You’re on a roll with social media – you’ve got your plan in place, you’re putting your voice out there, monitoring and engaging in conversations, and hopefully getting folks excited about your message or even, taking action. But if you’re too busy doing, and not taking the time to answer the so what, how will you know you’re on the path to social media success and having an impact?
In this webinar, the second session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, JC De Vera of the Greenlining Institute and Rae Roca-Pickett, Julian Aldana, and Riana King of the Young Invincibles share how they: measure and evaluate their social media efforts to ensure it best meets their communication objectives; refine their efforts to measure what really matters; and get actionable results that help produce greater impact.
Enjoy this presentation from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=4i4dix
To view other resources from this webinar:
The Art of Listening Social Media Toolkit for Nonprofits:
http://www.slideshare.net/SPHCalpact/the-artoflisteningsocialmediatoolkitfornonprofits
Social Media Measurement and Evaluation Resources:
http://www.slideshare.net/SPHCalpact/sm-measurement-and-evaluation-resources
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Social media can be used as powerful public health communication tools for raising awareness, connecting and engaging with your stakeholders, building and sustaining relationships, and encouraging calls to action. Yet, whether you’re a total newbie or a social media guru looking to step up your game, nothing can defeat your efforts more than winging it without a plan.
In this webinar, the first session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, JC De Vera of the Greenlining Institute and Rae Roca-Pickett of the Young Invincibles share how they’ve built a social media strategy that works, is integrated with their overall communications plan, and helps them to create meaningful impact with the communities they serve.
Enjoy this presentation from the training!
Listen to the webinar here:
https://cc.readytalk.com/cc/playback/Playback.do?id=8aarvf
To view other resources from this webinar:
The Art of Listening Social Media Toolkit for Nonprofits:
http://www.slideshare.net/SPHCalpact/the-artoflisteningsocialmediatoolkitfornonprofits
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Building or Re-envisioning a Social Media PlanWest Muse
This document summarizes a presentation on building a social media plan. It provides an overview of the key steps in the process, including initiation and discovery, planning strategy, executing strategy, monitoring and tweaking, and rolling out the plan to staff. The initiation phase involves conducting internal and external audits of current social media use, consulting with stakeholders, and reporting insights. The planning strategy section outlines defining goals and channels, and determining content mix. Executing the plan may require phasing and supporting documents. Monitoring involves analytics and treating the plan as iterative. The presentation provides examples from the Oakland Museum of California's social media planning process.
Avvio presentation to dit students cathal brugha street, Dublin.
The presentation was aimed at giving student an insight into the world of digital in hospitality. We set the scene by giving student a baseline of what's happening now and insight into what is likely to happen in the future.
Some useful statistics and tips are listed to help students make the most of each of the social media platforms.
For more information or questions email michelle.conaghan@avvio.com
Social Media Strategy and Activities PlanningSpredfast
This document provides an overview of developing an effective social media strategy and related activities. It discusses forming a strategy by identifying objectives, evaluating objectives and organizational readiness, and identifying timelines. It also discusses measuring success through defining metrics, establishing baselines, gathering feedback, and using analytics tools. Finally, it outlines tactics for social media activities including developing an authentic voice, sharing content, and participating in conversations across different social media channels and platforms. The overall message is that an integrated social media strategy and plan is important for achieving organizational goals.
A three-hour, interactive workshop where attendees define customer personas, draft concepts for content and more. Two worksheets accompany this deck, but are not included.
Getting Connected: Social Media for BusinessJoan Smith
This document provides an overview of social media marketing. It defines social media as media spread through social interaction using individual communication networks like Facebook, Twitter, LinkedIn, etc. It discusses how social media marketing campaigns can help businesses by increasing traffic, generating leads, and building reputation. It provides tips for creating engaging content, setting up landing pages, distributing content on social media, and tracking results. The key takeaway is that social media requires an ongoing process of planning campaigns, creating content, promoting content, and refining strategies based on metrics.
You’re on a roll with social media – you’ve got your plan in place, you’re putting your voice out there, monitoring and engaging in conversations, and hopefully getting folks excited about your message or even, taking action. But if you’re too busy doing, and not taking the time to answer the so what, how will you know you’re on the path to social media success and having an impact?
In this webinar, the second session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, JC De Vera of the Greenlining Institute and Rae Roca-Pickett, Julian Aldana, and Riana King of the Young Invincibles share how they: measure and evaluate their social media efforts to ensure it best meets their communication objectives; refine their efforts to measure what really matters; and get actionable results that help produce greater impact.
Enjoy this presentation from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=4i4dix
To view other resources from this webinar:
The Art of Listening Social Media Toolkit for Nonprofits:
http://www.slideshare.net/SPHCalpact/the-artoflisteningsocialmediatoolkitfornonprofits
Social Media Measurement and Evaluation Resources:
http://www.slideshare.net/SPHCalpact/sm-measurement-and-evaluation-resources
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Social media can be used as powerful public health communication tools for raising awareness, connecting and engaging with your stakeholders, building and sustaining relationships, and encouraging calls to action. Yet, whether you’re a total newbie or a social media guru looking to step up your game, nothing can defeat your efforts more than winging it without a plan.
In this webinar, the first session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, JC De Vera of the Greenlining Institute and Rae Roca-Pickett of the Young Invincibles share how they’ve built a social media strategy that works, is integrated with their overall communications plan, and helps them to create meaningful impact with the communities they serve.
Enjoy this presentation from the training!
