Top 10 Tips for Social Media Success - how to plan, monitor and evaluate your effective social media use

1. 10 Top Tips & Tricks for
Social Media Success
or
Maximise Your Use of Digital Media to Build Audiences, Consult, Campaign and Deliver Impact
Josh Hoole
Circuit Rider Development Manager, Communities 2.0

3. What we’ll cover
• Overview of Social Media
• Plan Your Strategy
• Brand Your Elements
• Measure Your Success

4. Your Organisation – Reality check
• What’s your organisations’ attitude to
technology?
• What is your leadership role?
• Who will drive any changes?
• Who will implement any changes?
• What support will you need?

5. Improve Your Online Presence - Why
• Your website is 1 in 270m
• Communicate efficiently to and
with your service
users/members/customers online
• Reach more people by ‘going to
where they are’
• Drive relevant traffic to your
website
• Increase number of
members/followers/enquiries/sales

6. Social Media in the UK 2011

7. One Simple Aim
Mobilise the right people
to take the right action
at the right time

8. Plan Your Strategy
5 Things Your Strategy Needs
1. Aligned to your business plan
2. Knowledge of your audience
3. Clear goals and measurements
4. Great stories & lightweight media
5. Integration

9. 5 Things Your Strategy Needs
Align to Your Business Plan
• What is your mission
• What is your core business aim
• What are your core business objectives
• Communications plan?

10. 5 Things Your Strategy Needs
Know Your Audience
• Where are they online
• What motivates them
• What do they like
• Learn from them/crowd source new ideas

11. 5 Things Your Strategy Needs
Set Goals and Measurements
• What KPI’s are important to you
• SMART objectives
• Realistic and manageable targets
• Metrics spreadsheets to monitor progress
Measure, Measure,
Measure

12. 5 Things Your Strategy Needs
Source Stories and Lightweight Media
• Who are your best story tellers
• What engaging photos can you use
• What great videos can you create
• What multimedia do you have
• What can your clients/customers bring to
the table?

13. 5 Things Your Strategy Needs
Integrate Your Efforts
• Cut across all departments
• Interlinking between all online presence
• Link back to your website
• Consistent look & feel

14. Share This
and
Find Us On

15. Share This
and
Find Us On

16. Also think about…
• What should your online presence achieve?
• What information is most important?
• Who is your audience and where are they?
• What are competitors / similar organisations
doing?

17. PATCH – Case Study
1. Improved online marketing and
improved website = increased
donations
2. Facebook & website to highlight
items they are “desperate for” =
more relevant donations
3. No more need for a newsletter =
reduced costs & more time
4. General ‘back-room’ tech support
= increased efficiency

18. Brand It All Up
• Integrate your efforts
• It’s your organisation, not YouTube’s!
• Align look and feel across all tools
• Simple changes = large impact

19. Brand It All Up St David’s Penknife Club - Local Fundraisers

22. Measure, Measure, Measure
Meaningful Metrics
• Set realistic goals Metric Measurement
and a Measurement
Grow Supporters # Newsletter subs,
• Create a Metrics List RSS Subscribers
spreadsheet
Increase Blog Average #
• Gather, analyse, act comments comments/posts
– perpetual loop Visitors to stay Stick rate, average
longer on site time on site
Increase action # petition signatures

23. Measure, Measure, Measure
Meaningful Metrics
• Use Google Analytics to see whose Tweets link to you
• Keep track of traffic referrers using Google analytics
• Discover the big influencers who drive traffic to you?
• Track them and give them some love
• Bring them closer in
• Facebook Insights for FB activity and measuring
audience
• TweetReach shows the, erm, reach of your tweets (!)

24. Measure, Measure, Measure
Useful Measurement Tools
• Bit.ly - Link shortener that tracks usage
• Google Alerts - Get emailed when people talk about you
• Socialmention.com - Real-time social media search and
analysis
• search.twitter.com - Advanced twitter search
• twitterpowersearch.com - Multiple searches on one
screen

25. Google Analytics

26. Google Analytics

27. Facebook Insights

28. TweetReach

29. So, Top 10 Tips
1. Align SocMed 1. Unify your look & feel
strategy to Business 2. Track and target
Plan referrers
2. Know your audience 3. Measure your impact
3. Set Goals and 4. Gather, analyse, act
Measurement Metrics 5. Adapt and be flexible
4. Source stories &
lightweight media
5. Integrate your efforts

30. Any Questions?
?

31. clickconnectdiscover.org
@ Communities2_0
@ jho3446
0845 474 8282