VaynerMedia is one of the leading, and fastest-growing digital media marketing agencies. In this slideshow, I take a look closely at their social media numbers and create a plan to increase their exposure online.
The Complete Facebook Business Manager GuideCoursenvy.com
What is Facebook Business Manager? You can manage ad accounts, Facebook business pages, and the people who work on them — all in one place! Business Manager is a Facebook tool that helps organize and manage your business. https://www.coursenvy.com/the-complete-facebook-business-manager-guide
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Digital Content Marketing Proposal Powerpoint Presentation SlidesSlideTeam
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Display your search engine rankings and impress your clients by using our topic-specific Digital Content Marketing Proposal PowerPoint Presentation Slides. With the help of this interactive digital content marketing proposal PPT layout, you can showcase the various digital marketing services you offer that hold the interest of the customers. Use the online marketing presentation template to highlight your content services that consist of video production, graphic design, multi-language content, digital content strategy, and content production. This template includes a table of contents that contains topics such as project context and goals, services schedule, timeframe and investment, client testimonials, terms and conditions, etc. Take advantage of this reliable and engaging content marketing proposal PowerPoint presentation slides to mention your company’s goals and objectives that create a positive impact on your clients. With the help of our online content marketing proposal PPT theme, you can portray the different phases of service schedule that includes buyer personas, keyword search estimates, content management systems, editorial calendar, key metrics & performance indicators, and many more. Take the assistance of this visually appealing digital content marketing proposal PowerPoint layout to explain how you design and implement the content marketing solution. By using our attractive online marketing proposal presentation slides, you can grab the attention of your clients by discussing how you monitor and analyze the content marketing matrix for a specific period of time. Talk about your experience as an online content creator and publisher to create a first great impression on the client with the aid of digital content marketing PPT theme. Employ this eye-catchy digital media marketing proposal PPT theme to illustrate the timeframe and investment table of digital content services. You can show your past work samples and turn your prospects into clients by downloading our ready to use digital content marketing PowerPoint presentation templates. https://bit.ly/3oQF3dR
2021 Social Media Monthly Report TemplateSocial Status
We've updated our social media report template for 2021.
It now covers 3 sections:
Profile Analytics: containing the pages and profiles you own or have admin access to including Facebook, Instagram, Twitter, YouTube and LinkedIn
Ads Analytics: containing your Facebook Ad Account and all your paid campaign metrics on Facebook, Instagram, Messenger and the Audience Network.
Competitor Analytics: containing competitor benchmarking for any public Facebook Pages, Instagram Business Profiles, Twitter Profiles and YouTube Channels.
-------
Automate this report every week, fortnight, month, quarter or year with Social Status: https://www.socialstatus.io/
For a full explanation of the metrics and calculations used in this social media reporting template, visit our channel-specific guides:
Facebook: https://www.socialstatus.io/facebook-metrics/
Instagram: https://www.socialstatus.io/instagram-metrics/
Twitter: https://www.socialstatus.io/twitter-metrics/
YouTube: https://www.socialstatus.io/youtube-metrics/
LinkedIn: https://www.socialstatus.io/linkedin-metrics/
Export boardroom-ready reports to PDF, PowerPoint PPTX or Google Slides.
Agencies: white-label our reports, add your logo, fonts and colors.
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
The Complete Facebook Business Manager GuideCoursenvy.com
What is Facebook Business Manager? You can manage ad accounts, Facebook business pages, and the people who work on them — all in one place! Business Manager is a Facebook tool that helps organize and manage your business. https://www.coursenvy.com/the-complete-facebook-business-manager-guide
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Digital Content Marketing Proposal Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
Display your search engine rankings and impress your clients by using our topic-specific Digital Content Marketing Proposal PowerPoint Presentation Slides. With the help of this interactive digital content marketing proposal PPT layout, you can showcase the various digital marketing services you offer that hold the interest of the customers. Use the online marketing presentation template to highlight your content services that consist of video production, graphic design, multi-language content, digital content strategy, and content production. This template includes a table of contents that contains topics such as project context and goals, services schedule, timeframe and investment, client testimonials, terms and conditions, etc. Take advantage of this reliable and engaging content marketing proposal PowerPoint presentation slides to mention your company’s goals and objectives that create a positive impact on your clients. With the help of our online content marketing proposal PPT theme, you can portray the different phases of service schedule that includes buyer personas, keyword search estimates, content management systems, editorial calendar, key metrics & performance indicators, and many more. Take the assistance of this visually appealing digital content marketing proposal PowerPoint layout to explain how you design and implement the content marketing solution. By using our attractive online marketing proposal presentation slides, you can grab the attention of your clients by discussing how you monitor and analyze the content marketing matrix for a specific period of time. Talk about your experience as an online content creator and publisher to create a first great impression on the client with the aid of digital content marketing PPT theme. Employ this eye-catchy digital media marketing proposal PPT theme to illustrate the timeframe and investment table of digital content services. You can show your past work samples and turn your prospects into clients by downloading our ready to use digital content marketing PowerPoint presentation templates. https://bit.ly/3oQF3dR
2021 Social Media Monthly Report TemplateSocial Status
We've updated our social media report template for 2021.