Listen to the webinar here:
https://cc.readytalk.com/cc/playback/Playback.do?id=8aarvf
To view other resources from this webinar:
The Art of Listening Social Media Toolkit for Nonprofits:
http://www.slideshare.net/SPHCalpact/the-artoflisteningsocialmediatoolkitfornonprofits
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Building or Re-envisioning a Social Media PlanWest Muse
This document summarizes a presentation on building a social media plan. It provides an overview of the key steps in the process, including initiation and discovery, planning strategy, executing strategy, monitoring and tweaking, and rolling out the plan to staff. The initiation phase involves conducting internal and external audits of current social media use, consulting with stakeholders, and reporting insights. The planning strategy section outlines defining goals and channels, and determining content mix. Executing the plan may require phasing and supporting documents. Monitoring involves analytics and treating the plan as iterative. The presentation provides examples from the Oakland Museum of California's social media planning process.
Avvio presentation to dit students cathal brugha street, Dublin.
The presentation was aimed at giving student an insight into the world of digital in hospitality. We set the scene by giving student a baseline of what's happening now and insight into what is likely to happen in the future.
Some useful statistics and tips are listed to help students make the most of each of the social media platforms.
For more information or questions email michelle.conaghan@avvio.com
Social Media Strategy and Activities PlanningSpredfast
This document provides an overview of developing an effective social media strategy and related activities. It discusses forming a strategy by identifying objectives, evaluating objectives and organizational readiness, and identifying timelines. It also discusses measuring success through defining metrics, establishing baselines, gathering feedback, and using analytics tools. Finally, it outlines tactics for social media activities including developing an authentic voice, sharing content, and participating in conversations across different social media channels and platforms. The overall message is that an integrated social media strategy and plan is important for achieving organizational goals.
A three-hour, interactive workshop where attendees define customer personas, draft concepts for content and more. Two worksheets accompany this deck, but are not included.
Getting Connected: Social Media for BusinessJoan Smith
This document provides an overview of social media marketing. It defines social media as media spread through social interaction using individual communication networks like Facebook, Twitter, LinkedIn, etc. It discusses how social media marketing campaigns can help businesses by increasing traffic, generating leads, and building reputation. It provides tips for creating engaging content, setting up landing pages, distributing content on social media, and tracking results. The key takeaway is that social media requires an ongoing process of planning campaigns, creating content, promoting content, and refining strategies based on metrics.
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
Beth Kanter shared her story of success with social media and principles of content strategy. She emphasized setting measurable objectives, identifying influencers, and using ongoing relationship building. Kanter also stressed the importance of integrated content creation, coordination, and curation strategies. This includes organizing topics, remixing content, and curating the best external content to share. Finally, she discussed measuring social media using appropriate metrics to improve results over time.
#SocialSuperHero Be a Social Media Super Hero Presentation for Portland Femal...Lisa Peyton
The document outlines Lisa Peyton's presentation on becoming a social media superhero. It discusses her qualifications and experience in social media. The presentation aims to help busy professionals prove the value of social media, provide a framework for a social media strategy and plan, and leave attendees feeling confident, inspired and supported in their social media efforts. It covers developing goals and objectives, researching audiences, selecting appropriate channels, strategies for listening and engaging on social media, and tracking key performance indicators to measure success.
The document provides strategies for creating shareable social media content. It discusses why content may not be shared, such as customers not trusting the brand or finding the content boring. It recommends engaging in conversations on platforms where the audience hangs out and using keywords to solve customers' problems. The document also discusses developing an editorial calendar, measuring engagement metrics, and evolving strategies based on listening to audiences.
Social Media Plan/Strategy Template (created for Intuit)Ragesh Nair
This is a very macro-level social media yearly plan, meant to serve as a template.
DISCLAIMER: This is something I created as a personal assignment and I'm in no way affiliated to Intuit or it's agencies/partners.
(The title slide image is courtesy its original publisher.)
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
Social media has been around for a long time by internet standards, but marketers are still coming to grips with how to effectively tell their story on social.
This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.
Questions or comments? Find us on Twitter @newscred.
Creative Social Media Marketing StrategiesKeith Parnell
Topic: Creative Social Media Marketing Strategies
Date: June 7, 2010
Event: 2010 U.S. Army Museum Training Conference
Location: City Center Marriott Conference Center, Newport News, VA
Sponsors: PNC Mortgage, JASE Digital Media, Poco Productions
Building and maintaining your organization’s brand and reputation is a crucial aspect of the success you achieve online. Social Media Marketing has proven to be an efficient basket of strategies to help with accurate and solid brand management.
Of the many social media marketing strategies we will cover are:
1. Know your audience:
* Demographics.
* Socialgraphics.
2. Know where your audience lives on the Internet:
* Blogs.
* LinkedIn.
* Facebook.
* Twitter.
* YouTube.
3. Have a social media marketing strategy for each socialgraphic human group - to - social media community.
4. Understand inbound marketing.
5. Understand search engine optimization.
6. Understand the art of lead generation and follow-on conversion.
7. Understand reputation management.
8. Build a brand strategy and an executional online plan.
9. Build a strategy around ‘blogging for business’.
10. Build a strategy around photo, audio (podcasts), and video (videocasts) marketing.
11. Build a strategy to push the correct type of content from your blog to the proper social media community.
12. Narrow down your strategies to concentrate on the social media communities that will reap the best return on your investment.
This document outlines a content marketing plan for a yoga studio called Reach Yoga. The plan aims to increase monthly students, build a following on social media through consistent posting, and encourage recurring payments through giveaways and events. Two buyer personas are identified as the target audience: "Namaste Nicole", a young professional looking for affordable classes, and "Fit Femi", a software engineer seeking yoga classes to complement weight training. The content plan details an editorial calendar, distribution through social media and email, and analytics to track goals.
