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Virtual Networking and Hospitality
The document is a presentation on virtual networking and hospitality, discussing the significance of social media for businesses, including statistics on user penetration in various countries. It outlines the current trends in the hotel industry regarding social media usage, highlights the importance of developing a personal brand, and emphasizes effective strategies for platforms like Twitter and Facebook. Additionally, it touches on the future of social media in business, advocating for its integration into daily operations and providing tips for managing online presence.
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Virtual Networking and Hospitality
- 1. Avvio Presentation Virtual Networkingand hospitality
- 2. Virtual networking and hospitality Presented by Michelle Conaghan www.avvio.com Twitter: @michellcon Linkedin: michelle.conaghan
- 3. The Social MediaLandscape
- 5. Social Landscape Facebook GlobalStats 800 million plus users world wide Top three countries include US, Indonesia, UK US has 155 million user. UK Stats • 30 million users in the UK • 48% Penetration of the total population • 60% Penetration of the online population Irish Stats 2.1 million user in Ireland 42% Penetration of total Population 64% Penetration of the online population
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- 10. The Benefits forBusiness Hubspot 2011
- 11. Did it improveSales? • 72% marketers with 3 years plus experience said social media helped close the business • 45% new partnerships gained • 52% see qualified lead generation
- 12. Why it’s importantfor my career? • Develop a strong personal brand • Need a strong and relevant contact base • Be valued to your connections • Grow recommendations • Increase your influence • Spot opportunities
- 13. Most Popular Toolsby Marketers Hubspot 2011
- 14. Time Commitment toSocial Hubspot 2011
- 15. Recent Report • 58%spent 6 hours or more • 34% spent 11 hours of more • 15% spent 20 hours or more on Social Media Social Media Examiner Report 2011
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- 21. Trends in Hotelsusing Social 1. Hotels are still new to Social 2. Focused on the ‘big 5’ 3. 2 year confidence mark 4. Hotels are broadcasting not connecting 5. Social Media Adoption Obstacles 6. Lack of Measurement 7. No Policy or Strategy in place
- 22. What does thefuture look like? What does the future look like?
- 23. The Future forsome the Present for others • Become part of your organisations day to day activity • Integrates into front office and customer facing team members • Used as a communication tool • Customer want to access up to the minute information • More attention to sphere of influence or clout • Geo location marketing • Customer profiling • Social Commerce • Impact of Google+ • I want to be found culture
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- 27. Be as Socialas Possible Make things as easy to share as possible with plug ins
- 28. What’s the BestPlatform?
- 29. The Big 6Platforms • Facebook • Twitter • LinkedIn • Blogs • YouTube/Video • Google+ NB: Niche Groups, Location Services
- 30. Listening Tools- tofind the best opportunities • Google Alerts • Social Mention • Twitter Search • Hootsuite, Tweetdeck, Seesmic • Google Advanced Search • Monitoring Tools
- 31. A New Ageof Dialogue Hubspot 2011
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- 35. Why it’s ofinterest • 135 million professionals • College educated • Senior executive, decision maker level • Business networking • 45+ million user in US • Over 70% aged between 25-54 • Average wages €64k
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- 37. Tips • Remain professional at all times • Post a suitable photo • Complete your profile • Seek recommendations • Join groups • Connect with people after events • Don’t spam
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- 41. Your Customer andtheir Social Graph
- 42. Social Graph Potential Likes Other Post networks Fan Average 130 friends Share Review
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- 44. Managing your Time •Monitor daily and respond accordingly • Use a management client for scheduling • 3-7 posts per week • Review activity weekly • Welcome new fans • Thank people for photos, comments, reviews • Encourage posting, photo uploads, tagging • Be specific with offers try to tailor or personalise if possible • Spot opportunities and react accordingly
- 45. Tips • Your personalactivity – Check out what’s visible – Review your privacy settings – Tagging in photos and places – Remember who you connect with – Timeline is on the way!!! • If involved as part of your role – Follow company guidelines and equitette
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- 47. Twitter - Worththe Time or Not? Hubspot 2011
- 48. Twitter - Worththe Time or Not? Hubspot 2011
- 49. Twitter Benefits ofTwitter 1. Build your brand. 2. Generates leads. 3. Market research & rapid response. 4. Get breaking news. 5. Generate interest/buzz ahead of a launch/event etc. 6. Reputation monitoring & management. 7. Beneficial to SEO. 8. Networking. @avvioinc
- 50. Twitter Target Audience– think of these 4 categories: 1. Current Customers 2. Prospects 3. Bloggers/Journalists/Industry Influencers 4. Non-Users @avviotweets
- 51. Make an impactwith Twitter
- 52. How to makean impact on Twitter 1. Tweeting
- 53. How to makean impact on Twitter 2. Follow Relevant Users
- 54. How to makean impact on Twitter 3. Interact with other Twitter Users
- 55. How to makean impact on Twitter 4. Generate Awareness of your Page – To increase awareness of your page, include buttons to your profile on your website, email signature, include in email marketing and other marketing materials. 5. Brand & Keyword Monitoring
- 56. How to makean impact on Twitter 6. Customize your Page. 7. Fresh Content that is Relevant and Engaging is Key.
- 57. How to makean impact on Twitter 8. Retweeting (hover over a tweet)
- 58. How to makean impact on Twitter 9. Scheduling Use management tool to schedule Tweets Examples of tools available; Hootsuite, Seesmic, Tweetdeck Manage multiple social media networks inc. Facebook Monitor keywords, followers, list etc Statistics, reporting
- 59. How to makean impact on Twitter 10. Don’t be afraid to use CAPITALS and Italics to make it stand out. 11. Use spellchecker before you tweet. 12. Use a URL shortener . 13. Remember: There is a permanent record of everything you tweet.
- 60. How to makean impact on Twitter 14. @Reply
- 61. What to Tweet 1. Ask questions and keep it topical 2. Start your own trends or hashtags 3. Upcoming Events in the Hotel 4. Post about local events/attractions/things to do etc. 5. Tweet links to articles 6. It’s good to follow other related businesses in your area. 7. Announce new menus, restaurant deals etc. 8. Post in advance of holidays like Halloween, Christmas, New Years, etc 9. Listen to what your followers are saying and respond. 10. Compliment campaigns with Twitter specific activity
- 62. Tips • Your tweet is forever • Post a suitable photo • Complete your bio • Add disclaimer • Be transparent • Engaging and helpful • Use suitable language • Don’t spam
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- 64. The Possibilities ofGoogle +1
- 65. What is Google+ Available on: Google search results Google search ads 3rd Party sites (coming soon)
- 66. Tips • Set up a profile • Keep an eye on brand pages • Try out the functionality • Follow a few gurus • Use circles to segment your social set
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- 71. Abide by theguidelines for Social
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- 73. Social is nowpart of the Marketing Mix Website Email SEO Marketing Your SEM Hotel Booking Engine Social Mobile Media
- 74. Social Media Strategy • Gather market intelligence • Identify potential customers • Connect with people • Execute campaigns • Track behaviour • Measure results • Support and complaints
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- 77. Time Commitment toSocial Hubspot 2011
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- 79. Plan, Explore, Engage& Be Rewarded
- 80. It’s a wholenew world…..
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- 83. Useful Resources 1. www.mashable.com/social-media/ 2.www.socialnetdaily.com/ 3. www.avvio.com/news 4. www.socialbakers.com 5. www.socialmediaexaminer.com 6. www.allfacebook.com 7. www.hubspot.com
- 84. Connect with uson www.facebook.com/avvio www.twitter.com/avviotweets www.twitter.com/michellecon www.slideshare.net/avvio