them to take it to the next level. Thank Ambassadors 3 Your ambassadors are doing important work for you. Thank them privately (in an email) and publicly (on social media or newsletter) when appropriate. in 1-2-3 #RazooGT17