This document provides guidance on how to create and manage a successful social media campaign. It discusses setting goals, choosing the right platforms, creating engaging content, implementation, measurement, and troubleshooting. Key platforms covered include Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and more. The document emphasizes planning content that provides value to audiences and driving engagement through community involvement and competitions. It also provides tips on integration across platforms, using dashboards and metrics to evaluate performance, and maintaining guidelines to manage potential issues.
Bma strategic thinking_for_social_media_marketing_successSusby Digital
The document provides an overview of strategic social media marketing. It discusses defining goals, understanding strengths and weaknesses, creating a plan using LOVE (Listen, Offer, Visit, Engage), implementing campaigns, measuring results, and focusing on building relationships over traditional marketing. The presentation emphasizes listening to customers, creating valuable content, participating authentically, and adapting plans in real-time for social media marketing success.
Presented at Social Media Strategic Planning Process Workshop during the Bahrain International eGovernment Forum 2013 by Mr. Eirc Mills, President - National Institute for Social Media, organized by Social Media Club Bahrain
Facebook Strategies to Drive Qualified Leads for Real Estate ProfessionalsHarrison Blum
If you're not telling your story, I assure you your competitor is telling theirs and by default, it's already more compelling.
In this session you’ll learn just what makes Facebook a real phenomenon in relationship marketing. We’ll show you how to leverage Facebook to correctly position your brand above your competitors and drive real, ready-to-buy traffic to your real estate business.
The document discusses how recruiters can leverage social media platforms like LinkedIn, Facebook, Twitter, Google+, Instagram, and Pinterest to find and engage candidates. It provides statistics on social media usage and outlines strategies recruiters can use to build their personal brands and company pages, engage candidates and employees, maximize different platforms, and manage their time effectively across social media. The key takeaways are that social media is critical for modern recruiting and relationships are more important than self-promotion.
Making sense of social media - Dansk Netværks Akademi-presentation-1706Thomas Müllertz
This presentation by communication experts, Oren Shafir of Zoom and Pia Thomsen of Dialogkom, will give you an overview of the big social media platforms and an idea of how to get started using them to get more out of your marketing and communications efforts.
Alpha House is a non-profit organization that offers services to women dealing with unplanned or crisis pregnancies. They currently use Facebook and a website for social media but want to expand their online presence. The proposal recommends implementing additional platforms like blogging, Twitter, and online chat to raise awareness, increase clients and volunteers, and promote donations. Goals include growing website traffic and Facebook likes. The strategy involves sharing stories and building connections across platforms while allowing time to adjust to new media. Success will be measured both qualitatively through surveys and quantitatively by tracking engagement metrics.
VaynerMedia is one of the leading, and fastest-growing digital media marketing agencies. In this slideshow, I take a look closely at their social media numbers and create a plan to increase their exposure online.
Digital Marketing 101 for Arts Presenters: Being social with social mediaTechSoup Canada
The document is a presentation on using social media for digital marketing. It discusses understanding social media and its importance for non-profits. It provides guidance on selecting social media channels, creating and sharing content, and measuring the impact. Examples are given of content that engages audiences and how to structure social media campaigns. Metrics and tools for evaluating effectiveness are also outlined. The presentation aims to help non-profits optimize their use of social media.
This document provides an overview of developing a social media strategy. It discusses key concepts such as defining social media, its history, and why businesses use it. The document then outlines a six-level approach to creating a social media strategy: 1) Setting goals, 2) Understanding your audience, 3) Defining your brand, 4) Planning content, 5) Creating content, and 6) Analyzing and measuring. Each level includes questions to consider. Finally, the document provides examples of successful social media strategies from companies like Air Asia, Taco Bell, Coca-Cola, and Nike.
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
Beth Kanter shared her story of success with social media and principles of content strategy. She emphasized setting measurable objectives, identifying influencers, and using ongoing relationship building. Kanter also stressed the importance of integrated content creation, coordination, and curation strategies. This includes organizing topics, remixing content, and curating the best external content to share. Finally, she discussed measuring social media using appropriate metrics to improve results over time.
#SocialSuperHero Be a Social Media Super Hero Presentation for Portland Femal...Lisa Peyton
The document outlines Lisa Peyton's presentation on becoming a social media superhero. It discusses her qualifications and experience in social media. The presentation aims to help busy professionals prove the value of social media, provide a framework for a social media strategy and plan, and leave attendees feeling confident, inspired and supported in their social media efforts. It covers developing goals and objectives, researching audiences, selecting appropriate channels, strategies for listening and engaging on social media, and tracking key performance indicators to measure success.
The document provides strategies for creating shareable social media content. It discusses why content may not be shared, such as customers not trusting the brand or finding the content boring. It recommends engaging in conversations on platforms where the audience hangs out and using keywords to solve customers' problems. The document also discusses developing an editorial calendar, measuring engagement metrics, and evolving strategies based on listening to audiences.
Social Media Plan/Strategy Template (created for Intuit)Ragesh Nair
This is a very macro-level social media yearly plan, meant to serve as a template.
DISCLAIMER: This is something I created as a personal assignment and I'm in no way affiliated to Intuit or it's agencies/partners.
(The title slide image is courtesy its original publisher.)
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
Social media has been around for a long time by internet standards, but marketers are still coming to grips with how to effectively tell their story on social.
This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.
Questions or comments? Find us on Twitter @newscred.
