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What's new with LIVE PC GIVE PC 2015
The document provides training information for nonprofits participating in the Live PC Give PC crowdfunding event on November 6, 2015, emphasizing techniques for creating effective fundraising pages, donor engagement, and promotion strategies. It includes guidelines on showcasing nonprofit efforts through images and videos, as well as tips for maximizing donations and leveraging social media. Key resources, webinars, and important dates for training and meetings are also outlined to support organizations in their fundraising efforts.
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What's new with LIVE PC GIVE PC 2015
- 1. Razoo Training forLive PC Give PC 2015 September 2, 2015
- 2. @Razoo Razoo Giving SENDUS YOUR QUESTIONS!
- 3. Razoo is crowdfundingfor causes. Together, we can lift the world.
- 4. Bethany Natoli Senior AccountManager bethany@razoo.com
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- 7. Create Your Page •A short form will grant you access to your Razoo page within 24-48 hours • You will need a user account on Razoo to register Register for Live PC Give PC 1
- 8. Create Your Page Image/Video Gallery SocialSharing Fundraiser Summary & Story Donation Reports Matching Grants Admin Panel Thank You ExperienceAdmin Panel
- 9. Create Your Page •Tell the story of how your nonprofit meets needs in your community • Edit and update text in the Edit tab of your page. Tell Your Story2
- 10. • Highlight thevalue of a donor’s investment with suggested donation amounts • Use descriptors that tell a donor how their contributions support your cause Set Your Goals3 Create Your Page
- 11. • Show yournonprofit at work with images and video • Use captions to further tell your story • Upload videos from YouTube or Vimeo • Select an Image to be your thumbnail Images & Video4 Create Your Page
- 12. • Thank yourdonors twice as often as you ask them • Upload a Thank You Video for a personal touch • Include a message in your donor’s automatic receipt to create that warm fuzzy feeling of donor engagement Thank Donors5 Create Your Page
- 13. • Customize aDonation Widget for your website • Prepare a QR code for live events • Get a “Donate Now” button for your website Share6 Create Your Page
- 14. • An emailnotification is sent when a donation is made • Tab to view donor information and download the report • You can filter by Giving Event to quickly segment all Live PC Give PC Donations • Donations will be disbursed by check or EFT Donations7 Create Your Page
- 15. • Display adollar-for-dollar matching grant on your page • The match does not need to be verified through Razoo • The matching grant icon will appear on your page at midnight of the start date and track the amount left of the grant as donations are made Matching Grant8 Create Your Page
- 16. What’s new with LIVEPC GIVE PC 2015?
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- 18. Live PC GivePC • Nonprofit Spotlight on Homepage of Event Site • You can be included in this spotlight once you register for the event • Be sure you’ve uploaded photos and a summary, otherwise this will display as blank and won’t be included in the homepage
- 19. LIVE PC GIVEPC • Access to nonprofit and volunteer toolkit • FAQs and important dates • Communications templates • Photos and Logos to use Resources Hub
- 20. • Make sureto use #livepcgivepc across all social media channels and posts • Last year we had 52% of nonprofits with a matching gift, let’s get to 100% this year! • Leaderboards will focus on number of unique donors • One all nonprofit leaderboard, and 3-4 themed category based leaderboards LIVE PC GIVE PC
- 21. What’s new onRazoo?
- 22. • Start acceptingDonations for the Giving Day as soon as you register! • All giving day donations will be viewable to the nonprofit through your admin panel under the Donations tab • All donations will be processed immediately and will reflect on the Giving Day Total Counter the day of the event Giving Day Donations
- 23. • Choose whetheror not to display dollars raised on your organization page • Re-set the count to display only Live PC Give PC 2015 donations • Advanced options in Edit Panel Choose your display metrics Nonprofit Page Metrics
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- 25. Quick Give onSearch
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- 27. • Utilize yourmost engaged supporters to fundraise for you • Profile your database to identify most engaged by interactions and social media • Equip ambassadors with the tools and a strategy to promote • Allow them to tell THEIR story about your organization to engage their networks Campaign Tips Empower Your Ambassadors
- 28. Campaign Tips • Createa communication plan, draft templates • Recruit others to amplify your message • Media Sponsors • Business Partners • Use multiple channels • Facebook/Twitter/Google+ • E-mail, e-mail signatures, e-newsletters • Word of mouth • Flyers in a local business • Video Communication
- 29. Campaign Tips • Send3 main e-mails • Fundraising progress • Reminder of goals and prize incentives • Reason to give again and share to social network • Be on the ground • Invite people in – open house, happy hour • Go to where the people are with iPads and on mobile. On the Giving Day
- 30. Campaign Tips • Thankin real-time • Use social media for shout outs • Send follow-up e-mails • Follow-up 2-5 days after the event • Physical notes to top donors • Make phone calls • Long-term • Provide ways for them to receive updates • Let them know the end results Thank Your Donors
- 31. Campaign Tips • Trysomething new, experiment • Have an internal competition • Activate Your Volunteer Base • Get Your Board members involved • Fundraise with your personality • Connect online and offline with the actual work you do Be Creative
- 32. Campaign Tips Be Specific 1 Fundraisers do betterwhen they are tied to a specific campaign, initiative, or project. Be Savvy 2 Use all of the tools at your disposal. Pages with high quality images/ video are 2x likely to reach their goal. Be Encouraging 3 Make your best donors and partners feel special. They’re your best channel to quick growth. Be Connected 4 Use your donor data to stay in touch with your network during and after your fundraiser. Be Creative 5 Don’t get stuck doing the same old things. New ideas (Twitter, YouTube, live events) can reach new donors. Our Top 5 Tips
- 33. • Mandatory nonprofitmeeting: October 1st, 2015 (4:00-5:30pm at the Christian Center of Park City ) • Next Training: October 6th, 2015 Prizes & Strategy Webinar with Razoo Giving Day: November 6th, 2015 LIVE PC GIVE PC
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