This 30 minute training will walk you through the basic steps to set up and use your fundraising page on Razoo, plus some extra tips for making this Day for the Brave campaign successful for your nonprofit.

1. • GETTING STARTED
AUGUST 26, 2015
BRAVE
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PRESENTED BY

2. BRAVE
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Tweet about today’s webinar: #DayForTheBrave
Day for the Brave@DayfortheBrave

3. BRAVE
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Bethany Natoli
Account Manager, Razoo
bethany@razoo.com
Renee Mitchell
Account Executive, CDRFG
rmitchell@cdrfg.com

4. BRAVE
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Razoo is crowdfunding for causes.
Together, we can lift the world.

5. •
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WHAT IS A GIVING DAY?

6. •
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GIVING DAY ON RAZOO
A powerful 24-hour online fundraising that unites communities and
causes through common goals and friendly competition

7. •
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DAY FOR THE BRAVE
On Veterans Day 2015, Razoo and CDR will be launching
a 24-hour day of giving to honor those that have served our country.

8. •
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• Visit the campaign online at
dayforthebrave.org
HOW DO I REGISTER?

9. •
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AFTER REGISTRATION
• 24-48 hours to process
registration and send
confirmation email
• Gain administrative access to
nonprofit page for Day for the
Brave
• Begin to set up your page!

10. •
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CREATE YOUR PAGE

11. •
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CREATE YOUR PAGE
Admin
Panel
Donations
Report
Thank You
Experience
Image/Video
Gallery
Sharing Your
Page
Fundraiser
Summary
& Story
Matching
Grants

12. •
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TELL YOUR STORY
• Tell the story of how your
nonprofit meets the needs of
veterans and their families
• Edit and Update text in the Edit
Tab of your page

13. •
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SET DONATION LEVELS
• Highlight the value of a donor’s
investment with suggested
donation amounts
• Use descriptors that tell a donor
what their money will be used for
after the event

14. •
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ADD IMAGES & VIDEO
• Show your nonprofit at work with
images and video
• Use captions to further tell your
story
• Upload videos from YouTube or
Vimeo
• Select an Image to be your
thumbnail

15. •
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SAY THANK YOU
• Upload a Thank You Video for a
personal touch
• Include a message in your
donor’s automatic receipt to
create that warm, fuzzy feeling of
donor engagement

16. •
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SHARE YOUR PAGE
• Customize a Donation Widget for
your website
• Prepare a QR code for live
events
• Get a “Donate Now” button for
your website

17. •
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ACCESS YOUR DATA
• Click on the “Donations” tab to
view donor information and
download the report
• An email notification is sent to
your user account email when a
donation is made
• Donations are disbursed on the
10th of each month

18. •
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MANAGE MATCHING GRANTS
• Display a dollar-for-dollar
matching grant on your page
• The match does not need to be
verified through Razoo

19. •
BRAVE
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20. •
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EMPOWER YOUR AMBASSADORS
• Utilize your most engaged
supporters to fundraise for you
• Profile your database to identify
most engaged by interactions and
social media
• Equip ambassadors with the tools
and a strategy to promote
• Allow them to tell THEIR story
about your organization to engage
their networks

21. •
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EMPOWER YOUR AMBASSADORS
• Anyone can fundraise on your
behalf, they just need to create
a user account

22. •
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EMPOWER YOUR AMBASSADORS
• Your Ambassadors will have
an admin panel to edit their
page similar to yours
• Disbursements come directly
to the nonprofit
• Donor Information accessible
to nonprofit

23. •
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GIVING DAY TIPS

24. •
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GIVING DAY TIPS
Be Creative
• Experiment with a New Strategy
• Have an internal competition
• Empower your Ambassadors
• Get Your Board members involved
• Fundraise with your personality
• Connect online and offline with the actual
work you do

25. •
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GIVING DAY TIPS
Create a Communications
Plan
• Recruit others to amplify your message
• Media Sponsors, Business Partners,
Ambassadors, Board Members
• Use multiple channels to reach your audience
• Facebook/Twitter/Instagram/Youtube
• E-mail, e-mail signatures, e-newsletters
• Live Events, Flyers in a local business

26. •
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GIVING DAY TIPS
On the Giving Day
• Send 3 main e-mails
• Fundraising progress
• Reminder of goals and prize incentives
• Reason to give again and share to social network
• Be on the ground
• Invite people in – open house, happy hour
• Go to where the people are with iPads and
mobile

27. •
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GIVING DAY TIPS
Follow-Up & Thank Your
Donors
• Thank in real-time
• Use social media for shout outs
• Send follow-up e-mails
• Follow-up 2-5 days after the event
• Physical notes to top donors
• Make phone calls
• Long-term
• Provide ways for them to receive updates

28. •
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UPCOMING WEBINARS
• September - Let’s Talk Strategy
for Day for the Brave
• October - Amplify your Day for
the Brave Campaign
• To register, visit Day for The
Brave’s NPO Toolkit

29. •
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DAY FOR THE BRAVE
Thank you for being a part of this national movement
to raise funds and awareness for Veterans Service Organizations
around the country.

30. • CONTACT US AT BRAVE@RAZOO.COM
BRAVE
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PRESENTED BY