Creative Social Media Marketing StrategiesKeith Parnell
Topic: Creative Social Media Marketing Strategies
Date: June 7, 2010
Event: 2010 U.S. Army Museum Training Conference
Location: City Center Marriott Conference Center, Newport News, VA
Sponsors: PNC Mortgage, JASE Digital Media, Poco Productions
Building and maintaining your organization’s brand and reputation is a crucial aspect of the success you achieve online. Social Media Marketing has proven to be an efficient basket of strategies to help with accurate and solid brand management.
Of the many social media marketing strategies we will cover are:
1. Know your audience:
* Demographics.
* Socialgraphics.
2. Know where your audience lives on the Internet:
* Blogs.
* LinkedIn.
* Facebook.
* Twitter.
* YouTube.
3. Have a social media marketing strategy for each socialgraphic human group - to - social media community.
4. Understand inbound marketing.
5. Understand search engine optimization.
6. Understand the art of lead generation and follow-on conversion.
7. Understand reputation management.
8. Build a brand strategy and an executional online plan.
9. Build a strategy around ‘blogging for business’.
10. Build a strategy around photo, audio (podcasts), and video (videocasts) marketing.
11. Build a strategy to push the correct type of content from your blog to the proper social media community.
12. Narrow down your strategies to concentrate on the social media communities that will reap the best return on your investment.
This document outlines a content marketing plan for a yoga studio called Reach Yoga. The plan aims to increase monthly students, build a following on social media through consistent posting, and encourage recurring payments through giveaways and events. Two buyer personas are identified as the target audience: "Namaste Nicole", a young professional looking for affordable classes, and "Fit Femi", a software engineer seeking yoga classes to complement weight training. The content plan details an editorial calendar, distribution through social media and email, and analytics to track goals.
This document provides guidance on how to create and manage a successful social media campaign. It discusses setting goals, choosing the right platforms, creating engaging content, implementation, measurement, and troubleshooting. Key platforms covered include Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and more. The document emphasizes planning content that provides value to audiences and driving engagement through community involvement and competitions. It also provides tips on integration across platforms, using dashboards and metrics to evaluate performance, and maintaining guidelines to manage potential issues.
Bma strategic thinking_for_social_media_marketing_successSusby Digital
The document provides an overview of strategic social media marketing. It discusses defining goals, understanding strengths and weaknesses, creating a plan using LOVE (Listen, Offer, Visit, Engage), implementing campaigns, measuring results, and focusing on building relationships over traditional marketing. The presentation emphasizes listening to customers, creating valuable content, participating authentically, and adapting plans in real-time for social media marketing success.
Presented at Social Media Strategic Planning Process Workshop during the Bahrain International eGovernment Forum 2013 by Mr. Eirc Mills, President - National Institute for Social Media, organized by Social Media Club Bahrain
Facebook Strategies to Drive Qualified Leads for Real Estate ProfessionalsHarrison Blum
If you're not telling your story, I assure you your competitor is telling theirs and by default, it's already more compelling.
In this session you’ll learn just what makes Facebook a real phenomenon in relationship marketing. We’ll show you how to leverage Facebook to correctly position your brand above your competitors and drive real, ready-to-buy traffic to your real estate business.
The document discusses how recruiters can leverage social media platforms like LinkedIn, Facebook, Twitter, Google+, Instagram, and Pinterest to find and engage candidates. It provides statistics on social media usage and outlines strategies recruiters can use to build their personal brands and company pages, engage candidates and employees, maximize different platforms, and manage their time effectively across social media. The key takeaways are that social media is critical for modern recruiting and relationships are more important than self-promotion.
Making sense of social media - Dansk Netværks Akademi-presentation-1706Thomas Müllertz
This presentation by communication experts, Oren Shafir of Zoom and Pia Thomsen of Dialogkom, will give you an overview of the big social media platforms and an idea of how to get started using them to get more out of your marketing and communications efforts.
Alpha House is a non-profit organization that offers services to women dealing with unplanned or crisis pregnancies. They currently use Facebook and a website for social media but want to expand their online presence. The proposal recommends implementing additional platforms like blogging, Twitter, and online chat to raise awareness, increase clients and volunteers, and promote donations. Goals include growing website traffic and Facebook likes. The strategy involves sharing stories and building connections across platforms while allowing time to adjust to new media. Success will be measured both qualitatively through surveys and quantitatively by tracking engagement metrics.
VaynerMedia is one of the leading, and fastest-growing digital media marketing agencies. In this slideshow, I take a look closely at their social media numbers and create a plan to increase their exposure online.
Digital Marketing 101 for Arts Presenters: Being social with social mediaTechSoup Canada
The document is a presentation on using social media for digital marketing. It discusses understanding social media and its importance for non-profits. It provides guidance on selecting social media channels, creating and sharing content, and measuring the impact. Examples are given of content that engages audiences and how to structure social media campaigns. Metrics and tools for evaluating effectiveness are also outlined. The presentation aims to help non-profits optimize their use of social media.
This document provides an overview of developing a social media strategy. It discusses key concepts such as defining social media, its history, and why businesses use it. The document then outlines a six-level approach to creating a social media strategy: 1) Setting goals, 2) Understanding your audience, 3) Defining your brand, 4) Planning content, 5) Creating content, and 6) Analyzing and measuring. Each level includes questions to consider. Finally, the document provides examples of successful social media strategies from companies like Air Asia, Taco Bell, Coca-Cola, and Nike.
Social media marketing strategies: Introduction, defining social media marketing mix, social media marketing planning, social media marketing channels.