It now covers 3 sections:
Profile Analytics: containing the pages and profiles you own or have admin access to including Facebook, Instagram, Twitter, YouTube and LinkedIn
Ads Analytics: containing your Facebook Ad Account and all your paid campaign metrics on Facebook, Instagram, Messenger and the Audience Network.
Competitor Analytics: containing competitor benchmarking for any public Facebook Pages, Instagram Business Profiles, Twitter Profiles and YouTube Channels.
-------
Automate this report every week, fortnight, month, quarter or year with Social Status: https://www.socialstatus.io/
For a full explanation of the metrics and calculations used in this social media reporting template, visit our channel-specific guides:
Facebook: https://www.socialstatus.io/facebook-metrics/
Instagram: https://www.socialstatus.io/instagram-metrics/
Twitter: https://www.socialstatus.io/twitter-metrics/
YouTube: https://www.socialstatus.io/youtube-metrics/
LinkedIn: https://www.socialstatus.io/linkedin-metrics/
Export boardroom-ready reports to PDF, PowerPoint PPTX or Google Slides.
Agencies: white-label our reports, add your logo, fonts and colors.
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
Hello all, I have tried to collate the basics of social media content strategy that can be applied in any situation. Use them and let me know if they helped you in any way. I am more than happy to take any feedback about how to improve the content if you have any sugegstions.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
Data Driven Digital Marketing Strategy Wecomex Ltd
In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips.
But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
Creating a perfect digital marketing proposal for clients - Dean infotechDeanInfotech Pvt. Ltd.
Dean Infotech is an india based Digital Marketing Company. We are Professional in Digital Marketing Search Engine marketing that offered dadicated search engine optimization, PPC Services.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Hello all, I have tried to collate the basics of social media content strategy that can be applied in any situation. Use them and let me know if they helped you in any way. I am more than happy to take any feedback about how to improve the content if you have any sugegstions.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
Data Driven Digital Marketing Strategy Wecomex Ltd
In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips.
But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
Creating a perfect digital marketing proposal for clients - Dean infotechDeanInfotech Pvt. Ltd.
Dean Infotech is an india based Digital Marketing Company. We are Professional in Digital Marketing Search Engine marketing that offered dadicated search engine optimization, PPC Services.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Julia Campbell
Effective social media marketing involves thoughtful measurement and analytics. This session will cover:
How to choose which metrics to track.
How and where to pull metrics from social media.
A brief review of popular analytics dashboards.
How to use a simple spreadsheet to manage tracking.
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A project for my social media management class at the University of Florida. The objective was to design a social media strategy campaign for the company, and include possible results to go along with my campaign ideas.
Facebook Strategies to Drive Qualified Leads for Real Estate ProfessionalsHarrison Blum
If you're not telling your story, I assure you your competitor is telling theirs and by default, it's already more compelling.
In this session you’ll learn just what makes Facebook a real phenomenon in relationship marketing. We’ll show you how to leverage Facebook to correctly position your brand above your competitors and drive real, ready-to-buy traffic to your real estate business.
Social Media Insights for Media and Entertainment BrandsJumpwire Media
Since 2009 Jumpwire Media has built social media ecosystems for media companies around the world.
This slide share will give you an overview of our philosophy as well as our strategic thinking around effective social media programs for media brands.
