GOOD-UPWORTHY-FACT SHEET (1)
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GOOD is a media company that speaks to values-driven millennials and helps people and organizations be a force for good by understanding their world. It was founded in 2006 and has a monthly audience of over 31 million people across its website and social media platforms, generating over 1.2 billion annual video views. Upworthy is GOOD's mission-driven video publishing platform founded in 2012 that draws massive attention to important stories.
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This is a review of what we've done, what we've achieved and what we've learnt - so far. If you've got feedback, let us know: team@collectively.org.
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The document provides guidance for event partners of Social Media Week on hosting events. It discusses Social Media Week's goal of encouraging creativity in event design to maximize impact. It provides examples of successful past events on topics like the future of sharing, interviews with public figures, and music performances. The document offers guidelines but emphasizes there are no rules, advising partners to focus on open discussions and diversity.
Youthology Salon: Marketing with Chinese Youth Communities
White paper from China Youthology's Summer 2011 Salon, discussing the fundamentals of marketing with Chinese youth communities.
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GOOD-UPWORTHY-FACT SHEET (1)
- 1. Pushing the world forward, together. COMBINED STATS VALUE PROPOSITION GOOD speaks to values-driven millennials. Those conscious citizens represent a new, disruptive class of cultural and economic leaders. The people who care so deeply about our stories drive brand messages further – and with more authenticity – than practically any other group. Live well. Do good. Because we’re all part of the same story. MONTHLY UNIQUES 31MM+ ANNUAL VIDEO VIEWS 1.2B+ MONTHLY SOCIAL AUDIENCE 275MM+ SOCIAL SUBSCRIBERS 16MM+ HELPING PEOPLE GOOD HELPS PEOPLE AND ORGANIZATIONS BE A FORCE FOR GOOD. Founded 2006 GOOD helps people understand their world, so they can make it better. REACHING PEOPLE UPWORTHY IS ON A MISSION TO CHANGE WHAT THE WORLD PAYS ATTENTION TO. Founded 2012 UPWORTHY draws massive amounts of attention to stories that matter. • TOP VIDEO PUBLISHER FOR BRANDS, DIGIDAY • 4A'S PARTNERSHIP OF THE YEAR + DIVERSITY AWARDS AWARDS • 2017 NATIONAL MAGAZINE AWARD, PERSONAL SERVICE • 3 ACADEMY AWARDS NOMINATIONS AWARDS