Grow Your Business with Social Media MarketingKiKi L'Italien
This document discusses how to grow a business using social media marketing. It identifies key trends in social media in 2016 including the importance of video and live video. It also outlines how to assess an organization's online presence, create social media goals and a game plan using techniques like the POST methodology and lean startup methodology. The document emphasizes that social media marketing requires an integrated approach including search engine optimization, content strategy and social media optimization.
Using Social Media to Attract & Retain CustomersErik Harbison
Social media can be used to attract and retain customers for small businesses. The summary outlines:
1. Getting started with social media requires understanding your audience, setting objectives and goals, and mastering one social channel before expanding.
2. Low-cost tactics to attract customers include asking questions to drive engagement, using educational videos and images, and retargeting website visitors with ads.
3. Customer retention involves providing support through demos, how-to's and responding to comments, as well as surprising and delighting customers through personalized experiences.
This document outlines the requirements for starting a successful social media project. It discusses establishing a social media strategy using the 5Ps framework of plan, position, platforms, people, and performance. It emphasizes listening to social media first to understand audiences and goals. Engaging on social media enables companies to stay close to customers. Key requirements for listening, engaging, and ensuring success are reliable tools, focused team members, clear guidelines, and performance metrics.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
John Foley Jr. will give a presentation on using social media in channel sales. He will discuss strategies for finding and engaging with prospects online, providing relevant content, and generating leads and sales. The presentation will take place on October 8th from 4-5pm at booth #4461. John will outline how to develop a social media strategy, create and share useful content, and measure the results of these efforts to find success in sales through social platforms like LinkedIn, Facebook, Twitter, and YouTube.
Making the most of social media | North West Networking Group | 17 January 2018CharityComms
Kirsty Marrins, digital communications freelancer
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document provides information about Digital Space Consulting, a digital agency focused on content, creative, communications, and analytics. It discusses their services including social media, ecommerce, messaging and analytics. The presentation covers best practices for developing a social media strategy including identifying goals, content planning, amplification tactics, and tools. It also provides tips on optimizing platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest based on target audiences. Throughout, it emphasizes the importance of mobile-first strategies, consistent branding, and focusing on the right message to the right audience.
The document provides an overview of how small businesses can use social media. It discusses why social media works for small businesses, how to create a social media strategy by listening first, developing objectives and identifying target audiences. It also provides examples of developing a strategic plan for Facebook, Twitter and blogs. The document emphasizes creating a plan before launching social media efforts and allocating at least 5 hours per week to implementation. It concludes with guidelines for social media use and taking questions.
Defining your social media omni-channel strategy Social Circle
Topic: Defining your social media omnichannel strategy
Do you need a strategy per social channel? Yes, you do.
Why you need an omnichannel strategy
Understanding your audience by channel
Creating your objectives – marketing & social
How to define the purpose of each of your social channels what content you’ll require to fuel this strategy.
This document provides tips for developing an effective social media strategy. It recommends aligning the strategy with the organization's business plan, thoroughly understanding the target audience, and setting clear and measurable goals. The strategy should source engaging stories and media to share on social media platforms and integrate efforts across departments. It also stresses the importance of maintaining a consistent brand identity or "look and feel" across all online presences. Regular measurement and analysis of key performance indicators is key to assessing impact and adapting the strategy over time. The top ten tips highlighted include aligning social media with the business, knowing the audience, setting goals and metrics, integrating efforts, maintaining branding, and continually measuring and improving performance.
Greg Frysocial discussed social media strategy and provided an overview of key concepts. He began by introducing social media and discussing the importance of having a strategy that aligns with business goals. He emphasized developing client personas to better understand target audiences. Additional topics included social listening, setting goals and objectives, tactics, content marketing, and social advertising. The presentation provided a high-level framework for developing an effective social media strategy.
Presented at IGNITE Dubbo Skills Building Workshop on 23/3, this presentation dives into Social Media Strategy
Presented by Australian Business Consulting & Solutions
How Startups Can Leverage the Power of Social MediaJennifer Sheahan
This document provides guidance on how startups can leverage social media effectively. It emphasizes the importance of setting measurable goals focused on lead generation and customer acquisition. It recommends determining target audiences, reviewing current marketing efforts, auditing competitors, optimizing social media profiles, creating engaging content, mapping out a clear strategy, and tracking results. Key platforms discussed include Facebook, Twitter, LinkedIn, YouTube, Snapchat, and Instagram. The document stresses testing approaches, engaging audiences through solving their problems, and sharing relevant content from others.
How Startups Can Leverage the Power of Social MediaJennifer Sheahan
This document provides guidance on how startups can leverage social media effectively. It discusses setting measurable goals focused on lead generation and customer acquisition. It recommends auditing competitors' social media strategies and overhauling your own presence with consistent branding. The key is creating and amplifying engaging content across multiple platforms while measuring results and adapting the strategy accordingly. Regular posting of different content types and sharing relevant outside content is important for building an engaged community.
Linkedin Workshop Powerup Small Business 30th April 2019Julie Mason
This document outlines the power of profiles, search, connections, and content on LinkedIn. It discusses knowing your ideal clients and crafting a compelling profile with the right imagery, headline, and summary formula. The importance of connecting with the right people and creating different types of engaging content on a regular basis is also covered. Strategies presented include developing a content calendar and using LinkedIn training to fully leverage the platform.
Secrets To Creating Kick-Ass Content (Stress-free)Julie Mason
The document provides tips for developing a social media posting strategy that is less arduous and overwhelming. It recommends researching your ideal client to discover their needs and interests, then brainstorming topics that would appeal to them. It also suggests creating a yearly and monthly content calendar to stay organized and posting a variety of content like images, videos, and links from reputable sources. Regular testing can help determine the best platforms and times to post.