Why social media is important for your media business in 2015:
Industry credibility
Increasing ratings, views, referrals, subscribers, revenue, ARPU, downloads, etc.
Data collection & analysis
New business & lead generation
Reinforcing your brand online
Audience feedback & engagement
Marketing opportunities & trend analysis
Employee recruitment & retention
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
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How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
2. TABLE OF CONTENTS
1. Executive Summary, February 2018
2. Social Media Audit
• a. Social Media Assessment, February 2018
• b. Traffic Sources Assessment, October 2017 – February 2018
• c. Customer Demographics Assessment
• d. Competitor Assessment
3. Social Media Objectives
4. Online Persona and Voice
5. Strategies and Tools
6. Timing and Key Dates
7. Social Media Roles and Responsibilities
8. Social Media Policy
9. Critical Response Plan
10. Measurement and Reporting Results, November 2017 – January 2018
3. 1. EXECUTIVE SUMMARY
Our Mission: VaynerMedia has prided itself on helping brands execute great
content. We are a full-service digital agency built for the now. We partner with
clients to drive their business outcomes with the best-in-class modern video
production, media planning & distribution, influencer marketing, Google & Alexa
voice services, and everything in between.
Our Goal: To match if not surpass the social media following, content, and
engagement our founder Gary Vaynerchuk has on his own social media
platforms. Our target market are companies and individuals looking to build and
maintain a successful online presence.
Two major strategies that will support this objective:
1) A plan to increase the amount of content we are publishing on our platforms.
2) Educate our audience through webinars and live video about what we do and
offer them tips.
4. SOCIAL MEDIA AUDIT
The following is an audit of Vaynermedia’s social
media presence to date. It includes an assessment
of all social networks, web traffic, audience
demographics and a competitor analysis as of
February 20, 2018.
5. Social Network URL Follower
Count
Average
Weekly Activity
Average
Engagement
Rate
Twitter Twitter.com/V
aynerMedia
73.2k 2 posts per
week
Average
interactions
per post = 40
Instagram Instagram.com
/VaynerMedia
80.6k 1 post per
week
Average
Interactions
per post =
600
YouTube YouTube.com/
VaynerMedia
887 1 video a
month
Average views
per video =
400
Facebook Facebook.com
/VaynerMedia
44k 1 post every
two weeks
Average
interactions
per post = 15
Social Media Assessment:
At the present time, our social media account with the most interaction is
Instagram. Facebook is the platform with the lowest engagement, but one
with the highest potential. We need to allocate a good portion of our budget
towards creating content for Facebook and on sponsored ads.
6. WEBSITE TRAFFIC SOURCES
ASSESSMENT
Source Volume Percentage of
Overall Traffic
Conversion Rate
Twitter 5,000 unique visits 20% 8%
Instagram NO DATA NO DATA NO DATA
YouTube 1,000 unique visits 5% 1%
Facebook 500 unique visits 1% 0%
Traffic Summary:
As you can see from the data above, Twitter is the platform that drives the most traffic to
our website. Although no direct traffic data is available from Instagram, given that we
have a high engagement rate on that platform, it is likely that it does drive traffic to our
website.
7. AUDIENCE DEMOGRAPHICS ASSESSMENT
Age
Distribution
Gender
Distribution
Primary
Social
Network
Secondary
Social
Network
Primary
Need
Secondary
Need
50% 21-30
35% 31-40
15% 41-55
5% 56-80
60% Male
40% Female
50%
Instagram
45% Twitter
45%
Instagram
30% Twitter
15%
Facebook
10%
YouTube
To seek
services
that will
help
individuals
and
businesses
develop
effective
social
media
strategies.
To learn
techniques
from the
content
VaynerMedi
a is putting
out to
incorporate
into their
own
business.Audience Demographics Summary:
The vast majority of survey respondents are in the 21-30 age group. Instagram
and Twitter are their primary social networks to get more information about the
company. Our audiences primary need is for services that will help their brand or
business flourish in the social media space. Efforts need to be directed heavily
towards the Facebook page as it is a platform with massive potential.
8. COMPETITOR ASSESSMENT
Competitor Name Social Media Profile Strengths Weaknesses
WebpageFX FB: WebpageFX Content that engages the
employees around the
office. Helps make the
brand relatable.