Building Business Through LinkedIn - Presented at SOAR Event Julie Mason
This document provides tips and strategies for using LinkedIn to build a business. It discusses finding potential customers using LinkedIn's search and network tools, using one's profile and connections as a "silent salesperson", connecting with others in a strategic way by asking questions to start conversations, and employing proven strategies like the STALKER, INFLUENCER, GROUP, and EVENTS strategies that are part of the comprehensive LinkedIn training program described. The goal is to generate leads and profits through effective use of LinkedIn.
This document provides guidance on defining the key aspects of a business brand, including vision, values, archetype, essence, and tone of communication. It stresses the importance of having a clear vision or mission statement for the business. It also emphasizes that a brand's reputation takes a long time to build but can be ruined quickly, so it is important to consider one's values and how the brand portrays itself in communications.
Building Business Through LinkedIn Presentation 5th May 2016Julie Mason
LinkedIn is an important professional networking platform with over 400 million members and growing. It allows users to build professional connections, find new opportunities, and generate leads for business. The platform is also commonly used by recruiters and is often the first place people search for professional profiles and information about individuals and companies online. LinkedIn encourages users to activate their profiles, build relationships through engaging posts and activity, and utilize the network to find new opportunities and close deals.
Queensland Business Writers Conference 2015Julie Mason
The document discusses the importance of having a cohesive social media strategy for businesses. It recommends a 7 step process to develop an effective strategy, including reviewing objectives, setting goals, engaging internal teams, understanding audiences, choosing appropriate platforms, creating a content calendar, and monitoring performance. The strategy should align all social media activities with a clear business goal and engage audiences with relevant, image-rich content that encourages interaction.
EverQuench is a specialist in the drink vending industry that offers a huge range of healthy beverage choices including juices and iced teas. They provide attractive, slim vending machines with extensive product variety and competitive pricing along with free delivery, installation, and service. EverQuench's machines use advanced Japanese technology that is 70% more energy efficient and have features like self-diagnostics and an Australian currency mechanism exclusive to the company. Customers also benefit from rapid response to service calls and regular preventative maintenance to keep machines running professionally.
LinkedIn is the world's largest professional networking site with over 300 million members globally. The document discusses how to establish yourself as an authority on LinkedIn by following some simple tips such as having a professional photo, using a headline that conveys credibility, and completing your profile summary. Becoming an authority on LinkedIn makes it easier to sell your products and services because people will see you as a trusted source of information rather than just an expert. Only 11% of LinkedIn members know how to fully leverage the platform, so establishing yourself as an authority provides a competitive advantage.
There are 5 key areas that you need to focus on when creating a great first impression - they are:
1 Your Photo
2 Your Headline
3 & 4 Your Contact Details & Vanity URL
5 Your Summary
http://www.thesocialmediaprincess.com - presented at KBN in Brisbane on the trends happening in social media that will affect your business marketing efforts in the next 18 months
Strategies That Make Money On Facebook - October 2013Julie Mason
This document provides strategies for making money on Facebook, whether or not you have your own business. It begins by outlining the three biggest mistakes most businesses make on Facebook that repel customers. These include having no strategy, not posting enough engaging content. The document then presents three proven profit-generating strategies: 1) "Fill the Diary" by giving customers what they want through regular inspiring posts, 2) "Build a HOT List" through webinars that build an engaged email list, and 3) Ways to make money by becoming an affiliate and selling other companies' products on Facebook. Live examples and metrics are provided to show how these strategies can generate hundreds of dollars per post.
Andrew Grubb was born in Sydney in 1933 and lived in New South Wales for much of his early life. He joined the army in 1950 and later worked various jobs, including in sawmills and as a fetler on railways. Grubb married Barbara in 1960 and had two children. He was very involved in his local community, leading the Pathfinder club and performing music. Grubb enjoyed travelling, fishing, and spending time with his family throughout his life. He passed away in 2013 at the age of 80, having lived a full life surrounded by family and friends.
This document promotes Pinterest as a way to increase website traffic, leads, and sales. It provides tips on setting up a Pinterest business account and boards, how to effectively pin content and engage with other users, and strategies for driving traffic and followers. These include creating collaborative boards, pinning high-quality images regularly, adding value through comments, integrating a "Pin It" button on your website, and running contests. The document also advertises the author's workshops on using Facebook and LinkedIn for business purposes.
This document discusses four secret treasures of social media:
1) The hidden value of a Facebook fan which can expose your business page to that fan's average 135 friends through their newsfeed. 500 fans could potentially reach over 67,500 people.
2) Maximizing the real estate on your Facebook business page, including using the new larger cover image and app thumbnails to promote calls to action.
3) How having a LinkedIn profile can improve your website SEO by allowing others to endorse your skills and expertise and generate quality backlinks.
4) An invitation to join the author's Facebook pages for more social media tips and training.
This document provides an overview of a Facebook marketing workshop. The workshop covers developing a Facebook strategy, setting up a business page correctly, maximizing page assets like images and apps, and creating engaging custom pages. It also introduces a marketing mastermind club for ongoing support and shares testimonials from past clients who were able to grow their business and gain clarity on Facebook using the strategies taught in the workshop. The workshop aims to teach business owners how to effectively use Facebook to meet their marketing goals.
This document provides information and tips about using Facebook Timeline for businesses. It discusses the most important changes businesses should be aware of with the new Timeline format, including larger cover images and app thumbnails. It provides creative ideas for using cover images, app thumbnails, and content layout to engage audiences and promote products. It also discusses new messaging features and tools for customizing the Facebook page experience. The overall message is that the Timeline format provides opportunities for businesses to visually showcase their brand and products and encourage customer engagement in new ways.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
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Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
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Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Diana Rendina
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...
Day 1 of 2 day social media masterclass (julie mason)
1.
2. What we will cover...
Day 1 – Develop A Social Media Strategy
– Social media now and in the future
– Key considerations for your business
– Creating an actionable social media strategy
– Laser targeting and online influencers
Day 2 – Facebook Timeline Masterclass
– Maximising the new Timeline layout
– Quick results with custom apps
– Developing content to successfully engage your audience
– Seek and attract strategies
4. Social Media now and in the future...
Facebook
• Monthly active users now over 900 million
• One in 7.7 people on the planet have a Facebook account
• Monthly mobile users now total 488 million
• 83 million users accessed Facebook solely from mobiles in March „12
• 42 million “Pages” with 10 likes or more
• Over 9 million Facebook “apps”
• 3.2 billion Likes and Comments are posted daily
• 300 million photos are uploaded to the site each day
5. Social Media now and in the future...
Twitter
• Over 465 million accounts
• 11 Twitter accounts created every second
• Over 100 million active users
• Over 175 million Tweets sent per day / 1 week to send 1 billion!!
• Over 75% of Twitter traffic comes from third-party applications
(Hootsuite, Tweetdeck etc)
• Nearly 200% increase in number of mobile users in the past year
6. Social Media now and in the future...
LinkedIn
• Over 161 million members in over 200 countries
• More than 5 billion professionally-oriented searches on LinkedIn
• LinkedIn currently available in 17 languages
• Executives from all 2011 Fortune 500 companies are members
• 82/100 Fortune 100 use LinkedIn for corporate hiring solutions
• 22% of traffic comes from mobile devices
• 66% of members classify themselves as the decision maker in their
business/company
7. Social Media now and in the future...
YouTube
• 60 hours of video uploaded every minute
• 4 billion videos are viewed each day
• More than 800 million unique visitors each month
• In 2011, YouTube had more than 1 trillion views or almost 140 views
for every person on Earth!
• 500 years of YouTube video are watched every day on Facebook and
over 700 YouTube videos are shared on Twitter each minute
• An auto-shared Tweet results in 6 new youtube.com sessions on av. &
YouTube sees more than 500 Tweets per/min containing a link
8. 6 social networks to watch...
Google+
– Growing at 600,000 users per day
– Launched “Pages” for business applications
Pinterest
– Grown 4,000% in the last 6 months
– Users extremely engaged & currently ranks #3 at 88.3 minutes per user per month
behind Facebook & Tumblr
Tumblr
– 900% growth in the last 12 months - 90 million users vs 10 million a year ago
– Microblogging platform that is easy to use
– Highly engaged audience with 2% making up 43% of total visits
9. 6 social networks to watch...
Slideshare
– 3 billion slide views per month
– 500% more traffic from business owners than any other professional website
Facebook
– New emerging eCommerce paradigm – taking your shop to the network rather than
driving visitors to your website
– Evolving into a more mature extension of your website design, function & content
Twitter
– Its embedding in the new Apple iOS5 mobile operating system has seen growth and
increased sign-ups by 300%
– Watch for the roll-out of its ad plaform (sponsored Tweets)
10. Key Considerations for your business...
Your Customers Know Best
Social media has given control back to your customers – so it is important
to start thinking as your customer thinks.
Don’t Measure Success By Number Of Followers
Growing your community is important but you should focus on who is
engaging with you and at what level. While tempting as it may be to
pay for a service to deliver thousands of fans literally overnight – it is
organic growth that matters. Things don’t always happen overnight.
Study What Works
Become a student of marketing – there are some great brands out there
doing awesome things with social media. Learn from them, while
tailoring it to fit your goals, needs and community.
11. Key Considerations for your business...
Determine what platforms you need to target
Find out where your customers are hanging out...there is no point
investing time on LinkedIn if your customers are not there.
Time allocation for your social media marketing
While social media is ‘free’ it costs time. The success comes in
developing relationships with key influencers within your community –
allow at least 2 hours per week per platform to get results. Focus this
time on marketing efforts not on what your friends are doing.
Call in the experts
It’s okay not to know everything but it is important to know when to call
for help.
12. Setting real business objectives...
What are your goals?
When do you want to achieve this by?
How do you see yourself achieving this?
Break it down into steps
13. Differentiate your business from the competition...
What makes your business different?
Is this unique?
Can you back it up?
Is there a ‘twist’ or angle you can highlight?
19. To Outsource or keep in-house?
Outsource
• Elance.com, Odesk.com, Vworker.com, Onlinejobs.ph
• Set up a social media policy – guidelines are important
Free Tool: www.socialmedia.policytool.net
• Factor in training time to get them up to speed on your business
• Consider the personality of your business – will it translate?
• Touch base regularly
20. To Outsource or keep in-house?
In-house
• Set up a social media policy – guidelines are important
• Use tools to leverage your message across multiple networks
• Set aside time each day to check in, monitor, manage, communicate
• Set aside time to study / learn successful marketing techniques
21. Measuring the value of your social media marketing
Social Media Marketing Industry Report 2012
22. Measuring the value of your social media marketing
• Google Analytics / Google Webmaster Tools
• Facebook Insights
• Klout.com
• Twittercounter.com
• Hootsuite Analytics (paid version only - $5.95 p/mth)
• LinkedIn metrics
• Ask customers!
23. Creating An Actionable Social Media Strategy
Who is your audience?