They do not have an eye-
catching logo. The colors
they have chosen are the
same colors Facebook
uses, so hard to
distinguish.
MAXBURST Twitter: @MaxBurst Content they tweet out is
tangible advice that
anyone who is following
them can use in their own
brand or business.
They only push out
content. There is no
engagement with their
audience.
Lounge Lizard FB: Lounge Lizard Their branding and logo
really stand out from all
the other marketing
agencies. Also, their many
photographs of the
employees shows that the
team members are
friendly.
Their content gets no
engagement. They barely
have any likes or
comments on any of the
content they push out.
9. COMPETITOR ASSESSMENT (CONT.)
Competitor Assessment Summary:
• The analysis focused on three digital marketing agencies near VaynerMedia
and their social media presence.
• Content that showcases the inner workings of what it takes to work at a
fast-paced digital marketing agency resonates with their audience because
they love being behind-the-scenes.
• We could make an effort to film and shoot more of the behind-the-scenes
content to show our viewers what it is like on a day-to-day basis.
• The competition could do a better job promoting their content for higher
engagement rate and also make an effort to engage with their audience.
10. SOCIAL MEDIA OBJECTIVES
The primary objective will be to use our social media platforms to not only drive
traffic to our website, but to get those people on our website to contract us to
help them develop their brand or business. In order to accomplish this, our
social priorities will be creating more content, posting consistently and
engaging with our consumers.
Some specific Objectives Include:
• Increase our Twitter followers by 1,000
• Increase our Instagram followers by 800
• Increase our YouTube subscribers by 500
• Increase our Facebook likes by 1,000
11. SOCIAL MEDIA OBJECTIVES (CONT.)
KPIs
1. Amount of unique visitors from Facebook, Twitter and
Instagram
2. Amount of Facebook likes
3. Amount of Instagram followers
4. Amount of Twitter followers
4) Amount of video content produced
5. Amount of content shared with valuable and tangible
information
Key Messages
1. Digital Marketing can launch your brand or business to
the next level
2. Create an amazing group of online friends
12. STRATEGIES AND TOOLS
Paid:
Every Monday, boost the content that will motivate people to use a fresh new
week to start that business or build that brand they have always wanted to. The
posts have a minimum reach of 50, along with a minimum of 10 likes or 5
comments.
Owned:
Introduce the use of the #TeamVayner hashtag on the company Instagram and
Twitter accounts. Encourage users to post photos or tweets that showcase them
using the advice we are providing them with or enjoying the behind-the-scenes
content.
Earned:
Monitor Facebook, Twitter, and Instagram for hashtags relevant to our industry
(#DigitalMarketing, #SocialMediaTips, #BrandBuilding) and reach out to those
users and offer them an incentive such as a free consultation meeting to see how
we could help them and do this over the course of 4 months.
14. TIMING AND KEY DATES
Holiday Dates
• St. Patrick’s Day – March 17th
• International Day of Happiness – March 20th
• First day of Spring – March 20th
• Earth Day – April 22nd
• Mother’s Day – May 13th
• Father’s Day – June 18th
• Independence Day – July 4th
• Labor Day – September 4th
15. TIMING AND KEY DATES
(CONT.)
Upcoming Internal Events
Generation Now: A Haste and Hustle Event – February 27th
Kswiss X GaryVee 001 ”Crushing It!” Meet & Greet – February 27th
45th Annual RE/MAX R4 Convention – February 28th
Win the Storm Conference – March 1st
16. SOCIAL MEDIA ROLES AND
RESPONSIBILITIES
•Marketing Director – Stephanie
Bagley
•Social Media Manager – Mickey
Cloud
•Social Media Coordinator – Tina
Cervera
17. SOCIAL MEDIA POLICY
• Use common sense
• Always be polite and respectful to everyone
• Only post content that is positive
• Don’t Post:
• Negative comments
• Content that does not align with the brand voice
• Content slamming our competitors
• Explicit or NSFW content.
VaynerMedia is strict about the appropriate use of social media by our employees.
Violating the social media policy may result in termination and/or legal action.
VaynerMedia reserves the right of action if necessary. If you have any questions,
contact the Marketing Director or Social Media Manager.