What interests do they have?
Why would they engage?
How technically savvy are they?
How are they finding you?
What online communication tools are they used to?
24. Creating An Actionable Social Media Strategy
What are your goals?
Engagement – (I want xx people liking my page by ?)
Education – (I need to help „x‟ understand „y‟)
Awareness – (I want xx people to be aware of yy)
Leads – (I want xx people joining my list by ?)
Sales – (I want xx people buying yy in 2012)
25. Creating An Actionable Social Media Strategy
Where will you promote?
Match audience, content and platform
What types of content do you have to communicate?
Is timing a factor?
How does your audience prefer to receive information?
Test and measure
26. Creating An Actionable Social Media Strategy
How will they find you?
Existing database
Search – organic / pay per click
Word of mouth
Links
Advertising
Promotions
27. Creating An Actionable Social Media Strategy
When?
Is timing an issue?
Is your strategy/campaign seasonal?
Can it be piggy-backed on another promotion?
Have you developed a timeline for the promotion?
When is your end-date?
28. Social Media Marketing Strategy Plan
Where are you now? Where do you want to be?
Strengths: put your strengths here Achievements for 3 successful years: put what you want to achieve personally, financially, spiritually and
Weaknesses: put your weaknesses here business-wise here
Things that need to be in place within the next 12 months:
o List the most important things you need to do to make your achievements happen
How will you get there?
Strategy 1: Strategy 2: Strategy 3 Strategy 4: Strategy 5: Strategy 6:
2.1 3.1 4.1 5.1 6.1
When: When: When: When: When: When:
Who: Who: Who: Who: Who: Who:
29. 3 Important Elements For Effective Content Strategy
1. Have a plan
- does it help your overall social media strategy?
- is it relevant to your target market?
- does it address their needs?
30. 3 Important Elements For Effective Content Strategy
2. Do your research
- Use Google‟s keyword tool external
- search.twitter.com
- Tweetdeck.com – set up a column to follow a
conversation around a particular topic
- Google Alerts
- LinkedIn Answers
31. 3 Important Elements For Effective Content Strategy
3. Measure your results
- Facebook insights
- Google Analytics
- Twittercounter.com
32. Weekly Social Media Strategy - EXAMPLE
Day 1 Day 2 Day 3 Day 4 Day 5
Theme: Question Blog feature Interesting article Tip Discussion on a trend
Flickr/YouTube: Photo/video related to theme Photo/video related to theme Photo/video related to theme Photo/video related to theme Photo/video related to theme
Facebook:
Post #1: #1: #1: #1: #1: #1:
Post #2: #2: #2: #2: #2: #2:
Post #3: #3:
#3: #3: #3: #3:
Twitter:
Tweet #1: #1: #1: #1: #1: #1:
Tweet #2: #2: #2: #2: #2: #2:
Tweet #3: #3: #3: #3:
#3: #3:
Blog: Enter Topic/Title Name
Goal: Market research Drive traffic to website Add value Add value Get engagement
Measure of FB: 3 post; 50 likes, 5 comments FB: __posts; __likes, FB: __posts; __likes, FB: __posts; __likes, FB: __posts; __likes,
Effectiveness (aver. per post) __ comments __ comments __ comments __ comments
Twitter: 4 mentions; (average per post) (average per post) (average per post) (average per post)
5 re-tweets Twitter: __mentions; Twitter: __mentions; Twitter: __mentions; Twitter: __mentions;
Blog: 1000 page views __re-tweets __re-tweets __re-tweets __re-tweets
Blog: ____ page views Blog: ____ page views Blog: ____ page views Blog: ____ page views
33. Time Saving Tools
Hootsuite.com – free & paid
Socialoomph.com – free & paid
Postplanner.com – paid
Timely.is – free
Manageflitter.com – free
Cool Tools
ifttt.com – (if this then that) task help
Speakpipe.com – voicemail for Facebook (FREE)
34. Optimising your profiles - Facebook
Complete your Timeline – include all images
Complete the Basic Information Page – use keywords
Put a call to action in the About section – use keywords
Recommend using “Company” as the Category
35. Optimising your profiles - Twitter
Add your Bio – use keywords
Include your website address
Add # (hashtags) to your Tweets
Include a good photo
36. Optimising your profiles - LinkedIn
Complete your profile to 100%
Use keywords in your Heading / Current & Past positions
Write a conversational summary
Add a call to action
Add some colour
Get recommendations
37. Optimising your profiles - YouTube
Create a Channel
Use keywords in description
Add your website URL
Include Tags
Link to your other social media accounts
Include URL/description/tags to every video upload
43. What are the
top 10 mistakes
your prospects make
around your product?
44. What Are Your Client’s Interests?
• Sport
• Books/magazines
• Movies/TV shows
• Hobbies
45. What Is Your Primary Business Objective?
• Build a list
• Sell products
• Increase brand awareness
• Improve customer service
• Increase engagement levels
46. What Is Your Call To Action?
• Become a fan
• Drive traffic to website
• Build a database
• Increase referrals
• Purchase product
47. Finding Your Target Market With Laser Precision
• Social Search – Facebook, Twitter, LinkedIn
• Groups
• Forums
• Facebook Ads
• Google Ads
48. Discover The Influencers & Connect...
Klout.com – search for a topic
Twitter.com – search for a topic/people
LinkedIn – check Answers/Groups
Facebook – see who is spreading your info
49. Measuring Your Social Media Influence...
Klout.com – check your score
Twittercounter.com – see your stats
Hootsuite.com – analytics
Facebook Insights – talking about this