18. CRITICAL RESPONSE PLAN
SCENARIO 1 – Inappropriate post sent from @VaynerMeida (Twitter),
@VaynerMedia (Instagram), @VaynerMedia (Facebook)
Action Plan
When Tweet is seen:
• Take a screenshot (on Mac: Command+Shift+4)
• Delete the Tweet.
• Contact Stephanie Bagley (Marketing Director). If Stephanie is unavailable,
contact Mickey Cloud (Social Media Manager)
• Stephanie is to meet with Mickey to determine the impact and reach, and
evaluate additional action.
• Stephanie is to develop an appropriate response/follow up tweet. Mickey is
to approve.
• If media has picked up the tweet, Stephanie is to manage all direct contact.
If Stephanie is unavailable, Mickey is to handle all contact.
• Stephanie and Mickey are to meet with the employee responsible for
publishing the Tweet to see if disciplinary action is required.
19. CRITICAL RESPONSE PLAN (CONT.)
SCENARIO 1 – An angry former employee goes on a rant on social
media bashing the company and employees
Action Plan
• Employee(s) to contact Stephanie (Marketing Director). Stephanie
to alert Mickey (Social Media Manager).
• Stephanie is to meet with Mickey to evaluate the amount of
social media mentions about the situation.
• If media has noticed the incident, Stephanie is to manage all
direct contact. If Stephanie is unavailable, Mickey is to manage
all contact.
• Stephanie is to push messaging to the social media outlet where
the news first broke. Keep monitoring the spread of news to
other social media outlets and push messaging as necessary.
• Stephanie and Mickey are to gauge the need for a longer
statement and write one, if necessary.
20. MEASUREMENT AND REPORTING
SOURCE VOLUME % OF OVERALL
TRAFFIC
CONVERSION RATE
Twitter 900 unique visits
+20% growth
10% 1.3%
Instagram 6000 unique visits
+20% growth
62% 2.6%
YouTube 2750 unique visits
+25% growth
28% 2.9%
Facebook 2750 unique visits
+25% growth
28% 2.9%
Quantitative KPIs
Reporting Period: 4 months
Date as of February 16, 2018
Website Traffic Sources Assessment
Timeframe: Monthly average, November 2017 to January 2018
21. MEASURING AND REPORTING (CONT.)
Social Network URL Follower Count Average Weekly
Activity
Average
Engagement
Rate
Twitter Twitter.com/Va
ynerMedia
80k
+11% growth
15 posts/week
+65% increase
10%
Instagram Instagram.com/
VaynerMedia
90k
+12% growth
12 posts/week
+30% increase
15%
YouTube YouTube.com/V
aynerMedia
1500
+69% increase
2 videos/week
+60% increase
15%
Facebook Facebook.com/
VaynerMedia
55k
+25% increase
8 posts/week
+30% increase
20%
Social Network Data
• Timeframe: as of February 16, 2018
22. MEASURING AND REPORTING RESULTS
(CONT.)
Quantitative KPIs
• We have increased the amount of unique visitors from our social
media accounts to our website by 20% in 4 months.
• Our Twitter following increased by 6,800 in four months, which
surpassed our goal of 1,000.
• Our Instagram followers increased by 9,400, which surpassed
our goal of 800.
• Our YouTube subscribers increased by 613 subscribers, which
surpassed our goal of 500.
• Our Facebook likes increased by 11,000, which surpassed our
goal of 1,000.
• Our video content on our Facebook increased by 30% which led
to the amount of traffic to it.
• Our use of the hashtag #TeamVayner was a key tactic to keep
track of all the content being shared by our audience.
23. MEASURING AND REPORTING RESULTS
(CONT.)
#VaynerMedia Hashtag Performance
• Between October 16, 2017 and February 16, 2018, the hashtag
was mentioned 2,000 times on Twitter and 3,000 times on
Instagram.
• 60 Instagram posts with the hashtag generated above average
numbers for comment interactions, usually invoking user to tag
their friends in the comments.
• Qualitative KPI – Sentiment Analysis
• An analysis of the interactions on 150 Facebook posts, 200
Instagram posts and 250 tweets revealed the following:
• A great deal of positive sentiment from customers who had a
consultation with one of our social media experts.
• The greatest driver of negative sentiment was the pricing of
building their business or brand social presence.